SABRE Awards Africa 2021 Winners | PRovoke Media
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SABRE Awards Africa 2021 Winners

The 2021 Africa SABRE Awards, which recognizes Superior Achievement in Branding, Reputation, and Engagement, will be announced at the virtual award ceremony on May 27th.The campaigns were evaluated by a jury of industry leaders.

Platinum SABRE Award for Best in Show

Finalists:

  • Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communications
  • Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill+Knowlton Strategies Kenya
  • Rebuilding Stakeholders' Trust in Kenya Airways — Kenya Airways with Edelman Africa
  • Shoprite Group Corporate Image — The Shoprite Group Communications Team
  • Touching Lives Through A Determined School Child - Dele Fathia — Lumos Nigeria with Modion Communications

Diamond SABRE Awards

Company of the year
Winner:

  • JoJo: for water, for life — JoJo with KAMuses

CEO of the year
Winner:

  • Profiling Sage Executive Vice-President for the Africa & Middle East region, Pieter Bensch — Sage with Idea Engineers

The SABRE Award for Superior Achievement in Brand-Building
Winner:

  • Supporting Nigeria's Development Goals — Siemens with LSF

Certificates of Excellence:

  • Clarity Charter — BDO in South Africa with Razor - M&C Saatchi Group South Africa
  • JoJo: for water, for life — JoJo with KAMuses

The SABRE Award for Superior Achievement in Reputation Management
Winner:

  • Clarity Charter — BDO in South Africa with Razor - M&C Saatchi Group South Africa

Certificates of Excellence:

  • Mwatipanga Panali Panali - A Zambian Story — MultiChoice Zambia with Adlab, Khavongwe Moyo, Studio Zoo, Becky Ngoma, Centipetal Media, MultiChoice Talent Factory
  • Sage: Responding to the COVID-19 pandemic — Sage with Idea Engineers

The SABRE Award for Superior Achievement in Research and Planning
Winner:

  • Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications
Certificates of Excellence:
  • Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill+Knowlton Strategies Kenya
  • Work.Reworked — Microsoft MEA with WE Communications

Geographic

Northern Africa
Winner:

  • Philips Work The Beat — Philips

Western Africa
Winner:

  • Supporting Nigeria's Development Goals — Siemens with LSF
Certificates of Excellence:
  • #MeetArabaHollard #GhanaFirstVirtualInsurer (Launch of Hollard ChatInsure chatbot) — Hollard Insurance Ghana
  • AfDB COVID-19 Response — African Development Bank with African Media Agency
  • Nigeria Tech Innovation Challenge and MyClinic COVID-19 Solution — The National Information Technology Development Agency with Image Merchants Promotion
  • Strong & Beautiful — Mega Growth with LSF

Eastern Africa
Winner:

  • Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill+Knowlton Strategies Kenya
Certificates of Excellence:
  • #AStarisborn — Toyota Kenya with Engage BCW, Kenya
  • Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communication
  • Komesha Corona — Ministry of ICT with Oxygène Marketing Communication
  • The Believers — AfrAsia Bank with Contentify & Pixel

Southern Africa
Winner:

  • Microsoft [email protected] — Microsoft South Africa with FleishmanHillard South Africa
Certificates of Excellence:
  • African Youth Survey 2020 — Ichikowitz Family Foundation with BCW Africa and Amsterdam Group
  • Brut Elevator Pitch — Unilever with Edelman Africa
  • HMD Media Relations — HMD / Nokia with FleishmanHillard South Africa
  • Stay Well with SOLAL — SOLAL with Tribeca

Practice areas

Business-To-Business Marketing
Winner:

  • Work.Reworked — Microsoft MEA with WE Communications
Certificate of Excellence:
  • First Responders to the First Responders — Microsoft MEA with WE Communications

Cause-Related Marketing
Winner:

  • Brut Elevator Pitch — Unilever with Edelman Africa
Certificates of Excellence:
  • #OPPOcares — OPPO Kenya with Engage BCW
  • #Sarovacares — Sarova Hotels with Engage BCW, Kenya
  • ISN Medical Laboratory Scientist of The Year— ISN Medical with Integrated Indigo
  • Learning through a pandemic with Vodacom e-School #ConnectingForGood — Vodacom with WE Communications

Corporate Image
Winner:

  • Shoprite Group Corporate Image — The Shoprite Group Communications Team
Certificates of Excellence:
  • Clarity Charter — BDO in South Africa with Razor - M&C Saatchi Group South Africa
  • Driving business stability and stakeholder confidence through a consistent and contextual narrative — Bryte Insurance with Instinctif Partners Africa
  • Rebuilding stakeholders' Trust in Kenya Airways — Kenya Airways with Edelman Africa
  • The Believers — AfrAsia Bank with Contentify & Pixel

Corporate Social Responsibility
Winner:

  • Touching Lives Through A Determined School Child - Dele Fathia — Lumos Nigeria with Modion Communications
Certificates of Excellence:
  • KCB Group - 2jiajiri — KCB Foundation with Oxygène Marketing Communication
  • Maltina Teacher of the Year — Nigerian Breweries Plc with Integrated Indigo
  • MUA Learners Challenge — MUA with Circus! Advertising
  • The Virtual Rotary Cancer Run 2020 — Centenary Bank with brainchild Burson Cohn & Wolfe

Crisis/Issues Management
Winner:

  • How R5 turned into millions — The Shoprite Communications Team
Certificates of Excellence:
  • #NWHbouncesback — Nairobi Women's Hospital with Engage BCW, Kenya
  • EndSARS: Tackling Fake News for National Security — Department of State Security Service with Image Merchants Promotion

Digital Campaign
Winner:

  • MUA Learners Challenge — MUA with Circus! Advertising
Certificates of Excellence:
  • #BeautyAtHomeWithU — Unilever with Edelman Africa
  • Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications

Employee Communications
Winner:

  • The Shoprite Group 2020 Employee Communications — The Shoprite Group Communications Team
Certificates of Excellence:
  • “Building the Hollard in Hollardites” Employee Communications: Hollard Ghana — Hollard Ghana
  • How Rugged Is Your Jeep? — Old Mutual Nigeria with Modion Communications

Financial Communications
Winner:

  • #MeetArabaHollard #GhanaFirstVirtualInsurer (Launch of Hollard ChatInsure chatbot) — Hollard Insurance Ghana
Certificates of Excellence:
  • Believe Different | Believers in a Better Tomorrow — AfrAsia Bank with Contentify and Pixel Render
  • FBN Holdings Divestment — FBN Holdings with Chain Reactions Nigeria
  • Virtual Vouchers — The Shoprite Group Communications Team

Integrated Marketing
Winner:

  • #AStarisborn — Toyota Kenya with Engage BCW, Kenya
Certificates of Excellence:
  • Dulux Colour Futures 2021 Integrated Marketing — Dulux South Africa with FleishmanHillard South Africa
  • Launching Sage’s CFO 3.0 research and Sage Intacct — Sage with Idea Engineers
  • Tansion nou pansion When businesses harness citizen support to influence Government's pension policy — Business Mauritius with Blast BCW
  • Unity In Adversity — Jobberman with Media Panache Nigeria

Marketing to Consumers (New Product)
Winner:

  • Sixty60 — The Shoprite Group Communications Team
Certificates of Excellence:
  • Halo Heritage Boity Collection Launch — Halo Heritage with Eclipse Communications
  • Vodabucks Rewards Programme — Vodacom with WE Communications

Marketing to Consumers (Existing Product)
Winner:

  • Stay Well with SOLAL — SOLAL with Tribeca
Certificate of Excellence:
  • Re-igniting a conversation around technology and education #ConnectingForGood — Vodacom with WE Communications

Media Relations
Winner:

  • Local Initiatives Against Global Pandemic — City of Djougou with Opinion&Public
Certificates of Excellence:
  • Brand Awareness — Adams with WE Communications
  • Kagiso Trust In Media Relations — Kagiso Trust

Public Affairs/Government Relations
Winner:

  • Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communication
Certificates of Excellence:
  • Taking back the wheel — CAP'RUN with Blast BCW
  • The Doka-Kajuru Peace Deal Against Ethno-Religious Crisis — Kaduna State Ministry of Internal Security with Image Merchants Promotion

Public Education
Winner:

  • Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications
Certificates of Excellence:
  • #ChangeforHer — Newzroom Afrika with Razor - M&C Saatchi Group South Africa
  • COVID - 19 Public Education Campaign — Mahogany Consult
  • Kagiso Trust in Public Education — Kagiso Trust
  • Koo The COVID Prefect — Ghana

