SABRE Awards North America 2021 Finalists | PRovoke Media

2021 SABRE Awards North America Finalists

The 2021 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by a jury of industry leaders.

Winners are unveiled at the North American SABRE Awards ceremony, which will take place on Tuesday May 11 as the virtual awards ceremony along with the Agencies of the Year. Tickets to the virtual SABRE Award ceremony will be available soon.

Diamond SABRE Awards

Company of the Year

  • Quest Diagnostics - Protecting Reputation and Keeping Employees Safe During COVID — Quest Diagnostics
  • Setting the bar for a new vehicle design — Zoox with The Bulleit Group
  • WBA Company of the Year — Walgreens Boots Alliance with WPP

The SABRE Award for Superior Achievement in Brand-Building

  • #HereForRMHC: House is Where the Heart Is — McDonald’s Corporation with Weber Shandwick
  • Cascade Convinces People to Do It Every Night to Save Water — Cascade with M Booth
  • Fries for Good — McDonald's Canada with Weber Shandwick Canada
  • Go Near: Celebrating Local Travel Only On Airbnb — Airbnb with Weber Shandwick, DKC PR, Verb, All Terrain, People’s Television, Avocados & Coconuts, Team Epiphany, Blockbuster, Dish Networks, MINI, Nasdaq, Save Lucy Committee, Westbrook, ThreeSixtyBrands, The Door
  • Good Humor: A New Jingle For A New Era — Good Humor with Edelman

The SABRE Award for Superior Achievement in Reputation Management

  • A decade in the making: CRISPR’s Nobel Prize win and global education campaign — UC Berkeley with Thermal
  • From Marathon to Sprint: Meharry Medical College & Finn Partners Surge on Behalf of Black America — Meharry Medical College with Finn Partners
  • IBM Actions & Allyship for Racial & Social Justice — IBM
  • Insisting on Relentless Transparency to Earn Trust — Philip Morris International
  • PMI Helps Professionals Thrive in the New Work Ecosystem — Project Management Institute with Ketchum

The SABRE Award for Superior Achievement in Research and Planning

  • AI@Work — Oracle Cloud HCM
  • Arthritis Revealed — Pfizer with GCI Health
  • Growing Uncertainty: COVID-19, Racial Strife and Political Division in America — Brodeur Partners
  • Illinois Census — Illinois Department of Human Services with Kivvit
  • Moving the Needle — Prudential Financial with PublicRelay and Morning Consult

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • Educators for Joe — National Education Association with Kivvit
  • Marketing Moneyball: How a challenger brand reshaped influencer marketing — Zevo with Citizen Relations
  • The Farm Must Go On by John Deere — John Deere with Edelman, United Entertainment Group, imre
  • Real Chemistry Symplur Signals Provides Real-Time Insights to the NIH About Managing COVID-19 — Real Chemistry Symplur with Real Chemistry

Industry Sector

Consumer Goods


  • A Tale of David and Goliath — Lucid with Lewis
  • Infiniti's Innovative Launches in a COVID World — Infiniti with Live Nation, imre
  • Mazda Heroes: Honoring Human Spirit Program — Mazda North American Operations with Hill+Knowlton Strategies
  • Toyota Entrepreneurial EnTOURage — Toyota with Allison+Partners
  • Volvo Calls the Winning Play on ‘Safety Sunday’ — Volvo Car USA with WE Communications

Fashion & Beauty

  • #NewRoutine for the New Normal — Gillette with MMK+ (Ketchum, Touchstorm, Stagwell, Carat)
  • A Launch that was Anything but Rare — Rare Beauty with Confidant
  • Aussie Curl Creativity on TikTok — Aussie Haircare, P&G with DeVries Global
  • Lockdown Lovebaby Collection — Heinz By Nature with No Fixed Address
  • Wrangler x Rick and Morty Collection — Wrangler with French | West | Vaughan and AMP3

