SABRE Awards Latin America 2024 Finalists

The 2024 SABRE Awards Latin America shortlist recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 25 industry leaders.

The winners will be announced at our annual Latin American SABRE Awards event, which will take place in Sao Paulo, Brazil, at the Tivoli Mofarrej São Paulo Hotel on September 24, in partnership with Brazilian trade association ABRACOM. Tickets for the event are available to purchase on the dedicated event site.

Diamond SABRE Awards

Company of the Year

• From backstage to the headlines: NVIDIA's path to becoming a media (and market!) darling in Brazil — NVIDIA with Sing Comunicação
• The Largest Sexual Education Class in Mexico — Reckitt with JeffreyGroup
• Using Avocados to Avert Cargo Theft — Overhaul with Sherlock Communications

The SABRE Award for Superior Achievement in Brand-Building

• 10 Mujeres: Amplifying Female Voices — Amazon Music with Addvox
• 100 anos do Itaú Unibanco: como dominar a narrativa no processo de rebranding da marca mais valiosa da América Latina, coroado por show da Madonna — Itaú Unibanco with Weber Shandwick
• Pantene Que A Mais — P&G Brazil - Pantene with Ketchum, Grey, New Vegas, Platinum Brasil, Accenture
• Pesero Show: A Chilango Journey through Music — Amazon Music with Addvox
• Scoring with Socios.com & Chiliz in Brazil — Chiliz with Sherlock Communications

The SABRE Award for Superior Achievement in Reputation Management

• Building the Education of the Future — Maple Bear with Latam Intersect PR
• Nu Horizons: Fostering Financial Inclusion — Nu with JeffreyGroup
• Welcome to The Group — Nosotras Women Connecting with Shift Porter Novelli/PHD

The SABRE Award for Superior Achievement in Research and Planning

• Winner: Using Avocados to Avert Cargo Theft — Overhaul with Sherlock Communications

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Winner: Storming into the Tech Reputation Ranking — Mercado Libre with Burson

Geographic

Mexico

• Economic Empowerment — Coca-Cola México with Edelman Mexico
• Picalenguas — Animal Político with Weber Shandwick Mexico
• Skwinkles Chunks — Mars Wrigley Mexico with Porter Novelli
• The Largest Sexual Education Class in Mexico — Reckitt with JeffreyGroup
• Using Avocados to Avert Cargo Theft — Overhaul with Sherlock Communications

Caribbean

• Winner: Igniting Hope and Nurturing Sustainable Change Around the World — Zayed Sustainability Prize with Sherlock Communications

Central America

• Huawei lights up Central America — Huawei with another
• Redefining Roadways: Introducing Purdy Mobility Vision at ExpoMovil — Grupo Purdy with CCK
• Welcome to The Group — Nosotras Women Connecting with Shift Porter Novelli/PHD

Argentina

• Energy for your future — Pan American Energy
• Experiencias interactivas — Pan American Energy
• Festival Equal: accompanying Spotify on a first of its kind, all-women, music festival — Spotify with Edelman Argentina

Brazil

• Agência Einstein — Hospital Israelita Albert Einstein
• Amazon Deliveries Around The World - Favela Edition — Amazon with JeffreyGroup
• Pantene Que A Mais — P&G Brazil - Pantene with Ketchum, Grey, New Vegas, Platinum Brasil, Accenture
• Spreading Candlelight Throughout Brazil — Fever with Sherlock Communications
• Weather Kids — United Nations Development Programme (UNDP)

South America (Excluding Argentina and Brazil)

• Chilenas Monumentales — Fundación Niñas Valientes with Extend
• First IKEA store in Colombia — IKEA with SEC Newgate Colombia
• Integrating FCF jersey and adidas' flagship store — adidas with SEC Newgate Colombia
• Shakira Day — Spotify with Edelman, Founders, UM, Diez
• Somos esencial Costa Rica — ICT with Shift Porter Novelli Colombia

Multi-Market

• CelebrARTE — Marriott International with JeffreyGroup
• ECR - Emotional Climate Reports — Latam Intersect PR with Latam Intersect PR
• IA Press Tour — NVIDIA with MarketCross
• Sony Latin XV800 — Sony Latin with Porter Novelli
• Using Avocados to Avert Cargo Theft — Overhaul with Sherlock Communications

Practice areas

Business-To-Business Marketing

• Caso Reybanpac, por ATREVIA — Reybanpac with Atrevia
• Eventos con Grupos — Xcaret with ágora
• Fortaleciendo la Reputación de DHL Supply Chain en México — DHL Supply Chain México with F1rstcomm Comunicación

Cause-Related Marketing

• Dia do Cuidador de Idosos Tena — Tena with Truly
• El caso AFI, por atrevia — AFI with Atrevia
• Espacio Amigable — Open Plaza with MGC
• Ice Ball – Together for the Planet — Clube Atlético Mineiro with Giusti Creative PR
• Vale Anti-racism: we changed the name of a mine to redefine history — Vale with Artplan, InPress Porter Novelli, Oliver, Ímpar, Take4, Content, Panda, Stalo In

