2017 IN2SABRE Awards Asia-Pacific winners

The 2017 IN2SABRE Awards, which recognizes excellence in multimedia content creation, was presented at a lunchtime ceremony at the Asia-Pacific IN2 Innovation Summit, which was held at the JW Marriott Hong Kong, on September 14. The conference preceded the 2017 Asia-Pacific SABRE Awards ceremony. 

A complete list of winners follows:

LIVE EVENTS
WINNER:
ALL-STAR RESTAURANT—Volvo Car Japan Limited with DENTSU INC.
CERTIFICATES OF EXCELLENCE:
An Evening with Stephen Hawking—ARHT Media with FleishmanHillard
China Gets Colourful—Dulux AkzoNobel with Ketchum
Himalayan Highs—TVS Motor Company with Text100 Global Communications
Magnum Mansion - Release the Beast, Dare to Go Double—Unilever Singapore with Jack Morton Worldwide and Golin

SPONSORSHIP
WINNER:
2017 Colgate Games New Zealand’s Junior Olympics—Colgate-Palmolive with SenateSHJ
CERTIFICATES OF EXCELLENCE:
2017 Tencent Social Ads x Cannes Lions—Tencent with Edelman
Be Our Guest - HomeAway's Real Life Beauty and the Beast Fairytale—HomeAway with Ketchum
Swire Properties Art Month 2017—Swire Properties with Sinclair Communications
Virtual Reality Pit Stop—Viva Energy with Edelman

TRADE SHOWS AND AWARDS
WINNER:
DHgate One Belt and One Road Summit Campaign—DHgate.com with FleishmanHillard
CERTIFICATES OF EXCELLENCE:
Empowering the Green Building Industry—Building and Construction Authority / Reed Exhibitions with The Hoffman Agency Asia Pacific Pte Ltd
Momentum Jharkhand Global Investment Summit 2017—Government of Jharkhand with Adfactors PR Pvt Ltd
NSW Health Innovation Symposium + Health Awards—NSW Health with Hill+Knowlton Stategies Australia
Tencent Video Brand Upgrading Campaign—Tencent video with GOODIDEA MEDIA

DIGITAL AND PRINT MEDIA
WINNER:
Cartier Nails Down Millenials—Cartier with Creation
CERTIFICATES OF EXCELLENCE:
AncestryDNA Creating 'Buzz' Down Under—Ancestry with Howorth Communications - part of Ogilvy PR Australia
Honeywell Hometown Solutions & Safe Water Network - India—Honeywell with Weber Shandwick
Singapore Changi Airport-Earned Media Helped Boost Market Growth—Singapore Changi Airport with Ruder Finn China
X-Men Mutant Burgers—Ribs and Burgers and 20th Century Fox with Frank PR

BROADCAST MEDIA
WINNER:
Turning Up the Heat for Singapore's Hottest Startup—Carousell with Allison+Partners
CERTIFICATES OF EXCELLENCE:
Bring Cinema Home—LG Electronics Australia with Hill+Knowlton Strategies
Lighting the Way Forward—Myanmar Post and Telecommunications with Echo Myanmar
Say Cheese to LiHO—Royal T Group Pte Ltd with Ruder Finn Asia Pte Ltd
United Problem Solvers (Asia Pacific)—UPS with Ogilvy Public Relations

PERSUASIVE CONTENT
WINNER:
#NamakKeWaastey—Tata Salt with Rediffusion Edelman
CERTIFICATES OF EXCELLENCE:
Claim Your Banking Rights—BCSBI with Adfactors PR
Patients First—Indian Society For Clinical Research (ISCR) with Edelman APACMEA
The Microsoft Asia Digital Transformation Study—Microsoft Asia with IN.FOM
"Take Control. Live Freely" MasterCard Safety & Security—MasterCard Asia Pacific with Weber Shandwick

MEDIA PARTNERSHIP
WINNER:
Lighting the Way Forward—Myanmar Post and Telecommunications with Echo Myanmar
CERTIFICATES OF EXCELLENCE:
Say Cheese to LiHO—Royal T Group Pte Ltd with Ruder Finn Asia Pte Ltd
Taking Mental Health out of the Shadows: Launching the Asia Pacific Integration Index—Janssen Asia Pacific with Weber Shandwick Hong Kong
Uncover the Truth—Transparency International Sri Lanka with Ogilvy Public Relations

PUBLIC SERVICE ANNOUNCEMENT
WINNER:
HIV: OVERCOMING THE FEAR OF THE TEST—Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan
CERTIFICATES OF EXCELLENCE:
The Line that Saves Lifes—Traffic Safety Research Center with simpleshow Japan
Uncover the Truth—Transparency International Sri Lanka with Ogilvy Public Relations

ADVERTISING
WINNER:
JD + Hasbro Transformers Co-branding Marketing—JD& Hasbro with BlueFocus Digital
CERTIFICATES OF EXCELLENCE:
Nestle Chengzhen: Good Cow, Bad Cow—Nestlé (China) Ltd. with Ogilvy Public Relations, Beijing
Tencent Video Brand Upgrading Campaign—Tencent video with GOODIDEA MEDIA

GLOBAL SOCIAL MEDIA PLATFORMS
WINNER:
Balance the Equation—General Electric – India with Edelman India Pvt Ltd
CERTIFICATES OF EXCELLENCE:
Find Your Sewmate—Brother International with Text100 Australia
PAGEONE Avatars: Digital Family Surrogates of the Youth—PAGEONE Group with PAGEONE Media
Preparing the Perfect Pizza: #PizzaExpressSG—PizzaExpress Singapore with The Hoffman Agency Asia Pacific Pte Ltd
Singapore For Everyone—Singapore Tourism Board with Sinclair Communications

VISUAL SOCIAL MEDIA PLATFORMS
WINNER:
Lenovo Global Social Strategy—Lenovo with Text100 Hong Kong
CERTIFICATES OF EXCELLENCE:
Crazy for Cranberries: The Taste of Thanksgiving in China—Ocean Spray with Weber Shandwick
Fur Out! Canine Idols Woo(f) Tourists to Akita—Akita Inu Tourism with Dentsu Public Relations Inc.
HP Asia Instagram—Hewlett Packard India with Edelman India Pvt.Ltd
Nescafe Moodlock—Nestlé (China) Ltd. with Ogilvy Public Relations, Beijing

ASIAN SOCIAL MEDIA PLATFORMS
WINNER:
Eason Chan Singing I Do to You—I Do with HIERSUN
CERTIFICATES OF EXCELLENCE:
A Great Online Gaming Celebration: The Launch of Minecraft Chinese Edition—NetEase with Utop Communications Group
Livestreaming Super Brand Day—Crocs with Hill+Knowlton Strategies China
Singapore Changi Airport-Increasing Mind Share to Stay on Top—Singapore Changi Airport with Ruder Finn China
Where do Babies Come From?—Warner Bros. Pictures with Weber Shandwick

BRAND DIGITAL PLATFORMS
WINNER:
CRÉATEURS DE CONVIVIALITÉ 创享欢聚—Pernod Ricard China with Cohn&Wolfe
CERTIFICATES OF EXCELLENCE:
Creating a Human Face—Flipkart
L'Etape Korea—WAGTI with Webershadwick
Link Park & Dine App—Link Asset Management Limited 
Tuned For Success—Dentsu Inc. with Dentsu Public Relations Inc.

DIGITAL NEWSROOMS
WINNER:
Thought Leadership Through Personal Stories—Microsoft Asia with IN.FOM

DIGITAL VIDEO
WINNER:
How to Eat Sushi the Right Way—simpleshow Foundation with simpleshow Japan
CERTIFICATES OF EXCELLENCE:
Donate Your Fencing Gear Project—International Fencing Federation with simpleshow Japan
In Less Than the Blink of an Eye: The Cisco Security Virtual Reality Experience—Cisco with Allison+Partners
“KASANETEKU” – The Girl’s Layers of Technique—MEGMILK SNOW BRAND Co., Ltd. with Dentsu Public Relations Inc.
Sing Your Unsent Messages—Huawei Mobile with Ogilvy Public Relations

PODCAST/WEBCAST
WINNER:
Audi: The World’s Fastest Interactive Livestream—Audi with Ogilvy Public Relations, Beijing
CERTIFICATE OF EXCELLENCE:
Crazy for Cranberries: The Taste of Thanksgiving in China—Ocean Spray with Weber Shandwick

BRANDING AND IDENTITY
WINNER:
#beORANGE—Disaster Prevention Girl with PR TIMES
CERTIFICATES OF EXCELLENCE:
Election in the Dark—Yahoo Japan Corporation with DENTSU INC.
Nestle 8Cube -- Play Outta the Box—Nestlé (China) Ltd. with Ogilvy Public Relations, Beijing
OPPO Light Green Customized Cellphone Project—OPPO with Goodidea Media
Realising the Olympic Dream—IndusInd Bank with Adfactors PR Private Limited