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The winners will receive their trophies during the awards ceremony in Kigali, Rwanda, on May 16. The gala dinner will be part of the African Public Relations Association’s annual conference.
THE PLATINUM SABRE AWARD FOR BEST IN SHOW
WINNER:
Fabric — Siemens with Atmosphere and the King James Group
CERTIFICATE OF EXCELLENCE:
Find Your Beautiful — Darling Nigeria with LSF|PR
Ghanaians Against Child Abuse—UNICEF and the Government of Ghana with Ogilvy Ghana
MonnBienKale — Nestlé with Blast Burson Cohn & Wolfe
She Will Connect — Intel with WE Communications
THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE
COMPANY OF THE YEAR
WINNER:
Company of the Year — MTN Ghana with Touchpoint Magna Carta
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING
WINNER:
Find Your Beautiful — Darling Nigeria with LSF|PR
CERTIFICATE OF EXCELLENCE:
Launch of Direct Flight From Nairobi to New York — Kenya Airways with Ogilvy PR - Kenya
M&N Brands - telling the story correctly, to achieve the desired strategic outcomes — M&N Brands with Avatar PR
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT
WINNER:
Viceroy vs Capitec Bank - Capitec Bank with Atmosphere Communications and Capitec Internal Communications Team, South Africa
CERTIFICATE OF EXCELLENCE:
Illovo Sugar Africa_ Perception Audit — Illovo Sugar Africa with Instinctif Partners
Superior Achievement — MTN Ghana with Touchpoint Magna Carta
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN RESEARCH AND PLANNING
WINNER:
Brands in Motion—WE Communications
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION
WINNER:
Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters
GOLD SABRE AWARDS FOR PUBLIC RELATIONS CAMPAIGNS
GEOGRAPHIC CATEGORIES
NORTHERN AFRICA
WINNER:
Careem - Morocco Content Calendar — Careem
CERTIFICATE OF EXCELLENCE:
Cybersecurity, in search of HR attractiveness in Morocco — KASPERSKY LAB
Launch of Hydro Boost Range in Morocco — Johnson & Johnson
Launch of Spark 2 — Tecno Mobile with D1 Maroc BCW
Samsung Launch of the new flagship S series (Star) — Samsung with D1 Maroc BCW
WESTERN AFRICA
WINNER:
She Will Connect — Intel with WE Communications
CERTIFICATE OF EXCELLENCE:
CBN Not on Fire, WhatsApp to the Rescue — Central Bank of Nigeria with Image Merchants Promotion Limited
MTN Ghana IPO — MTN Ghana with Touchpoint Magna Carta
MTN Ghana Reputation Management — MTN Ghana with Touchpoint Magna Carta
Homecoming — BWL Agency
EASTERN AFRICA
WINNER:
MonnBienKale — Nestlé with Blast Burson Cohn & Wolfe
CERTIFICATE OF EXCELLENCE:
Chapa Dimba Na Safaricom — Safaricom plc with Ogilvy Public Relations Kenya
MultiChoice Talent Factory — MultiChoice Kenya with Engage Burson Cohn & Wolfe
NSSF National Blood Donation Drive — National Social Security Fund (NSSF) - Uganda with Corporate Image Ltd
NSSF Go Mobile App Digital Campaign — National Social Security Fund (NSSF) - Uganda with Corporate Image
SOUTHERN AFRICA
WINNER:
Fabric — Siemens with Atmosphere and the King James Group
CERTIFICATE OF EXCELLENCE:
Biggest BEE deal in Telco history — Vodacom with WE Communications
Carling Black Label - Soccer Song for Change — Ab InBev Africa with Ogilvy South Africa / Msports / indaHash
Pink Tax — Sanlam Personal Finance with Atmosphere Communications
Sage Summit Tour – Africa & Middle East 2017—Sage (Africa & Middle East region) with Idea Engineers
PRACTICE AREA CATEGORIES
BUSINESS-TO-BUSINESS MARKETING
