2017 SABRE Awards Asia-Pacific Winners

Winners were announced at the 2017 Asia-Pacific SABRE Awards ceremony, which was held at the JW Marriott Hong Kong, on September 14. The awards dinner followed our Asia-Pacific IN2 Innovation Summit, which also featured the IN2 SABRE Awards. Also announced at the evening Awards Ceremony were the 2017 Asia-Pacific Consultancies of the Year.

Platinum SABRE Award for Best in Show

Uncover the Truth—Transparency International Sri Lanka with Ogilvy Public Relations

Finalists

#2 HIV: OVERCOMING THE FEAR OF THE TEST ¬—Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

#3 HOW KOREAN PART-TIME WORKERS GOT FULL-TIME RESPECT—Media Will (Alba Chunkuk) with Weber Shandwick Korea

#4 Back To Work—Medela with Genesis Burson-Marsteller

#5 Love Digital in the Times of Demonetisation—ICICI Bank with Adfactors PR

DIAMOND SABRE AWARDS

CEO OF THE YEAR
Love Digital in the Times of Demonetisation—ICICI Bank with Adfactors PR

COMPANY OF THE YEAR
Paytm

BRAND-BUILDING
Outthink Melanoma—IBM with Text100, Ogilvy, George P. Johnson

REPUTATION MANAGEMENT
Making Olive Oil Famous in Thailand, by Hill + Knowlton Strategies Thailand—Bertolli Olive oil, Thailand with Hill+Knowlton Strategies - Thailand

RESEARCH AND PLANNING
The Microsoft Asia Digital Transformation Study—Microsoft Asia with IN.FOM

MEASUREMENT AND EVALUATION
HOW KOREAN PART-TIME WORKERS GOT FULL-TIME RESPECT—Media Will (Alba Chunkuk) with Weber Shandwick Korea

GOLD SABRE AWARDS

GEOGRAPHIC CATEGORIES

AUSTRALIA/NEW ZEALAND
Outthink Melanoma—IBM with Text100, Ogilvy, George P. Johnson

GREATER CHINA
MW vs MWR - A Battle for Reputation—Man Wah Holdings Limited with Strategic Public Relations Group

INDIAN SUB-CONTINENT
Back To Work—Medela with Genesis Burson-Marsteller

JAPAN
Election in the Dark—Yahoo Japan Corporation with DENTSU INC.

KOREA
HOW KOREAN PART-TIME WORKERS GOT FULL-TIME RESPECT—Media Will (Alba Chunkuk) with Weber Shandwick Korea

SOUTH-EAST ASIA
Making Olive Oil Famous in Thailand, by Hill + Knowlton Strategies Thailand—Bertolli Olive Oil, Thailand with Hill+Knowlton Strategies - Thailand

MULTI-COUNTRY CAMPAIGN
Visa Rallies Cross-Nation Support for Successful 2016 China-U.S. Year of Tourism— VISA with Ruder Finn China

REGIONAL CAMPAIGN
United Problem Solvers (Asia Pacific)—UPS with Ogilvy Public Relations

GLOBAL CAMPAIGN
Tackling the Sanitation Crisis—LIXIL Corporation 

GOLD SABRE AWARDS

PRACTICE AREAS

MARKETING TO CONSUMERS (EXISTING PRODUCT)
Unhungry India - A New Beginning—Godrej Appliances with Adfactors PR Pvt Ltd

MARKETING TO CONSUMERS (NEW PRODUCT)
Leading the Cashless Revolution in India—Paytm with Value 360 Communications

INTEGRATED MARKETING
Making Olive Oil Famous in Thailand, by Hill + Knowlton Strategies Thailand—Bertolli Olive Oil, Thailand with Hill+Knowlton Strategies - Thailand
 
BUSINESS-TO-BUSINESS MARKETING
Cisco Awakens a New India – Enabling Digital Transformation in India—Cisco India with Adfactors PR Pvt. Ltd.

