2024 SABRE Awards Asia-Pacific Winners

Winners were announced during the 2024 Asia-Pacific SABRE Awards ceremony, which was held in Singapore on September 19.

IN2 SABRE Award Winners, which recognize excellence in multimedia content creation, have been unveiled here.

PLATINUM SABRE AWARD FOR BEST IN SHOW

Winner

Empowering Women, Empowering Agriculture: Lay's Farm Equal — PepsiCo India with Edelman India and Leo Burnett

Finalists

2) Message in a Mithai Box — Rahat Bakers with Ogilvy Pakistan

3) Australia en Danger — Conservation Volunteers Australia with Provocate

4) The Food Funeral — Green Food Bank with Weber Shandwick

5) #MaketheMostImportantDate — Roche Diagnostics with GCI Health

Diamond SABRE Awards

Company of The Year

• Big On Communication — Aditya Birla Group

The SABRE Award for Superior Achievement in Brand-Building

• Frying Pan Challenge — Ajinomoto Frozen Foods with Honda Office / I&CO Tokyo / Demon Pictures / Pyramid Film Quadra / i2f / Material

The SABRE Award for Superior Achievement in Reputation Management

• Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

The SABRE Award for Superior Achievement in Research and Planning

• Australia en Danger — Conservation Volunteers Australia with Provocate

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Australia en Danger — Conservation Volunteers Australia with Provocate

The SABRE Award for Superior Achievement in Purpose

• #SellToLove Project — Bungaejangter

The SABRE Award for Superior Achievement in Purpose

• Say Pain! — Daewoong Pharmaceutical with Prain Global

Geographic

Australia/New Zealand

• Winnie-the-Pooh: The Deforested Edition — Who Gives A Crap with Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub

Greater China

• Morning Shanghai - Open All Ages — Shanghai Science and Technology Elderly Service Center with Ogilvy China

Indian Sub-continent

• Sixth Sense — ITC with First Partners with Dentsu Webchutney

Japan

• Adding Dating Apps to Discussions on Birthrate Policy — Eureka, Inc. (product Pairs) with APCO

Korea

• #SellToLove Project — Bungaejangter

South-East Asia

• BeJEWELed – The airport that became a Swiftie — Changi Airport Group with Ogilvy Singapore

Multi-Country (at least 2 countries)

• #MaketheMostImportantDate — Roche Diagnostics with GCI Health

Regional (more than 5 countries)

• HSBC - What's in a name — HSBC

Global (led out of Asia-Pacific with work in other regions)

• Tiger Summer Puffer — Heineken Asia Pacific with DeVries Global Singapore / BBH Singapore/LePub, Golin London

Industry sectors

Consumer Goods

Automotive

• Made Cooler by Hyundai — Hyundai Motor Company with KPR & Associates / Paulus

Fashion & Beauty

• Kentucky Fried Couture — KFC Australia with Ogilvy PR

Food & Beverage

• Message in a Mithai Box — Rahat Bakers with Ogilvy Pakistan

Home & Furniture

• IKEA Recruitment Open House Thailand — Ikano (Thailand) Limited / IKEA Thailand with Burson Thailand

Consumer Products

• Empowering Women, Empowering Agriculture: Lay's Farm Equal — PepsiCo India with Edelman India and Leo Burnett

Consumer Services

Entertainment

• Poacher — Prime Video with Astrum

Financial Services

• Check, Check and then Check Before Investing — Thailand Capital Market Development Fund (CMDF) with Ogilvy Thailand

Food Service

• Kentucky Fly Chicken — KFC Australia with Ogilvy PR

Retailers

• #SellToLove Project — Bungaejangter

Travel & Tourism

• Aquwearium Display — Kaiyukan Aquarium with Hakuhodo Inc, Hakuhodo Product's, OZMA Inc.

Business-to-Business

Energy and Natural Resources

• #IronLadiesIndia – Shattering More Than the Glass Ceiling! — Vedanta Sesa Goa with First Partners

Chemicals & Industrials

• Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

Professional Service Firms

• Putting Family Law in the Limelight: Showcasing RKS’s Next Generation of Legal Talent — Rita Ku & Ser with Sandpiper

Real Estate & Construction

• Nexus Select Trust- The REIT Choice for Investors — Nexus Select Trust with Adfactors PR

Transportation & Logistics

• #TakingIndiaPlaces — Alstom India with Burson India

Technology

Consumer Electronics

• Samsung Galaxy S23 Series “The Concert Phone” — PT Samsung Electronics Indonesia with Carl Byoir & Associates Indonesia

Technology: Hardware

• Creating awareness on career opportunities in PC Gaming in India — HP Inc with Edelman India

Technology: Software & Services

• Adding Dating Apps to Discussions on Birthrate Policy — Eureka, Inc. (product Pairs) with APCO

Telecommunications

• G Fiber Prepaid Pamilya Kaya Live — Globe Telecom with Ogilvy Philippines

Web-Based Business

• We are Photoshopiens — Adobe with Current Global

Healthcare

Consumer Health

• #MaketheMostImportantDate — Roche Diagnostics with GCI Health

Healthcare Providers

• Word-of-Mouth Brings Vital Infant Care — Motherhood Women's & Childcare Hospital Private Limited with Weber Shandwick

Medical Technology

• Adopt Precision Radiotherapy for Defeating Cancer — Elekta With Adfactors PR

Pharmaceutical: RX

• "Witness Survival Miracles" 2023 Ovarian Cancer Disease Education Campaign — AstraZeneca China with Burson Shanghai

Non-Corporate

Associations

• Weekend Milk Splash －Comic Milk Weekend Edition－ — the Japan Dairy Association with OZMA PR Inc.

