SABRE Awards Asia-Pacific 2024 Finalists

The 2024 SABRE Awards Asia-Pacific shortlist recognizes Superior Achievement in Branding, Reputation and Engagement, drawn from more than 2,000 entries. The campaigns were evaluated by a jury of more than 60 industry leaders.

Winners will be announced during the SABRE Awards ceremony taking place on September 19 in Singapore at The Westin Singapore hotel, along with the Agencies of the Year and Best Agencies to Work For.

Tickets for the ceremony are available here, as part of the PRovoke Summit Asia-Pacific on the same day.

Diamond SABRE Awards

Company of The Year

Big On Communication — Aditya Birla Group
Integrated brand building and brand reputation — Dr. Reddy's Laboratories
MPL: How communications led the charge in the battle for survival — Mobile Premier League (MPL)
Re-Imagining PR - The Godrej Way — Godrej Industries Limited & Associate Companies (GILAC) with Godrej Corporate Brand & Communications Team

The SABRE Award for Superior Achievement in Brand-Building

#China Women’s National Basketball Team # Together Towards Paris — Slam Sports
60-City Innovation Yatra by Schneider Electric — Schneider Electric with Adfactors PR
Chat NT — Tourism NT Australia with Edelman Australia
Frying Pan Challenge — Ajinomoto Frozen Foods with Honda Office / I&CO Tokyo / Demon Pictures / Pyramid Film Quadra / i2f / Material
Gamers for Dementia Awareness — Mobile Premier League (MPL)

The SABRE Award for Superior Achievement in Reputation Management

#MaketheMostImportantDate — Roche Diagnostics with GCI Health
Australia en Danger — Conservation Volunteers Australia with Provocate
MPL: Saving Game Point — Mobile Premier League (MPL)
Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

The SABRE Award for Superior Achievement in Research and Planning

60-City Innovation Yatra by Schneider Electric — Schneider Electric with Adfactors PR
Australia en Danger — Conservation Volunteers Australia with Provocate
Gamers for Dementia Awareness — Mobile Premier League (MPL)
Lullaby — Manulife with ERA Communications
Niva BUPA’s ReAssure 2.0 Revolutionized the Indian Health Insurance — Niva Bupa Health Insurance Company with Concept BIU

The SABRE Award for Superior Achievement in Measurement and Evaluation

Australia en Danger — Conservation Volunteers Australia with Provocate
Enhancing Brand Admiration Through New Data Analytics Approach — Godrej Industries with Brand Balance
Gamers for Dementia Awareness — Mobile Premier League (MPL)
Measuring Commitment to Change — Zuellig Pharma with Weber Shandwick
Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

The SABRE Award for Superior Achievement in Purpose

#SellToLove Project — Bungaejangter
Australia en Danger — Conservation Volunteers Australia with Provocate
Sixth Sense — ITC with First Partners with Dentsu Webchutney
Vaseline Pro Derma Transition Body Lotion — Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare

Geographic

Australia/New Zealand

Australia's Deadliest — Bowel Cancer Australia with Ogilvy Health
Double it or take it — Krispy Kreme with Sling & Stone
Kentucky Fly Chicken — KFC Australia with Ogilvy PR
Winnie-the-Pooh: The Deforested Edition — Who Gives A Crap with Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub

Greater China

#China Women’s National Basketball Team # Together Towards Paris — Slam Sports
Ageless Imagination — Lenovo Yoga with Ogilvy China
HPV: The Life Bureau — Taiwan Association of Obstetrics and Gynecology with Era Ogilvy Public Relations Taiwan Branch
Morning Shanghai - Open All Ages — Shanghai Science and Technology Elderly Service Center with Ogilvy China
The Food Funeral — Green Food Bank with Weber Shandwick

Indian Sub-continent

EatQual 2.0 - Colours — McDonald's India (West & South) with Avian WE
Kaise Ka Cancer — Tata Trusts with Current Global
MPL: Saving Game Point — Mobile Premier League (MPL)
Sixth Sense — ITC Limited with First Partners with Dentsu Webchutney
Teaching India to #SpeakSign — KFC India with Edelman India
Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

Japan

Adding Dating Apps to Discussions on Birthrate Policy — Eureka, Inc. (product Pairs) with APCO
Amplifying Urgency and Importance of Children’s Outdoor Play — Johnson & Johnson K.K. Vision Care Company with APCO
Aquwearium Display — Kaiyukan Aquarium with Hakuhodo Inc, Hakuhodo Product's, Ozma Inc.
Frying Pan Challenge — Ajinomoto Frozen Foods with Honda Office / I&CO Tokyo / Demon Pictures / Pyramid Film Quadra / i2f / Material
Weekend Milk Splash －Comic Milk Weekend Edition－ — the Japan Dairy Association with Ozma PR Inc.

