SABRE Awards Africa 2025 Winners

The 2025 Africa SABRE Awards took place on June 12 in Mombasa, Kenya at the PrideInn Paradise Beach Resort, Convention Centre & Spa

Platinum SABRE Award for Best in Show

Winner:
The #ForeverWena Campaign — Bill & Melinda Gates Foundation with Ogilvy South Africa

Finalists:
2. A Moment To Forget — Adasa with Clockwork
3. Bullet Proof Park — Gun Free South Africa with Razor with M&C Saatchi Abel (members of the Up & Up Group)
4. #Odourpandemic — Nivea with Chain Reactions Africa
5. Change Starts with One - BIC x Mpumelelo — BIC with Retroviral, Shaun James Film, and Integer
6. Viva Clean Hearts, Clean Clothes — Viva Detergent with Blanche Aigle Communications

Diamond SABRE Awards

Company of the year

• #Indomie HeroesAward — Indomie Noodles with Chain Reactions Africa

The SABRE Award for Superior Achievement in Brand-Building

• Get Ready With Music — Spotify with Irvine Partners

The SABRE Award for Superior Achievement in Reputation Management

• Epson Champions Education — Epson South Africa with Tribeca Public Relations

The SABRE Award for Superior Achievement in Research and Planning

• #Odourpandemic — Nivea with Chain Reactions Africa

The SABRE Award for Superior Achievement in Measurement and Evaluation

• All Hair and All You (Tresemme) — Unilever (Tresemme) with Edelman Africa

Geographic

Northern Africa

• World Unseen - Experience at GITEX Africa — CANON Central and North Africa with APO Group

Western Africa

• Viva Clean Hearts, Clean Clothes — Viva Detergent with Blanche Aigle Communications

Eastern Africa

• MKWC@20 - Saving The Mountain Bongo — Mount Kenya Wildlife Conservancy with Woodrow

Southern Africa

• Bullet Proof Park — Gun Free South Africa with Razor with M&C Saatchi Abel (members of the Up & Up Group)
  

Practice areas

Business-To-Business Marketing

• WE are Malan Scholes Attorneys — Malan Scholes Attorneys with Tribeca Public Relations

Cause-Related Marketing

• Change Starts with One - BIC x Mpumelelo — BIC with Retroviral, Shaun James Film, and Integer

Corporate Image

• From the inside out: building inclusive communities and lasting impact — KFC South Africa

Corporate Social Responsibility

• A Moment To Forget — Adasa with Clockwork

Crisis/Issues Management

• Turning Tides from Crisis to Credibility: Managing an oil spill response — Marine Biotechnology Products with Blast PR & Events (Blast Burson)

Digital Campaign

• Eric Cantona Stunt — Showmax with T+W, Retroviral, and Grid

Employee Communications

• Employee Communications Campaign — Telkom with Ogilvy South Africa

Financial Communications

• NB Rights Issue Campaign — Nigerian Breweries with Integrated Indigo

Integrated Marketing

• Disney+ The Bear Joburg Experience — Disney+ with Clockwork

Marketing to Consumers (New Product)

• Now More People Can Premium — Nedbank with Levergy

Marketing to Consumers (Existing Product)

• Beatbox Baristas — Wimpy with Retroviral, Shaun James Film and Actorvate

Media Relations

• Change Starts with One - BIC x Mpumelelo — BIC with Retroviral, Shaun James Film, and Integer

Public Education

• All Hands on Deck — Unilever (LifeBouy) with Edelman Africa

Social Media Campaign

• Eric Cantona Stunt — Showmax with T+W, Retroviral, and Grid

Special Event/Sponsorship

• Ya Rona House — Nedbank with Levergy

Industry sectors

Associations

• Marine Protected Areas Day 2024 — MPA Alliance with Flow Communications

Consumer Products/Services

• A Christmas #LikeNoOther — SPAR with Magna Carta Reputation Management Consultants

Fashion & Beauty

• Putting bread on the table by repurposing your empty bread bags — Re.Bag.Re.Use

Financial & Professional Services

• #UpYourFinancialGame — Experian with Burson Africa

Food & Beverage

• Lite Side of the Court — Castle Lite with Retroviral, Capacity Relations, Ogilvy, Dentsu, draftline

Healthcare

• #Odourpandemic — Nivea with Chain Reactions Africa

Industrial/Manufacturing

• Beyond Boundaries Initiative — DP World with Edelman Africa

Media, Arts & Entertainment

• Iwaju — The Walt Disney Company Africa with Bobby Taylor, Openfield Marketing, and with FilmOne

Mining and Extractive Industries

• Understanding the Pulse of Mining Communities in an Industry Under Pressure — Anglo American with ByDesign Communications

Not for Profit/Charities

• The #ForeverWena Campaign — Bill & Melinda Gates Foundation with Ogilvy South Africa

Public Sector/Government

• Striking Gold — Federal Ministry of Art, Culture and Creative Economy (FMACCE) with Chain Reactions Africa

Technology

• Microsoft Africa AI Journalist Academy — Microsoft Africa with FleishmanHillard SA

Travel & Leisure

• #GalaxyintheSky — Samsung and Jambojet with Engage Communications