Corporate Image

• Dubai strengthens ties with Brazilians — DET - Departamento de Economia e Turismo de Dubai with Zeno Group Brasil
• Experiencias interactivas — Pan American Energy
• Ford beyond the automotive sector: a case of transformation in communications — Ford
• Stories of those who make a difference: portraits that inspire Brazil — Coca-Cola Brazil with Edelman
• Toda vida importa! — Arteris with RPMA Comunicação

Corporate Social Responsibility

• A tournament for future Mexican soccer legends — Bimbo with Zimat Consultores
• Juntos Por Una Sonrisa — Mindray with Sherlock Communications
• L'Oréal por el futuro — L'Oréal México with ágora
• Science and sustainability transforming lives — AstraZeneca Brazil with Zeno Group – Brazil
• The Largest Sexual Education Class in Mexico — Reckitt with JeffreyGroup

Crisis/Issues Management

• Betting on the Future: Navigating Regulation in Brazil's Betting Market — IBJR with Sherlock Communications
• Pacto por tu Seguridad — inDrive with another
• What happened at Bank of Bogota´s end of the year party? — Banco de Bogotá with Weber Shandwick/McCann World Group

Digital Campaign

• Plataforma de conteúdo Vamos/LATAM — LATAM Airlines with Weber Shandwick / Graphene
• Rainbot — Pride Connection México with LLYC
• Tibio and Peronio's Adventure Through DNA — Genera Laboratory Services with Ketchum Brazil

Employee Communications

• BIC 360 — BIC with Approach Comunicação
• Bupa: Healthy Cities — Bupa Global Latin América with Addvox
• Imagine2024 by Nissan — Nissan Motor Corporation
• Nissan People Week — Nissan Motor Corporation
• The Power Is Within You — AstraZeneca with JeffreyGroup

Financial/Capital Markets Communications

• International Impacts on Latin American FX — Hantec Markets with Sherlock Communications

Influencer Marketing

• Aniversario KrispyKream, por ATREVIA — KrispyKream with Atrevia
• De Volta ao Gostinho do Meu País São João — The Coca-Cola Company - Kuat Guaraná with Burson
• Dreams That Inspire — Xbox México with Edelman México
• Modelo de Influencer Mkt de Xcaret — Xcaret with Erre
• Mortal Kombat 1 — Warner Games with Weber Shandwick

Integrated Marketing

• 100 anos do Itaú Unibanco: como dominar a narrativa no processo de rebranding da marca mais valiosa da América Latina, coroado por show da Madonna — Itaú Unibanco with Weber Shandwick
• Adopt your Allergies — Sanofi with Weber Shandwick/ MRM/ McCann World Group/ Akira Cine LTDA/ Craft
• Coca-Cola Creations - K-Wave Sem Açúcar — The Coca-Cola Company - Coca-Cola Sem Açúcar with Burson
• New Era x Diablos Rojos del México — New Era Cap with another
• Pedigree 15 años — MARS Pet Nutrition México with Porter Novelli

Marketing to Consumer (New Product)

• Bringing Bespoke AI to the masses — Samsung with another
• Chirey's strategic entrance into the Mexican market — Chirey with another
• Marvel's Spider-Man 2 Launch — PlayStation with JeffreyGroup
• MultiMark Creative House: Faber-Castell at CCXP 2023 — Faber-Castell
• Smart City Sete Sóis — MRV

Marketing to Consumers (Existing Product)

• Barbiecore — Mattel with InPress Porter Novelli
• Fashion of the Seas — Royal Caribbean with Weber Shandwick Mexico
• Hondashi: The Seasoning Saga — Ajinomoto with Cappuccino, Weber Shandwick Brazil
• Mega House: A Music Festival Experience by Helados Nestlé — Helados Nestlé with another
• The Macallan - unrivalled craftsmanship — The Macallan with another

Media Relations

• Aztlán Urban Park — Mota-Engil Mexico with Zimat Consultores
• Beating the odds for Betfair in Brazil — Betfair with Sherlock Communications
• From Tradition to Innovation, Doha as a Destination — Qatar Airways with Sherlock Communications
• Guarded Bus Stops — Eletromidia with ALMAP / JeffreyGroup
• ZS EV Launch: Driving the Future of Electric Mobility — MG Motor with Addvox

Public Affairs/Government Relations

• Dominance in the Telecommunications Sector in Colombia for WOM Colombia — WOM with SEC Newgate Colombia
• Lilly: #TheLifeIBringInMyBreast — Eli Lilly do Brasil
• Pacto por tu Seguridad — inDrive with another

Public Education

• A todo pulmón — Pfizer with Atrevia
• Guarded Bus Stops — Eletromidia with ALMAP / JeffreyGroup
• Move on without a break — Janssen with Edelman
• The Shameless Pad — Intimus (Kotex), Kimberly-Clark with FCB Brazil
• VacUniversum — Sanofi with Burson