Food & Beverage

  • bubly Unstoppable Pride — bubly with Golin, Brooklyn Brothers
  • Eating in the Early Years E-Vent — National Cattlemen's Beef Association, a contractor to the Beef Checkoff with Padilla|FoodMinds
  • Jif Settles the Jif vs. Gif Debate — Jif/JM Smucker with MSL
  • Jovial Foods Plant-Based Cassava Pasta Launch — Jovial Foods with Cindy Riccio Communications
  • The House of Budweiser — Budweiser with Allison+Partners

Home & Furniture

  • Achieving PR ROI Through Data-Driven Media Strategy & Measurement — Burrow with Diffusion
  • Chore Club by Whirlpool — Whirlpool brand with Ketchum & Digitas
  • New York Fashion Week Goes Home with Lowe’s — Lowe's with FleishmanHillard
  • Scotch Painter's Tape Paints It Forward — 3M with Hunter, Team Bubbly
  • Welcome Home, Michigan — American Signature with Fahlgren Mortine

Consumer Products

  • Charmin Go Labs Wipes Up at CES — Charmin with MSL
  • Lakeshore Learning 2020 'At-Home' Learning Campaign — Lakeshore Learning with 3rd Coast
  • P&G's Encouraging Sustainability At Home — Procter & Gamble with Hill+Knowlton Strategies
  • Tranquility & Finn Partners: Solving America's Sleep Crisis, one weighted blanket at a time — American Textile Company with Finn Partners
  • Zumba Fitness Launches Global Movement to Combat Mental Illness — Zumba Fitness with H+M Communications

Consumer Services


  • Bringing Nintendo Switch to Canadian Women — Nintendo of Canada with Craft Public Relations
  • Trilith: A New Brand is Born — Trilith with Clarity
  • How Ironman and Chris Nikic Proved that Anything Is Possible — Ironman with KWT Global
  • Launching the XFL — XFL with 160over90
  • Operation Lifeboat — Wargaming Group Limited with Zebra Partners

Financial Services

  • Born Digital: Ally Bank Welcomes 10,000 Newborns Into Digital Era, Giving Them Financial Head Start — Ally Bank with Tier One Partners
  • Keeping the Dream of Homeownership Alive: Mr. Cooper Advocates for Homeowners & the Housing Market — Mr. Cooper with Highwire
  • Nice Rock — Grayscale with Vested
  • Quicken Launches Simplifi to Transform Personal Finance Apps — Quicken with Method Communications
  • Zaadii: The Legend of Z-Hawk— Consumer Distracted Driving Education Campaign — Travelers Insurance with Peppercomm

Food Service (including restaurants)

  • Arby's $5 Missing Menu Meal — Arby's with Edelman, Fallon and Moxie
  • Buffalo Wild Wings Boneless Thugs-N-Harmony — Buffalo Wild Wings with The Martin Agency Zeno Group
  • Krispy Kreme Doughnuts Gives Graduates Their “Senior Moment” During Pandemic — Krispy Kreme Doughnuts with FleishmanHillard
  • Sonic's Hottest Ice — Sonic Drive-In with BCW, Mother, Zenith, Vayner
  • The Charli Dances onto Dunkin’s Menu — Dunkin' with RF|Binder, BBDO, and DDOne by Publicis


  • Canadian Tire Christmas Trail — Canadian Tire Corporation
  • Launching New Seasonal Collections with a Viral Skeleton and Reinvention of Black Friday — The Home Depot with MSL
  • myWalgreens customer engagement platform launch — Walgreens with WPP

Travel & Tourism

  • #NBalways/#NBtoujours — Tourism New Brunswick with National Public Relations
  • Delivering Hope and Hospitality During a Global Pandemic: Hilton and American Express Donate Up to 1 Million Rooms to Frontline Medical Professionals During COVID-19 Crisis — Hilton & American Express
  • Hilton Extends Hospitality Through Online Series, Offering Insider Tips to Make Readers’ Homes More Hospitable During Global Pandemic — Hilton
  • Launch of the Chief Virtual Learning Officer Program — Kimpton Hotels & Restaurants with Allison+Partners
  • Puerto Rico Virtual Vacay — Discover Puerto Rico with Ketchum


