SABRE Awards North America 2020 Finalists | PRovoke Media
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2020 SABRE Awards North America finalists

The 2020 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 300 campaigns on its shortlist, selected from among more than 2000 entries. The campaigns were evaluated by a jury of industry leaders.

The SABRE Awards dinner in New York, originally scheduled for May 5, has been canceled due to the coronavirus. PRovoke Media is examining multiple options for an awards dinner, including a virtual ceremony online.

Diamond SABRE Awards

Diamond SABRE Awards

Company of the Year

  • Winner: Alizila—Alibaba Group 

The SABRE Award for Superior Achievement in Brand-Building

  • Jane Walker By Johnnie Walker Ignites Action For Gender Equality With “Signs Of Progress” Campaign—JOHNNIE WALKER with HUNTER
  • JBL Turns It Up—JBL  
  • Railroad Ties—Ancestry with Weber Shandwick
  • Wind Never Felt Better—Anheuser-Busch Inbev, Budweiser with DAVID (lead creative), 3PM Agency/Weber Shandwick (PR and activation), VaynerMedia (Digital & OOH)
  • Wyndham Destinations Flips the Script on Timeshare—Wyndham Destinations with M Booth

The SABRE Award for Superior Achievement in Reputation Management

  • CRISPR Gene Editing—UC Berkeley with Thermal
  • Global EQUAL-SALARY certification: Elevating the Debate on Gender Equality and Equal Pay—Philip Morris International     
  • Johnson & Johnson: Building Reputation through Collaborative Action at the World Economic Forum 2020—Johnson & Johnson with ENTENTE, APCO Worldwide
  • PMI and the World’s 50 Most Influential Projects—Project Management Institute with Ketchum, The Flux Group, Imagination, Superunion
  • We Believe—Gillette with MMK+ (Ketchum)

The SABRE Award for Superior Achievement in Research and Planning

  • #1 in Environmental Law—Pace Law with Kivvit
  • Edelman Intelligence for ACT: Rethinking College Admissions Testing—ACT
  • Edelman Intelligence for Ajinomoto: Reshaping Taste Buds Around MSG—Ajinomoto     
  • Lenovo THIS IS LIFE Thought Leadership Campaign—Lenovo with Zeno Group
  • The State of Science Index—3M with Ketchum

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • #thisisparenthood—WaterWipes with Golin
  • Edelman Intelligence for Hologic: Getting Tested Gets Put to the Test—Hologic       
  • Increasing Awareness & Driving Leads for a Legacy Intralogistics Leader in a New Target Market—Dematic with ARPR
  • Just One Trip—King County Metro with C+C
  • Measuring the good2grow Experience in Atlanta Through Real-Time Consumer Insights—good2grow with broadhead

Practice Area

Marketing Communications

Business-To-Business Marketing

  • 20 Questions—VMware with Weber Shandwick
  • Owning Digital Transformation—C3.ai with Allison+Partners
  • Pantone Color of the Year 2020: A Multi-Sensory Experience—Pantone with Huge
  • Tork Takes Back the Lunch Break—Tork with Weber Shandwick
  • Turning Thought Leadership in New Business Opportunities—Prevedere with Mission Control Marketing

Consumer Marketing (Existing Product)

  • Broadway the Rainbow—Skittles with ICF Next
  • Ketchup Karma—Heinz with ICF Next
  • One Chip Challenge: Don't Fear The Reaper—Amplify Snack Brands / Paqui with Edible, Inc.
  • Target's Same-Day Fulfillment Services—Target Corporation 
  • V8  HYDRATE Center for Hangover Research—Campbell's V8  HYDRATE with Edelman

Consumer Marketing (New Product)

  • Clorox Helps America Clean up Its #UltraMesses—The Clorox Company with Ketchum
  • Hyundai Palisade – For the Modern Family—Hyundai with Ketchum
  • McDonald's P.L.T. Launch—McDonald's Canada with Weber Shandwick
  • Reese's Lovers—The Hershey Company with FleishmanHillard, Anomaly
  • Show Stigma The Finger—Hot Octopuss with Manifest New York

Integrated Marketing

  • Growing Turkey's 'Share of Plate' in Canada—Turkey Farmers of Canada with Zeno Group
  • Integrated  Multi-year  Communication  Campaign—Chicken Soup for the Soul Entertainment with RooneyPartners
  • Pizza Hut March Madness Campaign - The P'Zone's Ultimate Comeback—Pizza Hut with Zeno Group
  • Smile with Lay's—Frito-Lay with Ketchum, The Marketing Arm, OMD
  • Stranger Things are Happening at Baskin-Robbins—Baskin-Robbins with RF|Binder Partners, Inc.

