2025 EMEA IN2 SABRE Awards Winners

The IN2 SABRE Awards winners will be presented during the daytime PRovoke EMEA Summit at The Brewery in London on April 2

Tickets to the event are on sale now

Experiential Marketing

Live Events
Winner:

• Wurst Price Scenario — Tibber with Gullers Grupp

Certificates of Excellence

• AdventurHER — Intrepid Travel with Hope&Glory
• Disney+ The Bear Joburg Experience — Disney+ with Clockwork
• Expose Your Skin — LEO Pharma with Jin
• The Sanofi Cup Final — Sanofi

Online/Virtual Events
Winner:

• Made in Thunder. Electrifying Maserati — Maserati with Burson Italy

Certificates of Excellence

• MVM Future Talks 24 - Are we crossing the boundaries of the future? — MVM with Lounge Group
• Zeeman Redefines Transparency in Fashion with CSR Report — Zeeman with Team Lewis

Digital Promo & Activation
Winner:

• The Tiniest Room — Save the Children with Golin Romania

Certificates of Excellence

• A mighty burger launch — Max Burgers with JMWGolin
• Made of Metal — OnePlus with The Romans
• Showmax Premier League Launch — Showmax with Retroviral, T+W, grid
• The Walking Ads — Volkswagen Norway with Try

Earned Media

Digital/Print Media: General, Consumer and Lifestyle Media
Winner:

• The Croissant Bag — Lidl with The Romans

Certificates of Excellence

• An Iconic Building Shines again on the Global Stage — McDonald's Hungary with Noguchi
• Bullet Proof Park — Gun Free South Africa with Razor PR with M&C Saatchi Abel - The Up&Up Group
• Energy-Solutions-Check: When Does It Pay Off? — E.ON Energie Deutschland with Ketchum Germany
• "Gaming Gran" — IKEA with Hope&Glory

Digital/Print Media: Business/Trade Media
Winner:

• Big Hero Snitch — Medius with Fight or Flight

Certificates of Excellence

• Breega into Africa — Breega with Positive
• From the Boiler Room to the Private Equity Floor — Techem Energy Services
• One Size Does Not Fit All - GenAI Studio Network Launch — Accenture
• The World’s Largest Cavern Thermal Energy Storage — Vantaan Energia with SEK

Broadcast Media
Winner:

• LEGO Unidentified Playing Objects — The LEGO Group with Golin

Certificates of Excellence

• 100 Million Reasons to Celebrate — Ministry of Tourism – Kingdom of Saudi Arabia with APCO
• Bullet Proof Park — Gun Free South Africa with Razor PR with M&C Saatchi Abel - The Up&Up Group
• Formula for Change: Iceland Foods’ Fight for Families — Iceland Foods with Tangerine Communications
• The MOREtime Project — Øst-Finnmarkrådet with Geelmuyden Kiese

Earned Media with Influencers + Communities
Winner:

• Helsinki Happiness Hacks — Visit Finland & Helsinki Partners with SEK

Certificates of Excellence

• Best Worst Team — Specsavers with Tangerine Communications
• Nivea Earnfluence — Nivea with Porter Novelli
• Salseo — Chovi with Apple Tree
• Supercube — Knorr with Weber Shandwick Cologne

Persuasive Content
Winner:

• Non-Synthetic Water — Gedeon Richter with Gullers Grupp

Certificates of Excellence

• Be a Friend. To Yourself Too — The All-Ukrainian mental health program "How are you?", Coordination Center for Mental Health, Ministry of Internal Affairs of Ukraine, Partnership Fund for a Resilient Ukraine with plusone social impact
• Energy-Solutions-Check: When Does It Pay Off? — E.ON Energie Deutschland GmbH with Ketchum
• LPP vs. HDR: The Tale of Vanishing Billions and Restored Trust — LPP with Lighthouse
• Recycling Romania, A Movement for a Greener Future — RetuRO with MSL The Practice

Sponsored & Paid Media

Paid Influencer Programs + Endorsements
Winner:

• LEGO Girls — LEGO with Ogilvy PR

Certificates of Excellence

• 15 Minute Weight Loss — ASICS with Golin
• "Gaming Gran" — IKEA with Hope&Glory
• Heinz Becomes Hellmanns — Hellmann's/Unilever with Edelman
• Max Nights, Starbucks Mornings — Max with Ogilvy Madrid
  

Digital Marketing/Advertising
Winner:

• Lieblingsplatz — Deutsche Bahn (DB Regio NRW) with Ketchum Germany

Certificates of Excellence

• The 10 Group x Aspria: Live Life with Feeling — Aspria with The 10 Group
• The most beautiful job perspective in the world. — Swiss Federal Railways (SBB CFF FFS) with Farner | Team Farner

Social Media & Community Management

Social Video
Winner:

• The Inescapable Room — Dr.Max Romania with Ogilvy Romania & Never Alone - Friends of the Elderly Association

Certificates of Excellence

• Desk Break — ASICS with Golin
• Flamboyant facial hair on display with Philips OneBlade — Philips with Omnicom PR Group NL
• Rustle — Public Institution Deposit System Administrator (USAD) with Fabula Rud Pedersen Group
• "Thank You Jürgen" — Carlsberg with Hope&Glory

Crowdsourcing & Co-creating
Winner:

• Soil Poetry — Yara International with Geelmuyden Kiese

Certificates of Excellence

• Arosa makes dreams come true. — Arosa Tourism with Yoveo I Team Farner
• United Nations International Arabian Leopard Day an Awareness-Raising Journey — Catmosphere

Owned Media

Website
Winner:

• Enter the Northern Calm — Havila Voyages with Trigger Oslo

Certificates of Excellence

• Action over Words — Chiesi with FTI Consulting
• Carbon Action Portfolio – the industry first carbon-optimized packaging label portfolio — UPM Raflatac with SEK, Finland
• WAO Website — World Avocado Organization with Marco Agency
• Zero drug deaths -campaign — Irti Huumeista ry and Indivior with Ahjo Communications

Mobile Apps
Winner:

• Home Safely with Taxifix — Oslo Taxi with JCP PRAD

Certificates of Excellence

• #RoddickReturns — Betway with The Romans
• Hidden Valtellina — CTBV Consortium for the protection of Bresaola della Valtellina with INC - Istituto Nazionale per la Comunicazione

Digital Publishing
Winner:

• Reimagining healthcare comms for a legal leader — DAC Beachcroft with Infinite

Certificates of Excellence

• Kómoda News — Torres y Carrera
• Re-inventing the SMS - "Oppdatert!" — Telenor with Nucleus

• Merck New Global Vision Campaign — Merck with Saatchi&Saatchi, MetaDesign

CSR, ESG and DEI Reporting
Winner:

• Action over Words — Chiesi with FTI Consulting
  

Annual Report
Winner:

• Milestones — Dr. Ing. h.c. F. Porsche with Kirchhoff Consult

Documentary Film and Video
Winner:

• Ross Kemp Behind Bars — Heineken Smart Dispense with The Romans

Certificates of Excellence

• Best Worst Team — Specsavers with Tangerine Communications
• Only Gastronomy Can Do That — GastroSuisse with Farner | Team Farner
• Stitch and Spice — PUMA with MSL UK
• United Nations International Arabian Leopard Day an Awareness-Raising Journey — Catmosphere
  

Tools and Tactics

AI/Virtual Reality/Augmented Reality/Immersive Technology
Winner:

• Testimony 360 — Holocaust Educational Trust with Good Relations & Good Broadcast

Certificates of Excellence

• Alzheimer's Intelligence — Lenovo with Zeno London
• Meet Your Digital Self — Lenovo with Zeno London
• Mystery Trips — Skoda Norway with TRY
• Safe Phrases — Starling Bank with Good Relations

Audio: Podcasts + Music
Winner:

• A song for a new generation — Dale of Norway with Trigger Oslo

Certificates of Excellence

• “Bodyright: Without my consent, it’s not your content” — UNFPA Moldova with Unbox Communication
• Her Voice: Elevating Egypt's Women Leaders — Mastercard EEMEA with Weber Shandwick MENAT, Publicis Sapient, Carat
• Rustle — Public Institution Deposit System Administrator (USAD) with Fabula Rud Pedersen Group
• Ukraine's Ode to Dignity — Deputy Prime Minister's Office for European and Euro-Atlantic Integration of Ukraine with MSL Ukraine, Publicis Ukraine, MSL Germany

Gamification/User-Generated Contests
Winner:

• Spot the Brand — Frontify with Fight or Flight

Certificates of Excellence

• Doom Mowers — Husqvarna with Prime Weber Shandwick
• Heartsafe Gamified Storytelling — Heartsafe Belgium with Ketchum Brussels
• Into The Googleverse — Google with Team Lewis
• The Walking Ads — Volkswagen Norway with TRY

