SABRE Awards Africa 2021 Winners

The 2021 Africa SABRE Awards, which recognizes Superior Achievement in Branding, Reputation, and Engagement, will be announced at the virtual award ceremony on May 27th.The campaigns were evaluated by a jury of industry leaders.

View winning summary documents here

Platinum SABRE Award for Best in Show

Winner:

Touching Lives Through A Determined School Child - Dele Fathia — Lumos Nigeria with Modion Communications

Finalists:

Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communications
Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill+Knowlton Strategies Kenya
Rebuilding Stakeholders' Trust in Kenya Airways — Kenya Airways with Edelman Africa
Shoprite Group Corporate Image — The Shoprite Group Communications Team

Diamond SABRE Awards

Company of the year
Winner:

JoJo: for water, for life — JoJo with KAMuses

CEO of the year
Winner:

Profiling Sage Executive Vice-President for the Africa & Middle East region, Pieter Bensch — Sage with Idea Engineers

The SABRE Award for Superior Achievement in Brand-Building
Winner:

Supporting Nigeria's Development Goals — Siemens with LSF

Certificates of Excellence:

Clarity Charter — BDO in South Africa with Razor - M&C Saatchi Group South Africa
JoJo: for water, for life — JoJo with KAMuses

The SABRE Award for Superior Achievement in Reputation Management
Winner:

Clarity Charter — BDO in South Africa with Razor - M&C Saatchi Group South Africa

Certificates of Excellence:

Mwatipanga Panali Panali - A Zambian Story — MultiChoice Zambia with Adlab, Khavongwe Moyo, Studio Zoo, Becky Ngoma, Centipetal Media, MultiChoice Talent Factory
Sage: Responding to the COVID-19 pandemic — Sage with Idea Engineers

The SABRE Award for Superior Achievement in Research and Planning
Winner:

Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications

Certificates of Excellence:

Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill+Knowlton Strategies Kenya
Work.Reworked — Microsoft MEA with WE Communications

Geographic

Northern Africa
Winner:

Philips Work The Beat — Philips

Western Africa
Winner:

Supporting Nigeria's Development Goals — Siemens with LSF

Certificates of Excellence:

#MeetArabaHollard #GhanaFirstVirtualInsurer (Launch of Hollard ChatInsure chatbot) — Hollard Insurance Ghana
AfDB COVID-19 Response — African Development Bank with African Media Agency
Nigeria Tech Innovation Challenge and MyClinic COVID-19 Solution — The National Information Technology Development Agency with Image Merchants Promotion
Strong & Beautiful — Mega Growth with LSF

Eastern Africa
Winner:

Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill+Knowlton Strategies Kenya

Certificates of Excellence:

#AStarisborn — Toyota Kenya with Engage BCW, Kenya
Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communication
Komesha Corona — Ministry of ICT with Oxygène Marketing Communication
The Believers — AfrAsia Bank with Contentify & Pixel

Southern Africa
Winner:

Microsoft Safe@Home — Microsoft South Africa with FleishmanHillard South Africa

Certificates of Excellence:

African Youth Survey 2020 — Ichikowitz Family Foundation with BCW Africa and Amsterdam Group
Brut Elevator Pitch — Unilever with Edelman Africa
HMD Media Relations — HMD / Nokia with FleishmanHillard South Africa
Stay Well with SOLAL — SOLAL with Tribeca

Practice areas

Business-To-Business Marketing
Winner:

Work.Reworked — Microsoft MEA with WE Communications

Certificate of Excellence:

First Responders to the First Responders — Microsoft MEA with WE Communications

Cause-Related Marketing
Winner:

Brut Elevator Pitch — Unilever with Edelman Africa

Certificates of Excellence:

#OPPOcares — OPPO Kenya with Engage BCW
#Sarovacares — Sarova Hotels with Engage BCW, Kenya
ISN Medical Laboratory Scientist of The Year— ISN Medical with Integrated Indigo
Learning through a pandemic with Vodacom e-School #ConnectingForGood — Vodacom with WE Communications

Corporate Image
Winner:

Shoprite Group Corporate Image — The Shoprite Group Communications Team

Certificates of Excellence:

