SABRE Awards Latin America 2021 Winners | PRovoke Media
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SABRE Awards Latin America 2021  Winners

 

Platinum SABRE Award for Best in show

Winner:
Dolor a Mis Espaldas — Novartis with Weber Shandwick, McCann & MRM

Finalists:

2. Intensivão da PPK — Canesten with AnalogFolk

3. Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil

4. Planet Love — PepsiCo with JeffreyGroup

5.100 Kilómetros de Prevención — Liga Contra El Cáncer Perú with Orange 360

Diamond SABRE Awards

Company of the Year

  • Planet Love — PepsiCo with JeffreyGroup

The SABRE Award for Superior Achievement in Brand-Building

  • Lupe — IKEA with Weber Shandwick, Momentum & MRM

The SABRE Award for Superior Achievement in Reputation Management

  • Transforming the Present to Protect the Future — Tetra Pak with JeffreyGroup

The SABRE Award for Superior Achievement in Research and Planning

  • Bora Testar — Latam Intersect PR

Geographic

Mexico

  • Lupe — IKEA with Weber Shandwick, Momentum & MRM

Caribbean

  • El Lado Positivo — Banco Popular Dominicano

Central America

  • Juntos Somos Héroes | Digicel: Together we are heroes — Digicel Panamá with LLYC

Argentina

  • Building health together with the community — Fundación Mundo Sano

Brazil

  • Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil

South America (Excluding Argentina and Brazil)

  • #ConverseCityForest — Converse with MGC

Multi-Market

  • Salud sin Pausa — Janssen Latam with Edelman Colombia

Practice areas

Business-To-Business Marketing

  • Digital Presence and Omnichannel service in the Covid-19 pandemic — Fortics with VIANEWS

Cause-Related Marketing

  • Keep Family Close — Kentucky Fried Chicken with Edelman México

Corporate Image

  • Planet Love — PepsiCo with JeffreyGroup

Corporate Social Responsibility

  • #PonteEnMiPiel — La Fabril - Jabón Duet with LLYC - McCann

Crisis/Issues Management

  • Los Cabos with care — Los Cabos Tourism Board with LLYC

Digital Campaign

  • WhataHellmann's — Unilever - Hellmann's with Edelman Brazil

Employee Communications

  • A Transformational Journey — Bayer with JeffreyGroup

Influencer Marketing

  • Dolor a Mis Espaldas — Novartis with Weber Shandwick, McCann & MRM

Integrated Marketing

  • 100 Kilómetros de Prevención — Liga Contra El Cáncer Perú with Orange 360

Marketing to Consumer (New Product)

  • Lupe — IKEA with Weber Shandwick, Momentum & MRM

Marketing to Consumers (Existing Product)

  • Independent fund by MG Motors — MG Motors with MGC

Media Relations

  • Bora Testar — Latam Intersect PR

Public Affairs/Government Relations

  • Programa Tu Vacuna — Una Vida Por Dakota with Orange 360

Public Education

  • Narradores de Historias — Una Vida por Dakota with Orange 360

Social Media Campaign

  • Intensivão da PPK — Canesten with AnalogFolk

Special Event/Sponsorship

  • Red Bull Battle of the Cocks/ Red Bull Batalla de los Gallos — Red Bull Mexico with another

Industry sectors

Associations

  • Proper use of facemasks — Consejo de la Comunicación with Zimat Consultores

Consumer Products/Services

  • Mecánico Online — ExxonMobil with Weber Shandwick Mexico, MRM

Fashion & Beauty

  • Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil

Financial & Professional Services

  • Changing the World, One Case at a Time — PGMBM with Sherlock Communications

Food & Beverage

  • World Food Day — Kellogg´s with Porter Novelli

Healthcare

  • Intensivão da PPK — Canesten with AnalogFolk

Industrial/Manufacturing

  • UniPyME — Unilever Argentina with Urban Grupo de Comunicación

Media, Arts & Entertainment

  • PS5 Launch by PlayStation — Playstation with MGC

Not for Profit

  • Por Un Perú Sin Hambre — Banco de Alimentos Perú with Orange 360

Public Sector/Government

  • Programa Tu Vacuna — Una Vida por Dakota with Orange 360

Technology

  • Helping Consumers Stay Safe at Home — McAfee with VIANEWS

Travel & Leisure

  • The Longest Virtual Pride Parade — Marriott International with JeffreyGroup