Energy And Natural Resources

  • American Wind Week 2020 — American Clean Power Association
  • Communicating during the record-breaking 2020 hurricane season — Entergy Corporation
  • Energy for Progress — API
  • Introducing Kiwi Power to the U.S. — Kiwi Power with Antenna Group
  • Join Florida Power & Light Company on a Solar Staycation — Florida Power & Light Company with rbb Communications


  • The Farm Must Go On by John Deere — John Deere with Edelman, United Entertainment Group, imre
  • Making Wild Alaska Pollock a Household Name — Genuine Alaska Pollock Producers with Ketchum
  • U.S. Cotton Trust Protocol U.S. — Cotton Trust Protocol, U.S. Cotton (National Cotton Council, Cotton Council International) with Hill+Knowlton Strategies

Chemicals & Industrials

  • Breaking Out of the Chemical Trades to Become a Beacon of Sustainability — Genomatica with Method Communications
  • Communications campaign for green chemistry company — Carbios with RooneyPartners
  • Fight Coronavirus with VitalClean™ — Orkin with Jackson Spalding
  • Helping PCI Pharma Services Find Its Massive Transformative Purpose — PCI Pharma Services with WE Communications, and Whitehart
  • Sounds Like Magic, Works Like Science – Launching Source — Sound Agriculture with Padilla

Professional Service Firms

  • A Beacon for an Industry Disrupted by COVID — Major, Lindsey & Africa with Group Gordon
  • Chartis Center for Rural Health — Chartis with Hot Paper Lantern
  • Deloitte’s CFO Program: Helping CFOs Navigate the Pandemic — Deloitte with MWW
  • Marking Life’s Milestones with School Pictures — Lifetouch with Weber Shandwick
  • Positioning Hendy as a Go-To Resource for Workplace Reentry in the COVID-19 Era — H. Hendy Associates with Idea Hall

Real Estate & Construction

  • Coldwell Banker's Inclusive Ownership Program — Coldwell Banker Real Estate
  • Helping Hunt Communities Create Happy Homes — Hunt Military Communities with Makovsky
  • Make Space for Possibilities — DIRTT Environmental Solutions with RooneyPartners
  • One Vanderbilt Opening — SL Green Realty with BerlinRosen
  • Skydeck Chicago: Taking Awareness To New Heights Amid A Pandemic — Skydeck Chicago with Zapwater Communications

Transportation & Logistics

  • Holiday Art Boxes — Purolator with Weber Shandwick Canada
  • INRIX: COVID congestion reports — INRIX with Current Global
  • Pitney Bowes 100 Years Campaign — Pitney Bowes
  • Reengineering Trucking. For Good. — Variant with Jackson Spalding
  • Velodyne — Velodyne with Landis Communications


Consumer Electronics

  • #ForTheGrams: Amazon Devices Help Families Maintain Holiday Traditions While Social Distancing — Amazon Devices with Hunter
  • Content for the Greater Good: Harman connects People through the Power of Music — Harman International with Archetype
  • Coyne Lights Up 2020 for Philips Hue — Signify with Coyne
  • Lightkeeper Pro Lights up the Media with 20-Year Old Product — Ulta-lit Tree Company, Makers of the Lightkeeper Pro with Lightspeed
  • Zero In by LG and Ogilvy — LG Electronics with Ogilvy

Technology: Hardware

  • #MyNew Office – Activating a New Normal on Social Media — Logitech with Streetsense
  • Covid-19: Leading the Conversation — Cisco's Global Communications Team
  • Introducing Flippy: The World's First Autonomous Kitchen Assistant — Miso Robotics with Golin
  • Sharing the Promise of AI – One Smell at A Time — Intel with Ketchum
  • Taking Quantum from Science Fiction to Nonfiction — Honeywell with Finn Partners