Korea

#SellToLove Project — Bungaejangter
ESG Campaign KeeB Going — KB Kookmin Card with PR One
Google Arts & Culture - Korea's DMZ Project — Google Korea with Ketchum Korea
Hotels.com - Check-in To Your True Vibe Campaign — Expedia Group with Weber Shandwick Singapore
Reinterpretation of Gore-Tex Brand — Gore-Tex with Hahm Shout Global

South-East Asia

Check, Check and then Check Before Investing — Thailand Capital Market Development Fund (CMDF) with Ogilvy Thailand
BeJEWELed – The airport that became a Swiftie — Changi Airport Group with Ogilvy Singapore
IKEA Recruitment Open House Thailand — Ikano (Thailand) / IKEA Thailand with Burson Thailand
Lifebuoy Diagnosticker — Lifebuoy with Edelman Singapore, Edelman Indonesia
Vaseline Pro Derma Transition Body Lotion — Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare

Multi-Country (at least 2 countries)

#MaketheMostImportantDate — Roche Diagnostics with GCI Health
Accelerating Energy Transitions in India and Southeast Asia — Global Energy Alliance for People & Planet (GEAPP) with On Purpose Consulting
Better Rice, Better life — Olam Agri with Spurwing Communications
Hold On A Minute — UNFPA with ERA Communications
Poacher — Prime Video with Astrum

Regional (more than 5 countries)

Discovering Asra — TUMI with Plug/W Communication/ Loic Serot at Asia OMB
HSBC - What's in a name — HSBC
Introducing a Million Logos — Colgate-Palmolive with Ogilvy Malaysia
SK-II: The Secret Key House — Procter & Gamble (SK-II)
Tinder: Making Dating Safety a Priority — Tinder

Global (led out of Asia-Pacific with work in other regions)

Bringing a brand to life across the world — ABB with Mahlab
Growing a Stronger Presence in Global AI Leadership — Baidu with Ogilvy
RingConn CES 2024 Heartbeat Journey — RingConn with muse per se
The Unblocked Movement — Novartis with Edelman and HHG
Tiger Summer Puffer — Heineken Asia Pacific with DeVries Global Singapore / BBH Singapore/LePub, Golin London

Practice areas

Marketing Communications

Business-To-Business Marketing

Adobe Crafting Responsible GenAI Innovation Narrative Amidst Tech Frenzy — Adobe India with Ruder Finn
Australian Retail Report 2023 — Shopify with Archetype Australia
Dance of Precision — DHL with Archetype Singapore
Helping Australia ‘Reimagine Legacy’ ahead of the nation’s biggest ever intergenerational wealth transfer — Generation Life with Sefiani
Reinventing HR - How Mahlab made the Australian HR Institute the industry thought leader and go-to source for business journalists — Australian HR Institute (AHRI) with Mahlab

Consumer Marketing (Existing Product)

#KisanFashion - Highlighting the evolving landscape of men's grooming in rural areas — Godrej Industries (Godrej Expert Rich Creme) with Godrej Corporate Brand & Communications Team
Britannia's '1947% More History' — Britannia with Burson India
Huawei Digital Power “Zero Investment” Fusionsolar Campaign — Huawei Technologies (Thailand) with Burson Thailand
Take BoldCare of Her — BoldCare with Value 360 Communications
Weekend Milk Splash －Comic Milk Weekend Edition－ — the Japan Dairy Association with Ozma PR Inc.

