SABRE Awards Latin America 2022 Finalists

Diamond SABRE Awards

Company of the Year

• “La Liga de las Ligas” — Liga Contra el Cáncer with Orange 360° - Young & Rubicam (VMLY&R)
• Champions for Transgender Inclusion — PepsiCo with JeffreyGroup
• Let's Talk About Sexual Health — Reckitt with JeffreyGroup

The SABRE Award for Superior Achievement in Brand-Building

• "Raising Awareness, Managing and Preventing Risks" — Control Risks with Latam Intersect PR
• "Tieless Bank" — Temenos with Latam Intersect PR
• Casai’s arrival in Brazil: a PR-driven brand launch and its results — Casai with PinePR SA

The SABRE Award for Superior Achievement in Reputation Management

• #Laultimabotelladeagua — Wrangler with MGC
• Caring for Lives in Latin America: Supporting the Pandemic Public Health Response — AstraZeneca
• Together for the Monarch Butterfly — Air Wick with JeffreyGroup

The SABRE Award for Superior Achievement in Research and Planning

• "The Impact of the pandemic on Latam Newsrooms" — Latam Intersect PR
• Champions for Transgender Inclusion — PepsiCo with JeffreyGroup
• DAS ESG Washington — LLYC

The SABRE Award for Superior Achievement in Measurement and Evaluation

• "Digital Tension" — Flybits with Latam Intersect PR
• 3M - Back to School — 3M with LLYC

Geographic

Mexico

• Building meaningful relationships — #Dating with Sherlock Communications
• More than just chocolate, a catalyst for the Mexican economy and cacao farmers — Nestlé Chocolates with another
• The Cardboard Influencer — Mobil with Weber Shandwick Mexico
• The path of silicon: from sand to the limits of your imagination — Intel with BCW Mexico
• What Do You Call Bacardí? — Bacardí with JeffreyGroup

Caribbean

• A Whole Day at Casas — Casas del XVI with LLYC
• Hazte Eco — Banco Popular Dominicano with Pizzolante Comunicación Estrategia
• Rompiendo el cuello de botella de la desinformación — Cervecería Nacional Dominicana with LLYC

Central America

• Costa Rica del BITCentenario — Microsoft with CAC Porter Novelli
• Morning After Island — GE-PAE with Ogilvy Honduras
• Your Night Forever! Picnic Festival Experience — Forever 21 with CAC Porter Novelli

Argentina

• Nissan Frontier - Designed to do more — Nissan with La mirona
• Prevention in Action — Fundación Mundo Sano
• Un abrazo para cada bebé — Kimberly-Clark

Brazil

• Nissan Frontier - Designed to do more — Nissan with La mirona
• Educação à Flor da Pele — Instituto Península with Loures Comunicacoes
• Huawei E O Leilão Do 5g No Brasil — Huawei with FSB Comunicação
• Iconic Kisses — Mercado Livre with FleishmanHillard Brasil
• Journey for Inspiration — Janssen, Neuroscience, Brazil with Edelman

South America (Excluding Argentina and Brazil)

• ¿Te diste cuenta? — Violife with MileniumGroup
• Brands by Your Side — Alicorp with LLYC
• La Plaza de Todas — Reebok with MGC
• People Choice by MG Motors — MG Motors with MGC
• Power Shower — Jabón Duet - La Fabril with LLYC

Multi-Market

• Avaya Engage Latam 2022 — AVAYA
• Baños cambian vidas — Kimberly-Clark
• Destination Happiness — Marriott International with JeffreyGroup
• Tu próstata no espera - Your prostate can't wait — Janssen LA with Edelman Colombia
• World Food Day 2021 — Kellogg´s with Porter Novelli

Practice areas

Business-To-Business Marketing

• "A Partnership for New Tangibles" — Fintech Nexus with Latam Intersect PR
• eZly: Evolving verbal and visual digital communications — eZly with Vianews
• Promoting responsible gambling through technology — Playtech with Sherlock Communications

Cause-Related Marketing

• #QueTuCirujanoSeaPlastico — Chilean society of plastic surgeons with MGC
• Acondroplasia: Minha história vai além — BioMarin Pharmaceutical Inc. with InPress Porter Novelli
• Altar Bucket — KFC Mexico
• Caneta Da Saúde — Novo Nordisk with FSB Comunicação
• Toilets Change Lives — Kimberly-Clark Brazil

