IN2 SABRE Awards Asia-Pacific 2022 Winners | PRovoke Media

2022 IN2 SABRE Awards Asia-Pacific Winners

The 2022 Asia-Pacific Innovation (IN2) SABRE Awards, which recognize excellence in multimedia content creation, will be presented at lunchtime during PRovoke Media's Asia-Pacific Summit on 13 October. Tickets are available here, along with tables for evening SABRE Awards ceremony, which will reveal Gold and Diamond SABRE winners

A complete list of winners follows:

Agency of the Future

Winner:

  • Going Beyond — Archetype

Certificates of Excellence

  • Agency of the Future — Ogilvy Public Relations Asia Pacific
  • Conversations that change Australia — Herd MSL
  • Creating Change in Asia for Asia — Golin APAC

Earned Media

Digital and Print Media

Winner:

  • VaxEnomic Forecaster — Provocate

Certificates of Excellence

  • A Mouthful of Inspiring Stories — Deliveroo with Golin Hong Kong
  • FWD x Hong Chi “Dishes Make Wishes” Campaign — FWD Hong Kong with FleishmanHillard Hong Kong
  • Inspiration+ Always On = Launching Disney+ Taiwan — Disney with Golin Taipei
  • Women in Construction: Smashing the Concrete Ceiling — Randstad ANZ with History Will Be Kind

Broadcast Media (Radio/Television)

Winner:

  • Rapid Antigen Self-Testing Kit Blitz PR Campaign — Roche Diagnostics Australia with The 6AM Agency

    Certificates of Excellence

    • VaxEnomic Forecaster — Provocate

    Creation of Persuasive Content

    Winner:

    • The Meal That Goes A Long Way — foodpanda with ERA Communications

    Certificates of Excellence

    • #JomSnekBijak — Mondelez International with Archetype Malaysia
    • “520”, Women Expressing Love Day — Bayer with BlueFocus Digital
    • Listen to your Pain — Viatris Korea with Edelman Korea
    • Towards a Greener Future — Hisense with Ogilvy Guangzhou

    Best In Digital/Print B2b Media

    Winner:

    • Eaton - Putting a Spotlight on Critical Infrastructure Cybersecurity — Eaton with Rice Communications

    Certificates of Excellence

    • Jump Out of Attribution Box — AppsFlyer with Archetype China
    • Rapid Antigen Self-Testing Kit Blitz PR Campaign — Roche Diagnostics Australia with The 6AM Agency

    Sponsored and Paid Media

    Media Partnership

    Winner:

    • Public Disease Education on Androgenetic Alopecia — Organon (Shanghai) Pharmaceutical Technology with Ogilvy Health

    Public Service Announcement - broadcast, digital or print.

    Winner:

    • A Le Htoe - Myanmar Action Against Gender-Based Violence — European Union Delegation in Myanmar with Rice Communications

    Certificates of Excellence

    • Nureongi: "The One Where Dogs Are No Longer Meat" — Kevin S. Bright with Weber Shandwick Korea
    • People’s Association’s Digital CDC Vouchers Scheme — People's Association
    • Singapore’s Hawker Heroes #Stand4Strength — Abbott Laboratories with DeVries Global Singapore

    Best Influencer Programs Endorsements (Paid)

    Winner:

    • Love Your Stomach Back — MiRXES with Zeno Group

    Certificates of Excellence

    • Magnum Pleasure Auction — Magnum with Golin and Jack Morton
    • Marks of Summer – The Best Holiday Leaves a Mark! — Hotels.com with Weber Shandwick, Creatip, Briman Communications, Fabric, Ogilvy Taiwan, Madbox Communications
    • Verbing Corning Gorilla Glass for India's Next-Half Billion — Corning Gorilla Glass with FleishmanHillard India
    • Year of the Tiger 2022 by Tiger Beer — Heineken Myanmar Limited with Vero

    Advertising - broadcast, digital or print.

    Winner:

    • Follow My Heart on Childbirth — Bayer with BlueFocus Digital

    Certificates of Excellence

    • “520”, Women Expressing Love Day — Bayer with BlueFocus Digital
    • “The Answer is Gashapon” — Bandai (Tokyo, Japan) with PR Consulting Dentsu Inc.

    Social Media and Community Management

    Best use of global social networking platforms

    Winner:

    • mycar Streamer Meets Driver — mycar with Eleven

    Certificates of Excellence

    • Gamescom Asia: Bringing the Heart of Gaming to Asia — Koelnmesse Singapore, Singapore Tourism Board with Edelman Singapore
    • Online City Office — Saku City with OZMA Inc.
    • To Dance, Or Not To Dance? — Samsung with ERA Communications

    Best use of visual social platforms

    Winner:

    • Magnum Pleasure Auction — Magnum with Golin and Jack Morton

    Certificates of Excellence

    • #BloomYourTravelSpirits with Expedia and Hotels.com — Expedia, Hotels.com with Weber Shandwick, Creatip, Briman Communications
    • Momo Mia influencer campaign — Pizza Hut India with Archetype India
    • OK Man (읏맨) social media — OK savings Bank with Hahm Shout Global
    • To Dance, Or Not To Dance? — Samsung with ERA Communications

    Best use of Asian social platforms

    Winner:

    • All in for love — Marriott Bonvoy with Edelman Beijing China

    Certificates of Excellence

    • Chinese Animation: It’s Time to See Us Again — Lenovo with BCW
    • MS Warrior: She’s One in a Million — Novartis China with DeVries Global
    • New Ways of Drinking: Everyone is a Cognac Artist — Moet Hennessy Diageo (China) Company Limited with Shanghai Thunder Public Relations Consulting
    • Sony New Category Product Launch Campaign — Sony with Ruder Finn

    Best Meme/Viral Campaign

    Winner:

    • OK Man (읏맨) social media — OK savings Bank with Hahm Shout Global

    Certificates of Excellence

    • "A Civil War" of All Mothers’ Inner Tangle Biostime New Spokesperson Viral Campaign — Biostime with BlueFocus Digital
    • Ring Ancient Bronze Chimes and Collect Your NFT — Tencent, Hubei Provincial Museum with Ogilvy Beijing
    • Take Action to “Liberate Our Periods”_Libresse Brand TVC Upgrade Campaign — Libresse
    • To Dance, Or Not To Dance? — Samsung with ERA Communications

    Digital & Creative Categories

    Best Use of NFTs and PR in the Metaverse

    Winner:

    • NFTree — Vicinity with Fleishman Hillard AUNZ and Fabric

    Certificates of Excellence

    • The Creator Xchange Campaign — ASUS with Archetype, GSquared, Rapid Media, and Thrive PR

    Brand Digital Platforms

    Winner:

    • #StrongerMindStrongerYou Social Media Campaign — UNICEF with Ogilvy Beijing

    Certificates of Excellence

    • Creating a Healthier Asia — Gilead Sciences with APCO Worldwide
    • I Quit with Contiki — Contiki with Eleven
    • The Creator Xchange Campaign — ASUS with Archetype, GSquared, Rapid Media, and Thrive PR

    Digital Video

    Winner:

    • Nureongi: "The One Where Dogs Are No Longer Meat" — Kevin S. Bright with Weber Shandwick Korea

    Certificates of Excellence

    • Creating a culture of workation in overworked societies — Hotels.com with Weber Shandwick, Creatip, Briman Communications
    • Follow My Heart on Childbirth — Bayer with BlueFocus Digital
    • There's No Taste Like Home — TamJai International with Ogilvy Public Relations
    • Time Travel in Seoul — Seoul Metropolitan Government with Bitgrim

    Podcast/Webinar/Webcast

    Winner:

    • Tech Cetera — Ericsson with Archetype Australia

    Branding and Identity- including logo and other design work

    Winner:

    • Topgolf - The Art of Motion — Topgolf with The Orangeblowfish

    Certificates of Excellence

    • Modernizing YUESAI's Retail Experience — YUESAI Cosmetics with The Orangeblowfish