Consumer Marketing (New Product)

Be Supported. Be You. — adidas with Current Global
Kentucky Fried Couture — KFC Australia with Ogilvy PR
Mainstreaming Millets & Millet-Based Ready-To-Cook Products — Godrej Industries (Godrej Yummiez) with Godrej Corporate Brand & Communications Team
The Real Burger — Burger King with Ogilvy Thailand
Vaseline Pro Derma Transition Body Lotion — Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare

Inclusive Marketing

Be Supported. Be You. — adidas with Current Global
Introducing a Million Logos — Colgate-Palmolive with Ogilvy Malaysia
Morning Shanghai - Open All Ages — Shanghai Science and Technology Elderly Service Center with Ogilvy China
Starbucks #ItStartsWithYourName — Tata Starbucks with Edelman India
Vaseline Pro Derma Transition Body Lotion — Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare

Integrated Marketing

CDIFS “Unboxing” The High-Net-Worth Individuals — Chengdu IFS (Chengdu International Finance Square)
Durex The Birds and Bees Talk — Reckitt with Avian WE
HPV: The Life Bureau — Taiwan Association of Obstetrics and Gynecology with Era Ogilvy Public Relations Taiwan Branch
Monkey Shoulder’s Rewrite the Night — William Grant & Sons with AKA Asia, :Teeth, Ogilvy Singapore, Dentsu, Ideas Indonesia, Colony Indonesia, Mad Hat Asia, Freeform Malaysia, MoonMedia Philippines, Spark Thailand, Wisara Thailand
Winnie-the-Pooh: The Deforested Edition — Who Gives A Crap with Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub

Corporate Reputation

DEI Engagement

#IronLadiesIndia – Shattering More Than the Glass Ceiling! — Vedanta Sesa Goa with First Partners
#ShushTheHush – Bleed Shamelessly — Bill & Melinda Gates Foundation with Organic by MSL (MSL India)
HSBC - What's in a name — HSBC
McDonald’s Professional Diploma in Management Development (QFLevel5) Congregation — McDonald's Hong Kong with Sinclair
Olay #STEMTheGap — Olay India with Madison PR

Institutional Image

#TakingIndiaPlaces — Alstom India with Burson India
Australia en Danger — Conservation Volunteers Australia with Provocate
Crime Proofing Mega Events of G20 Summit and Ayodhya Temple Inauguration — Staqu Technologies with First Partners
Re-Imagining PR - The Godrej Way — Godrej Industries Limited & Associate Companies (GILAC) with Godrej Corporate Brand & Communications Team
Weekend Milk Splash －Comic Milk Weekend Edition－ — the Japan Dairy Association with Ozma PR Inc.

Employee Communications

Bringing a brand to life across the world — ABB with Mahlab
HSBC - What's in a name — HSBC
McDonald’s Professional Diploma in Management Development (QFLevel5) Congregation — McDonald's Hong Kong with Sinclair
Social Design ideation — Ozma PR Inc.
Without us, Samsung wouldn’t be Samsung - Positioning Samsung Semiconductor India Research as the nerve centre of every Samsung innovation — Samsung Semiconductor India Research (SSIR) with Archetype Agency

Employer Branding

#TheFutureOfMetAL — Vedanta Aluminium with Archetype Agency
Assess Your Leadership Style with ASML — ASML Taiwan with The Hoffman Agency
IKEA Recruitment Open House Thailand — Ikano (Thailand) Limited / IKEA Thailand with Burson Thailand
McDonald’s Professional Diploma in Management Development (QFLevel5) Congregation — McDonald's Hong Kong with Sinclair

Executive Communications

Australia en Danger — Conservation Volunteers Australia with Provocate
Positioning Volkswagen’sChina CEO — Volkswagen Group China with FGS Global
Reinventing HR - How Mahlab made the Australian HR Institute the industry thought leader and go-to source for business journalists — Australian HR Institute (AHRI) with Mahlab
Scholarships and storytelling — Forrest Research Foundation with Purple AU
The Dream Green Veeam Team — Veeam with Zeno Group

Capital Markets Communications

ANZ Acquisition of Suncorp — Suncorp with SEC Newgate Australia
"HSBC Generative AI Forum: Pause or All in?” Thought Leadership Campaign — HSBC with Burson Hong Kong
Nexus Select Trust- The REIT Choice for Investors — Nexus Select Trust with Adfactors PR
Soch Kar, Samajh Kar, Invest Kar — National Stock Exchange (NSE) with Adfactors PR India
Yatharth Hospital & Trauma Care Services Limited: Better Healthcare, Better Tomorrow — Yatharth Hospital & Trauma Care Services with Adfactors PR

