2018 SABRE Awards Asia-Pacific Winners

Winners were announced during the 2018 Asia-Pacific SABRE Awards ceremony, which was held at the Mandarin Oriental Hotel, Singapore, on September 11.

IN2 SABRE Award Winners, which recognize excellence in multimedia content creation, have been unveiled here.

View winning summaries here

PLATINUM SABRE AWARD FOR BEST IN SHOW

Chando Beautiful Surgery Lines "Campaign"—JALA Group Company with Shanghai Soho Square Advertising Co., Ltd

Finalists:
2. Palau Pledge — The Palau Legacy Project with Red Agency and Host/Havas 
3. Shell Emotion Tracking Study — Shell Malaysia with Edelman 
4. Changing Housework from a JOB to JOY — Procter and Gamble Japan K.K. with Dentsu Public Relations Inc
5. 'Be Real' : Microsoft Pirates A Celebrity — Microsoft with Echo Myanmar 
6. Vicks 'Touch of Care' that Moved Millions — P&G Vicks with 20:20 MSL 

DIAMOND SABRE AWARDS

COMPANY OF THE YEAR
Shanghai Disney Resort

CEO OF THE YEAR
Kanchana TK — Organisation of Pharmaceutical Producers of India 

THE DIAMOND SABRE AWARD FOR BRAND-BUILDING
BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018—P&G with Ketchum

THE DIAMOND SABRE AWARD FOR REPUTATION MANAGEMENT
Monaco - Cryptocurrency in Every Wallet—Monaco with The Hoffman Agency

THE DIAMOND SABRE AWARD FOR RESEARCH & PLANNING
Nameless chores—Daiwa House Industry Co., Ltd. with Dentsu Public Relations Inc.

THE DIAMOND SABRE AWARD FOR MEASUREMENT & EVALUATION
Launching Majestic Princess: Where Western Luxury Meets Chinese Flavour—Princess Cruises with Burson-Marsteller Shanghai

GOLD SABRE AWARDS

GEOGRAPHIC CATEGORIES

AUSTRALIA/NEW ZEALAND
Stop The Horror—Go Gentle Australia with History Will Be Kind

GREATER CHINA
Chando Beautiful Surgery Lines" Campaign"—JALA Group Company with Shanghai Soho Square Advertising Co., Ltd

INDIAN SUB-CONTINENT
Carton Le Aao, Classroom Banao—Tetra Pak India with Burson Cohn Wolf (Genesis Burson-Marsteller)

JAPAN
Changing Housework from a JOB to JOY—Procter and Gamble Japan K.K. with Dentsu Public Relations Inc.

KOREA
It's Not You. It's the Iron—Philips with Weber Shandwick

SOUTH-EAST ASIA
Shell Emotion Tracking Study—Shell Malaysia with Edelman

MULTI-COUNTRY CAMPAIGN
Man's Best Friend - Introducing the Hotels.com Pug Mascot—Hotels.com with Weber Shandwick Singapore
 
REGIONAL CAMPAIGN
Bring Out The Bold With Listerine Healthy White—Listerine with Allison+Partners

GLOBAL (LED OUT OF ASIA-PACIFIC WITH WORK IN OTHER REGIONS)
Palau Pledge—The Palau Legacy Project with Red Agency and Host/Havas

GOLD SABRE AWARDS

PRACTICE AREAS

BUSINESS-TO-BUSINESS MARKETING
SAP CX Consumer Insights Campaign 2017—SAP Customer Experience with FleishmanHillard Singapore

CONSUMER MARKETING (EXISTING PRODUCT)
Vicks 'Touch of Care' that Moved Millions—P&G Vicks with 20:20 MSL

CONSUMER MARKETING (NEW PRODUCT)
Do You Dare?—Mills & Boon with FORWARD Agency

INTEGRATED MARKETING
Dr.Ci:Labo and the Puru Puru Movement—Johnson & Johnson with Golin

INSTITUTIONAL IMAGE
LOCOMO CHALLENGE—LOCOMO CHALLENGE COUNCIL with hakuhodo co.ltd

EMPLOYEE COMMUNICATIONS
METRO Calendar Connects every employee on WeChat—METRO with Ruder Finn China

EMPLOYER BRANDING
Diversity and Inclusion—Johnson and Johnson with FleishmanHillard India

EXECUTIVE COMMUNICATIONS
From the Industrial to the Invisible Revolution: Heralding the Age of AI in Asia—Microsoft with IN.FOM

CAPITAL MARKETS COMMUNICATIONS
Razer's IPO in Hong Kong—Razer Inc. with Instinctif Partners

CAUSE-RELATED MARKETING
Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom)—Tetra Pak with Burson Cohn Wolf (Genesis Burson-Marsteller)

COMMUNITY RELATIONS
They Built This City - Revealing the Sacrifices by Migrant Workers in Singapore—Paya Lebar Quarter by Lendlease with FleishmanHillard Singapore

CORPORATE SOCIAL RESPONSIBILITY
STORY CAN Stop Bullying—Coca-Cola Foundation with Ogilvy Taiwan

PUBLIC EDUCATION
PET Bottles: What is recyclable is not a Waste!—PET Packaging Association for Clean Environment (PACE) with First Partners

CRISIS MANAGEMENT   
RESCUING CRYPTO-CURRENCY FROM INDIA’S BIGGEST FINANCIAL CRISIS—Koinex with Value 360 Communication

ISSUES MANAGEMENT
Addressing Privacy Breach: the taking and sharing of intimate images without consent—Brieana Rose: Privacy Campaigner with Sefiani Communications Group

PUBLIC AFFAIRS
Addressing Privacy Breach: the taking and sharing of intimate images without consent—Brieana Rose: Privacy Campaigner with Sefiani Communications Group

CORPORATE MEDIA RELATIONS
Making India the Global Food Hub—Ministry of Food Processing with Burson Cohn Wolf (Genesis Burson-Marsteller)

PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
Capture Different—GoPro with FleishmanHillard India

PRODUCT MEDIA RELATIONS (TRADE MEDIA)
Finding the X Factor: Unveiling OPPO Flagship Phone Find X to the World—OPPO with BCW (Burson-Marsteller)

DIGITAL CAMPAIGN
It's Not You. It's the Iron—Philips with Weber Shandwick

SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN
DreamLab DreamJob Campaign—Vodafone Foundation with Hill+Knowlton Strategies, J Walter Thompson, and Wavemaker

INFLUENCER MARKETING
“Find What Matters” A New Creative Brand Communications Platform for Consumer Engagement by Hennessy—Moet Hennessy Diageo with Ruder Finn China

BRANDED JOURNALISM
Great Failure—FROEBEL-KAN CO., LTD. with dentsu inc.

WORD OF MOUTH
Man on the Curtain—LEOPALACE21 with DENTSU INC.

GUERILLA MARKETING
'Be Real' : Microsoft Pirates A Celebrity—Microsoft with Echo Myanmar

PUBLICITY STUNT
Ben and Jerry’s 2 Scoop Ban—Ben and Jerry’s with Red Agency

SPECIAL EVENT
Great Failure—FROEBEL-KAN CO., LTD. with dentsu inc.

SPONSORSHIP
BECOMING A PROUD SPONSOR OF KOREAN MOMS AT PYEONGCHANG 2018—P&G with Ketchum

MARKETING TO MEN
With Ayyappa’s blessings, Vodafone protects children—Vodafone India

MARKETING TO WOMEN
Chando Beautiful Surgery Lines" Campaign"—JALA Group Company with Shanghai Soho Square Advertising Co., Ltd

MARKETING TO YOUTH
Cosplay Encyclopedia—Kodansha with Dentsu Inc

GOLD SABRE AWARDS

INDUSTRY SECTORS

AUTOMOTIVE
Mercedes-Benz Star Fund World Heritage Sites Sustainable Livelihood Project—Mercedes-Benz China (Beijing Mercedes-Benz Sales Service Co., Ltd.) with Ruder Finn Asia Limited

FASHION & BEAUTY
SK-II #ChangeDestiny I Never Expire Campaign—P&G with DeVries Global

FOOD & BEVERAGE
Australian Macadamias announces Macadamia—Australian Macadamias with Red Agency

HOME & FURNITURE
Just laugh, SING and be secure—Godrej Security Solutions with Adfactors PR

CONSUMER PRODUCTS
When Jailbirds Sang—Godrej Locks with Adfactors PR Pvt. Ltd.

ENTERTAINMENT
Simcity Buildit School of Politics—Electronic Arts K.K. with dentsu

FINANCIAL SERVICES
The Great Singapore Replay—Temasek with ZENO COMMUNICATIONS SINGAPORE PTE LT

FOOD SERVICE
foodpanda Leads the Sustainability Change—foodpanda with W Asia

RETAILERS
We are Here To Create—adidas Singapore with Creation Singapore

TRAVEL & TOURISM
Jetstar Asia - Stay Home this Lunar New Year— Jetstar Asia with AKA Asia

ENERGY & NATURAL RESOURCES
VOICING CHILDREN’S PLEA FOR SAFE DRIVING— Shell Myanmar with TODAY Ogilvy & Mather

CHEMICALS & INDUSTRIALS
Sinopec Open Day— SINOPEC with BrunswickGroup

PROFESSIONAL SERVICE FIRMS
Transforming Bell Pottinger Asia into Klareco Communications: a phoenix from the ashes— Klareco Communications

REAL ESTATE & CONSTRUCTION
They Built This City - Revealing the Sacrifices by Migrant Workers in Singapore— Paya Lebar Quarter by Lendlease with FleishmanHillard Singapore

CONSUMER ELECTRONICS
HUAWEI X Rex Tso "From Zero to Hero"— Huawei Mobile with Ogilvy

TECHNOLOGY: HARDWARE
Penny's New Year Party— NVIDIA with Hill+Knowlton Strategies

TECHNOLOGY: SOFTWARE & SERVICES
Orchestrating a Choral Symphony: Driving sales impact through employee advocacy and social selling
—NetApp with Text100

TELECOMMUNICATIONS
A Green Goodbye—Vodafone India with Adfactors PR

WEB-BASED BUSINESS
Kobo's Bookstore Therapy: A YouTuber's Diagnosis—Rakuten Kobo with Ogilvy

CONSUMER HEALTH
Granny's Secret—Prevail with Hill+Knowlton Strategies

HEALTHCARE PROVIDERS
Better Half's Bitter Truth—Nova IVI Fertility with Adfactors PR

MEDICAL TECHNOLOGY
Intel: Envisioning Hope for Autism—Intel with Ogilvy Beijing

PHARMACEUTICAL: RX
Every Life is Precious—Sanofi Genzyme with Spag Asia

ASSOCIATIONS
Batting for a lower GST for Budget Hotels—OYO with Adfactors PR

EDUCATIONAL & CULTURAL INSTITUTIONS
RESETTING THE NTU SINGAPORE CORPORATE IDENTITY—Nanyang Technological University, Singapore

GOVERNMENT AGENCIES
Palau Pledge—The Palau Legacy Project with Red Agency and Host/Havas

NOT-FOR-PROFIT ORGANIZATIONS