Clarity Charter — BDO in South Africa with Razor - M&C Saatchi Group South Africa
Driving business stability and stakeholder confidence through a consistent and contextual narrative — Bryte Insurance with Instinctif Partners Africa
Rebuilding stakeholders' Trust in Kenya Airways — Kenya Airways with Edelman Africa
The Believers — AfrAsia Bank with Contentify & Pixel

Corporate Social Responsibility
Winner:

Touching Lives Through A Determined School Child - Dele Fathia — Lumos Nigeria with Modion Communications

Certificates of Excellence:

KCB Group - 2jiajiri — KCB Foundation with Oxygène Marketing Communication
Maltina Teacher of the Year — Nigerian Breweries Plc with Integrated Indigo
MUA Learners Challenge — MUA with Circus! Advertising
The Virtual Rotary Cancer Run 2020 — Centenary Bank with brainchild Burson Cohn & Wolfe

Crisis/Issues Management
Winner:

How R5 turned into millions — The Shoprite Communications Team

Certificates of Excellence:

#NWHbouncesback — Nairobi Women's Hospital with Engage BCW, Kenya
EndSARS: Tackling Fake News for National Security — Department of State Security Service with Image Merchants Promotion

Digital Campaign
Winner:

MUA Learners Challenge — MUA with Circus! Advertising

Certificates of Excellence:

#BeautyAtHomeWithU — Unilever with Edelman Africa
Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications

Employee Communications
Winner:

The Shoprite Group 2020 Employee Communications — The Shoprite Group Communications Team

Certificates of Excellence:

“Building the Hollard in Hollardites” Employee Communications: Hollard Ghana — Hollard Ghana
How Rugged Is Your Jeep? — Old Mutual Nigeria with Modion Communications

Financial Communications
Winner:

#MeetArabaHollard #GhanaFirstVirtualInsurer (Launch of Hollard ChatInsure chatbot) — Hollard Insurance Ghana

Certificates of Excellence:

Believe Different | Believers in a Better Tomorrow — AfrAsia Bank with Contentify and Pixel Render
FBN Holdings Divestment — FBN Holdings with Chain Reactions Nigeria
Virtual Vouchers — The Shoprite Group Communications Team

Integrated Marketing
Winner:

#AStarisborn — Toyota Kenya with Engage BCW, Kenya

Certificates of Excellence:

Dulux Colour Futures 2021 Integrated Marketing — Dulux South Africa with FleishmanHillard South Africa
Launching Sage’s CFO 3.0 research and Sage Intacct — Sage with Idea Engineers
Tansion nou pansion When businesses harness citizen support to influence Government's pension policy — Business Mauritius with Blast BCW
Unity In Adversity — Jobberman with Media Panache Nigeria

Marketing to Consumers (New Product)
Winner:

Sixty60 — The Shoprite Group Communications Team

Certificates of Excellence:

Halo Heritage Boity Collection Launch — Halo Heritage with Eclipse Communications
Vodabucks Rewards Programme — Vodacom with WE Communications

Marketing to Consumers (Existing Product)
Winner:

Stay Well with SOLAL — SOLAL with Tribeca

Certificate of Excellence:

Re-igniting a conversation around technology and education #ConnectingForGood — Vodacom with WE Communications

Media Relations
Winner:

Local Initiatives Against Global Pandemic — City of Djougou with Opinion&Public

Certificates of Excellence:

Brand Awareness — Adams with WE Communications
Kagiso Trust In Media Relations — Kagiso Trust

Public Affairs/Government Relations
Winner:

Kazi Mtaani — State Department for Housing and Urban Development with Oxygène Marketing Communication

Certificates of Excellence:

Taking back the wheel — CAP'RUN with Blast BCW
The Doka-Kajuru Peace Deal Against Ethno-Religious Crisis — Kaduna State Ministry of Internal Security with Image Merchants Promotion

Public Education
Winner:

Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications

Certificates of Excellence:

#ChangeforHer — Newzroom Afrika with Razor - M&C Saatchi Group South Africa
COVID - 19 Public Education Campaign — Mahogany Consult
Kagiso Trust in Public Education — Kagiso Trust
Koo The COVID Prefect — Ghana