Corporate Reputation

Institutional Image

  • Chipotle's Transformation—Chipotle Mexican Grill     
  • Creating a Scientific Reputation for Astellas: The Corporate Scientific Innovation Narrative—Astellas Pharma Inc. with Arc Bio Communications
  • No Flights?  No Name Recognition? No Problem. Making La Paz, BCS, Mexico's Hottest Destination—The Board of Tourism of La Paz, BCS with Zapwater Communications
  • ST(III)ZY Influencing, Inspiring and Innovating with Shryne Group—Shryne Group with Wise Public Relations
  • Telling CAR-T Stories as Unique as the Therapy Itself—Novartis with RXMOSAIC

Employee Communications

  • A Transformation with Purpose—Mars, Incorporated with Mars, Incorporated along with Weber Shandwick, Jones Knowles Ritchie (JKR), Revolt
  • Camila and The Shadow of Dengue—Takeda Pharmaceutical Company Ltd with W2O
  • Coast 2 Coast 4 Cancer/Country 2 Country 4 Cancer 2019 Rides—Bristol-Myers Squibb with Communications Agency: GCI Health | Additional Partners: Debut (creative), Havas (media), Walton Endurance (training), Iconic Adventures (logistics) 
  • Ordained Store Associates Help Customers Get Hitched at Helzberg—Helzberg Diamonds with Carmichael Lynch Relate
  • SPI Group Engages Employees to Dive into the Fight Against Cancer—Merck (USA) with SPI Group

Employer Branding

  • Apply Thru—McDonald's with Golin
  • Hiring Parties—Taco Bell with Edelman
  • Special Delivery: How UPS PR Helped the Company Staff Up to Handle a Crucial Holiday Season—UPS   

Executive Leadership

  • Commvault: From Incumbent to a Force in the Market—Commvault with Hotwire
  • Creating Community Through Conversations—The Minneapolis Foundation with Weber Shandwick
  • Duff & Phelps Institute—Duff & Phelps with Dukas Linden Public Relations
  • PMI CEO André Calantzopoulos: Bringing the Personal Voice to Change—Philip Morris International
  • Shining the Spotlight on PagerDuty CEO Jennifer Tejada—PagerDuty with Method Communications

Capital Markets Communications

  • A New Day for an Old Retailer—Office Depot Office Max with Burson Cohn & Wolfe
  • All Eyes on Alcon—Alcon with Ketchum
  • CleanCapital and Makovsky: Changing the Solar Investing Narrative—CleanCapital with Makovsky
  • Sanofi and Ruder Finn: Sanofi’s Capital Markets Day—Sanofi with Ruder Finn
  • Strategy and Ingenuity Combine to Make PagerDuty one of the Most Successful IPOs of 2019—PagerDuty with Method Communications

Engaging Society

Cause-Related Marketing

  • Celebrating Reliability and Durability: Donating Tires to First Responders—Cooper Tires & Rubber Company with APCO Worldwide
  • Donate Life: 83 Futures—Donate Life with The Martin Agency
  • Jack Daniel's Operation Ride Home—Jack Daniel's with Finn Partners
  • Obagi SKINCLUSION Initiative—Obagi with TogoRun
  • Spinning Straws into Vinyl—Bacardi with Harrison & Shriftman, BBDO

Community Relations

  • Always Continues Fight to #EndPeriodPoverty in Our Own Backyards—P&G        
  • Empire State of Mind - Launching the IKEA Planning Studio in Manhattan—IKEA with APCO Worldwide
  • Hydrating Our Nation's Heroes—Anheuser-Busch with Praytell
  • LAUNCHING SAFER CHILDBIRTH CITIES TO REVERSE THE RISE IN U.S. MATERNAL DEATHS—Merck for Mothers with Marina Maher Communications (MMC)
  • Stonyfield Organic Takes Its Mission To New Pastures—Stonyfield Organic with 360PR

Corporate Social Responsibility

  • #AcceptanceMatters—Mastercard with Ketchum
  • RB and TerraCycle Collaboration - Healthy You, Healthy Planet—RB North America with Qorvis Communications
  • Seeing 2020 Clearly: Blind People Use Technology Too—Miami Lighthouse for the Blind and Visually Impaired with Finn Partners
  • Shaping the Future of STEM—Abbott    
  • Succeeding by Doing Good: “There’s always a way to make life better”—Philips with OneVoiceConnect (an association of Omnicom agencies including FleishmanHillard)

Public Education

  • A Touch of Sugar—Merck with GCI Health
  • Bug Week—Military Health System with Deloitte, Defense Health Agency
  • CVS Health Beauty Mark 2019 Campaign—CVS Health with Kaplow Communications
  • Righting a Historical Injustice—The Groveland Four with Edelman
  • SickKids Airbnb—Sick Kids Hospital with No Fixed Address