Engaging Society

Cause-Related Marketing

Gatorade Turf Finder powered by Google Maps — PepsiCo India with Edelman India and Leo Burnett
Introducing a Million Logos — Colgate-Palmolive with Ogilvy Malaysia
Lifebuoy Diagnosticker — Lifebuoy with Edelman Singapore, Edelman Indonesia
Message in a Mithai Box — Rahat Bakers with Ogilvy Pakistan
SmarterTech for SuperFoods - Lenovo Work for Humankind Campaign — Lenovo India with The PRactice

Community Relations

Google Arts & Culture - Korea's DMZ Project — Google Korea with Ketchum Korea
Kaise Ka Cancer — Tata Trusts with Current Global
McDonald’s Family Feelings: Advocating for Family Mental Wellness — McDonald's Singapore with Golin Singapore
Morning Shanghai - Open All Ages — Shanghai Science and Technology Elderly Service Center with Ogilvy China
SmarterTech for SuperFoods - Lenovo Work for Humankind Campaign — Lenovo India with The PRactice

Corporate Social Responsibility

Australia en Danger — Conservation Volunteers Australia with Provocate
Gamers for Dementia Awareness — Mobile Premier League (MPL)
Happy Bags — McDonald’s India – North & East with First Partners
Lifebuoy Diagnosticker — Lifebuoy with Edelman Singapore, Edelman Indonesia
Teaching India to #SpeakSign — KFC India with Edelman India

Public Education (Non-Covid-19)

#MaketheMostImportantDate — Roche Diagnostics with GCI Health
Australia en Danger — Conservation Volunteers Australia with Provocate
Kaise Ka Cancer — Tata Trusts with Current Global
Message in a Mithai Box — Rahat Bakers with Ogilvy Pakistan
The Food Funeral — Green Food Bank with Weber Shandwick

Public Education (Covid-19)

Let's Get Tested — TB Alert India with Hill & Knowlton India, A Burson Group Company
Lions Good News 2024 — Nikkei with Dentsu Inc. and PR Consulting Dentsu Inc.
Medical Manga Award — City of Yokohama with Ozma PR Inc.
The Re-entry Project — AstraZeneca Taiwan Limited with Era Ogilvy Public Relations Taiwan Branch

Advocacy

Crisis Management

#PVRHeardYou — PVR INOX with Weber Shandwick
Australia en Danger — Conservation Volunteers Australia with Provocate
MPL: Saving Game Point — Mobile Premier League (MPL)
realme 11 Pro series 5G: A glimmer of light through the gloom — realme with Burson India

Issues Management

#PVRHeardYou — PVR INOX with Weber Shandwick
Australia en Danger — Conservation Volunteers Australia with Provocate
Lullaby — Manulife with ERA Communications
The Food Funeral — Green Food Bank with Weber Shandwick
Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

Public Affairs

Adding Dating Apps to Discussions on Birthrate Policy — Eureka, Inc. (product Pairs) with APCO
MPL: Saving Game Point — Mobile Premier League (MPL)
Re-start: A Second Chance at Life — Max Healthcare with First Partners
The Domino Effect — New Zealand Aged Care Association with Anthem

Media Relations

Corporate Media Relations

#BeyondThePill — Lupin with Burson India
Australia en Danger — Conservation Volunteers Australia with Provocate
Delivering Excellence: Zomato's Journey of Resilience and Adaptability — Zomato with Burson India
Soch Kar, Samajh Kar, Invest Kar — National Stock Exchange (NSE) with Adfactors PR India
The Mills Fabrica – Propelling sustainability tech startups — The Mills Fabrica with Spotlighters

Product Media Relations (consumer media)

Be Supported. Be You. — adidas with Current Global
Chat NT — Tourism NT Australia with Edelman Australia
Launching the Motorola Razr — Motorola with Zeno Group Australia
Tiger Summer Puffer — Heineken Asia Pacific with DeVries Global Singapore / BBH Singapore/LePub, Golin London

Product Media Relations (Trade Media)

Adopt Precision Radiotherapy for Defeating Cancer — Elekta With Adfactors PR
From Launch to Leadership: AI in APJ — Dell Technologies with Burson Singapore
Reimagined: #BuiltWithPrecision — Dell Technologies with Burson Singapore
Strengthening Maruti Suzuki SUV Story — Maruti Suzuki India with Avian WE

