SABRE Awards Latin America 2021  Winners

Platinum SABRE Award for Best in show

Winner:
Dolor a Mis Espaldas — Novartis with Weber Shandwick, McCann & MRM

Finalists:

2. Intensivão da PPK — Canesten with AnalogFolk

3. Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil

4. Planet Love — PepsiCo with JeffreyGroup

5.100 Kilómetros de Prevención — Liga Contra El Cáncer Perú with Orange 360

Diamond SABRE Awards

Company of the Year

• Planet Love — PepsiCo with JeffreyGroup

The SABRE Award for Superior Achievement in Brand-Building

• Lupe — IKEA with Weber Shandwick, Momentum & MRM

The SABRE Award for Superior Achievement in Reputation Management

• Transforming the Present to Protect the Future — Tetra Pak with JeffreyGroup

The SABRE Award for Superior Achievement in Research and Planning

• Bora Testar — Latam Intersect PR

Geographic

Mexico

• Lupe — IKEA with Weber Shandwick, Momentum & MRM

Caribbean

• El Lado Positivo — Banco Popular Dominicano

Central America

• Juntos Somos Héroes | Digicel: Together we are heroes — Digicel Panamá with LLYC

Argentina

• Building health together with the community — Fundación Mundo Sano

Brazil

• Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil

South America (Excluding Argentina and Brazil)

• #ConverseCityForest — Converse with MGC

Multi-Market

• Salud sin Pausa — Janssen Latam with Edelman Colombia

Practice areas

Business-To-Business Marketing

• Digital Presence and Omnichannel service in the Covid-19 pandemic — Fortics with VIANEWS

Cause-Related Marketing

• Keep Family Close — Kentucky Fried Chicken with Edelman México

Corporate Image

• Planet Love — PepsiCo with JeffreyGroup

Corporate Social Responsibility

• #PonteEnMiPiel — La Fabril - Jabón Duet with LLYC - McCann

Crisis/Issues Management

• Los Cabos with care — Los Cabos Tourism Board with LLYC

Digital Campaign

• WhataHellmann's — Unilever - Hellmann's with Edelman Brazil

Employee Communications

• A Transformational Journey — Bayer with JeffreyGroup

Influencer Marketing

• Dolor a Mis Espaldas — Novartis with Weber Shandwick, McCann & MRM

Integrated Marketing

• 100 Kilómetros de Prevención — Liga Contra El Cáncer Perú with Orange 360

Marketing to Consumer (New Product)

• Lupe — IKEA with Weber Shandwick, Momentum & MRM

Marketing to Consumers (Existing Product)

• Independent fund by MG Motors — MG Motors with MGC

Media Relations

• Bora Testar — Latam Intersect PR

Public Affairs/Government Relations

• Programa Tu Vacuna — Una Vida Por Dakota with Orange 360

Public Education

• Narradores de Historias — Una Vida por Dakota with Orange 360

Social Media Campaign

• Intensivão da PPK — Canesten with AnalogFolk

Special Event/Sponsorship

• Red Bull Battle of the Cocks/ Red Bull Batalla de los Gallos — Red Bull Mexico with another

Industry sectors

Associations

• Proper use of facemasks — Consejo de la Comunicación with Zimat Consultores

Consumer Products/Services

• Mecánico Online — ExxonMobil with Weber Shandwick Mexico, MRM

Fashion & Beauty

• Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan — Avon with Zeno Group Brazil

Financial & Professional Services

• Changing the World, One Case at a Time — PGMBM with Sherlock Communications

Food & Beverage

• World Food Day — Kellogg´s with Porter Novelli

Healthcare

• Intensivão da PPK — Canesten with AnalogFolk

Industrial/Manufacturing

• UniPyME — Unilever Argentina with Urban Grupo de Comunicación

Media, Arts & Entertainment

• PS5 Launch by PlayStation — Playstation with MGC

Not for Profit

• Por Un Perú Sin Hambre — Banco de Alimentos Perú with Orange 360

Public Sector/Government

• Programa Tu Vacuna — Una Vida por Dakota with Orange 360

Technology

• Helping Consumers Stay Safe at Home — McAfee with VIANEWS

Travel & Leisure

• The Longest Virtual Pride Parade — Marriott International with JeffreyGroup