Social Media Campaign
Winner:

Xbox Hall of Fame — Microsoft with Clockwork

Certificates of Excellence:

Absa LinkedIn Live Financial Results — Absa Group with FleishmanHillard South Africa
Acer InstaPitch — Acer with Clockwork
COVID-19 Social Media Plan — Newmont Ghana with Mahogany Consult
Standard Bank It Can Be — Standard Bank with Clockwork

Special Event/Sponsorship
Winner:

Applaud our Heroes — Lagos State Government with Chain Reactions Nigeria

Certificates of Excellence:

Mega Growth x Me Time Summit — Mega Growth with LSF
Phyllion Tech PR Conference 2020 — Phyllion IMC

Industry sectors

Associations
Winner:

Tansion nou pansion When businesses harness citizen support to influence Government's pension policy — Business Mauritius with Blast BCW

Consumer Products/Services
Winner:

HMD Media Relations — HMD / Nokia with FleishmanHillard South Africa

Certificates of Excellence:

Dulux Colour Futures 2021 Social Media — Dulux South Africa with FleishmanHillard South Africa
L'oreal Come Back Strategy — L'oreal With Strategic Communications Africa

Fashion & Beauty
Winner:

Halo Heritage Boity Collection Launch — Halo Heritage with Eclipse Communications

Financial & Professional Services
Winner:

KCB Group - 2jiajiri — KCB Foundation with Oxygène Marketing Communication

Certificates of Excellence:

50 Shades of Happiness — Leadway Assurance with Modion Communications
Beyi Powa — Post Bank Uganda with brainchild Burson Cohn & Wolfe
Diversity & Inclusion - Dive In Nigeria 2020 — AON Lloyd's with Phyllion, Gong Communications
Sage: Responding to the COVID-19 pandemic — Sage with Idea Engineers

Food & Beverage
Winner:

Danone Algeria Plant Closure — Danone Djurdjura Algerie with TBWA DJAZ

Certificates of Excellence:

#Sarovacares — Sarova Hotels with Engage BCW, Kenya
State of Nutrition - Eat Well Live Well — Tiger Brands with Razor - M&C Saatchi Group South Africa

Healthcare
Winner:

Stay Well with SOLAL — SOLAL with Tribeca

Industrial/Manufacturing
Winner:

Tomorrow’s Grid, Today — Eaton with Tribeca

Media, Arts & Entertainment
Winner:

Netflix Blood & Water — Netflix with Clockwork, Eclipse Communications

Certificates of Excellence:

Cartoon Network to the Rescue! — WarnerMedia with BCW Africa
MultiChoice Uganda Media Showcase — MultiChoice Uganda with brainchild Burson Cohn & Wolfe
Queen Sono Season One Launch — Netflix with Eclipse Communications
TNT Original Movies - Escape from Pretoria — WarnerMedia with BCW Africa

Mining and Extractive Industries
Winner:

How Siemens is spearheading Nigeria's power revolution — Siemens with LSF

Not for Profit/Charities
Winner:

African Youth Survey 2020 — Ichikowitz Family Foundation with BCW Africa with Amsterdam Group

Certificates of Excellence:

Its Up To Us — Mastercard Foundation with brainchild Burson Cohn & Wolfe
Nat Nakasa Awards — SA National Editors Forum with Razor - M&C Saatchi Group South Africa

Public Sector/Government
Winner:

Project Fabric Campaign against the ban of second-hand clothes — Mitumba Association of Kenya with Hill+Knowlton Strategies Kenya

Certificates of Excellence:

#Askyouraviator — Kenya Civil Aviation Authority with Engage BCW
Milestone communication to commemorate The 10-millionth passenger — Lagos Bus Services with Chain Reactions Nigeria

Technology
Winner:

Microsoft Safe@Home — Microsoft South Africa with FleishmanHillard South Africa

Certificates of Excellence:

Microsoft AI for media relations for technology — Microsoft South Africa with FleishmanHillard South Africa
Philips Work The Beat — Philips
Vodacom technology to support learning continuity during the COVID-19 pandemic — Vodacom with WE Communications
Xbox Hall of Fame — Microsoft with Clockwork

Travel & Leisure
Winner: