2025 SABRE EMEA Finalists
The 2025 SABRE Awards EMEA shortlist includes over 400 campaigns, selected from among more than 2,000 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a
jury of industry leaders.The EMEA SABRE Awards will take place at The Brewery in London on April 2.
The Innovation SABRE Awards winners will be presented during the PRovokeEMEA Summit in the afternoon of the same day in the same venue
Tickets to the event are on sale now
Diamond SABRE Awards
Company of The Year
- Winner: Uncovering Europe’s Experience Economy — Mastercard with Ketchum
CEO of the Year
- Winner: Wayne Griffiths, Empowering the Voice of Change — CUPRA with Apple Tree, Citizen Relations, Edelman
The SABRE Award for Superior Achievement in Brand-Building
- LEGO Unidentified Playing Objects — The LEGO Group with Golin
- Piece Of Me — KPN with Dentsu Creative, Mindshare Netherlands, Wefilm Creative Agency, Amp.Amsterdam // The Sonic Branding Company, Emma Branderhorst, A Bigger Circle & team5pm, HPB | Het PR Bureau,
- Seven Days — MSB with Gullers Grupp
- The Boring Phone — Heineken Italia with INC - Istituto Nazionale per la Comunicazione
- To contaminate is not science, the science is to remove the contamination — Východoslovenská energetika a.s. (VSE) with SKPR Strategies
The SABRE Award for Superior Achievement in Reputation Management
- Austria leads the way in shark conservation: Import- and trade-ban imposed! — Sharkproject Austria with Skills | Team Farner
- Cadbury 200 Years — Cadbury with Ogilvy PR
- From the Boiler Room to the Private Equity Floor — Techem Energy Services
- Pilsen is brewed in Pilsen — Pilsner Urquell with Bison & Rose
- Recycling Romania, A Movement for a Greener Future — RetuRO with MSL The Practice
The SABRE Award for Superior Achievement in Research and Planning
- Doom Mowers — Husqvarna with Prime Weber Shandwick
- Huawei Pura 70 Series, a #FashionForwardSymbol — Huawei CBG Romania with Rogalski Damaschin
- Music to my brain — Regina Maria - The Private Healthcare Network with Publicis Relations, Publicis Romania, Digitas
- Seen through the eyes of others — The Finnish Road Safety Council with Creative Agency: SEK, Finland & Media Agency: Toinen PHD (OMG), Finland & Research Company: Dagmar Insight, Finland
- VeloBank Improves Valentine's Day — VeloBank with ZOOM bsc
The SABRE Award for Superior Achievement in Measurement and Evaluation
- Best Worst Team — Specsavers with Tangerine Communications
- Break free with HD: How a PR Stunt celebrated Germany's new TV Freedom – and resulted in a measurable sales push — HD Plus with LHLK (part of LHLK Gruppe) and Puls Digital Marketing
- Energy-Solutions-Check: When Does It Pay Off? — E.ON Energie Deutschland with Ketchum
- Metal Technology Shapes Your World — Koninklijke Metaalunie with Omnicom PR Group NL
- Tuned in - delivering the right content to the right stakeholder — Aramco with None
Geographic
Africa
- #ForeverWena — Bill & Melinda Gates Foundation with Ogilvy South Africa
- A Moment To Forget — Adasa with Clockwork
- From Green to Blue — NTT DATA with Razor (a member of The Up & Up Group)
- From the inside out: building inclusive communities and lasting impact — KFC South Africa
- Showmax Premier League Launch — Showmax with Retroviral, T+W, grid
The Balkans
- Food For Thought — UNHCR Bulgaria with All Channels Group
- From Financial Worries, to Financial Care — BCR - Banca Comercială Română with Graffiti Plus
- Over the limit, under the weather (Od viška glava boli) — HUP Coordination of spirits producers, traders, and distributors with Communications office Colić, Laco & partners
- Unspoken: reconnect and communicate about the drugs trap — National Federation of Parents ProEDU with V O Communication Romania (SEC Newgate)
- World's Favourite Toilet — MedLife with Golin Romania
The Baltic
- International Public Affairs Forum — International Public Affairs Academy
- Riedėk Šalmingai (Eng. Ride Charmingly Helmeted). — Lithuanian Transport Safety Administration (LTSA) with UAB Idea Prima
- Saving Free Media in Poland — TVN Warner Bros. Discovery with SEC Newgate CEE
- Take Care of What's Inside – Inner Peace — Answear.com with albo albo
- We Did It Better — MAX Premium Burgers with Havas PR Warsaw
Benelux
- Fade Out — Specsavers with HPB | Het PR Bureau
- Flamboyant facial hair on display with Philips OneBlade — Philips with Omnicom PR Group NL
- Inspiring (Grand)parents to Embrace Second-hand Gifting — Marktplaats with Team Lewis
- New Act prioritises consent in sex — The Ministry of Justice and Security with HvdM Public Relations
- Revolutionizing the Belgian retail landscape — Delhaize with Whyte Corporate Affairs
DACH
- Breaking Through: Workday’s Bold Push for Trust, Innovation, and Market Leadership in Germany — Workday with The Hoffman Agency
- Haribuuuh: How a spooky little poster ensured a solid increase in sales — Haribo with LHLK and DVA
- Notably now. For Everyone. Your civil society. — HateAid with ORCA Affairs (SEC Newgate)
- One for One: Mobile phone recycling in Ghana protects environment & creates jobs — Vodafone with MSL Germany
- Taking a stand against the far-right: MSL’s internal policy against the AfD — MSL Germany with MSL Germany
Central Eastern Europe
- Compliance Training, Reimagined with VR — Johnson & Johnson with Seesame
- Pop Art Goes Vodka - Absolut's Artistic Infusion in Budapest — Pernod Ricard Hungary with Next9 Communications and Human Telex
- Tesco - Period poverty in Slovakia — Tesco Stores SR with Istropolitana Ogilvy, Like
- The Julius Fund: Innovating Tradition — Julius Meinl Private Wealth with EWING with Ewing
- The whole Czech Republic is playing forte! — Union of Orchestral Musicians of the Czech Republic with Adison
France
- Disneyland Paris Adore Notre-Dame de Paris — Disneyland Paris with Monet (Ceetadel Group)
- In Front of Your Eyes — Toulouse University Cancer Institute with JIN
- Sodexo Live! for Paris 2024 Olympic Games — Sodexo Live! with CLAI SEC Newgate France
- The Other Side of the Medal — Allianz France with Ogilvy Paris
- When PR Redefines a Strong (But Biased) Brand Image… — Coyote with Wellcom
Iberia
- AL 100% — Anfevi with Marco
- Looking for a Pizza Taster at Domino's – Thanks, Silvia — Domino's Pizza With Havas PR - Spain
- Max Nights, Starbucks Mornings — Max
- Salseo — Chovi with Apple Tree
- The Wild Algorithm — Ampara Instituto Animal with Edelman Spain
Ireland
- #MuchMoreThanAGame: The 2024 ALCFC Success Story — Aer Lingus College Football Classic with Wilson Hartnell
- Bra Fit - Love Your Boobs — M&S Ireland with Ogilvy Ireland - Wilson Hartnell
- Step Up Together: How AIB launched their new strategy to get Ireland to “Step Up Together’ for Goal in 2024. — AIB with Wilson Hartnell
Mediterranean
- Captain Findus, an unparalleled legend — FINDUS with INC - Istituto Nazionale per la Comunicazione
- Generazione G — Prénatal with Havas PR Milan
- Her Name in the Game — AC Milan with Serviceplan Italia
- Regenerate Your Vibes — Knorr with Edelman Italy in partnership with Match Picture Italia, Mercurio Cinematografica, Mindshare, Warner Music Italia, Baraonda Edizioni Musicali, Universal Music Publishing Group, Big Sync Music
- Sea Beyond: spreading Ocean Literacy all over the world — Prada Group with Omnicom Public Relation Group
The Middle East
- 100 Million Reasons to Celebrate — Ministry of Tourism – Kingdom of Saudi Arabia with APCO
- Her Voice: Elevating Egypt's Women Leaders — Mastercard EEMEA with Weber Shandwick MENAT, Publicis Sapient, Carat
- One Summer Isn't Enough! — Department of Culture and Tourism Abu Dhabi with Memac Ogilvy
- Selfless Shelves — Puck with Current Global MENAT
- The World's First Ketchup Insurance — Heinz Arabia with Current Global MENAT
Nordics
- Are You Faster Than the 31 Bus? — Bosch eBike Systems with JCP Prad
- Enter the Northern Calm — Havila Voyages with Trigger Oslo
- Generation Free — The Norwegian Directorate of Health with TRY and Mindshare
- Our Hidden Neighbors — Agency of Urban Environment, City of Oslo with Burson
- The Walking Ads — Volkswagen Norway with TRY
Sweden
- A philharmonic launch event — Lidl with JMWGolin
- Mobile Scouting — Tre with Burson
- Supercube — Knorr with Weber Shandwick Cologne
- The Burger Experiment — MAX Burgers with JMWGolin
- Threads of Tradition — ATG with Gullers Grupp
Turkey
- Winner: Symphony of Corals ( 1 Breath to the Sea) — Anadolu Efes with Weber Shandwick MENAT
Ukraine and Other Independent States
- Goliath vs Goliath: How We helped Philips Reclaim Market Share — Philips Ukraine with Be—it Agency, the part of One Philosophy
- No One Escapes Justice: How Miller Stopped a Rigged Mobilization and Protected a Child’s Rights in Wartime Ukraine — Underage Sexual Assault Victim (name withheld for privacy) with No external agency involved (in-house communications team)
- The first AI-based chatbot for cat and dog owners Chat GPT-4 in Ukraine — VAFO Group with Communication agency WARTO
United Kingdom - Small Budget
- Killed Here — Killed Women with Earnies
- Saving the Hairdressing Industry — Salon Employers Association with Broadcast Revolution
- Testimony 360 — Holocaust Educational Trust with Good Relations & Good Broadcast
- The Elf on the Shelf: Spreading Cheer, One Shelf at a Time — The Elf on the Shelf with Mason Williams
- You Already Vote, So Vote — My Life My Say with Ogilvy PR
United Kingdom - Medium Budget
- BBQ Range by 7UP — 7UP UK with Pangolin, Jungle Creations, NewGen, ID, OMD UK
- Best Seat in the House — Walkers with Splendid Communications
- Cadbury Flake Bus — Cadbury with Ogilvy PR
- Safe Phrases — Starling Bank with Good Relations
- The Story of Britain’s Last Coal-Fired Power Station — Uniper with Burson UK
United Kingdom - Large Budget
- Greggs x Nigella — Greggs with Hope&Glory with Drummond Central
- Heinz Becomes Hellmanns — Hellmann's/Unilever with Edelman
- Invesco Intelligence Plus — Invesco with Lansons Team Farner
- The Move to -15 — DP World with Edelman
- Unsilence The Crowd — Sela x Newcastle United with Sela | Newcastle United | Prism Sport & Entertainment, a division of VML | Spectacle | Cute Circuit
Multi-Country Programme
- Breaking the stigma surrounding Mental Health – examples from Spain and Switzerland — Viatris Europe with NA
- Cohesion Story Quest — European Commission with United Partners
- Doom Mowers — Husqvarna with Prime Weber Shandwick
- Listening to Communities — CyrusOne with Allison
- Peak 456 Breakfast Plus PR Campaign — FrieslandCampina WAMCO - Peak 456 with Phenom Communications
Global Programme
- Data Breach Investigation Report — Verizon Business with Golin
- Optimism Your Feed — LG Electronics with Burson
- Recipe for Success: Bosch launches Kitchen Machine with content creators — Robert Bosch Hausgeräte with MSL Germany
- The Peoples' Climate Vote — The United Nations Development Programme with Browning Environmental Communications
- Weather Kids — UNDP with Activation Partners
Practice areas
Marketing Communications
Business-To-Business Marketing
- Poultry with a European Passport — The National Poultry Council – Chamber of Commerce with The Partners
- Reimagining healthcare comms for a legal leader — DAC Beachcroft with Infinite
- Spot the Brand — Frontify with Fight or Flight
- The DNA Problem — DrDoctor with Fight or Flight
- The Greatest Leap: Repositioning Menzies as a strategic growth advisor — Menzies with Diffusion
Consumer Marketing (Existing Product)
- Back to Black — Audi South Africa with Razor (a part of The Up & Up Group)
- Music to my brain — Regina Maria - The Private Healthcare Network with Publicis Relations, Publicis Romania, Digitas
- Notes By The Nation — Samsung UK&I with Ketchum UK&I
- Oreo Renovation — Oreo with Marco with Publicis Spain
- South Africa's first Shein pop-up store — Shein with Dialogue
Consumer Marketing (New Product)
- Made of Metal — OnePlus with The Romans
- Pizza Hut Handcrafted with Hanover — Pizza Hut
- Reclaim Your Lunch — HP with Daniel J Edelman
- Red Devils Meet Tintin — adidas with Ketchum Brussels
- Wank Mountain — Durex with Splendid Communications
Inclusive Marketing
- 52 years of love — Non profit organization "Laimingas žmogus"
- Code My Crown — Unilever/Dove with Edelman
- HIV in View — ViiV Healthcare with GCI Health
- Meet Your Digital Self — Lenovo with Zeno London
- The Open Kitchen — Deliveroo with The Romans
Integrated Marketing
- Coca-Cola Food Fest Moris — Coca-Cola Indian Ocean Islands (CCIOI) with Zethical with CCIOI Marketing Team
- Kid Walkers — Multiópticas with LLYC
- Kinderlied statt Kinderleid - UNICEF — UNICEF Österreich - Österr. Komitee für UNICEF, Kinderhilfswerk der Vereinten Nationen with Ketchum Austria
- The Beacon of Hope — B2 Impact with SEK, Dagmar, Norstat, Liwlig
- The CPR Bra — St John Ambulance with Revolt and Fight or Flight
Corporate Reputation
Institutional Image
- Creating a Rebel Car Brand that is Conquering the World — Cupra with Apple Tree Vampire, &Rosàs, Tigrelab, C14
- If You're Into It, It's In The V&A — The V&A with Hope&Glory
- J&J Week — Johnson & Johnson Innovative Medicine
- Partner for the future — Novartis Italy with Omnicom Public Relation Group
- Team NATO: Slovakia United — NATO with Seesame
Employee Communications
- 50 years of Ikea: Celebrating what unites us. A film by employees for employees — Ikea Holding Deutschland
- Into The Googleverse — Google with Team Lewis
- Revolutionizing the Belgian retail landscape — Delhaize with Whyte Corporate Affairs
- The Sanofi Cup — Sanofi
- We Think Innovatively. We Work Differently. — Eurobank with Ogilvy
Employer Branding
- ‘A closet is only for clothes’ — Ikea with Apple Tree
- All Bets on Tech: How Veikkaus Became a Tech Magnet — Veikkaus with Drum Communications
- Doing great things deserves great recognition. — Swiss Federal Railways (SBB CFF FFS) with Farner | Team Farner
- Oslo's most important role models — Osloskolen / The Education Agency in Oslo, Norway with JCP Prad
- The most beautiful job perspective in the world. — Swiss Federal Railways (SBB CFF FFS) with Farner | Team Farner
Executive Communications
- Elevating a Visionary Leader’s Executive Profile to Inspire the Next Generation of Entrepreneurs — Jigar Sagar with Prestidge Group
- Elevating the voice of the executives: the power of authentic C-suite communication — Vodacom with WE Communications
- Sustainability Not Sacrifice — Schneider Electric with Team Lewis
Capital Markets Communications
- Athens International Airport’s Landmark IPO Journey — Athens International Airport with V+O Communication (SEC Newgate)
- FTI Consulting’s advice to Ascential plc, during its takeover by Informa — Ascential with FTI Consulting
- How the more velo like world attracted international investors — VeloBank with ZOOM bsc
- LPP vs. HDR: The Tale of Vanishing Billions and Restored Trust — LPP with Lighthouse
- Milestones — Dr. Ing. h.c. F. Porsche with Kirchhoff Consult
Engaging Society
Purpose-Driven Branding
- Hobby artists take over professional stages — Migros with Farner | Team Farner
- Komunikacijski laboratorij d.o.o. — Marodi with Bruketa&Žinić&Grey
- Strategic Steps to Success – Sumi with Netprofile — Sumi with Netprofile
- The DrunkenBait — Carlsberg Sweden with Burson
- The Fine Line — Samsung UK&I with Ketchum UK
Community Relations
- "Bolhão é para sempre" Campaign — Porto City Council
- costellazioni — negroni with inc istituto nazionale per la comunicazione
- InfluAnswer Arabia — Weber Shandwick MENAT with Weber Shandwick MENAT
- The Dreher Adventure - When Tradition Meets Innovation — Dreher with Next9 Communications
- The Inescapable Room — Dr.Max Romania with Ogilvy Romania & Never Alone - Friends of the Elderly Association
Corporate Philanthropy and Fund-Raising
- Building Bonds in a War Zone — The Bridge of Trust with Avidly
- "Detrás" (Behind): Inclusion Campaign for Members of Asociación de Pintores Con la Boca y Con El Pie — Asociación de Pintores Con la Boca y Con El Pie with Team Lewis
- Revealing the power of two rand: the transparency of Add Hope — KFC South Africa
- Rustle — Public Institution Deposit System Administrator (USAD) with Fabula Rud Pedersen Group
- The Voice of Nature — Evryo with Rogalski Damaschin
ESG Campaign
- "Echt Wellpappe" (Original corrugated cardboard) — Verband der Wellpappen-Industrie e. V. (VDW) with PRpetuum GmbH (part of LHLK Group)
- Flowers for hops — Plzeňský Prazdroj with Svengali Communications
- Reseal to Recycle - Kan fini, remet to bouson, li resiklab — PhoenixBev - PhoenixEarth with Zethical
- The Material Change Index — DS Smith with Headland
- The Yellow Shift — Saint-Gobain Norway / Glava with Trigger Oslo, Norway
Public Education
- Bullet Proof Park — Gun Free South Africa with Razor PR with M&C Saatchi Abel - The Up&Up Group
- Get Trained, Save Lives: CPR Campaign for Football Fans — UEFA / ERC with Golazo Brands NL
- Heartsafe Gamified Storytelling — Heartsafe Belgium with Ketchum Brussels
- MVM Future Talks 24 - Are we crossing the boundaries of the future? — MVM with Lounge Group
- Turning the London Eye into London IV — Liquid I.V. with Ketchum UK
Advocacy
Crisis Management
- Hands Up! Give Me Your Data — PrivacyRules with Netprofile, CSS Assure, Lexia, Secureworks, Polpeo, Studio IMG
- How to transform a brand communication crisis into a success for the whole company — Stellantis with Marco
- Three years in the Eye of a Solar Industry Storm — SENEC with Ketchum Germany
Issues Management
- Ahjo and Kone Foundation Building Trust and Preparedness — Kone Foundation with Ahjo Communications Oy
- Defending Democracy: Establishing NetScout as a Global Authority on Election Security — NetScout with Finn Partners