Digital and Social Media

Digital Campaign

#MaketheMostImportantDate — Roche Diagnostics with GCI Health
Expedia - The World Welcomes You Campaign — Expedia Group with Weber Shandwick Singapore
Gamers for Dementia Awareness — Mobile Premier League (MPL)
Lullaby — Manulife with ERA Communications
We are Photoshopiens — Adobe with Current Global

Social Media/Social Networking Campaign

#HireMeHilton — Hilton Hotels Australia with History Will Be Kind
EatQual 2.0 - Colours — McDonald's India (West & South) with Avian WE
Expedia - The World Welcomes You Campaign — Expedia Group with Weber Shandwick Singapore
Lullaby — Manulife with ERA Communications
Take BoldCare of Her — BoldCare with Value 360 Communications

Influencer Marketing

#SellToLove Project — Bungaejangter
Booking.com's APAC Travel Confidence Index — Booking.com with Allison
Chat NT — Tourism NT Australia with Edelman Australia
Friends of Singapore — Singapore Tourism Board with WE Communications Singapore
The pioneering Virtual Wellness Coach and HPV Ambassador from Vietnam — MSD with T&A Ogilvy

Branded Journalism

Booking.com's APAC Travel Confidence Index — Booking.com with Allison
Hilton’s 2024 Trends Report x GenerAsian Campaign — Hilton with Rice Communications
Lions Good News 2024 — Nikkei with Dentsu Inc. and PR Consulting Dentsu Inc.
Live Smart to Outsmart — Braun with DeVries Global
Rising above the noise at COP28 — National University of Singapore Centre for Nature-based Climate Solutions with Eastwest PR

Word of Mouth

#MaketheMostImportantDate — Roche Diagnostics with GCI Health
Discovering Asra — TUMI with Plug/W Communication/ Loic Serot at Asia OMB
Frying Pan Challenge — Ajinomoto Frozen Foods with Honda Office / I&CO Tokyo / Demon Pictures / Pyramid Film Quadra / i2f / Material
The Real Burger — Burger King with Ogilvy Thailand
Word-of-Mouth Brings Vital Infant Care — Motherhood Women's & Childcare Hospital with Weber Shandwick

Experiential

Guerrilla Marketing

Amazing New Chapters — Tourism Authority of Thailand with GoPro with ERA Communications
BeJEWELed – The airport that became a Swiftie — Changi Airport Group with Ogilvy Singapore
Jordan World of Flight Beijing Sanlitun Opening AR Experience — Nike's Jordan Brand with Kivisense and Skand
makegurugramroadssafe — Park+ with Kaizzen
Old Hearts Can't Wait — Novartis with Current Global

Publicity Stunt

Beer Saigon Brewmaster - "Brewing Makes Believing" — Sabeco with T&A Ogilvy
BeJEWELed – The airport that became a Swiftie — Changi Airport Group with Ogilvy Singapore
G Fiber Prepaid Pamilya Kaya Live — Globe Telecom with Ogilvy Philippines
The Food Funeral — Green Food Bank with Weber Shandwick
The Real Burger — Burger King with Ogilvy Thailand

Special Event

“Relief Park” Playground with Chiropractic — PIP with Ozma Inc.
BeJEWELed – The airport that became a Swiftie — Changi Airport Group with Ogilvy Singapore
Discovering Asra — TUMI with PLUG/W Communication/ Loic Serot at Asia OMB
Sea-Through Sheet — Kaiyukan Aquarium with Hakuhodo Inc., Hakuhodo Product's, Ozma Inc, Gumi inc.
The Food Funeral — Green Food Bank with Weber Shandwick

Sponsorship

Winner: Keep Walking Beyond Time — Johnnie Walker with Ruder Finn Communications

Trade Show

Drive with A-Eye: Revving up a Revolution in Smartphone Technology — Honor with Burson Hong Kong
THAIFEX - HOREC Asia 2024: Shaping the Future of HoReCa in Southeast Asia — Koelnmesse with Pinpoint PR

Specialist Audience

Marketing to Men

Winner: Lullaby — Manulife with ERA Communications

Marketing to Women

#MaketheMostImportantDate — Roche Diagnostics with GCI Health
Be Supported. Be You. — adidas with Current Global
L'Oréal Paris #ImWorthIt — L'Oréal Philippines with Ogilvy Philippines/Pulse Communications
Message in a Mithai Box — Rahat Bakers with Ogilvy Pakistan
SK-II: The Secret Key House — Procter & Gamble (SK-II)