Educational and Cultural Institutions

• Rising above the noise at COP28 — National University of Singapore Centre for Nature-based Climate Solutions with Eastwest PR

Government Agencies

• Crime Proofing Mega Events of G20 Summit and Ayodhya Temple Inauguration — Staqu Technologies with First Partners

Not-For-Profit Organizations

• The Food Funeral — Green Food Bank with Weber Shandwick

Practice areas

Marketing Communications

Business-To-Business Marketing

• Adobe Crafting Responsible GenAI Innovation Narrative Amidst Tech Frenzy — Adobe India with Ruder Finn

Consumer Marketing (Existing Product)

• Britannia's '1947% More History' — Britannia with Burson India

Consumer Marketing (New Product)

• Vaseline Pro Derma Transition Body Lotion — Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare

Inclusive Marketing

• Vaseline Pro Derma Transition Body Lotion — Vaseline with Ogilvy Singapore, Edelman Bangkok, PingPung and Mindshare

Integrated Marketing

• CDIFS “Unboxing” The High-Net-Worth Individuals — Chengdu IFS (Chengdu International Finance Square)

Corporate Reputation

DEI Engagement

• #IronLadiesIndia – Shattering More Than the Glass Ceiling! — Vedanta Sesa Goa with First Partners

Institutional Image

• Re-Imagining PR - The Godrej Way — Godrej Industries Limited & Associate Companies (GILAC) with Godrej Corporate Brand & Communications Team

Employee Communications

• Without us, Samsung wouldn’t be Samsung - Positioning Samsung Semiconductor India Research as the nerve centre of every Samsung innovation — Samsung Semiconductor India Research (SSIR) with Archetype Agency

Employer Branding

• McDonald’s Professional Diploma in Management Development (QFLevel5) Congregation — McDonald's Hong Kong with Sinclair

Executive Communications

• Positioning Volkswagen’sChina CEO — Volkswagen Group China with FGS Global

Capital Markets Communications

• ANZ Acquisition of Suncorp — Suncorp with SEC Newgate Australia

Engaging Society

Cause-Related Marketing

• Gatorade Turf Finder powered by Google Maps — PepsiCo India with Edelman India and Leo Burnett

Community Relations

• Kaise Ka Cancer — Tata Trusts with Current Global

Corporate Social Responsibility

• Teaching India to #SpeakSign — KFC India with Edelman India

Public Education (Non-Covid-19)

• The Food Funeral — Green Food Bank with Weber Shandwick

Public Education (Covid-19)

• Medical Manga Award — City of Yokohama with OZMA PR Inc.

Advocacy

Crisis Management

• #PVRHeardYou — PVR INOX with Weber Shandwick

Issues Management

• Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

Public Affairs

• Re-start: A Second Chance at Life — Max Healthcare with First Partners

Media Relations

Corporate Media Relations

• Australia en Danger — Conservation Volunteers Australia with Provocate

Product Media Relations (consumer media)

• Chat NT — Tourism NT Australia with Edelman Australia

Product Media Relations (Trade Media)

• Strengthening Maruti Suzuki SUV Story — Maruti Suzuki India with Avian WE

Digital and Social Media

Digital Campaign

• Expedia - The World Welcomes You Campaign — Expedia Group with Weber Shandwick Singapore

Social Media/Social Networking Campaign

• Lullaby — Manulife with ERA Communications

Influencer Marketing

• #SellToLove Project — Bungaejangter

Branded Journalism

• Booking.com's APAC Travel Confidence Index — Booking.com with Allison

Word of Mouth

• Frying Pan Challenge — Ajinomoto Frozen Foods with Honda Office / I&CO Tokyo / Demon Pictures / Pyramid Film Quadra / i2f / Material

Experiential

Guerrilla Marketing

• BeJEWELed – The airport that became a Swiftie — Changi Airport Group with Ogilvy Singapore

Publicity Stunt

• The Food Funeral — Green Food Bank with Weber Shandwick

Special Event

• The Food Funeral — Green Food Bank with Weber Shandwick

Sponsorship

• Keep Walking Beyond Time — Johnnie Walker with Ruder Finn Communications

Trade Show

• Drive with A-Eye: Revving up a Revolution in Smartphone Technology — Honor with Burson Hong Kong

Specialist Audience

Marketing to Men

• Lullaby — Manulife with ERA Communications

Marketing to Women

• L'Oréal Paris #ImWorthIt — L'Oréal Philippines with Ogilvy Philippines/Pulse Communications

Marketing to Youth

• BeJEWELed – The airport that became a Swiftie — Changi Airport Group with Ogilvy Singapore

Multicultural Marketing

• Hilton’s 2024 Trends Report x GenerAsian Campaign — Hilton with RICE Communications