- “Mehr Zuhaus’ in Österreich!“ – how to initiate an economic stimulus package worth billions against housing shortage and for the construction industry! — hagebau Österreich with Skills | Team Farner and Campaigning Bureau
- Non-Synthetic Water — Gedeon Richter with Gullers Grupp
- United Nations International Arabian Leopard Day an Awareness-Raising Journey — Catmosphere
Public Affairs
- EU-Inc campaign — Index Ventures with H/Advisors Brussels
- InvestHER — InvestHER with Lodestone
- Maaate — Mayor of London with Ogilvy PR
- The Unwelcome Home — Ikea UK and Shelter with Weber Shandwick
- Turning to its French and German Neighbors to Secure Victory – An Unlikely Bid to Host the Eurovision Song Contest 2025 in Switzerland — Canton Basel-Stadt with Farner | Team Farner
Media Relations
Corporate Media Relations
- Bohemian Auction — Heineken Czech Republic with Ogilvy Czech Republic
- Hanover x Too Good To Go — Too Good To Go with Hanover Communications
- The astronauts Pasta — Barilla Group with INC - Istituto Nazionale per la Comunicazione
- The Next CEO — Russell Reynolds Associates with Burson UK
- The Power of Data: Quantifying Quality to Reach New PR Heights — Precisely with Finn Partners
Product Media Relations (Consumer Media)
- #MyFavourite — Mars - Celebrations with Ketchum UK
- Dolmio Dinner Indecision — Dolmio (mars) with Ketchum UK
- Flying Falcon in the Race for AI Supremacy — ATRC with Edelman UAE
- From Catwalk to Runway — Riyadh Air with Current Global
- The ‘Turbo’ PAX Faces the Toughest Jury — Ikea Holding Deutschland
Product Media Relations (Trade Media)
- Breega into Africa — Breega with Positive
- California Prunes: a virtual reality trip — California Prune Board with BPRESS and Mai Tai
- Carbon Action Portfolio – the industry first carbon-optimized packaging label portfolio — UPM Raflatac with SEK, Finland
- Engaging the core — Advania with Positive
- The World’s Largest Cavern Thermal Energy Storage — Vantaan Energia with SEK
Digital and Social Media
Digital Campaign
- Arosa makes dreams come true. — Arosa Tourism with Yoveo I Team Farner
- Breaking Barriers, Building Futures — atingi with Instinctif Partners Africa
- Lite Side of The Court — Ab InBEV - Castle Lite with Retroviral, DraftLine, Dentsu, Ogilvy, Capacity Relations
- Mystery Trips — Skoda Norway with TRY
- Zero drug deaths -campaign — Irti Huumeista ry and Indivior with Ahjo Communications
Social Media/Social Networking Campaign
- 15 Minute Weight Loss — ASICS with Golin
- “Be More Like Currys” - How Currys and Fabric Social embraced the weird on TikTok and Instagram and created a new best-in-class for brands on Social — Currys with Fabric Social, iSite
- Helsinki Happiness Hacks — Visit Finland & Helsinki Partners with SEK
- Red vs. Blue — Origin by Ocean with Avidly
- The Climate Games — The World Wildlife Fund with TRY
Influencer Marketing
- A decade of Amapiano — Spotify with Irvine Partners
- Desk Break — ASICS with Golin
- Fazer Remix Influencer Remix — Fazer with Kurio
- Make It a Ten; The Irish Welcome — Diageo Ireland, Tanqueray with Wilson Hartnell
- Unveiling the Italy's food icons — UIF - Italian Food Union with INC - Istituto Nazionale per la Comunicazione
Branded Journalism
- Change Starts With One — BIC South Africa with Retroviral & Shaun James Film & Integer
- Only Gastronomy Can Do That — GastroSuisse with Farner | Team Farner
- Pluxee: making work a place to belong to — Pluxee Romania with Rogalski Damaschin, Ipsos Romania, Future Station
Word of Mouth
- Blank Canvas - The Unconference — Ketchum Austria with Ketchum Austria
- Empowering Change Through Hygiene: Tackling the Hidden Crisis of Hygiene Poverty — Dixan (Henkel) with APCO
- It's a Game Changer — The National Lottery with Lansons Team Farner
- The Misheard Manifesto — Specsavers with Golin
- The MOREtime Project — Øst-Finnmarkrådet with Geelmuyden Kiese
Experiential
Guerrilla Marketing
- Beatbox Baristas — WIMPY with Retroviral, Actorvate & Shaun James Film
- Don't Waste Your Voice / Vote — European Parliament Liaison Office in Lithuania with Fabula Rud Pedersen Group
- Freeway on the Freeway — Lidl with The Romans
- Minglei — Geelmuyden Kiese with Geelmuyden Kiese
- The accident campaign — SEJFA with Berlingo Media
Publicity Stunt
- Disney+ The Bear Joburg Experience — Disney+ with Clockwork
- Hairy Harvest — Philips UK with Ketchum UK
- Missed Birthdays — Campaign Against Living Miserably with Hope&Glory
