SABRE Awards Latin America 2024  Winners

The 2024 Latin America SABRE Awards was held in Sao Paulo in partnership with Brazilian trade association ABRACOM and was attended by more the 200 leading public relations professionals from Brazil, Argentina, Chile, Colombia, Mexico, and around the world.

Platinum SABRE Award for Best in show

Winner:
Adopt your Allergies — Sanofi with Weber Shandwick/ MRM/ McCann World Group/ Akira Cine LTDA/ Craft

Finalists:

2. Guarded Bus Stops — Eletromidia with ALMAP / JeffreyGroup

3. The Shameless Pad — Intimus (Kotex), Kimberly-Clark with FCB Brazil

4. Using Avocados to Avert Cargo Theft — Overhaul with Sherlock Communications

5. Welcome to The Group — Nosotras Women Connecting with Shift Porter Novelli/PHD

Diamond SABRE Awards

Company of the Year

• The Largest Sexual Education Class in Mexico — Reckitt with JeffreyGroup

The SABRE Award for Superior Achievement in Brand-Building

• 100 anos do Itaú Unibanco: como dominar a narrativa no processo de rebranding da marca mais valiosa da América Latina, coroado por show da Madonna — Itaú Unibanco with Weber Shandwick

The SABRE Award for Superior Achievement in Reputation Management

• Welcome to The Group — Nosotras Women Connecting with Shift Porter Novelli/PHD

The SABRE Award for Superior Achievement in Research and Planning

• Using Avocados to Avert Cargo Theft — Overhaul with Sherlock Communications

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Storming into the Tech Reputation Ranking — Mercado Libre with Burson

Geographic

Mexico

• Picalenguas — Animal Político with Weber Shandwick Mexico

Caribbean

• Igniting Hope and Nurturing Sustainable Change Around the World — Zayed Sustainability Prize with Sherlock Communications

Central America

• Welcome to The Group — Nosotras Women Connecting with Shift Porter Novelli/PHD

Argentina

• Experiencias interactivas — Pan American Energy

Brazil

• Pantene Que A Mais — P&G Brazil - Pantene with Ketchum, Grey, New Vegas, Platinum Brasil, Accenture

South America (Excluding Argentina and Brazil)

• Chilenas Monumentales — Fundación Niñas Valientes with Extend/Weber Shandwick & icreate 

Multi-Market

• Using Avocados to Avert Cargo Theft — Overhaul with Sherlock Communications

Practice areas

Business-To-Business Marketing

• Fortaleciendo la Reputación de DHL Supply Chain en México — DHL Supply Chain México with F1rstcomm Comunicación

Cause-Related Marketing

• Espacio Amigable — Open Plaza with MGC

Corporate Image

• Toda vida importa! — Arteris with RPMA Comunicação

Corporate Social Responsibility

• The Largest Sexual Education Class in Mexico — Reckitt with JeffreyGroup

Crisis/Issues Management

• What happened at Bank of Bogota´s end of the year party? — Banco de Bogotá with Weber Shandwick/McCann World Group

Digital Campaign

• Rainbot — Pride Connection México with LLYC

Employee Communications

• BIC 360 — BIC with Approach Comunicação

Financial/Capital Markets Communications

• International Impacts on Latin American FX — Hantec Markets with Sherlock Communications

Influencer Marketing

• Mortal Kombat 1 — Warner Games with Weber Shandwick

Integrated Marketing

• Adopt your Allergies — Sanofi with Weber Shandwick/ MRM/ McCann World Group/ Akira Cine LTDA/ Craft

Marketing to Consumer (New Product)

• Marvel's Spider-Man 2 Launch — PlayStation with JeffreyGroup

Marketing to Consumers (Existing Product)

• Hondashi: The Seasoning Saga — Ajinomoto with Cappuccino, Weber Shandwick Brazil

Media Relations

• Guarded Bus Stops — Eletromidia with ALMAP / JeffreyGroup

Public Affairs/Government Relations

• Pacto por tu Seguridad — inDrive with another

Public Education

• The Shameless Pad — Intimus (Kotex), Kimberly-Clark with FCB Brazil

Social Media Campaign

• Celebrating the Developer Community in Latin America — Github with Sherlock Communications

Special Event/Sponsorship

• Festival de Tradiciones, Vida y Muerte — Xcaret with ágora

Industry sectors

Associations

• Olimpiadas Especiales 2027: En Santiago, todos juntos — Olimpiadas Especiales Chile with Extend/Weber Shandwick

Consumer Products/Services

• Chama no Close com Closeup — Closeup with Weber Shandwick

Fashion & Beauty

• Lullabies for Moms — Protex Baby with Burson

Financial & Professional Services

• Toda vida importa! — Arteris with RPMA Comunicação

Food & Beverage

• Tapos — Bimbo with Weber Shandwick/ McCann World Group/ Craft/ Momentum Worldwide

Healthcare

• Agência Einstein — Hospital Israelita Albert Einstein

Industrial/Manufacturing

• Pole to Pole By Nissan LATAM — Nissan Motor Corporation

Mining/Extractive Industries

• Vale Anti-racism: we changed the name of a mine to redefine history — Vale with Artplan, InPress Porter Novelli, Oliver, Ímpar, Take4, Content, Panda, Stalo In

Media, Arts & Entertainment

• Aztlán Urban Park — Mota-Engil Mexico with Zimat Consultores

Not for Profit

• Empowering New Beginnings — Abraço Cultura with Sherlock Communications

Public Sector/Government

• Do you see me? — Unesco and National Secretariat for Elderly People in Brazil with Cappuccino, Weber Shandwick Brazil

Technology

• We Are Neos — Neoris

Travel & Leisure

• Dubai strengthens ties with Brazilians — DET - Departamento de Economia e Turismo de Dubai with Zeno Group Brasil