Advocacy

Crisis Management

  • Carnival Corporation Pivots to Environmental Progress—Carnival Corporation with LDWW
  • CRISPR Gene Editing—UC Berkeley with Thermal
  • Flipping the Script on the Chuck E. Cheese Pizza Conspiracy Theory—Chuck E. Cheese with Current Global
  • How 3,146 Positive Media Stories Mitigated 175 Brand Issues for Applebee’s    —Applebee’s with Current Global
  • Into the Eye of the Storm: Carnival Corporation Supports The Bahamas Following Hurricane Dorian—Carnival Corporation with LDWW

Issues Management

  • Air Canada Aimia Acquisition—Air Canada with Weber Shandwick
  • Bayer Bee Care Program—Crop Science, a division of Bayer with Porter Novelli, BBDO, Mastermind Marketing
  • Rebuilding Minnehaha Academy, Brick by Brick—Minnehaha Academy with Beehive Strategic Communication
  • The Truth About Opioids—Truth Initiative with Ketchum
  • Weathering the Storm with AccuWeather—AccuWeather with Coyne PR

Public Affairs

  • Closing Rikers Island: A Historic Win for Criminal Justice Reform—More Just NYC with Global Strategy Group
  • The CROWN Act—Dove     
  • Educating the Community on Salary Parity—United Neighborhood Houses with Group Gordon
  • Elevating Mental Health and Addiction Issue Among Policymakers—Mental Health for US with CURA Strategies
  • Spotsy For Solar—Sustainable Power Group (sPower) with Calvert Street Group & sPower

Media Relations

Corporate Media Relations

  • Establishing a Platform for Impact through the World Economic Forum—Procter & Gamble with Hill+Knowlton Strategies
  • Grasshopper Bank: Launch and Year One—Grasshopper Bank with RF|Binder
  • “Making Low-Code Mainstream”—Appian with Highwire PR
  • Northwest Hardwoods: Moving The Needle of U.S. Trade Policy—Northwest Hardwoods with Makovsky Integrated Communications
  • Redefining GameStop—GameStop with LDWW

Product Media Relations (Consumer Media)

  • Applebee’s $1 Neighborhood Drinks of the Month—Applebee’s with Current Global
  • Arby's Marrot—Arby's with Edelman
  • Be First—Everlast with SourceCode Communications
  • The Bell: A Taco Bell Hotel and Resort—Taco Bell with United Entertainment Group / Edelman
  • Creating Culture with the Tyson Brand: The Chicken Nugget Wedding Surprise—Tyson Foods with Ogilvy

Product Media Relations (Trade Media)

  • Agency Ten22 MashUp Media Tour—Agency Ten22 
  • AliveCor: Innovating Consumer ECGs—AliveCor with Highwire PR
  • Emgality for Episodic Cluster Headache: A Painful Condition You’ve Probably Never Heard About—Eli Lilly with Ruder Finn
  • Engaging with Health and Safety Groups to Launch a New BPA-Free Can Lining—Sherwin-Williams Packaging Coatings with Burson Cohn & Wolfe
  • Making Food Technology “Apeeling” to Consumers to Ignite a Food Waste-Fighting Movement—Apeel Sciences with FoodMinds, a Division of Padilla, and Michelle Masek

Digital and Social Media

Digital Campaign

  • #WaySmarterThanBugs—Zevo with Citizen Relations
  • Chipotle Freeting - Winning the Men's Professional Basketball Championship—Chipotle Mexican Grill   with Day One Agency with BCW
  • Pure Sounds of Michigan—Michigan Economic Development Corporation     
  • Test Your Cancer—Bayer with BCW Global
  • The Village: Kyangwali—The Mastercard Foundation with Proof Strategies

Social Media/Social Networking Campaign

  • #CURLPOWER—Aussie (P&G) with DeVries Global
  • Cheetos House of Flamin’ Haute—Frito-Lay with Ketchum, Harrison & Shriftman, OMD, The Marketing Arm
  • Lose Your Veginity—Kelloggs/MorningStar Farms with Weber Shandwick
  • St. Patrick's Day and Canada Day User Generated Content—Ancestry with Media Profile
  • Tag Responsibly, Keep Jackson Hole Wild—Jackson Hole Travel & Tourism Board with Exponent PR

Influencer Marketing

  • #BandTogether & End AIDS with (Band-Aid)RED—Band-Aid (J&J) with Marina Maher Communications (MMC)
  • The Barbie Malibu Dreamhouse—Airbnb with Weber Shandwick (Campaign Creative, Activation, PR), DKC Public Relations (PR), Grow (Experiential Creative & Production), Nomad Creative Studio (Production), Mattel (Barbie)
  • Cadbury Bunny Tryouts—The Hershey Company with Zeno Group
  • Chipotle Mexican Grill's Delicious Collaboration with YouTube Star David Dobrik—Chipotle Mexican Grill with Day One Agency with Collab
  • McDonald's HACER National Scholarship—McDonald's with BODEN Agency