- The Bigger Draw – The most spectacular UEFA draw — Hamburg Marketing GmbH with segmenta communications, Jung von Matt Sports
- The Chief Island Officer's Enduring Legacy — Yas Island Abu Dhabi with Weber Shandwick MENAT, Initiative, Momentum, Publicis Media
Special Event
- Ginsters Farmonic Orchestra — Ginsters with Splendid Communications
- Run for your Money — Experian with Brands2Life
- The McDonald's Best Burger Sensoriummm — McDonald's UK & Ireland with Red Consultancy & Seen Presents
- Ukraine's Ode to Dignity — Deputy Prime Minister's Office for European and Euro-Atlantic Integration of Ukraine with MSL Ukraine, Publicis Ukraine, MSL Germany
- Wurst Price Scenario — Tibber with Gullers Grupp
Sponsorship
- Gazelle Safety Bikes: Keeping Formula 1 Fans on Track to The Dutch Grand Prix — Gazelle with Team Lewis
- Get Ready for the Best: Olympic Campaign with Allianz — Allianz with Next9 Communications
- Outside Lane — HTH South Africa with Retroviral & Picture Cult & Idea Candy
- "Thank You Jürgen" — Carlsberg with Hope&Glory
- Ya Rona House — Nedbank with Levergy
Trade Show
- A Transformation from Petroleum to Offshore — The Norwegian Offshore Directorate with Geelmuyden Kiese
- The launch of Europe's largest EV fair – eCarExpo Oslo — eCarExpo with PR-operatørene
- WAO at fruit attraction: Stealing the show — The World Avocado Organisation with Marco
Specialist Audience
Marketing to Men
- All Mos Save Lives — Movember with Splendid Communications
- Be a Friend. To Yourself Too — The All-Ukrainian mental health program "How are you?", Coordination Center for Mental Health, Ministry of Internal Affairs of Ukraine, Partnership Fund for a Resilient Ukraine with plusone social impact
- Gillette The Best A Man Can Get — Gillette with Burson
- Need a lift? — Bupa with Initiative
- Kick Sexism Out — Kick It Out with Team Lewis
Marketing to Women
- AdventurHER — Intrepid Travel with Hope&Glory
- Barbie Sports Tentpole (Dream Gap Project) with Susana Rodríguez — Mattel with Marco
- Gallium Ventures x Flo Health: Minimising the gender health gap — Flo Health with Gallium Ventures
- Home Safely with Taxifix — Oslo Taxi with JCP Prad
- Sun Screens — Virgin Media O2 with Hope&Glory and Broadcast Revolution
Marketing to Youth
- 30 Years of Democracy Through Young Eyes — Of soul and Joy with Razor (a member of The Up & Up Group)
- America's Cup e-Series — Louis Vuitton 37th America's Cup with Burson Spain / Experientia / Teammate
- Friendship bracelets — Pro Juventute with Rod Kommunikation / Team Farner
- MTN Pulse - Youth Hustle Hub — MTN South Africa with Magna Carta Reputation Management Consultants
- Nationfried — Nationwide with The Romans
Marketing to Seniors
- Michael Bommer becomes immortal — Eternos.Life with MSL Germany
- Securing Tomorrow for the Last 30 Years — Association of Pension Companies of the Czech Republic with Ewing
- TAVI for a Healthy Heart — Medtronic Czechia with Bison & Rose agency
Multicultural Marketing
- Free the Voices — Monoceros with LLYC
- Give Gogo Mzansi — Uber with Irvine Partners
- Global Stories, Local Lens — Media City Qatar with Weber Shandwick MENAT
- Liming with Gran — Genomics England and University of Cambridge with Ketchum UK
- Real Talk: It's Time To Get Real About Prostate Cancer — Ipsen UK and Prostate Cancer Research with 90TEN
Industry sectors
Consumer Goods
Automotive
- Changing Spaces — Lime with Words + Pixels
- e-TOL: Become a relaxed driver too — RDW with HvdM Public Relations
- SuperbOffice - A New Definition of Working on the Road — Skoda Auto with Public Interest, WLB, Socialists, PHD
- The Road to a Regional Renaissance — Skoda Auto Endowment Fund with Ewing
- “There is no second”: Launching the CUPRA Terramar at the America’s Cup — CUPRA with Vampire, TeaTime Presentation Design, Catorce, Vista Different, Media Pro, TigreLab, Onion Lab, The Others, Martes, &Rosàs, Catorce, Apple Tree
Fashion & Beauty
- A song for a new generation — Dale of Norway with Trigger Oslo
- Forever.Better. — PUMA with MSL UK
- Nivea Earnfluence — Nivea with Porter Novelli
- Press Play for Beauty — dm, Drogerie Markt Romania with Graffiti Plus
- Stitch and Spice — PUMA with MSL UK
Food & Beverage
- An Iconic Building Shines again on the Global Stage — McDonald's Hungary with Noguchi
- Energy Needs of the Nation — Reign Storm with The Heard
- The Social Swap — Heineken® with Edelman and LePub
- Treatline — Haribo with Daniel J Edelman
- When the stars align — Mahou with Apple Tree
Home & Furniture
- "Gaming Gran" — Ikea with Hope&Glory
- Reversing the narrative on anniversaries - How Ikea Germany’s 50th Anniversary Beat the European Football Championship ’24 — Ikea Holding Deutschland
- Together for a better planet — Ikea Kuwait with Weber Shandwick MENAT
Consumer Products
- #freethefeed: The "Boob Tube" — Elvie with Hope&Glory
- Hellmann’s x Chopova Lowena — Hellmann’s with Ogilvy PR
- LEGO Girls — LEGO with Ogilvy PR
- MyLittle... Sharing Stories of Pregnancy Loss — Little Santi Designs with Hunter UK
- The Great Loo Review — Henkel laundry and homecare with Burson UK
Consumer Services
Entertainment
- Get Ready With Music — Spotify with Irvine Partners
- How VRT's ‘de Grote Boodschap’ Had Everyone Discussing Gut Health — VRT with Team Lewis
- Sam-ford Bridge — Chelsea FC Women with Hope&Glory
- The Best Manager England Never Had — Sorare with Shook
- "Theater im Prater" — ATG Entertainment with Schütze Public Results
Financial Services
- Bleak Friday — Simply Business with Golin
- From loan brokerage to household advisor — Zmarta with Spotlight Communications
- How Nest Bank Sparked a Nationwide Mental Health Conversation — Nest Bank S.A. with Burson Poland
- Junior Chief Innovation Officer — Visa with Grayling and fresh
- Visa and Paris 2024 Olympics : PR and Leader Advocacy coverage — Visa with Monet (Ceetadel Group)
Food Service
- A mighty burger launch — MAX Burgers with JMWGolin
- SubMelts te derrites — Subway with Marco
- The Banquet Menu — MAX Burgers with JMWGolin
- The Longest Queue Ever! — Rex Concepts
- The Price Cut — Lidl with JMWGolin
Retailers
- Formula for Change: Iceland Foods’ Fight for Families — Iceland Foods with Tangerine Communications
- Go Anywhere — Uber with Hope&Glory
- Music Wizzard: SPARaoke — AF Blakemore (SPAR) with The Remarkables
- The Croissant Bag — Lidl with The Romans
- "We Deliver Democracy" – Inspiring Activation Ahead of the European Elections — About You SE & Co. KG with nwtn GmbH / Jung von Matt Hamburg
Travel & Tourism
- Battle for Awareness — Radisson Hotel Group with Apple Tree
- Draw me the sea — SeaWorld Yas Island Abu Dhabi with Weber Shandwick MENAT, Initiative, Momentum
- Lieblingsplatz — Deutsche Bahn (DB Regio NRW) with Ketchum
- Professor Green's Restful Rhythms — Holiday Inn Express with Allison
- The 10 Group x Aspria: Live Life with Feeling — Aspria with The 10 Group
Business-to-Business
Energy and Natural Resources
- Energising Tomorrow - How we united 3,000 students in a global engineering challenge like no other — Shell with Emota
- Fight for Light — DTEK
- From Cepsa to Moeve — Moeve with Burson Spain
- Hello Hydrogen: Warming the UK up to hydrogen — Various (e.g. Cadent Gas, Wales & West Utilities, Northern Gas, Baxi, SGN (Scottish Gas Network, Centrica, British Gas and Worcester Bosch) with SEC Newgate UK
- How our own research and visual storytelling helped us to turn ESG into business opportunity — Seesame
Chemicals & Industrials
- 50th anniversary of the WAGO splicing connector — WAGO with segmenta communications
- Enabling dialogue in an industrial area — Burengesprek Botlek Europoort with Bijl PR
- Merck New Global Vision Campaign — Merck KGaA with Saatchi&Saatchi, MetaDesign
- Net-zero aluminium: Nothing is Possible — Hydro with BOLDT BPI
- Soil Poetry — Yara International with Geelmuyden Kiese
Professional Service Firms
- Big Hero Snitch — Medius with Fight or Flight
- Building a more inclusive and supportive labour market in Hungary — Profession.hu with Noguchi
- Kantar Media Reactions: Turning X’s Trust Crisis into Kantar’s Triumph — Axicom
- One Size Does Not Fit All - GenAI Studio Network Launch — Accenture
- Safety in the office - challenge accepted! — Henkel Slovensko with Seesame
Real Estate & Construction
- 30 under 30 — Saint-Gobain Norway, Glava, Gyproc, Weber with Trigger Oslo, Norway
- Daiwa House Builds a Movement: Turning Crisis Into Opportunity — Daiwa House with Team Lewis
- Glavbolgarstroy: 55 Years Building the Future — Glavbolgarstroy with Chapter 4 Bulgaria
- Take my Job — AF-Group with Trigger Oslo
- The great brand elevation — BORI BBL with Nucleus
Transportation & Logistics
- Being a Postal Worker Is Not a Combat Sport — Hungarian Post with Lounge Group
- DP World and the ICC's Beyond Boundaries Initiative. — DP World with 160over90, Edelman and George P Johnson.