Marketing to Youth

BeJEWELed – The airport that became a Swiftie — Changi Airport Group with Ogilvy Singapore
Coke Recipe for Magic X Win Metawin — The Coca-Cola Company with WPP Open X led by Ogilvy Singapore
CQIFS “Gathering Place” – Asia's First Mirrored Digital Installation — CQIFS (Chongqing International Finance Square)
The Food Funeral — Green Food Bank with Weber Shandwick
The Mach Circuit — Anta with Octagon China

Multicultural Marketing

Hilton’s 2024 Trends Report x GenerAsian Campaign — Hilton with Rice Communications
Hold On A Minute — UNFPA with ERA Communications
Rainbow Rishta — Prime Video with Astrum
Starbucks #ItStartsWithYourName — Tata Starbucks with Edelman India Private Limited
Vaseline Pro Derma Transition Body Lotion — Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare

Industry sectors

Consumer Goods

Automotive

Made Cooler by Hyundai — Hyundai Motor Company with KPR & Associates / Paulus
Positioning Volkswagen’sChina CEO — Volkswagen Group China with FGS Global
Seeking God in the Jungle — Hyundai Motor India with First Partners

Fashion & Beauty

#Coloursareforall - A Diverse & Inclusive Approach to Celebrating Everyone — Godrej Industries (Godrej Professional) with Godrej Corporate Brand & Communications Team
#KisanFashion - Highlighting the evolving landscape of men's grooming in rural areas — Godrej Industries (Godrej Expert Rich Creme) with Godrej Corporate Brand & Communications Team
Kentucky Fried Couture — KFC Australia with Ogilvy PR
Launching Asaya - Breaking Barriers in Beauty — Asaya with Ebony & Ivory PR
Vaseline Pro Derma Transition Body Lotion — Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare

Food & Beverage

Britannia's '1947% More History' — Britannia with Burson India
Frying Pan Challenge — Ajinomoto Frozen Foods with Honda Office / I&CO Tokyo / Demon Pictures / Pyramid Film Quadra / i2f / Material
Gatorade Turf Finder powered by Google Maps — PepsiCo India with Edelman India and Leo Burnett
Message in a Mithai Box — Rahat Bakers with Ogilvy Pakistan
Nudging Singaporeans Towards Daily Fruit Consumption — Zespri International with The Shed 28, Peppercomm, Mindshare, Speakeasy Knowledge Brokers

Home & Furniture

#CaptureBackChallenge - My First Dishwasher for My Family — LG Electronics with KPR & Associates / SM C&C
IKEA Recruitment Open House Thailand — Ikano (Thailand) / IKEA Thailand with Burson Thailand

Consumer Products

Empowering Women, Empowering Agriculture: Lay's Farm Equal — PepsiCo India with Edelman India and Leo Burnett
Introducing a Million Logos — Colgate-Palmolive with Ogilvy Malaysia
Lifebuoy Diagnosticker — Lifebuoy with Edelman Singapore, Edelman Indonesia
Sixth Sense — ITC Limited with First Partners with Dentsu Webchutney
Winnie-the-Pooh: The Deforested Edition — Who Gives A Crap with Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub

Consumer Services

Entertainment

#China Women’s National Basketball Team # Together Towards Paris — Slam Sports
Booking.com’s Ultimate K-Pop Experience — Booking.com with Allison
Indian Police Force — Prime Video with Astrum
Poacher — Prime Video with Astrum
Prime Video Presents 2024 — Prime Video with Astrum

Financial Services

Check, Check and then Check Before Investing — Thailand Capital Market Development Fund (CMDF) with Ogilvy Thailand
"HSBC Generative AI Forum: Pause or All in?” Thought Leadership Campaign — HSBC with Burson Hong Kong
HSBC - What's in a name — HSBC
The ESG Way — Ageas with Edelman (Malaysia HK)
Women and Finance — DBS Bank India with Adfactors PR