Branded Journalism

  • Change Schizophrenia Expectations—Janssen Pharmaceuticals, Inc. with Chandler Chicco Agency
  • First Shave—Gillette MMK+ (Ketchum & Porter Novelli)
  • Microsoft AI Meets World Podcast—Microsoft Canada with Veritas
  • Pampers #StinkyBootyDuty Takes the Super Bowl—Procter & Gamble with MSL Group
  • Room 702—Hilton with Edelman, VaynerMedia

Word Of Mouth

  • Baring is Caring—Beiersdorf - NIVEA Men with M Booth
  • Bergdorf Goodman: Retail Leadership & Relevance in 2020—Bergdorf Goodman with HL Group
  • Budweiser's Chief Hockey Officer—Labatt Breweries of Canada with Veritas
  • RBC Future Launch—RBC with Weber Shandwick
  • Secret x USWNT: Equal Work, Equal Sweat, Equal Pay—Secret Deodorant, P&G with DeVries Global

Experiential

Guerrilla Marketing

  • Area 51 Invasion—Anheuser-Busch Inbev, Bud Light with 3PM Agency/Weber Shandwick
  • Betting on the USWNT—Miller Lite with ICF Next
  • Just One Trip—King County Metro with C+C
  • Mobil 1 250K Mile Slot Machine—ExxonMobil with Weber Shandwick
  • The Lunar Lander Keg—Blue Moon with ICF Next

Publicity Stunt

  • All-Electric F-150 - The Tow—Ford Motor Company with GTB
  • BML Public Relations & Villa Italian Kitchen: Gender Reveal Lasagna—Villa Italian Kitchen with BML Public Relations
  • Bud Heavy is Here—Anheuser-Busch Inbev, Budweiser with 3PM Agency/Weber Shandwick (PR and activation) and VaynerMedia (Digital & OOH)
  • Sip Your Sunshine—Tropicana       
  • Won’t You be My Cousin: Optimizing Ancestry's Stunning Discovery—Ancestry with Lippe Taylor

Special Event

  • 2019 KPMG Women's PGA Championship PR Campaign—PGA with Tunheim
  • Grandma's House Retail Launch—Impossible Foods with Allison+Partners
  • Hidden Valley Ranch: National Ranch Day—Hidden Valley Ranch with Current Global, McGarry Bowen, MKTG
  • Launching the Godiva Cafe—Godiva with Lippe Taylor
  • “With Love, Me” presented by Your Cancer Game Plan—Merck Oncology with W2O

Sponsorship

  • #WILLTROTFORBEER—Anheuser-Busch Inbev, Michelob ULTRA with 3PM Agency/Weber Shandwick
  • B.L & Browns Appliance Superstore—Anheuser-Busch Inbev, Bud Light with 3PM Agency/Weber Shandwick
  • BRINGING THE #MOMEFFECT TO THE WORLD’S LARGEST CONFERENCE ON GENDER EQUALITY—Merck for Mothers with Marina Maher Communications (MMC)
  • C is for Cookie, R is for Real Milk—LACTAID           
  • The Official Supporter of Women’s Soccer—Anheuser-Busch Inbev, Budweiser with VaynerMedia (lead creative) and 3PM Agency/Weber Shandwick (PR)

Trade Show

  • Boehringer Ingelheim takes Virtual Reality to the Dairy Barn—Boehringer Ingelheim Cattle with broadhead
  • Bringing Sexy Back to the Box—IBM Power Systems with Carmichael Lynch Relate
  • Edelman for Mitsubishi SpaceJet: Space Where It Matters—Mitsubishi Heavy Industries/Mitsubishi Aircraft Corporation with Edelman
  • The Progressive International Motorcycle Shows Launches Experiential Initiative Discover the Ride—Progressive International Motorcycle Shows with Informa Markets
  • Trade Events as a Tactic to Launch A New Vertical - EvolveMKD x Endo Aesthetics—Endo with EvolveMKD

Specialist Audience

Marketing to Men

  • Head & Shoulders Settles the Offense vs. Defense Debate Once and For All—Head & Shoulders with Submitted by MMK (Marina Maher Communications), in partnership with MKTG, Saatchi & Saatchi and Carat
  • Pampers #LovetheChange Changing Tables Commitment—Procter & Gamble with MSL GROUP
  • Shaquille O'Neal's Big & Tall Model Search Presented by JCPenney—JCPenney with M Booth & VP&C
  • The Pledge for Paternity Leave—Dove Men Care (Unilever) with Edelman, UEG, Mindshare, Vayner, Access2Insight
  • Trojan Conecocktions—Trojan Condoms with Edelman

Marketing to Women

  • “Later Haters” Campaign for XEOMIN (incobotulinumtoxinA)—Merz Aesthetics with Biosector 2, a Syneos Health company Mullenlowe Winston-Salem
  • LUNA Bar Equal Pay 2019—LUNA with Golin
  • Pumped to Breastfeed: Gender Equality in the Workplace—Byram Healthcare with RoseComm
  • Summer’s Eve Gets the “Unspeakable” on TV, Online and On the Tips of Women’s Tongues—Summer's Eve with Coyne PR
  • Tales of Tofu—House Foods with M Booth

Marketing to Youth

  • Conoco Chooses Go with #MyHeroConoco—Philips 66/Conoco with Carmichael Lynch Relate
  • Snapple Takes a Trip to The Old Town Road to Reach Gen Z—Keurig Dr Pepper  
  • Summer of Chipotle on TikTok—Chipotle Mexican Grill with Day One Agency with Collab
  • The Teen Summer Challenge—Planet Fitness with ICR
  • This is Quitting—Truth Initiative with Ketchum

Marketing to Seniors

  • Winner: MyShot: Inspiring Older Adults to Fight Flu—American Lung Association and Sanofi Pasteur with Padilla

Multicultural Marketing

  • Championing Diverse Female Filmmakers through The Queen Collective—Procter & Gamble with Hill+Knowlton Strategies & Egami Group
  • Klarna: Shop Like A Queen—Klarna with HL Group
  • Microsoft Hispanic Heritage Month 2019—Microsoft with Pinta
  • My Hair My Crown—Dove Hair with Edelman, Ogilvy Paris
  • TurboTax Gives You Mas—TurboTax with Havas FORMULATIN

Industry Sector

Consumer Goods

Automotive

  • Chevrolet Suburban Earns Its Place On The Hollywood Walk Of Fame—Chevrolet with Weber Shandwick
  • Creating the Heritage of Tomorrow: NISSAN 50th Anniversary Celebration—Nissan with George P. Johnson Experience Marketing
  • Smart Columbus: A Vehicle to Believe In—Smart Columbus with Fahlgren Mortine
  • Takata Airbag Recall in Puerto Rico—Toyota Motor North America with Jackson Spalding
  • #Below44—Pirelli North America with Peppercomm

Fashion & Beauty

  • Catapulting New Hydrating Sunscreen to Launch Success—CeraVe with Coyne PR
  • Coyne Makes Media Flip for Flip Flops—REEF with Coyne PR
  • Pantone Color of the Year 2020: A Multi-Sensory Experience—Pantone with Huge
  • Target's 20th Anniversary Collection—Target with LaForce
  • Wrangler Claps Back - Lil Nas X Collection—Wrangler with French | West | Vaughan

Food

  • Entenmann’s Proves Donut Dreams Really Do Come True—Entenmann's with Coyne PR
  • Life Is Butter in Vermont: The National Launch of Vermont Creamery Cultured Butter—Vermont Creamery with Exponent PR
  • Planet Oat "Out of this World"—Planet Oat with M Booth  
  • V&V Supremo's National Quesadilla Day—V&V Supremo with 3rd Coast PR
  • Wine and Cheez-It—Kellogg, Cheez-It with Edelman

Beverage

  • Don't Mess with Dr Pepper: Brand Petitions to Become the Official Soft Drink of Texas—Dr Pepper          
  • Driscoll’s Rosé Berry Limited Edition Summer Launch—Driscoll’s with Allison+Partners
  • The Macallan Whisky & Color Experience—The Macallan with M Booth
  • Pepsi Summergram—PepsiCo with Acceleration
  • This Bud’s for 3—Anheuser-Busch Inbev, Budweiser with VaynerMedia (lead creative) and 3PM Agency/Weber Shandwick (PR)

Home & Furniture

  • ASMR for DIYers—Behr with ICF Next
  • Experiencing the Evolution of Color with the PPG Paint Brand—PPG Architectural Coatings with Burson Cohn & Wolfe
  • It's Gonna Be Maytag—Maytag with Ketchum
  • T-Fal Heating Up The Kitchen—T-Fal with Ketchum
  • The Launch of Café—GE Appliances Canada with Craft Public Relations

Consumer Products

  • Breaking the Cycle of Category Sameness—Cub Cadet with Exponent PR
  • Cart Downsizing—City of San Antonio Solid Waste Management Department
  • HOT WHEELS LEGENDS OUT—MATTEL HOT WHEELS with MITCHELL
  • Lysol Teddy Repair—Lysol with Access Brand Communications, McCann, Zenith, Wunderman
  • Trek Introduces WaveCel, a New Standard in Helmet Safety—Trek Bicycle with 360PR

Consumer Services

Entertainment

  • 5B—Verizon with Rogers & Cowan PMK
  • Earth—Verizon with Rogers & Cowan PMK
  • Expanding Call of Duty’s Pop-Culture Appeal to New Audiences—Activision      
  • Major League Baseball: Getting Next-Gen Fans Out of the Stands and Into the Game—Major League Baseball with Fahlgren Mortine
  • Batman 80th Anniversary—DC      