Identity Branding
Winner:

• 50 years of IKEA: Celebrating what unites us. A film by employees for employees — IKEA Holding Deutschland

Certificates of Excellence

• "Bolhão é para sempre" Campaign — Porto City Council
• From Green to Blue — NTT DATA with Razor (a member of The Up & Up Group)
• Tag des Denkmals — Bundesdenkmalamt Österreich – Federal Monuments Office with Ketchum Austria 101 Coding und Design
• The Yellow Shift — Saint-Gobain Norway / Glava with Trigger Oslo, Norway

Illustrations + Photography
Winner:

• Code My Crown — Unilever/Dove with Edelman

Certificates of Excellence

• ‘A closet is only for clothes’ — Ikea with Apple Tree
• Global Stories, Local Lens — Media City Qatar with Weber Shandwick MENAT
• Liming with Gran — Genomics England and University of Cambridge with Ketchum UK
• Staring Back At Me — Takeda with Burson

Real-time Engagement (Crisis and Issues)
Winner:

• No One Escapes Justice: How Miller Stopped a Rigged Mobilization and Protected a Child’s Rights in Wartime Ukraine — Underage Sexual Assault Victim (name withheld for privacy) with No external agency involved (in-house communications team)

Certificates of Excellence

• How to transform a brand communication crisis into a success for the whole company —  Stellantis with Marco
• The whole Czech Republic is playing forte! — Union of Orchestral Musicians of the Czech Republic with Adison
  

Real-time Engagement (Newsjacking)
Winner:

• Red vs. Blue — Origin by Ocean with Avidly

Certificates of Excellence

• Change Starts With One — BIC South Africa with Retroviral & Shaun James Film & Integer
• Daiwa House Builds a Movement: Turning Crisis Into Opportunity — Daiwa House with Team Lewis
• Energy Needs of the Nation — Reign Storm with The Heard
• The Climate Games — The World Wildlife Fund with TRY
  

Data and Analytics

Social Listening
Winner:

• Hybrid Coding and Multi-Market Insights: Amplifying Brand Awareness Across Media Channels — A Data Pro and Signal AI for ServiceNow

Certificates of Excellence

• Empowering UNICEF Through Data & Analytics — UNICEF
• The Beacon of Hope — B2 Impact with SEK, Dagmar, Norstat, Liwlig

Data in Campaign Planning and Development
Winner:

• The Power of Data: Quantifying Quality to Reach New PR Heights — Precisely with Finn Partners

Certificates of Excellence

• The Wild Algorithm — Ampara Instituto Animal with Edelman Spain

Behavioral Science
Winner:

• Liming with Gran — Genomics England and University of Cambridge with Ketchum UK

Certificates of Excellence

• Maaate — Mayor of London with Ogilvy PR
• Seen through the eyes of others — The Finnish Road Safety Council with Creative Agency: SEK, Finland & Media Agency: Toinen PHD (OMG), Finland & Research Company: Dagmar Insight, Finland
  

Original/Commissioned Research for PR
Winner:

• The Peoples' Climate Vote — The United Nations Development Programme with Browning Environmental Communications

Certificates of Excellence

• Bringing Balance — Netskope with Delphi
• Finn-formative Letter — Statistics Finland with SEK, Finland
• The Move to -15 — DP World with Edelman
• Turning Data into Headlines: Leading The Conversation on Rental Trends — HousingAnywhere with Team Lewis

Measurement and Post-Campaign Analysis
Winner:

• Best Worst Team — Specsavers with Tangerine Communications

Certificates of Excellence

• Be Moved in a Thousand Ways — Saadiyat Cultural District with Memac Ogilvy
• Communication campaign #WithoutLimits — Metronic Czechia

Campaign Awards

Platform Creation
Winner:

• DontViolateMe! - Rise up against revenge porn — Motorola with Burson Italy

Certificates of Excellence

• Adjust to Taste — Norwegian Hospitality Association and partners (NHO Reiseliv) with Trigger Oslo
• Beating the Men-Killer: How we used politics to change men’s fate — Slovak Urological Society, Johnson & Johnson with Seesame
• Being a Postal Worker Is Not a Combat Sport — Hungarian Post with Lounge Group
• Metal Technology Shapes Your World — Koninklijke Metaalunie with Omnicom PR Group NL