CORPORATE IMAGE
Love Digital in the Times of Demonetisation—ICICI Bank with Adfactors PR

EXECUTIVE POSITIONING
Announcing the First Acquisition of an English Premier League Club by a Mainland Chinese Owner—Yunyi Guokai (Shanghai) Sports Development Ltd with FTI Consulting

COMMUNITY RELATIONS
HIV: OVERCOMING THE FEAR OF THE TEST —Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

PUBLIC AFFAIRS
GA NA DA Campaign to Encourage Childbirth in Korea—Ministry of Health and Welfare-The Republic of Korea with Prain Global Inc. & Daehong Communications

PUBLIC EDUCATION
Savlon Healthy Hands Chalk Sticks—ITC SAVLON with PR Pundit

FINANCIAL COMMUNICATIONS
Leading India's Financial Revolution!—Paytm with Value 360 Communications

EMPLOYEE COMMUNICATIONS
Women at Viacom18 – Ushering in a WAVE of Change—Viacom18 Media Pvt. Ltd.

CAUSE-RELATED MARKETING
Pocket Patrol —Samsung with Edelman

CORPORATE SOCIAL RESPONSIBILITY
Characters of Kings Cross—Coca-Cola with N2N Communications

CORPORATE MEDIA RELATIONS
Say Cheese to LiHO—Royal T Group Pte Ltd with Ruder Finn Asia Pte Ltd

PRODUCT MEDIA RELATIONS
Asia's First Crowdfunded Gin—Paper Lantern with W Asia

DIGITAL CAMPAIGN
GLICODE—Ezaki Glico Co.,Ltd. with dentsu inc.

SOCIAL MEDIA CAMPAIGN
#IShapeMyWorld – Redefining the Shape of Gender Stereotypes in India—Levi's Strauss India Pvt. Ltd with Zeno Group India

INFLUENCER MARKETING
Putting Canola Oil in Every Indian Kitchen—Canola Council of Canada with Edelman

MARKETING TO MEN
General Tire's Debut in China - Making Your SUV, More SUV—General Tire with Burson-Marsteller

MARKETING TO WOMEN
2016, The Year of adidas Women—adidas Singapore with Creation Singapore (a company of CMG Group Pte Ltd)

MARKETING TO YOUTH
BREAK-UP INSURANCE—goodroom.inc with dentsu.inc

GOLD SABRE AWARDS

INDUSTRY SECTORS

AUTOMOTIVE
TASTE DRIVING—Toyota Marketing Japan Corporation with Dentsu Inc.

FOOD AND BEVERAGE
Winning Back Trust—Nestle India with Genesis Burson-Marsteller

FASHION AND BEAUTY
Olay Mystery Campaign—P&G with DeVries Global

HOUSEHOLD PRODUCTS
China Gets Colourful—Dulux AkzoNobel with Ketchum

TRAVEL AND LEISURE
WTA FINALS Best Sports PR Campaign—Lagardere Sports, WTA with Weber Shandwick

ENTERTAINMENT
A Gift from Minecraft Chinese Edition Launch: Water Cube to Grass Block—NetEase with UTOP Communications-South China Office

RETAILERS
FamilyMart Little Store Manager– Play Together, Learn Better—Taiwan FamilyMart with Ogilvy Public Relations Taiwan

RESTAURANTS AND FOOD SERVICE
Preparing the Perfect Pizza: #PizzaExpressSG—PizzaExpress Singapore with The Hoffman Agency Asia Pacific Pte Ltd

CONSUMER HEALTH
Through My Eyes—Pfizer Oncology with BlueCurrent Group Hong Kong

PHARMACEUTICAL
Taking Mental Health Out of the Shadows: Launching the Asia Pacific Integration Index—Janssen Asia Pacific with Weber Shandwick Hong Kong

HEALTHCARE PROVIDERS
Back To Work—Medela with Genesis Burson-Marsteller

INDUSTRIAL AND MANUFACTURING
Honeywell Hometown Solutions & Safe Water Network - India—Honeywell with Weber Shandwick

TECHNOLOGY CONSUMER
Samsung Newsroom—Samsung Electronics with Edelman Korea

TECHNOLOGY (B2B)
Appreciating The World's First Regional Operating System—Indus OS with Text100

TELECOMMUNICATIONS
Lighting the Way Forward—Myanmar Post and Telecommunications with Echo Myanmar

FINANCIAL AND PRODESSIONAL SERVICES
PayPal mCommerce Index—PayPal with Edelman

ASSOCIATIONS
HIV: OVERCOMING THE FEAR OF THE TEST ¬—Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

GOVERNMENT AGENCIES
Fur Out! Canine Idols Woo(f) Tourists to Akita—Akita Inu Tourism with Dentsu Public Relations Inc.

CHARITIES AND NOT FOR PROFITS
Uncover the Truth—Transparency International Sri Lanka with Ogilvy Public Relations