Food Service

EatQual 2.0 - Colours — McDonald's India (West & South) with Avian WE
Kentucky Fly Chicken — KFC Australia with Ogilvy PR
Starbucks #ItStartsWithYourName — Tata Starbucks Private Limited with Edelman India Private Limited
Teaching India to #SpeakSign — KFC India with Edelman India

Retailers

#SellToLove Project — Bungaejangter
Be Supported. Be You. — adidas with Current Global
CDIFS “Unboxing” The High-Net-Worth Individuals — Chengdu IFS (Chengdu International Finance Square)
CQIFS “Gathering Place” – Asia's First Mirrored Digital Installation — CQIFS (Chongqing International Finance Square)
The Mach Circuit — ANTA with Octagon China

Travel & Tourism

Aquwearium Display — Kaiyukan Aquarium with Hakuhodo Inc, Hakuhodo Product's, Ozma Inc.
BeJEWELed – The airport that became a Swiftie — Changi Airport Group with Ogilvy Singapore
Expedia - The World Welcomes You Campaign — Expedia Group with Weber Shandwick Singapore
Hilton’s 2024 Trends Report x GenerAsian Campaign — Hilton with Rice Communications
Striking Gold - The Perth Mint's 125-Year Legacy — The Perth Mint with Purple AU

Business-to-Business

Energy and Natural Resources

#IronLadiesIndia – Shattering More Than the Glass Ceiling! — Vedanta Sesa Goa with First Partners
Better Rice, Better life — Olam Agri with Spurwing Communications
Connecting for a Greener Tomorrow — Ta Ya Electric Wire & Cable with Ogilvy Public Relations (Taiwan)
Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners
We are the Changemakers — Shell China with Burson Beijing

Chemicals & Industrials

60-City Innovation Yatra by Schneider Electric — Schneider Electric with Adfactors PR
From Charkha to Chips: Navigating India towards Homegrown Chip Manufacturing with IESA — Indian Electronics and Semiconductors Association(IESA) with Value 360 Communications Private Limited
Reinterpretation of Gore-Tex Brand — Gore-Tex with Hahm Shout Global
Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

Professional Service Firms

AlixPartners 2023 Singles’ Day Chinese Consumer Survey Campaign — AlixPartners with FGS Global
Indeed is Shaping the Future of Work: Empowering Through AI — Indeed India with Archetype India
Putting Family Law in the Limelight: Showcasing RKS’s Next Generation of Legal Talent — Rita Ku & Ser with Sandpiper
The Mills Fabrica – Propelling sustainability tech startups — The Mills Fabrica with Spotlighters
Unmasked: The COMCO Mundo Write to Ignite Initiative Season 3 — COMCO Mundo League of Enterprises

Real Estate & Construction

50 Years in Jardine: 50 Years in Central — Jardine Matheson and Hongkong Land
All Around — Taikoo Li Chengdu with Burson Beijing
Nexus Select Trust- The REIT Choice for Investors — Nexus Select Trust with Adfactors PR

Transportation & Logistics

#TakingIndiaPlaces — Alstom India with Burson India
Dance of Precision — DHL with Archetype Singapore
Lifting New Zealand’s sights to greater sustainable transport opportunities — Doppelmayr New Zealand with Anthem

Technology

Consumer Electronics

Drive with A-Eye: Revving up a Revolution in Smartphone Technology — Honor with Burson Hong Kong
Launching the Motorola Razr — Motorola with Zeno Group Australia
Samsung Galaxy S23 Series “The Concert Phone” — PT Samsung Electronics Indonesia with Carl Byoir & Associates Indonesia

Technology: Hardware

Ageless Imagination — Lenovo Yoga with Ogilvy China
Creating awareness on career opportunities in PC Gaming in India — HP Inc with Edelman India
From Launch to Leadership: AI in APJ — Dell Technologies with Burson Singapore
Reimagined: #BuiltWithPrecision — Dell Technologies with Burson Singapore
Snapdragon 7 Gen 2 Goes Viral in China — Qualcomm with Burson Beijing

Technology: Software & Services

Adding Dating Apps to Discussions on Birthrate Policy — Eureka, Inc. (product Pairs) with APCO
Adobe Crafting Responsible GenAI Innovation Narrative Amidst Tech Frenzy — Adobe India with Ruder Finn
Celebrating Mates Day with Snapchat — Snap Inc. with Ogilvy PR
We are Photoshopiens — Adobe with Current Global