Financial Services

  • A Poppy Worn, A Hero Honored—USAA with USAA internally led with support from Publicis and 160over90
  • Drop Gold—Grayscale with Vested
  • Experian Boost: Giving Credit Where Credit Is Due—Experian with Weber Shandwick, KWT Global
  • More Green in Your Pocket: Travel-Friendly debit Mastercard Lands in the US—TransferWise with InkHouse
  • Scotiabank - Path to Impact—Scotiabank with Narrative, Bensimon Byrne

Food Service (including restaurants)

  • Arby’s Feeds the Raiders at Area 51—Arby's with Edelman, Moxie
  • B-Dubs: Jewel Stool—Buffalo Wild Wings with The Martin Agency/Zeno Group
  • Dunkin' Goes Beyond—Dunkin' and Beyond Meat with RF|Binder with BBDO
  • Introducing TREHA, the Culinary Secret from Japan—TREHA with Ketchum
  • World Wide Favorites—McDonald's with Golin

Retailers

  • Better Beauty Swap—Whole Foods Market with MWWPR
  • Evolving Target’s Narrative: Turning Doubters into Believers—Target         
  • Joining Forces with a Global Powerhouse for a First-of-Its-Kind Co-branded Online Wholesale Marketplace—Office Depot Office Max with Burson Cohn & Wolfe
  • Lane Bryant x Beauticurve Collab: How Strategic Collaborations are Plus-ing Up this Retailers Game—Lane Bryant with Coyne PR
  • Target’s Intimates Launch—Target with LaForce

Travel & Tourism

  • Advancing Care at Hyatt—Hyatt Hotels Corporation with Gagen MacDonald
  • All You Can ______—JetBlue with MullenLowe
  • Dialing Up Excitement for the Hampton by Hilton Real Travel Road Trip Hotline—Hilton with Coyne PR
  • Make It A Quickie—Hotwire with Citizen Relations
  • TWA Hotel—MCR and MORSE Development with BerlinRosen

Business-to-Business

Energy & Natural Resources

  • API - Energy for Progress—American Petroleum Institute with Subject Matter
  • Canadians for Natural Resources—Navigator | true 
  • Columbia Gas: Smart Stats Sell Smart (Thermo)Stats—Columbia Gas with Fahlgren Mortine
  • CRC2Go—California Resources Corporation with ICF Next
  • Repositioning Success: Making the Water Story Relevant—DuPont Water Solutions with G&S Business Communications

Chemicals & Industrials

  • Developing Emerson’s Innovators of Tomorrow by Inspiring a Lifelong Love of STEM—Emerson with FleishmanHillard, DDB, Digitas
  • Mitsubishi Heavy Industries—Mitsubishi Heavy Industries with Edelman
  • Parker Hannifin: Safety360—Parker Hannifin with Fahlgren Mortine
  • Safe Water Network Initiative—Honeywell Hometown Solutions with Weber Shandwick
  • The State of Science Index—3M with Ketchum

Professional Service Firms

  • A Generation Disrupted (and disrupting): Deloitte's Global Millennial Survey—Deloitte Global with MWWPR
  • An Evolving Landscape: 2019 Responsible Investment Survey—RBC Global Asset Management with Greentarget
  • NACHA - Stickynotes—NACHA with Subject Matter
  • The New Milbank—Milbank LLP with MWWPR
  • Positioning H. Hendy Associates as a Leading and Forward-Thinking Interior Architecture Firm—H. Hendy Associates with Idea Hall

Real Estate & Construction

  • A View from The Top: Skydeck Chicago Reaches New Heights—Skydeck Chicago (Willis Tower) with Zapwater Communications, Inc.
  • Downtown Doral Invites Unhappy New Yorkers—Codina Partners with rbb Communications
  • Getting Institutional Investors to Take a Vested Interest in CapRock Partners—CapRock Partners with Idea Hall
  • Introducing a Culture of Innovators to North American Homebuyers—Engel & Völkers Americas with Mission Control Marketing
  • Owens Corning Has Veterans Covered—Owens Corning with Coyne PR

Transportation & Logistics

  • Collins Aerospace: Redefining Aerospace—Collins Aerospace with Edelman & Iris Worldwide
  • How Lime Won the Chicago Scooter Pilot—Lime with Culloton Bauer Luce
  • Partner With PAE—PAE with REQ
  • Purolator Holiday Peak Season Program—Purolator with Weber Shandwick Canada
  • Special Delivery: How UPS PR Helped the Company Staff Up to Handle a Crucial Holiday Season—UPS  

Technology

Consumer Electronics

  • Cafe OLED by LG - LG Electronics and Ogilvy
  • The Craft Ice House by LG—LG Electronics with Ogilvy and RQ Agency
  • Jabra Makes Noise at CES...Without Product—Jabra with LEWIS
  • Leviton Load Center: Every Circuit Tells a Story—Leviton with Burson Cohn & Wolfe
  • Reimagining Human-Machine Interactions—CTRL-labs with The Bulleit Group