Social Media Campaign
Winner:

  • Xbox Hall of Fame — Microsoft with Clockwork
Certificates of Excellence:
  • Absa LinkedIn Live Financial Results — Absa Group with FleishmanHillard South Africa
  • Acer InstaPitch — Acer with Clockwork
  • COVID-19 Social Media Plan — Newmont Ghana with Mahogany Consult
  • Standard Bank It Can Be — Standard Bank with Clockwork

Special Event/Sponsorship
Winner:

  • Applaud our Heroes — Lagos State Government with Chain Reactions Nigeria
Certificates of Excellence:
  • Mega Growth x Me Time Summit — Mega Growth with LSF
  • Phyllion Tech PR Conference 2020 — Phyllion IMC

Industry sectors

Associations
Winner:

  • Tansion nou pansion When businesses harness citizen support to influence Government's pension policy — Business Mauritius with Blast BCW

Consumer Products/Services
Winner:

  • HMD Media Relations — HMD / Nokia with FleishmanHillard South Africa
Certificates of Excellence:
  • Dulux Colour Futures 2021 Social Media — Dulux South Africa with FleishmanHillard South Africa
  • L'oreal Come Back Strategy — L'oreal With Strategic Communications Africa

Fashion & Beauty
Winner:

  • Halo Heritage Boity Collection Launch — Halo Heritage with Eclipse Communications

Financial & Professional Services
Winner:

  • KCB Group - 2jiajiri — KCB Foundation with Oxygène Marketing Communication
Certificates of Excellence:
  • 50 Shades of Happiness — Leadway Assurance with Modion Communications
  • Beyi Powa — Post Bank Uganda with brainchild Burson Cohn & Wolfe
  • Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications
  • Sage: Responding to the COVID-19 pandemic — Sage with Idea Engineers

Food & Beverage
Winner:

  • Danone Algeria Plant Closure — Danone Djurdjura Algerie with TBWA DJAZ
Certificates of Excellence:
  • #Sarovacares — Sarova Hotels with Engage BCW, Kenya
  • State of Nutrition - Eat Well Live Well — Tiger Brands with Razor - M&C Saatchi Group South Africa

Healthcare
Winner:

  • Stay Well with SOLAL — SOLAL with Tribeca

Industrial/Manufacturing
Winner:

  • Tomorrow’s Grid, Today — Eaton with Tribeca

Media, Arts & Entertainment
Winner:

  • Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications
Certificates of Excellence:
  • Cartoon Network to the Rescue! — WarnerMedia with BCW Africa
  • MultiChoice Uganda Media Showcase — MultiChoice Uganda with brainchild Burson Cohn & Wolfe
  • Queen Sono Season One Launch — Netflix with Eclipse Communications
  • TNT Original Movies - Escape from Pretoria — WarnerMedia with BCW Africa

Mining and Extractive Industries
Winner:

  • How Siemens is spearheading Nigeria's power revolution — Siemens with LSF

Not for Profit/Charities
Winner:

  • African Youth Survey 2020 — Ichikowitz Family Foundation with BCW Africa with Amsterdam Group
Certificates of Excellence:
  • Its Up To Us — Mastercard Foundation with brainchild Burson Cohn & Wolfe
  • Nat Nakasa Awards — SA National Editors Forum with Razor - M&C Saatchi Group South Africa

Public Sector/Government
Winner:

  • Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill+Knowlton Strategies Kenya
Certificates of Excellence:
  • #Askyouraviator — Kenya Civil Aviation Authority with Engage BCW
  • Milestone communication to commemorate The 10-millionth passenger — Lagos Bus Services with Chain Reactions Nigeria

Technology
Winner:

  • Microsoft [email protected] — Microsoft South Africa with FleishmanHillard South Africa
Certificates of Excellence:
  • Microsoft AI for media relations for technology — Microsoft South Africa with FleishmanHillard South Africa
  • Philips Work The Beat — Philips
  • Vodacom technology to support learning continuity during the COVID-19 pandemic — Vodacom with WE Communications
  • Xbox Hall of Fame — Microsoft with Clockwork

Travel & Leisure
Winner:

  • Rebuilding stakeholders' Trust in Kenya Airways — Kenya Airways with Edelman Africa