2024 IN2 SABRE Awards Asia-Pacific Winners

The 2024 Asia-Pacific Innovation (IN2) SABRE Awards, which recognize excellence in multimedia content creation, will be presented during PRovoke Media's Asia-Pacific daytime Summit on 19 September. Tickets are available here, along with tables for evening SABRE Awards ceremony, which will reveal Gold and Diamond SABRE winners.

A complete list of winners follows:

Agency of the Future

Winner:

• Social Design ideation — OZMA PR Inc.

Certificates of Excellence

• Agency of the Future — Golin APAC
• Brewing Positive Impact — Brewer
• WE Communications Singapore — WE Communications Singapore
• Supercharge Brand Influence Through the Power of Creators — T&A Ogilvy
  

Earned Media

Digital and Print Media

Winner:

• Growing a Stronger Presence in Global AI Leadership — Baidu with Ogilvy

Certificates of Excellence

• All Around — Taikoo Li Chengdu with Burson Beijing
• Australia en Danger — Conservation Volunteers Australia with Provocate
• McDonald’s Family Feelings: Advocating for Family Mental Wellness — McDonald's Singapore with Golin Singapore
• Qatar Airways: Fine-Dining in the Sky — Qatar Airways with Golin Beijing & Golin Singapore

Broadcast Media (Radio/Television)

Winner:

• Australia en Danger — Conservation Volunteers Australia with Provocate

Certificates of Excellence

• Cancer Doesn't Wait For You - Don't Wait For Cancer — Roche Diagnostics Australia with The 6AM Agency
• Drive with A-Eye: Revving up a Revolution in Smartphone Technology — Honor with Burson Hong Kong

Creation of Persuasive Content

Winner:

• The Food Funeral — Green Food Bank with Weber Shandwick

Certificates of Excellence

• Australia en Danger — Conservation Volunteers Australia with Provocate
• Australian Retail Report 2023 — Shopify with Archetype Australia
• Hold On A Minute — UNFPA with ERA Communications
• Live Smart to Outsmart — Braun with DeVries Global
  

Best In Product Reviews (Earned)

Winner:

• Singapore Cable Car (SCC) 50th Anniversary — Mount Faber Leisure Group with PRecious Communications

Certificates of Excellence

• #Everything Can Be Yoga# Creativity beyond billons — Lenovo-Yoga with New BlueDigital Group
• The Mach Circuit — Anta with Octagon China
• The Real Burger — Burger King with Ogilvy Thailand

Sponsored and Paid Media

Media Partnership

Winner:

• Keep Walking Beyond Time — Johnnie Walker with Ruder Finn Communications

Certificate of Excellence

• Glenfiddich The Where Next Club — William Grant & Sons with AKA Asia, Mad Hat Asia, Ideas Communications, Spark Communications

Public Service Announcement - broadcast, digital or print.

Winner:

• Old Hearts Can't Wait — Novartis with Current Global

Certificates of Excellence

• Hold On A Minute — UNFPA with ERA Communications
• Striking Gold - The Perth Mint's 125-Year Legacy — The Perth Mint with Purple AU

Best Influencer Programs Endorsements (Paid)

Winner:

• Chat NT — Tourism NT Australia with Edelman Australia

Certificates of Excellence

• Booking.com’s Ultimate K-Pop Experience — Booking.com with Allison
• Low Salt Club: Reducing Japanese Youth’s Salt Intake — Ajinomoto with Edelman Japan
• Monkey Shoulder’s Rewrite the Night — William Grant & Sons with AKA Asia, :Teeth, Ogilvy Singapore, Dentsu, Ideas Indonesia, Colony Indonesia, Mad Hat Asia, Freeform Malaysia, MoonMedia Philippines, Spark Thailand, Wisara Thailand
• The Trendy Way To Stay Nonstop — Masan Consumer with T&A Ogilvy

Advertising - broadcast, digital or print.

Winner:

• Morning Shanghai - Open All Ages — Shanghai Science and Technology Elderly Service Center with Ogilvy China

Certificate of Excellence

• Hijacking the iPhone 15 — CASETiFY with Weber Shandwick

Social Media and Community Management

Best use of global social networking platforms

Winner:

• The Real Burger — Burger King with Ogilvy Thailand

Certificates of Excellence

• #MaketheMostImportantDate — Roche Diagnostics with GCI Health
• Expedia - The World Welcomes You Campaign — Expedia Group with Weber Shandwick Singapore
• Hotels.com - Check-in To Your True Vibe Campaign — Expedia Group with Weber Shandwick Singapore

Best use of visual social platforms

Winner:

• We are Photoshopiens — Adobe with Current Global

Certificates of Excellence

• Amazing New Chapters — Tourism Authority of Thailand with GoPro with ERA Communications
• Expedia - The World Welcomes You Campaign — Expedia Group with Weber Shandwick Singapore
• Hijacking the iPhone 15 — CASETiFY with Weber Shandwick
• Hotels.com - Check-in To Your True Vibe Campaign — Expedia Group with Weber Shandwick Singapore

Best use of Asian social platforms

Winner:

• Hijacking the iPhone 15 — CASETiFY with Weber Shandwick

Certificates of Excellence

• Jordan World of Flight Beijing Sanlitun Opening AR Experience — Nike's Jordan Brand with Kivisense and Skand
• Li-Ning Feidian 4 product launch project — Li-Ning
• Studio City Water Park Launch — Melco Resorts & Entertainment with Kiwi Communications
• Universal Cool Summer Surprise Party — Universal Beijing Resort with Kiwi Communications

Best In Real-Time Engagement

Winner:

• Frying Pan Challenge — Ajinomoto Frozen Foods with Honda Office / I&CO Tokyo / Demon Pictures / Pyramid Film Quadra / i2f / Material

Certificates of Excellence

• #PVRHeardYou — PVR INOX with Weber Shandwick
• Hijacking the iPhone 15 — CASETiFY with Weber Shandwick
• Jordan World of Flight Beijing Sanlitun Opening AR Experience — Nike's Jordan Brand with Kivisense and Skand
• Lullaby — Manulife with ERA Communications

Best Meme/Viral Campaign

Winner:

• Lullaby — Manulife with ERA Communications

Certificates of Excellence

• #Everything Can Be Yoga# Creativity beyond billons — Lenovo-Yoga with New BlueDigital Group
• Double it or take it — Krispy Kreme with Sling & Stone
• Fanta - Creativity Snowballing Campaign — The Coca-Cola Company with WPP Open X, led by T&A Ogilvy
• The Real Burger — Burger King with Ogilvy Thailand

Digital & Creative Categories

Best Use of NFTs and PR in the Metaverse

Winner:

• The pioneering Virtual Wellness Coach and HPV Ambassador from Vietnam — MSD with T&A Ogilvy
  

Brand Digital Platforms

Winner:

• #GetMovingChallenge 3.0 — Sime Darby Oils with Edelman Malaysia

Certificates of Excellence

• A Decade-Spanning Digital Branded Assets Earning Corporate Influence — Intel with Ogilvy China
• Chat NT — Tourism NT Australia with Edelman Australia
• Lions Good News 2024 — Nikkei Inc. with Dentsu Inc. and PR Consulting Dentsu Inc.
• The pioneering Virtual Wellness Coach and HPV Ambassador from Vietnam — MSD with T&A Ogilvy

Digital Newsrooms

Winner:

• A Decade-Spanning Digital Branded Assets Earning Corporate Influence — Intel with Ogilvy China

Certificate of Excellence

• Rising above the noise at COP28 — National University of Singapore Centre for Nature-based Climate Solutions with Eastwest PR

Digital Video

Winner:

• Live Smart to Outsmart — Braun with DeVries Global

Certificates of Excellence

• Amazing New Chapters — Tourism Authority of Thailand with GoPro with ERA Communications
• Chat NT — Tourism NT Australia with Edelman Australia
• Dance of Precision — DHL with Archetype Singapore
• Starbucks #ItStartsWithYourName — Tata Starbucks with Edelman India

Podcast/Webinar/Webcast

Winner:

• Hold On A Minute — UNFPA with ERA Communications

Branding and Identity- including logo and other design work

Winner:

• Morning Shanghai - Open All Ages — Shanghai Science and Technology Elderly Service Center with Ogilvy China

Certificate of Excellence

• #Everything Can Be Yoga# Creativity beyond billons — Lenovo-Yoga with New BlueDigital Group