SABRE Awards Latin America 2020 Winners | Holmes Report
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SABRE Awards Latin America 2020  Winners

 

Platinum SABRE Award for Best in show

Winner:
#UnblockTheLove — Doritos with JeffreyGroup

Finalists:

1. Hagamos Esto Juntos—Coca-Cola México with BCW

2. Let’s March for Those Who Can’t March Today—Reinserta with Zimat Consultores

3. Proving the value of Distance Learning in Latin America—Instructure with Sherlock Communications

4. The Tasty SPF (Solar Protection Food)—Liga Contra El Cáncer Perú with Orange 360 / Olístico


Diamond SABRE Awards

Company of the Year

  • Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications

CEO of the Year

  • Samantha Ricciardi, BlackRock Mexico - CEO of the Year — BlackRock with JeffreyGroup

The SABRE Award for Superior Achievement in Brand-Building

  • #UnblockTheLove — Doritos with JeffreyGroup

The SABRE Award for Superior Achievement in Reputation Management

  • Stay Well - Fique Bem — Bayer with JeffreyGroup


Geographic

Mexico

  • Let´s March for Those Who Can’t March Today — Reinserta with Zimat Consultores

Caribbean

  • First Manual of Good Practices for the Dominican Pharmaceutical Industry — Association of Pharmaceutical Representatives, Agents and Producers, Inc. (ARAPF) with LLYC

Central America

  • Sangre TIGO — Millicom International Cellular SA with Square Root Marketing and The Lab Ideas

Argentina

  • The Power of Imagery in Latin America — Getty Images with Sherlock Communications

Brazil

  • NBA House 2019: Media & Fan Experience — NBA with MPC Rio Comunicação

South America (Excluding Argentina and Brazil)

  • Apúestale a Higuita — WPlay.co with Another Company

Multi-Market

  • Suéltate El Pelo — Pantene - P&G with MMK+ (Ketchum Brazil) and Grey New York, Devries New York, and Marlon Buenos Aires


Practice areas

Practice areas

Business-To-Business Marketing

  • Bringing Jobs to Brazil — Indeed.com with Sherlock Communications

Cause-Related Marketing

  • Yo me quedo en mi Negocio — Credibanco with BCW Colombia

Corporate Image

  • Nossa Cultura É A Transformação— Dell technologies with Ideal H+K Strategies

Corporate Social Responsibility

  • Hagamos Esto Juntos — Coca-Cola México with BCW

Crisis/Issues Management

  • Zoom: Connecting People During the Covid-19 Pandemic — Zoom Video Communications with VIANEWS

Digital Campaign

  • #SWEXICO — IKEA Mexico with Weber Shandwick // MRM McCann

Employee Communications

  • Delivering excellence in the midst of a global pandemic — Novartis with Weber Shandwick

Financial/Capital Markets Communications

  • A Better Financial Future for Mexicans — BlackRock with JeffreyGroup

Influencer Marketing

  • Rock in Rio with Ford — Ford Peru with BCW (Burson Cohn & Wolfe)

Integrated Marketing

  • Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications

Marketing to Consumer (New Product)

  • Heroes of the Community — banQi with Sherlock Communications

Marketing to Consumers (Existing Product)

  • Smart Lighting Brazil — Signify with Sherlock Communications

Media Relations

  • An Invitation to Approach — Mastercard with JeffreyGroup

Public Affairs/Government Relations

  • The Pact that Got Mexico Talking About the 2030 Agenda— UN Global Compact Mexico with Weber Shandwick Mexico

Public Education

  • The Tasty SPF (Solar Protection Food) — Liga Contra El Cáncer Perú with Orange 360 / Olístico

Social Media Campaign

  • NBA Mexico City Games 2019 — NBA with Another Company

Special Event/Sponsorship

  • Mobil Experience — ExxonMobil with Weber Shandwick


Industry sectors

Industry sectors

Associations

  • #EnergiaParaSuperar — IBP - Instituto Brasileiro de Petróleo, Gás e Biocombustíveis with FSB

Consumer Products/Services

  • SEMPRE LIVRE®, Sempre Juntas — Johnson & Johnson Consumer Health - SEMPRE LIVRE® (STAY FREE®) Brand with FleishmanHillard Brasil

Fashion & Beauty

  • Suéltate El Pelo — Pantene - P&G with MMK+ (Ketchum Brazil), Grey New York, Devries New York, and Marlon Buenos Aires

Financial & Professional Services

  • “Connecting in an Infoxicated era” — BCW Colombia with BCW Colombia

Food & Beverage

  • #UnblockTheLove — Doritos with JeffreyGroup

Healthcare

  • #YourSurgeonShouldBePlastic: Patients in danger, lawless cosmetic surgeries — Chilean Society Of Plastic Surgeons with MGC

Industrial/Manufacturing

  • #AVIDAEMNOSSASMÃOS — DSM Produtos Nutricionais Brasil S.A. with Ideal H+K Strategies

Mining/Extractive Industries

  • Scientific Vocations — Pan American Energy

Media, Arts & Entertainment

  • The Power of Recommendation — Taboola with Sherlock Communications

Not for Profit

  • Not a Single Baby with Chagas — Fundación Mundo Sano

Public Sector/Government

  • Renda Básica de Cidadania de Maricá, benchmarking internacional — Prefeitura de Maricá - RJ with FSB

Technology

  • Más Mujeres — LinkedIn with Edelman Mexico

Travel & Leisure

  • Radar Turístico, a market intelligence tool for the Mexican travel industry — Travel Trade Industry in Mexico with PR Central, Oghen Consulting and STA Consultores