Corporate Image

• "Data Shelf - How to Store It" — Bigdatacorp with Latam Intersect PR
• Extending brand values while navigating choppy water — Maersk with Sherlock Communications
• More than just chocolate, a catalyst for the Mexican economy and cacao farmers — Nestlé Chocolates with another

Corporate Social Responsibility

• Hagámosla Circular — La Constancia with Comunicación Corporativa Ketchum
• Intel IT Extreme Makeover: Highlighting the importance of technology for SMEs in Mexico — Intel with BCW
• Let's Talk About Sexual Health — Reckitt with JeffreyGroup
• Together for the Monarch Butterfly — Air Wick with JeffreyGroup
• Working Moms — Kimberly-Clark

Crisis/Issues Management

• El Turista No Tico, más Tico. — Instituto Costarricense de Turismo with CAC Porter Novelli
• Rompiendo el cuello de botella de la desinformación — Cervecería Nacional Dominicana with LLYC

Digital Campaign

• “La Liga de las Ligas” — Liga Contra el Cáncer with Orange 360° - Young & Rubicam (VMLY&R)
• Betting on Colombia — Betfair with Sherlock Communications
• Salud sin Pausa El viaje — Janssen Latam with Edelman Colombia & A6

Employee Communications

• Craft Your Experience — Constellation Brands with Zimat Consultores
• Nossa Voz Cuida — DSM with Ideal H+K Strategies
• Una mejor salud para las personas, un futuro más brillante para el mundo — Takeda with MileniumGroup

Financial/Capital Markets Communications

• Building a global company — VTEX with Edelman
• Digital Encounter 2021 — Asociación Mexicana de Afores with Zimat Consultores
• Engen Vision Forum — Engen Capital with JeffreyGroup

Influencer Marketing

• #Laultimabotelladeagua — Wrangler with MGC
• La Plaza de Todas — Reebok with MGC
• Skittles Follow the rainbow — Mars Wrigley Mexico with Porter Novelli Mexico
• The Cardboard Influencer — Mobil with Weber Shandwick Mexico
• Todo por una mama - Everything for a Mom — Dermabond – Johnson & Johnson MedTech with Edelman Colombia

Integrated Marketing

• Building a Legacy based on Creativity and Craftsmanship with The Macallan. — The Macallan with another
• Journey for Inspiration — Janssen, Neuroscience, Brazil with Edelman
• LG Magenta — LG Eletronics with Ideal H+K Strategies
• Piensa global, actúa local — Zoho Corporation with Axon Marketing and Comunications
• What Does Your Signature Say About You? — Adobe with PR Latam - High Results

Marketing to Consumer (New Product)

• #Soapa500 — tenpo with MGC
• Building meaningful relationships — #Dating with Sherlock Communications
• Driving Electric Vehicle Adoption in Brazil — MINI (BMW Group) with JeffreyGroup

Marketing to Consumers (Existing Product)

• "El Angel Que Nos Une" A Partnership between Tequila Centenario and Los Angeles Azules — Tequila Centenario with Zimat Consultores
• #MueveconBeat — Beat with MGC
• Almond Day 2021 — Almond Board of California with Porter Novelli

Media Relations

• #EnvideáteCon — Kwai y Wom with LLYC
• Costa Rica del BITCentenario — Microsoft with CAC Porter Novelli
• Newsjacking a cultural phenomenon for Mercado Libre — Mercado Libre with another
• Turning La-La Land into the ultimate Sporting bucket list destination for Mexican sports fans. — Los Angeles Tourism and Convention Board with another
• Where content is king, Samsung Mexico reigns supreme — Samsung Mexico with another

Public Affairs/Government Relations

• Governo do Rio (Ses) Dose de reforço — Governo do Rio with FSB Comunicação
• Morning After Island — GE-PAE with Ogilvy Honduras
• TelComp and the sale of Oi – Educating the press to ensure a competitive market — TelComp with Vianews

Public Education

• Ending Period Poverty in Central America with Always and another — Always - P&G with another
• Listen to Our Voices — Janssen Brasil with Ketchum Brasil
• Movimento mente em foco — Pacto Global da ONU no Brasil with InPress Porter Novelli
• Promoting responsible gambling through technology — Playtech with Sherlock Communications
• Science is hope — 3M with LLYC