Social Media Campaign

• Caldo SAZÓN® Não é Quadrado — Ajinomoto with Cappuccino, Weber Shandwick Brazil
• Celebrating the Developer Community in Latin America — Github with Sherlock Communications
• Digestive Health — INSK (Kellogg´s Nutrition and Health Institute) with Porter Novelli

Special Event/Sponsorship

• Festival de Tradiciones, Vida y Muerte — Xcaret with ágora
• Patrocínio Limpo — DM9 with CDN
• Pit Stop 1 on 1 — Mobil with Weber Shandwick Mexico
• PROI Summit 2024 hosted by Imagem Corporativa — PROI Worldwide
• Takis Hexas EDC — Barcel - Takis with Porter Novelli

Industry sectors

Industry sectors

Associations

• Winner: Olimpiadas Especiales 2027: En Santiago, todos juntos — Olimpíadas Especiales Chile with Extend

Consumer Products/Services

• Chama no Close com Closeup — Closeup with Weber Shandwick
• Spiring new Brazilian fans on TikTok — Peanuts with Sing Comunicação
• Xbox Brasil at CCXP 2023 — Xbox with Edelman Brasil

Fashion & Beauty

• Bringing London and the Med to Mexico City: launch of the Kurt Geiger x Matthew Williamson collection — Kurt Geiger
• Find you Beat — Converse with MGC
• Invenciblemente Fresca — Secret - P&G with another
• Lullabies for Moms — Protex Baby with Burson
• The Color of the Champion — Pichara with MGC

Financial & Professional Services

• Numeros que hablan — Fiserv with another
• Payment Relationship Marketing — Reworth with Latam Intersect PR
• Toda vida importa! — Arteris with RPMA Comunicação

Food & Beverage

• Bacardí Limón Verde — Bacardí with JeffreyGroup
• Hershey's - Barra Lovers - Only those who are, know — Hershey's with FleishmanHillard e Publicis
• Paloma Perfecta — Tequila Patrón with JeffreyGroup
• Tapos — Bimbo with Weber Shandwick/ McCann World Group/ Craft/ Momentum Worldwide
• Tradición Con Corazón — Norwegian Seafood Council with Sherlock Communications

Healthcare

• #DecidePrevenir — MSD with Weber Shandwick
• #withthemandforthem — Janssen with Edelman
• Agência Einstein — Hospital Israelita Albert Einstein
• Lifeline (Salud Móvil 2.0) — FUNSALUD with Weber Shandwick Mexico
• Multiple Sclerosis: your opinion can change lives #contribute — Merck Brasil with Imagem Corporativa

Industrial/Manufacturing

• "Agua Segura" un proyecto de Toyota, por Atrevia — Toyota with Atrevia
• Design Inspiration by Nissan — Nissan Motor Corporation
• Pole to Pole By Nissan LATAM — Nissan Motor Corporation

Mining/Extractive Industries

• 25 years with the community — Pan American Energy
• Vale Anti-racism: we changed the name of a mine to redefine history — Vale with Artplan, InPress Porter Novelli, Oliver, Ímpar, Take4, Content, Panda, Stalo In
• Vibrá PAE — Pan American Energy

Media, Arts & Entertainment

• America's King's League — King´s League with Weber Shandwick Mexico
• Aztlán Urban Park — Mota-Engil Mexico with Zimat Consultores
• Posicionando la Industria Gamer en la comunidad hispanohablante — Stumble Guys with MCR Agency

Not for Profit

• Empowering New Beginnings — Abraço Cultura with Sherlock Communications
• Let's Get Vaccinated — Una Vida Por Dakota and Tecnofarma with Orange LATAM
• The Most Important Day — For A Peru Without Cancer with Orange LATAM

Public Sector/Government

• Do you see me? — Unesco and National Secretariat for Elderly People in Brazil with Cappuccino, Weber Shandwick Brazil
• Putting Finland on the Map in Brazil — Business Finland with Sherlock Communications
• Silent Tsunami — Reckitt with JeffreyGroup

Technology

• Cybersecurity Academy — Microsoft México with Edelman México
• Life is Good — LG
• making Buen Fin synonymous with Mercado Libre! — Mercado Libre with another
• Motorola – A ligação que mudou o mundo: 50 anos da primeira chamada de celular — Motorola with RPMA Comunicação
• We Are Neos — Neoris

Travel & Leisure

• Festival de Tradiciones, Vida y Muerte — Xcaret with ágora
• Dubai strengthens ties with Brazilians — DET - Departamento de Economia e Turismo de Dubai with Zeno Group Brasil
• Quédate aquí para compartir — Xcaret with Alchemia
• Travel Proud — Booking.com with Edelman México
• W Mexico City and Warner: reimagining the Barbie and Wonka movie experience — W Hotels with another