Telecommunications

G Fiber Prepaid Pamilya Kaya Live — Globe Telecom with Ogilvy Philippines
Snapdragon 7 Gen 2 Goes Viral in China — Qualcomm with Burson Beijing

Web-Based Business

Booking.com's APAC Travel Confidence Index — Booking.com with Allison
Empowering Every Retailer: ONDC's Journey to Transform Indian E-commerce — ONDC, Government of India with Value 360 Communications
Science of Purpose — Games24x7
Taobao transforms perception amid an e-commerce downturn — Taobao with The Hoffman Agency Taiwan
We are Photoshopiens — Adobe with Current Global

Healthcare

Consumer Health

#MaketheMostImportantDate — Roche Diagnostics with GCI Health
Dettol Hygiene Olympiad — Reckitt with Avian WE
Introducing a Million Logos — Colgate-Palmolive with Ogilvy Malaysia
Kaise Ka Cancer — Tata Trusts with Current Global
Live SMART to Outsmart — Braun with DeVries Global

Healthcare Providers

Breaking Through: CROs In Healthcare Communications — Parexel with Adfactors PR
Lifebuoy Diagnosticker — Lifebuoy with Edelman Singapore, Edelman Indonesia
Lullaby — Manulife with ERA Communications
Word-of-Mouth Brings Vital Infant Care — Motherhood Women's & Childcare Hospital with Weber Shandwick
Yatharth Hospital & Trauma Care Services: Better Healthcare, Better Tomorrow — Yatharth Hospital & Trauma Care Services with Adfactors PR

Medical Technology

#MaketheMostImportantDate — Roche Diagnostics with GCI Health
Adopt Precision Radiotherapy for Defeating Cancer — Elekta With Adfactors PR
Cancer Doesn't Wait For You - Don't Wait For Cancer — Roche Diagnostics Australia with The 6AM Agency
Hill & Knowlton’s (now part of Burson) role in making the 2024 Asia Summit on Global Health (ASGH) a success — Hong Kong Trade Development Council(HKTDC) with Burson Hong Kong
Targeted storytelling sets Korean biotech hero up for post-pandemic global growth — Seegene with The Hoffman Agency Korea

Pharmaceutical: RX

#BerokZindagi — Cipla with GCI Health India
#Tuffies — Cipla with GCI Health India
Old Hearts Can't Wait — Novartis with Current Global
The pioneering Virtual Wellness Coach and HPV Ambassador from Vietnam — MSD with T&A Ogilvy
"Witness Survival Miracles" 2023 Ovarian Cancer Disease Education Campaign — AstraZeneca China with Burson Shanghai

Non-Corporate

Associations

Accelerating Energy Transitions in India and Southeast Asia — Global Energy Alliance for People & Planet (GEAPP) with On Purpose Consulting
Bharat Ke Liye (For India) — Organisation of Pharmaceutical Producers of India (OPPI) with Weber Shandwick India
From Charkha to Chips: Navigating India towards Homegrown Chip Manufacturing with IESA — Indian Electronics and Semiconductors Association(IESA) with Value 360 Communications
Sustainable Livelihood for Every Plantation Worker — Planters’ Association of Ceylon with Adfactors Public Relations Lanka
Weekend Milk Splash －Comic Milk Weekend Edition－ — the Japan Dairy Association with Ozma PR Inc.

Educational and Cultural Institutions

Duolingo English Test: Empowering Dreams, Defying Boundaries — Duolingo English Test with Vero
Rising above the noise at COP28 — National University of Singapore Centre for Nature-based Climate Solutions with Eastwest PR
Striking Gold - The Perth Mint's 125-Year Legacy — The Perth Mint with Purple AU
Type 1 Diabetes National Screening Pilot — University of Sydney with Ogilvy Health

Government Agencies

Check, Check and then Check Before Investing — Thailand Capital Market Development Fund (CMDF) with Ogilvy Thailand
Chat NT — Tourism NT Australia with Edelman Australia
Crime Proofing Mega Events of G20 Summit and Ayodhya Temple Inauguration — Staqu Technologies with First Partners
Medical Manga Award — City of Yokohama with Ozma PR Inc.
Morning Shanghai - Open All Ages — Shanghai Science and Technology Elderly Service Center with Ogilvy China

Not-For-Profit Organizations