The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
The PRovoke Media podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Coverage of the World Economic Forum in Davos.
PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector.
PRovoke Media's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke Media. Subscribe today!
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Individual Achievement winners were honoured at the SABRE Awards 2015 in New York on 5 May 2015.
During 16 years at General Electric Company, including six as chief communications officer, Gary Sheffer played a key role in many of the company’s signature initiatives—including some that set the standard for corporate reputation management, like the Ecomagination commitment to balancing innovation and sustainability and the GE Works content platform that placed an emphasis on bringing company stories to life.
Sheffer joined GE in 1999, and served as executive director of communications and public affairs at GE Railcar Services and was also responsible employee communications before being elevated to vice president of communications and public affairs in 2003. In that role, he oversaw corporate, government, environmental, and labor Issues, managing and enhancing GE’s reputation through a period of major change, including the global financial crisis.
“Gary has developed one of the best communications teams in the world,” GE chief marketing officer Beth Comstock—a former winner of this award—noted when he announced his retirement earlier this year. “He has been an extremely respected and influential leader in our company for many years and has successfully helped shape and strengthen GE’s reputation during volatile times.”
He has also played a leadership role in the Arthur W Page Society, where he serves as chairman of the board of trustees. He is also a board member of the Institute for Public Relations, Columbia University’s master’s program in strategic communication, and the GE-Reagan Foundation Scholarship Program.
Prior to joining GE in 1999, Sheffer spent nearly two decades in journalism and government communications, including serving as a press aide to two New York governors.
Few firms handle leadership transitions with the seamless smoothness that Ketchum has brought to the process, and one of the greatest complements one can pay Rob Flaherty—who took over as global chief executive at Ketchum in June of 2012—is that he has continued the tradition of excellence started by predecessors including Paul Alvarez, Dave Drobis and Ray Kotcher.
Under his leadership, Ketchum acquired Capstrat in the US and Brandzeichen in the US, took a majority position in its Brazil operation, expanded into Korea, and concluded the integration of the former Pleon into its European operations—establishing a global footprint to rival the firm’s largest competitors.
Flaherty is equally well-regarded as a client counselor—a role he has retained even in the global leadership—conducting strategy sessions with companies like IBM, Pfizer, H&R Block, Chase, and UNICEF.
But he is probably most proud of a reputation for credibility and integrity, which characterize not only his leadership of the agency but also his external positioning, informing his speech on “The End of Illusion,” delivered in February at the Houses of Parliament for a sold-out CIPR Maggie Nally Lecture.
He has also demonstrated a strong commitment to issues such as literacy and gender equality through Ketchum’s pro bono partnership with the Room to Read non-profit and Ketchum’s 90th anniversary “90-for-90” philanthropic initiatives, one raising $90,000 to help 90 girls enrolled in Room to Read’s Girls’ Education program and the other donating 90 creative brainstorms to help local non-profits meet a specific communications need.
Salzman's flair for thought leadership (she is a high-profile trendwatcher who previously held senior planning roles at JWT and TBWA/Chiat/Day) has undoubtedly helped. But so has her aptitude for actual business results. Under her stewardship Havas PR has grown steadily in North America and, perhaps more importantly, became an impressively profitable operation, blending consumer marketing with healthcare communications, corporate positioning and non-profit advocacy prowess.
"Marian is the ally you want on your side when the idea of a project begins to bud," says UN Foundation chief marketing and communications officer Aaron Sherinian. "She is unafraid of big ideas and has helped us take things to scale without letting them get out of control. That is the PR pro we need at a time like this."
Salzman's campaign efforts also stand out, from some of the biggest events (French Will Never Forget to support the 10th anniversary of 9-11; the 70th anniversary of D-Day) to the most emotional (the aftermath of the Newtown murders).
"Marian Salzman is a true visionary, with ideas that lead to innovative results and impact," adds Anne-Marie Woodruff, executive director of the Bob Woodruff Foundation. "Marian's advice and input is invaluable from crisis communications to strategic planning. Her forward and outside of the box thinking has helped position the Bob Woodruff Foundation as a top tier national charity."
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© Holmes Report LLC 2021