Technology: Hardware

  • Cisco Bridge Awards Campaign—Cisco
  • Cisco News Bureau—Cisco Global Communications     
  • Internet for the Future—Cisco with Fleishman Hillard

Technology: Software & Services

  • 2020 Cybersecurity Awareness Presidential Candidate Report Card—SiteLock with Walker Sands
  • Adobe Creative Camp—Adobe with Golin
  • EMPOWERing Gender Diversity in Events—Bizzabo with Crenshaw Communications
  • How a New Alphabet is Helping an Ancient People Write Its Own Future—Microsoft Story Labs   
  • Jupiter Intelligence: A New Technology for a Changing Climate—Jupiter Intelligence with Broadsheet Communications

Telecommunications

  • Comcast Business: From Cable to Enable—COMCAST BUSINESS with FINN PARTNERS
  • Cricket Wireless Spreads Holiday Cheer to Deserving Families with 12 Days of Cricket—Cricket Wireless with Jackson Spalding
  • Motorola razr: The Reinvention of an Icon—Motorola with Zeno Group and Day One Agency
  • Showing the Real-Life Impact of Charter’s $15 Minimum Wage—Charter Communications with PLUS Communications
  • UN Climate Action Summit Awards—Verizon with Rogers & Cowan PMK

Web-Based Business

  • #SponCon Vows—Hotels.com with ICF Next
  • Ancestry Explains its Cultural Relevance—Ancestry with Lippe Taylor
  • eBay Crashes Prime Day—eBay with Edelman
  • Establishing Drizly as a Preeminent Data & Insights Resource for the Alcohol Industry—Drizly with 360PR
  • OpenTable Goes Into #DiningMode for Mother’s Day—Open Table with Carmichael Lynch Relate

Healthcare

Animal Care

  • Augmenting Reality to Build an Engaging NAVDF Booth Experience for Vets—Stallergenes Greer with W2O
  • Mars Petcare: Bringing Four Paws and a Solution to the Loneliness Epidemic—Mars Petcare with Edelman

Consumer Health

  • The 16 Vaccine: Educational Initiative—The National Meningitis Association in collaboration with Sanofi Pasteur with Padilla
  • Hemptown USA: Meet CBG, The Mother of All Cannabinoids—Hemptown with USAWise Public Relations
  • Pfizer Consumer Healthcare: Managing Through Uncertainty—Pfizer Consumer Healthcare with Edelman
  • The Taste Test Drive by Nicorette—GSK Consumer Healthcare, Nicorette with Weber Shandwick
  • Walgreens Battle Beautifully/Feel More Like You National Launch—Walgreens with BCW

Healthcare Providers

  • LCI Opens New Sutter Health CPMC Hospital in the Heart of San Francisco—Sutter Health with Landis Communications Inc.
  • miraDry Influencer Pilot Program with EvolveMKD—miraDry with EvolveMKD
  • Side by Side: A Celebration of Service—Northwell Health with Rogers & Cowan PMK, Octagon
  • The Well by Northwell - Revmade—Northwell Health with Revmade
  • Year of Cardiovascular Health—MDVIP  

Medical Technology

  • All I Want For Christmas is to Be Leak Free—Atlantic Therapeutics – INNOVO with Ketchum Inc.
  • Health Care’s Hidden Epidemic: A Call to Action on Hospital Drug Diversion—BD (Becton Dickinson & Company) with Seismic Marketing, KRC Research
  • Moving the Mobile Stroke Unit into the Public Eye—Stony Brook Medicine           
  • Omron Healthcare HeartGuide Launch—Omron Healthcare with MWWPR
  • Put Chemo to the Test—Exact Sciences (formerly Genomic Health prior to 2019 acquisition) with W2O

Pharmaceutical: Rx

  • Ask About The Curve—Endo Pharmaceuticals with Ogilvy
  • GATEWAY: A Story of How Surgery and Opioids Transformed the Lives of Three Families—Pacira BioSciences with Coyne PR
  • Johnson & Johnson: Building Reputation through Collaborative Action at the World Economic Forum 2020—Johnson & Johnson with ENTENTE, APCO Worldwide
  • Patient Week: Changing Perspectives and Patient Centricity at AstraZeneca—AstraZeneca with Evoke KYNE
  • Survivorship Today: What It’s Like to Live with Cancer—Bristol-Myers Squibb with GCI Health

Non-Corporate

Associations

  • Bringing Music Law into the 21st Century—The Recording Academy with Finn Partners
  • Dish on Eggs - Recipes from the EGGsperts—Ohio Poultry Association with the American Egg Board with Inspire PR Group
  • IBD Parenthood Project—The American Gastroenterological Association (AGA) with Lippe Taylor
  • Killing The “Rebate Rule”—Campaign for Sustainable Drug Pricing with PLUS Communications
  • Save Oshawa GM—Unifor with Navigator | true

Educational & Cultural Institutions

  • #1 in Environmental Law—Pace Law with Kivvit
  • Defending the Role of the GRE Test as a Key Part of Graduate Admissions—Educational Testing Service (ETS) with APCO Worldwide
  • Primrose Schools Helps Working Parents Let Guilt Go—Primrose Schools with Jackson Spalding
  • Solidifying Darden's Reputation as a Premier Business School—University of Virginia Darden School of Business with Coyne PR
  • Wunderbar Together: German Public Diplomacy in the United States—Goethe-Institut with APCO Worldwide

Government Agencies

  • Buy Happiness - Rent a Finn—Visit Finland with Zapwater Communications, Inc.
  • Honoring the 400th Anniversary of the Arrival of the First Enslaved Africans in North America—Virginia’s 2019 Commemoration, American Evolution with FINN Partners
  • It's About Respect Pilot Campaign—Washington State Department of Health with C+C
  • Where America Really Began—Virginia’s 2019 Commemoration, American Evolution with FINN Partners
  • World Humanitarian Day 2019: 24 Stories with 24 Humanitarians—United Nations with Hill+Knowlton Strategies

Not-For-Profit Organizations

  • Compassion & Choices—Compassion & Choices with Kivvit
  • Echoes & Reflections 2019 Campaign—Echoes & Reflections with Grisko
  • THE GUN VIOLENCE HISTORY BOOK—ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE with CURRENT GLOBAL
  • Lolli: The Exhibit No One Wants to Talk About—The Canadian Centre for Child Protection with No Fixed Address
  • My Y Story.—YMCA of the USA with 160over90

International

International

Global Campaign

  • Celebrating 100 Years of Hospitality—Hilton           
  • Celebrating the 60th Anniversary of Barbie—Mattel, Barbie with Weber Shandwick
  • Happy Meal 40th—McDonald's with Golin
  • LEGO Education SPIKE Prime – The Building Bricks to Confidence in Learning—LEGO Education with WE Communications
  • Mars Incorporated: Introduce and Improve a Company Through Great Line Management—Mars Incorporated with Edelman

Multimarket Campaign

  • 30 Years Forward - INFINITI’s 30th Anniversary—INFINITI Motor Company with imre
  • Cookies in Space Campaign Launches Hospitality to New Heights—Hilton Brand Communications with Edelman
  • Only on Airbnb—Airbnb with Weber Shandwick, DKC Public Relations, Grow Marketing, Nomad Creative Studio, ICF Next, All Terrain, Zeno Group, Hope & Glory, Mattel, Universal/Focus Features, Oscar Mayer, Goodyear, Toy & Robin LTD
  • Power of Welcome—International Rescue Committee with Big Spaceship
  • World Pancreatic Cancer Day 2019: Demand Better—World Pancreatic Cancer Coalition with Hill+Knowlton Strategies

Canadian Campaign

  • Airbnb Billet Day—Airbnb Canada with Veritas
  • Bübl Fashion—Osteoporosis Canada and AMGEN Canada with Edelman Canada
  • Cadbury Dairy Milk OREO - PALentine's Day—Mondelēz Canada with Weber Shandwick Canada
  • Flashfood at Real Canadian Superstore—Real Canadian Superstore with Citizen Relations
  • SUBWAY Beyond Meatball—SUBWAY Restaurants Canada with Veritas

Silver SABRE Awards

Silver SABRE Awards

PR Agency Employee Program

  • FH Perspectives—FleishmanHillard
  • HealthiHere—GCI Health
  • Kivvit Upskill— Kivvit in Partnership with Harvard Business Publishing (HBP)
  • W2O's Fourth Trimester Program—W2O
  • Y&Recon: The Search For Creative Inspiration—Y&R PR

PR Agency Citizenship

  • Glen Echo Gives—Glen Echo Group       
  • The Junior Giants—Giants Community Fund with W2O
  • Our Global Day of Giving: Zeno Gives Back—Zeno Group  
  • Righting a Historical Injustice—The Groveland Four with Edelman

PR Agency Marketing

  • Agency Marketing Finn Partners—Finn Partners         
  • An incREDible Year: Havas Reimagines PR Group—Red Havas
  • Brand Leadership in Today's Political Environment: GSG's Annual Business & Politics Study with Global Strategy Group
  • Golin: A Progressive Public Relations Agency—Golin
  • We Solve—Weber Shandwick    

Thought Leadership In PR

  • APCO's Stay Ahead Thought Leadership—APCO Worldwide
  • Hot Paper Lantern—Hot Paper Lantern   
  • The Not-So Secret to Our Success—Bospar
  • Outsmart Stress—GCI Health
  • Transforming Insights Into Leads—WE