2019 SABRE Awards Latin America Winners

See the winning case studies here

PLATINUM SABRE FINALISTS

Aeromexico Special Situation Durango—Aeromexico with Zimat Consultores

Bad Luck Boxers—P&G Gillette with MMK , São Paulo

Fighting Financial Exclusion in Brazil—Airfox with Sherlock Communications

Huawei - El Camino de un Gigante—Huawei with Extend Comunicaciones/A Weber Shandwick affiliate. 

I Love My Balls—Liga Contra el Cáncer Perú with Orange 360 and Wunderman Thompson

COMPANY OF THE YEAR                                   

WINNER:

Rebuilding An Icon—Camargo Corrêa Infra with JeffreyGroup

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING                                   

WINNER:

Energy Connects Us—Enel with JeffreyGroup

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT & EVALUATION                                   

WINNER:

Facing Analysis: Presidential Debate—Repretel with CAC Porter Novelli

CERTIFICATE OF EXCELLENCE:

Reebok's Back to 80's—Reebok with MG Consulting

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT                                   

WINNER:

Artificial Intelligence and Mexican Talent Combine to Finish Schubert’s Symphony—Huawei Consumer Business Group Latin America with Weber Shandwick Mexico, Huawei Consumer Business Group Western Europe

CERTIFICATES OF EXCELLENCE:

Liverpool Fashion Fest—Liverpool with Weber Shandwick Mexico

People Who Recycle—Tetra Pak with JeffreyGroup

THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN RESEARCH AND PLANNING                                   

WINNER:

#MyPainMatters—Buscofem with Cappuccino and WeberShandwick Brazil

GEOGRAPHIC CATEGORIES
                           

ARGENTINA                                   

WINNER:

Ala Escuela Sustentable—Unilever with Urban Grupo de Comunicación

CERTIFICATES OF EXCELLENCE:

Redefiniendo el destino—Emprotur Bariloche with Axon Marketing & Communications

Salvemos La Comida—Unilever with CoraBlue, Orishinal

BRAZIL                                   

WINNER:

Fighting Financial Exclusion in Brazil—Airfox with Sherlock Communications

CERTIFICATES OF EXCELLENCE:

Bad Luck Boxers—P&G Gillette with MMK , São Paulo

“BruMar Scores A World Cup Record for Panini”—Panini Brasil with Ketchum Sao Paulo

Inclusive Mineirão—Estádio Mineirão with RPMA Comunicação

Saúde sem Fake News—Ministério da Saúde with FSB Comunicação

CARIBBEAN                                   

WINNER:

I'm a Girl, I'm Important Summer Camp—Fundación Tropicalia, Cisneros Real Estate with LLYC

CENTRAL AMERICA                                   

WINNER:

Facing Analysis: Presidential Debate—Repretel with CAC Porter Novellii                

CERTIFICATE OF EXCELLENCE:

PLATFORM OF OPPORTUNITIES—BAC Credomatic (Bank) with CCK

MEXICO                                   

WINNER:

Aeromexico Special Situation Durango—Aeromexico with Zimat Consultores

CERTIFICATES OF EXCELLENCE:

Artificial Intelligence and Mexican Talent Combine to Finish Schubert’s Symphony—Huawei Consumer Business Group Latin America with Weber Shandwick Mexico, Huawei Consumer Business Group Western Europe

Generating Star Power: The Samsung Galaxy S10 Launch—Samsung with JeffreyGroup

INE - Voto el en extranjero—INE (Instituto Nacional Electoral) with Edelman Mexico         

REINSERTA INVISIBLE CHILDREN—REINSERTA FOUNDATION with ZIMAT CONSULTORES

MULTI-MARKET                                   

WINNER:

Visual Storytelling through Latin America—Getty Images with Sherlock Communications

CERTIFICATES OF EXCELLENCE:

Emirates' Opening Route to Santiago—Emirates with MG Consulting

FOX LAUNCHES TV SERIE “POSE” IN CHILE—FOX with MG Consulting

la verdadera disrupción—Zoho with Axon Marketing & Communications

SPORTS, CHILDHOOD AND CHAGAS DISEASE—FUNDACION MUNDO SANO                 

SOUTH AMERICA (EXCLUDING ARGENTINA AND BRAZIL)                                   

WINNER:

I Love My Balls—Liga Contra el Cáncer Perú with Orange 360 and Wunderman Thompson

CERTIFICATES OF EXCELLENCE:

A DROP OF LOVE—Pernod Ricard with Orange 360

Huawei - El Camino de un Gigante—Huawei with Extend Comunicaciones/A Weber Shandwick affiliate. 