WINNER:
Cloud Africa — F5 with World Wide Worx & WE Communications
CAUSE-RELATED MARKETING
WINNER:
Carling Black Label - Soccer Song for Change — Ab InBev Africa with Ogilvy South Africa / Msports / indaHash
CERTIFICATE OF EXCELLENCE:
Exxaro Statue for the visually impaired unveiling — Exxaro with Clockwork Media
That AMA.ZING app — The Zing Group with WE Communications
CORPORATE IMAGE
WINNER:
NSSF Friends With Benefits Image Campaign — National Social Security Fund (NSSF) Uganda
CERTIFICATE OF EXCELLENCE:
Ford Media Plan Tour — Ford
Kosmos Innovation Center (Global and Ghana) — Kosmos Energy Ltd with Ogilvy Ghana
MUA - A Rebranding Journey — MUA with HKLM
P&G Citizenship 2025 CSR Initiative/ Reputation — P&G
CORPORATE SOCIAL RESPONSIBILITY
WINNER:
MultiChoice Talent Factory — MultiChoice Kenya with Engage Burson Cohn & Wolfe
CERTIFICATE OF EXCELLENCE:
Cartoon Network’s PPG Awards — Turner Africa with BCW Africa
MTN Save a Life — MTN Ghana with Touchpoint Magna Carta
Sbonis' iDiski — Unilever - Shield Men with Edelman Africa
Transforming mindsets to limit plastic waste in our environment — Dow Packaging and Speciality Plastics with Hill+Knowlton Strategies South Africa
CRISIS/ISSUES MANAGEMENT
WINNER:
The Cape Town Water Emergency: from crisis to opportunity — South Africa Tourism with Weber Shandwick
CERTIFICATE OF EXCELLENCE:
MTN Savannah Brokerage — MTN Ghana with Touchpoint Magna Carta
Sisal Launch Strategy in Morocco — Sisal
DIGITAL CAMPAIGN
WINNER:
#ShaveToRemember — Philips with Ogilvy South Africa, Nelson Mandela Foundation
CERTIFICATE OF EXCELLENCE:
Exxaro Women in Mining — Exxaro with Clockwork Media
MTN Heroes of Change — MTN Ghana with Touchpoint Magna Carta
EMPLOYEE COMMUNICATIONS
WINNER:
Fraud or Not? Fraud Awareness — Telkom with Edelman Africa
FINANCIAL COMMUNICATIONS
WINNER:
Sage Budget Speech Campaign 2019 — Sage with Idea Engineers
CERTIFICATE OF EXCELLENCE:
Raising Levels of Financial Literacy Among Rwandans — International Finance Corporation with By Design Communications
Stanbic Bank Zambia Anakazi Banking Proposition — Stanbic Bank Zambia with Langmead & Baker Ltd
INTEGRATED MARKETING
WINNER:
Ghanaians Against Child Abuse (GACA) — UNICEF and Government of Ghana with Ogilvy Ghana
CERTIFICATE OF EXCELLENCE:
#kenyatradeweek — Export Promotion Council, Kenya with Engage Burson Cohn & Wolfe
Copa Coca-Cola Africa Cup — Coca-Cola with Ogilvy Public Relations, Kenya
MARKETING TO CONSUMERS (NEW PRODUCT)
WINNER:
Chapa Dimba Na Safaricom — Safaricom plc with Ogilvy Public Relations Kenya
CERTIFICATE OF EXCELLENCE:
Everyone deserves to dress well! — LC Waikiki with BCW Africa
Le Petit Marseillairs launch of a new range of shower gels — Le Petit Marseillairs
MARKETING TO CONSUMERS (EXISTING PRODUCT)
WINNER:
Blaze by Safaricom — Safaricom plc with Ogilvy Public Relations Kenya
CERTIFICATE OF EXCELLENCE:
Miss Cadum Activation — Colgate Palmolive with D1Social
Stephane Plaza & Emmanuelle Rivassoux revisitent Place des Zaers — Akwa Immo Développement
MEDIA RELATIONS
WINNER:
Sage rAInbow Campaign 2018 — Sage with Idea Engineers
CERTIFICATE OF EXCELLENCE:
Comic Con Africa 2018 — Comic Con with Edelman Africa
La Liga Future Players — La Liga with Clockwork Media
PUBLIC AFFAIRS/GOVERNMENT RELATIONS
WINNER:
Pink Tax — Sanlam Personal Finance with Atmosphere Communications
PUBLIC EDUCATION
WINNER:
Meet the man who hears colours — SAS with WE Communications
CERTIFICATE OF EXCELLENCE:
Cyber (in)security & Dubai Trust event — Microsoft MEA with WE Communications
Protecting the rights of the man on the street — Legal Practitioners Fidelity Fund with Hill+Knowlton Strategies South Africa
SOCIAL MEDIA CAMPAIGN
WINNER:
Make a Meal of It — KFC with Ogilvy South Africa
CERTIFICATE OF EXCELLENCE:
Muesli Election 2018 — Tiger Brands - Jungle with Ogilvy South Africa
SPECIAL EVENT/SPONSORSHIP
WINNER:
#kenyatradeweek — Export Promotion Council, Kenya with Engage Burson Cohn & Wolfe
CERTIFICATE OF EXCELLENCE:
Axe - Party of the Year — Unilever - Axe with Edelman Africa
La Liga KwaMahlobo Festive Games — La Liga with Clockwork Media
INDUSTRY SECTOR CATEGORIES
ASSOCIATIONS
WINNER:
Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters
CERTIFICATE OF EXCELLENCE:
Forum of Security and Critical Institutions in Niger State (FOSCIN) — Niger State with Image Merchants Promotion Limited
CONSUMER PRODUCTS/SERVICES
WINNER:
Launch of Direct Flight from Nairobi to New York — Kenya Airways with Ogilvy Public Relations, Kenya
CERTIFICATE OF EXCELLENCE:
Huawei Y9 launch event Morocco — Huawei
FASHION & BEAUTY
WINNER:
100 Colours — Unilever - Dove with Edelman Africa
FINANCIAL & PROFESSIONAL SERVICES
WINNER:
That AMA.ZING app — The Zing Group with WE Communications
CERTIFICATE OF EXCELLENCE:
The 10th IFSWF Annual Conference — ITHMAR Capital with D1 Maroc
FOOD & BEVERAGE
WINNER:
Illovo Sugar Africa_ Perception Audit — Illovo Sugar Africa with Instinctif Partners
CERTIFICATE OF EXCELLENCE:
Coca-Cola World Cup Campaign (Ghana & Nigeria) — Coca-Cola West Africa Business Unit with Ogilvy Ghana
Zambian Breweries Smart Drinking Campaign — Zambian Breweries Plc with Langmead & Baker Ltd
INDUSTRIAL/MANUFACTURING
WINNER:
Fabric — Siemens with Atmosphere and the King James Group
MEDIA, ARTS AND ENTERTAINMENT
WINNER:
Homecoming — BWL Agency
CERTIFICATE OF EXCELLENCE:
Cartoon Network Creative Lab (CN Lab) — Turner Africa with BCW Africa
Cell C Inanda Africa Cup Polo Tournament — Inanda Club with Mason Show Management
Chief Daddy Movie — Ebony Life Media with LSF|PR
South African Film and Television Awards (SAFTAs) — National Film and Video Foundation with Mason Show Management
MINING & EXTRACTIVE INDUSTRIES
WINNER:
Kosmos Innovation Center (Global and Ghana) — Kosmos Energy Ltd with Ogilvy Ghana
CERTIFICATE OF EXCELLENCE:
Exxaro Overall — Exxaro with Clockwork Media
Gold Fields 25TH Anniversary 2018 — Gold Fields Ghana Ltd with Ogilvy Ghana
NOT FOR PROFIT/CHARITIES
WINNER:
The Africa Trade Forum — Rockefeller Foundation with Engage Burson Cohn & Wolfe, Kenya
PUBLIC SECTOR/GOVERNMENT
WINNER:
NSSF Go Mobile App Digital Campaign — National Social Security Fund (NSSF) - Uganda with Corporate Image
CERTIFICATE OF EXCELLENCE:
NAF Bombards Boko Haram after Metele Attack — Nigerian Air Force NAF with Image Merchants Promotion Limited
NSSF - Daily Monitor Career Expo — National Social Security Fund (NSSF) - Uganda with Corporate Image
TECHNOLOGY
WINNER:
Biggest BEE deal in Telco history — Vodacom with WE Communications
CERTIFICATE OF EXCELLENCE:
Facebook's Third Party Fact-Checking Programme — Chain Reactions Nigeria
Nokia Beach Party Radisson Blu - Djerba - Tunisia — Nokia
TRAVEL & LEISURE
WINNER:
The most on-time airline in the world — FlySafair with WE Communications
CERTIFICATE OF EXCELLENCE:
The Good Life, On the Course, Off the Course — Randpark Golf Club with Livewired PR
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