Content Marketing Campaign
Winner:

• Seven Days — MSB with Gullers Grupp

Certificates of Excellence

• #MyFavourite — Mars - Celebrations with Ketchum UK
• Our Hidden Neighbors — Agency of Urban Environment, City of Oslo with Burson
• The Best Manager England Never Had — Sorare with Shook
• The DrunkenBait — Carlsberg Sweden with Burson
  

Storytelling
Winner:

• To contaminate is not science, the science is to remove the contamination — Východoslovenská energetika a.s. (VSE) with SKPR Strategies

Certificates of Excellence

• Generation Free — The Norwegian Directorate of Health with TRY and Mindshare
• Lieblingsplatz — Deutsche Bahn (DB Regio NRW) with Ketchum Germany
• Seconds After Orgasm — Orkla / Dr. Greve with Trigger Oslo
• The World's First Ketchup Insurance — Heinz Arabia with Current Global MENAT

Combating Disinformation
Winner:

• Health within reach — Chamber of IT & Telecommunication (Poland) with CEC Group

Start-Up Marketing Campaign
Winner:

• Building Bonds in a War Zone — The Bridge of Trust with Avidly

Emerging Sector Campaign
Winner:

• The Refurbished Restaurant — Back Market with Words + Pixels

Certificates of Excellence

• Clearing Confusion to Establish Arqit as the Authority on Post-Quantum Encryption — Arqit with Finn Partners
• The DNA Problem — DrDoctor with Fight or Flight

Pro-Bono Campaign
Winner:

• Food For Thought — UNHCR Bulgaria with All Channels Group

Certificates of Excellence

• Austria leads the way in shark conservation: Import- and trade-ban imposed! — Sharkproject Austria with Skills | Team Farner
• InvestHER — InvestHER with Lodestone
• Missed Birthdays — Campaign Against Living Miserably with Hope&Glory
• Stop Working For Change — Canela with Canela

Micro-Budget Campaign
Winner:

• Killed Here — Killed Women with Earnies

Certificates of Excellence

• Beatbox Baristas — WIMPY with Retroviral, Actorvate & Shaun James Film
• MyLittle... Sharing Stories of Pregnancy Loss — Little Santi Designs with Hunter: UK
• Saving the Hairdressing Industry — Salon Employers Association with Broadcast Revolution
• The Tiniest Room — Save the Children with Golin Romania

This Year’s Issue: Elections and voting rights
Winners:

• Defending Democracy: Establishing NetScout as a Global Authority on Election Security — NetScout with Finn Partners

Certificates of Excellence

• Don't Waste Your Voice / Vote — European Parliament Liaison Office in Lithuania with Fabula Rud Pedersen Group
• "We Deliver Democracy" – Inspiring Activation Ahead of the European Elections — About You SE & Co. KG with nwtn GmbH / Jung von Matt Hamburg

Agency Awards

Diversity, Equity & Inclusion Initiative
Winner:

• MSL UK — MSL UK
  

PR Agency Employee Program
Winner:

• The #IPExchange Programme — Irvine Partners

PR Agency Marketing
Winner:

• Blank Canvas - The Unconference — Ketchum Austria with Ketchum Austria

Certificates of Excellence

• AI Thought Leadership – Netprofile — Netprofile
• How our own research and visual storytelling helped us to turn ESG into business opportunity — Seesame
• Minglei — Geelmuyden Kiese
• The World Rewired — Hanover

Agency Thought Leadership

Winner:

• Taking a stand against the far-right: MSL’s internal policy against the AfD — MSL Germany with MSL Germany

Certificates of Excellence

• Hands Up! Give Me Your Data — PrivacyRules with Netprofile, CSS Assure, Lexia, Secureworks, Polpeo, Studio IMG
• InfluAnswer Arabia — Weber Shandwick MENAT
• Reputation, Risk and Resilience 2024: Raising the PR Industry’s Game in Issues, Risk and Crisis Communication — Rod Cartwright Consulting
• Women's Health Initiative — The Weber Shandwick Collective

Agency of the Future
Winner:

• Stakked — Stakked

Individual Awards

Creative Professional of the Year
Winner:

• Emma Cox — Irvine Partners

Data Professional of the Year
Winner:

• Daniel Fernández Trejo  — LLYC

DE&I Professional of the Year
Winner:

• Manisha Joshi — Ketchum Austria

Innovator of the Year: Agency
Winner:

• Didier Lagae — Marco