La Comunicación de Santos, Presidente de Colombia—Presidencia de la República de Colombia – Juan Manuel Santos with apple tree communications

Parque Tricao: El Legado de un pulmón verde—Parque Tricao with Extend Comunicaciones/A Weber Shandwick affiliate. 

PRACTICE AREAS
                                   

BUSINESS-TO-BUSINESS MARKETING                                   

WINNER:

Energy Connects Us—Enel with JeffreyGroup

CERTIFICATES OF EXCELLENCE:

Combating Fake News and Cyber Attacks in Latin America—FireEye with VIANEWS and its partner in Mexico, Communika.

GUARDIÕES DAS CORES—Axalta with Talquimy Comunicação

Manhattan Associates - Becoming an Authority on Brazilian Logistics—Manhattan Associates with Sherlock Communications

CAUSE-RELATED MARKETING                                   

WINNER:

Inclusive Mineirão—Estádio Mineirão with RPMA Comunicação

CERTIFICATES OF EXCELLENCE:

Autism at Work—SAP with MagmaComms - Guevara, Perez y Asociados

The Master Test—Maestro with APOYO Comunicación, Circus Grey, SWIM

“Prevení en la Ruta”, estrategia de PR—La Caja with Feedback PR

Skin Check On Tour—La Roche-Posay with JeffreyGroup

CORPORATE IMAGE                                   

WINNER:

Huawei - El Camino de un Gigante—Huawei with Extend Comunicaciones/A Weber Shandwick affiliate. 

CERTIFICATES OF EXCELLENCE:

Reinforcing GM’s Commitment to the Brazilian Development—General Motors with Weber Shandwick Brasil

Repsol Lands in Mexico, A Long-Term Business Strategy—Repsol with LLYC

CORPORATE SOCIAL RESPONSIBILITY                                   

WINNER:

Vive el Arte (Live Mexican Art)—Airbnb with Brains For Rent

CERTIFICATES OF EXCELLENCE:

Blind Interviews—Centro de Rehabilitación para Adultos Ciegos with Weber Shandwick & McCann - Colombia

The First Starbucks Store Operated by Seniors—STARBUCKS with LLYC

CRISIS/ISSUES MANAGEMENT                                   

WINNER:

Reinforcing GM’s Commitment to the Brazilian Development—General Motors with Weber Shandwick Brasil

DIGITAL CAMPAIGN                                   

WINNER:

FIFA 18 – The Mexican Jersey—EA Mexico with Weber Shandwick Mexico

CERTIFICATES OF EXCELLENCE:

BOOBS WITH A PURPOSE—Liga Contra el Cáncer Perú with Orange 360 and Mullen Lowe 511

Creators NZ—Tourism New Zealand Air New Zealand Terramundi with Sapient AG2 (Media Agency) Namídia (PR Agency) The Upper Air (Production Agency)

EMPLOYEE COMMUNICATIONS

WINNER:

Rebuilding An Icon—Camargo Corrêa Infra with JeffreyGroup

CERTIFICATES OF EXCELLENCE:

Proud of You—Mastercard with JeffreyGroup

Sharing—Pan American Energy                 

INFLUENCER MARKETING                                   

WINNER:

Game of Thrones Season Finale—HBO Latin America with JeffreyGroup

CERTIFICATES OF EXCELLENCE:

Puma x Aruba—PUMA with Weber Shandwick Brasil

BUDX Launch—Budweiser (AB InBev) with LLYC

INTEGRATED MARKETING                                   

WINNER:

A DROP OF LOVE—Pernod Ricard with Orange 360

CERTIFICATES OF EXCELLENCE:

Todos Tenemos Un Tipo—Be The Match México with Another Company México

TV1 Brand PR & Alcon - O que muita gente não vê os olhos sentem—ALCON                  

Vive el Arte (Live Mexican Art)—Airbnb with Brains For Rent

MARKETING TO CONSUMER                               

WINNER:

Happn's Crush On Brazil—Happn with JeffreyGroup

CERTIFICATES OF EXCELLENCE:

Game of Thrones - The Final Season—HBO Latin America                 

Ponte Almendra—Almond Board of California with Porter Novelli (México)

MEDIA RELATIONS                                   

WINNER:

REINSERTA INVISIBLE CHILDREN—REINSERTA FOUNDATION with ZIMAT CONSULTORES

CERTIFICATES OF EXCELLENCE:

Beyond Tech—IBM with Weber Shandwick - Colombia

Día mundial de la poliomielitis y el valor de la vacunación.—Sanofi Pasteur with Porter Novelli (México)

Engagement and Social Mobilization through Integrated Communications Campaign—Seja Digital - the switch from analogue signal to digital one in North and Northeast Brazil with Weber Shandwick Brasil

How to Explain to the Public the Operation of the Electronic Anklet—Spacecom with Approach Comunicação

PUBLIC AFFAIRS/GOVERNMENT RELATIONS                                   

WINNER:

Saúde sem Fake News—Ministério da Saúde with FSB Comunicação

CERTIFICATES OF EXCELLENCE:

SOMOS LIVRES—Ministério Público do Trabalho and Conatrae – Comissão Nacional para Erradicação do Trabalho Escravo                 

Soy Su Voz 2—Aldeas Infantiles SOS with Weber Shandwick - Colombia

PUBLIC EDUCATION                                   

WINNER:

Peru Without Chickenpox—Una Vida por Dakota with Orange 360

CERTIFICATES OF EXCELLENCE:

ALCON WITH SUPPORT GRUPO - TV1 - WORLD SIGHT DAY—ALCON                 

Guia de Comunicação Inclusiva—Centro Paula Sousa with FSB Comunicação

Prostata Your Priority—Astellas with LLYC

Vitiligo: In the Fight Against Prejudice—Sociedade Brasileira de Dermatologia with Approach Comunicação

SOCIAL MEDIA CAMPAIGN                                   

WINNER:

#MyPainMatters—Buscofem with Cappuccino and WeberShandwick Brazil

CERTIFICATES OF EXCELLENCE:

#YoCompartoYoPlanto5K—Antamina with LLYC

PAE's Program for Young Professionals—Pan American Energy                 

SPECIAL EVENT/SPONSORSHIP                                   

WINNER:

Casa Ofrenda—Edelman Mexico with Dosha Marketing

CERTIFICATES OF EXCELLENCE:

Conquering the Public for a New Independent Event—Game XP with Approach Comunicação

Ford Motor Colombia and Team SKY—Ford Motor Colombia with BCW

Sony World Photography Awards Mexico 2019—Sony México with Porter Novelli México

With Barack Obama as Keynote, VTEX DAY 2019 Turns into the Largest Digital Innovation Event in LatAm—VTEX with VIANEWS

INDUSTRY SECTORS
                        

ASSOCIATIONS                                   

WINNER:

OAXACA AMDEE FUND—AMDEE with ZIMAT CONSULTORES

CERTIFICATE OF EXCELLENCE:

New Ways For Highway Concessions In Brazil—ABCR (Associação Brasileira das Concessionárias de Rodovias) with Weber Shandwick Brasil

CONSUMER PRODUCTS/SERVICES                                   

WINNER:

Bad Luck Boxers—P&G Gillette with MMK , São Paulo

CERTIFICATES OF EXCELLENCE:

Hola Colombia!—Havaianas with Weber Shandwick & Momentum / McCann - Colombia

The Story That Built Mobil: From Service Stations, to Mexican Ally—ExxonMobil with Weber Shandwick Mexico

FASHION AND BEAUTY                                   

WINNER:

Hacking.SP—adidas with Edelman Brazil         

CERTIFICATES OF EXCELLENCE:

Influencers Campaign for Avon Life Colour by Kenzo Takada—Avon with Zeno Group - Brazil

Polo Red Rush #feeltherush—L'ORÉAL with Weber Shandwick Brasil

FINANCIAL AND PROFESSIONAL SERVICES                                   

WINNER:

Fighting Financial Exclusion in Brazil—Airfox with Sherlock Communications

CERTIFICATES OF EXCELLENCE:

Allies that Become Friends – American Express' Influencers Strategy—American Express Mexico with Porter Novelli México

Turning Data into Public Interest Service—Edenred Brasil with RPMA Comunicação

FOOD AND BEVERAGE                                   

WINNER:

Pasarela Mictlán—Grupo Modelo AB InBev - Cerveza Victoria, MediaCom, Anónimo, KTBO, Media Monks with Hill+Knowlton Strategies

CERTIFICATES OF EXCELLENCE:

A Plant Turned into a Great PR & Marketing Strategy - Promoting Intensity Complex—Cacau Show with RPMA Comunicação

FUD MOTHER´S DAY—                  FUD with ZIMAT CONSULTORES

The Recipe for Success in Mexico—Vitamix with JeffreyGroup

Relatos de Malta—Grupo Modelo - AB-InBev with Weber Shandwick Mexico - Ache Producciones

HEALTHCARE                                   

WINNER:

Prevención de Cáncer Cervocouterino: "No lo dejes a tu suerte"—Roche with Extend Comunicaciones/A  Weber Shandwick affiliate. 

CERTIFICATES OF EXCELLENCE:

ALCON - PROJETOS AMAZÔNICOS—ALCON                  

Inbound Marketing Campaign—BP - A Beneficência Portuguesa de São Paulo with Weber Shandwick Brasil

INDUSTRIAL/MANUFACTURING                                   

WINNER:

GUARDIÕES DAS CORES—Axalta with Talquimy Comunicação

CERTIFICATE OF EXCELLENCE:

We are Bracell—Bracell with Weber Shandwick Brasil

MEDIA, ARTS AND ENTERTAINMENT                                   

WINNER:

Promoting BiP and the Image of Public Art in Brazil—BiP (Believe in People) - American Artist with Sherlock Communications

CERTIFICATES OF EXCELLENCE:

Facing Analysis: Presidential Debate—Repretel with CAC Porter Novelli        

MORTAL KOMBAT 11 – “A KONVOCAÇÃO—Warner Games with Weber Shandwick Brasil

MINING/EXTRACTIVE INDUSTRIES                                   

WINNER:

Permanent Health Education Program for Nursing Services—Pan American Energy                 

CERTIFICATE OF EXCELLENCE:

Energy with Responsibility—Pan American Energy                 

NOT FOR PROFIT                                   

WINNER:

Matemática na mídia: o Congresso Internacional no Rio—Congresso Internacional de Matemáticos (ICM 2018) with Corcovado Comunicação Estratégica

CERTIFICATE OF EXCELLENCE:

AmCham Argentina 100th Anniversary—AmCham Argentina with JeffreyGroup

PUBLIC SECTOR/GOVERNMENT                                   

WINNER:

YOUTH BUILDING THE FUTURE—SECRETARIA DEL TRABAJO Y PREVISIÓN SOCIAL DE MÉXICO with ZIMAT CONSULTORES

CERTIFICATE OF EXCELLENCE:

ELETROBRAS – DISTRIBUIDORAS | Processo de desestatização—PwC e Eletrobras with CDI Comunicação

TECHNOLOGY                                   

WINNER:

Diversidad en las Calles—SAP                 

CERTIFICATES OF EXCELLENCE:

#ReturnAutocinemas—Ford with BCW

El Paso a la Mejor Calidad—Sony Mexico with Porter Novelli México

TRAVEL AND LEISURE                                   

WINNER:

An Island Lead by Strong Women—Aruba Tourism Authority with MDG/ A Weber Shandwick affiliate  

CERTIFICATE OF EXCELLENCE:

Visit Orlando – A 360° Approach to the Mexican Tourism Industry—Visit Orlando with PR Central