Social Media Campaign

• BCW Mexico: Intel Inside the conversation — Intel with BCW
• Eurofarma on social networks and preventive actions in environmental conservation — Eurofarma with Virta Agency
• Healing Trees — Fundación San Ramón Carbono Neutral with CCK (Comunicación Corporativa Ketchum)
• I Won't Fall For That! — Tetra Pak with JeffreyGroup
• The path of silicon: from sand to the limits of your imagination — Intel with BCW Mexico

Special Event/Sponsorship

• Promoting Brazilian study in Canada — Hi Bonjour with Sherlock Communications
• The Great A220 Tour - Around LatAm in 14 Days — Airbus with JeffreyGroup

Industry sectors

Industry sectors

Associations

• #QueTuCirujanoSeaPlastico — Chilean society of plastic surgeons with MGC
• Understanding Project Management — Project Management Institute with Porter Novelli
• Uniting Leaders for A Sustainable Future — AmCham Argentina with JeffreyGroup

Consumer Products/Services

• Baños cambian vidas — Kimberly-Clark
• More than just chocolate, a catalyst for the Mexican economy and cacao farmers — Nestlé Chocolates with another
• Un abrazo para cada bebé — Kimberly-Clark

Fashion & Beauty

• #Laultimabotelladeagua — Wrangler with MGC
• Change Comes From Within — Bayer with JeffreyGroup

Financial & Professional Services

• Agência EY: Informação de verdade para todos — EY with InPress Porter Novelli
• Driving sustainable finance in Mexico — Bolsa Mexicana de Valores (Mexican Stock Exchange) with LLYC
• From seed to unicorn - how Konfío took over the Mexican start-up ecosystem — Konfío with another
• Hazte Eco — Banco Popular Dominicano with Pizzolante Comunicación Estrategia
• Owning the FX narrative in Latin America — OANDA with Sherlock Communications

Food & Beverage

• Craft Your Experience — Constellation Brands with Zimat Consultores
• More Hut Than Ever in Querétaro — Pizza Hut with JeffreyGroup
• QG Campari — Campari with Ideal H+K Strategies
• What Do You Call Bacardí? — Bacardí with JeffreyGroup
• World Food Day 2021 — Kellogg´s with Porter Novelli

Healthcare

• Donating Coughs to Combat Covid-19 — Virufy with Sherlock Communications
• Escuadrón Duchenne — Fundación Colombiana para Distrofia Muscular with Agora Public Affairs
• Listen to Our Voices — Janssen Brasil with Ketchum Brasil
• PlanM — Ferring with LLYC
• This Boy is Me — PTC Therapeutics with LLYC

Industrial/Manufacturing

• Nissan Frontier - Designed to do more — Nissan with La mirona
• Linking with the community — Nissan
• Protect what you build — UNACEM with LLYC

Media, Arts & Entertainment

• Golf Charity Classic by Unifin: Golf Channel Latin America and Lorena Ochoa bring the biggest celebration of golf to Mexico. — Discovery Networks Mexico with another, Ochoa Sports Management

Not for Profit

• Championing Sustainability across Latin America — Zayed Sustainability Prize with Sherlock Communications
• Niñas al mando (Girls in Charge) — Save the Children Colombia with Digito57 Colombia
• Ponte la Rosada — Una vida por Dakota with Oange 360° - Nodos

Public Sector/Government

• Be part of the solution — Gobierno del Estado de Quintana Roo, México with StreamicsLab
• Expanding the World’s First Digital Residency to Brazil — E-Residency of Estonia with Sherlock Communications
• Heroes Turísticos — Instituto Costarricense de Turismo with CAC Porter Novelli

Technology

• Giving a voice to Brazilian developers — GitHub with Sherlock Communications
• Logitech pops up at Mexico City Fashion Week — Logitech with another
• Tech Traditions — Mercado Pago with Weber Shandwick Mexico

Travel & Leisure

• Airbnb Para Reconectar — Airbnb with Ideal H+K Strategies
• Heroes Turísticos — Instituto Costarricense de Turismo with CAC Porter Novelli
• Royal Caribbean Returns To Latin American Seas — Royal Caribbean with Weber Shandwick Mexico