- How to make Exotec a top-3 warehouse robotics leader in Benelux within two years — Exotec with Progress Communications
- Marrakech Airshow 2024 — Minister of Defense of Marrakech with Marco
- "One Means None" for European Cockpit Association — European Cockpit Association with SEC Newgate EU
Technology
Consumer Electronics
- Axicom's ‘Magic’ Touch: Disrupting the Foldable Category with Honor — Honor with Axicom
- DontViolateMe! - Rise up against revenge porn — Motorola with Burson Italy
- Making AVM’s FRITZ!Box the most loved router by gamers — AVM with Progress Communications
- Sleep Rave — Samsung with Edelman Amsterdam
- The Refurbished Restaurant — Back Market with Words + Pixels
Technology: Hardware
- Alzheimer's Intelligence — Lenovo with Zeno London
- Brand Building and Employee Satisfaction through long-term coaching partnership — ABB Finland with SEK
- Clearing Confusion to Establish Arqit as the Authority on Post-Quantum Encryption — Arqit with Finn Partners
- Ross Kemp Behind Bars — Heineken Smart Dispense with The Romans
- The Art of AI — Lenovo with Burson Italy
Technology: Software & Services
- Bringing Balance — Netskope with Delphi
- Global Launch – 2024 Kyndryl Readiness Report October 16, 2024 — Kyndryl with United Partners
- Going for Gold: Delivering an Ai-Powered Olympics — Intel with WE Communications
- Nothing to something - on a shoestring — Axians with Positive
- The Business Premier League (of Sweden) — Strato in Sweden with Spotlight Communications
Telecommunications
- Health within reach — Chamber of IT & Telecommunication (Poland) with CEC Group
- It's The Yeast We Could Do — giffgaff with Splendid Communications
- MTN Made4U — MTN South Africa with Magna Carta Reputation Management Consultants
- Tackling Security, Innovation and Complexity to Establish Wireless Logic as a True Leader in IoT Connectivity — Wireless Logic with Finn Partners
- Tools for Modern Times — Croatian Telecom / Hrvatski Telekom (in house)
E-Commerce
- #RoddickReturns — Betway with The Romans
- Saying 'I Do' to wedding loans — FACILE.IT with INC - Istituto Nazionale per la Comunicazione
- Uber Eats Hosts ... Brooklyn Beckham — Uber Eats with Hope&Glory
Healthcare
Consumer Health
- Action over Words — Chiesi with FTI Consulting
- Expose Your Skin — LEO Pharma with JIN
- Free Period Care Products in Schools – A Basic Right — Libresse & Tork (Essity) with Spotlight Communications
- Seconds After Orgasm — Orkla / Dr. Greve with Trigger Oslo
- Visible protection against invisible threats — Egis with Noguchi
Healthcare Providers
- Bupa Picture Of Health — Bupa with PrettyGreen
- No Pulse – The World’s most important workout. — SATS Norway with TRY
- Platinea Sweden x Viatris Europe - Fighting Antimicrobial Resistance — Viatris Europe
- Spot the Dot — Rak'n'Roll, La Roche-Posay with Clue PR, 2koma7, LoveBrands (also PR teams of clients)
- The Road To Water Safety — Trygg-Hansa with JMWGolin
Medical Technology
- 24/7 Diabetes-Create Awareness for Diabetes and Its Impact — Dexcom with Bijl PR
- Care Means the World — Philips with Omnicom PR Group NL
- Communication campaign #WithoutLimits — Medtronic Czechia with Bison & Rose agency
Pharmaceutical: RX
- Beating the Men-Killer: How we used politics to change men’s fate — Slovak Urological Society, Johnson & Johnson with Seesame
- Fattore J — Johnson & Johnson Innovative Medicine
- Identity Diagnosis — Alexion with Edelman Spain
- Staring Back At Me — Takeda with Burson
- They are Not all the Same - Breast cancers and life journeys — MSD Italy
Non-Corporate
Associations
- Cepi: Circular Choices — Cepi with SEC Newgate EU
- Empowering UNICEF Through Data & Analytics — UNICEF
- The Mystery of the Bingo Caller for National Bingo Week — The Bingo Association with Brands2Life
- WEconomy - #AllAgesMatter — SHE Wirtschaftsmedien Beteiligungs with Ketchum
- Woodrow x CLA: Making Rural Britain unignorable — Country Land and Business Association (CLA) with Woodrow
Educational and Cultural Institutions
- Adjust to Taste — Norwegian Hospitality Association and partners (NHO Reiseliv) with Trigger Oslo
- Antwerp Management School Drives Accessibility Awareness with On Wheels app Launch — Antwerp Management School with Team Lewis
- Elevating Louvre Abu Dhabi's Impact In Education — Louvre Abu Dhabi with Edelman UAE
- Tag des Denkmals — Bundesdenkmalamt Österreich – Federal Monuments Office with Ketchum Austria 101 Coding und Design
- teamLab Borderless Jeddah Museum — teamLab with SEC Newgate Middle East
Government Agencies
- Finn-formative Letter — Statistics Finland with SEK, Finland
- I Care by Burson and The Royal Commission for AlUla — The Royal Commission for AlUla (RCU) with Burson
- NextGenerationEU — The Representation of the European Commission in Spain with Marco
- Safety grows wherever Railway ABC goes! — The Office of Rail Transport with The Partners
- UNCCD COP16 - Giving a voice to The Land — Saudi Arabia Ministry for Environment, Water and Agriculture with Burson Middle East
Not-For-Profit Organizations
- A podcast for the Horn of Africa: #let'sHearAgaing — UNHCR with INC - Istituto Nazionale per la Comunicazione
- “Bodyright: Without my consent, it’s not your content” — UNFPA Moldova with Unbox Communication
- Raising the Voice for Justice — Voice for Freedom Coalition with SEC Newgate Spain
- Tasty and Healthy Hospital Plates — Din Grijă pentru Copii NGO with GMP&U Agency SRL
- The Tiniest Room — Save the Children with Golin Romania