Technology: Software & Services

  • Adobe & Golin Reinvent Influencer Program When Adobe MAX 2020 Goes Virtual — Adobe with Golin
  • Brand Loyalty 2020: The Need for Hyper-Individualization — Formation with Walker Sands
  • Brand-Building Disinformation Start-Up Alethea Group — Alethea Group with ROKK Solutions
  • Bridging the remote learning divide during COVID-19 — hoopla digital with MWWPR
  • Spotify 2020 Wrapped — Spotify


  • AT&T: An Essential Service Provider’s Response to the COVID-19 Crisis — AT&T with FleishmanHillard
  • Full Transparency by Verizon — Verizon with Huge
  • Motorola razr presents Joyride—a fashion film to flip the status quo — Motorola with Day One Agency
  • Verizon and Finn Partners for Citizen Verizon Assembly — Verizon with Finn Partners


  • Alibaba-Group Alizila — Alibaba Group
  • Bread & Breakfast — with ICF Next
  • DoorDash #OpenForDelivery — DoorDash with The Martin Agency DKC
  • How Prodoscore Makes Work from Home Actually Work — Prodoscore with Bospar


Animal Care

  • 1 in 6 is One Too Many: Banfield Addresses High Rate of Veterinary Suicides — Banfield Pet Hospital with Coyne
  • Connecting people, pets and shelters: Why Freshpet and Rainn Wilson hosted a Zoom Call for Pets — Freshpet with Mitchell, a dentsumcgarrybowen company
  • Pedigree "Dogs on Zoom" — Mars Petcare with BBDO New York, Weber Shandwick, Mediacom, and Barefoot Proximity
  • Rediscovering the Power of Healthy Animals — Elanco Animal Health with FleishmanHillard
  • Stonyfield Organic Goes to the Dogs — Stonyfield Organic with 360PR+

Consumer Health

  • HydraFacial: Keravive Global Launch Event — The HydraFacial Company with EvolveMKD
  • Mucinex® Changes the OTC Landscape By Going DTC — Mucinex® with Legend
  • Navigating the new normal together: RB’s plan to stay safe in workspaces — RB
  • Quest Diagnostics Launches the First Direct to Consumer COVID-19 Antibody Test — Quest Diagnostics
  • Vital Proteins Announces Jennifer Aniston as Chief Creative Officer — Vital Proteins with Lippe Taylor

CBD and Cannabis Products

  • Martha Stewart CBD Launch — Canopy Growth with Acceleration, Stripe Theory, MKG, Trailblaze, and Marquee Brands
  • Truss Beverage Portfolio Launch — Truss Beverage with Agnostic
  • Wise Collective "Chil Mixers" Product Launch — Chil Mixers with Wise Collective

Healthcare Providers

  • Building trust in the time of COVID — Vanderbilt University Medical Center with Finn Partners
  • Communications from the Front Lines: Stony Brook’s Response to COVID-19 — Stony Brook Medicine
  • COVID: Long Term Care Facilities in Crisis — American Health Care Association and National Center for Assisted Living with Plus Communications
  • For Each Other For Us All — New Jersey Department of Health with Kivvit
  • Kids Can — Cincinnati Children's Hospital Medical Center with ReviveHealth

Medical Technology

  • CVI MiSight® 1 day DTC Campaign — CooperVision with EvolveMKD
  • GE Healthcare’s Frontline Fight Against COVID-19 — GE Healthcare
  • Helping People “Get A Grip” on Essential Tremor — InSightec with G&S Business Communications
  • My Health Can't Wait — Johnson & Johnson Medical Device Companies with Golin
  • WA Notify — Washington State Department of Health with C+C

Pharmaceutical: Rx

  • Endo’s Qwo® The First and Only Injectable for Cellulite — Endo Aesthetics with EvolveMKD
  • Honor the Gift — CareDx with Cura Strategies
  • Project Inspire Live Virtual Event Series — AstraZeneca Corporate Affairs with imre
  • PsO in the Know Podcast Series ft. Cyndi Lauper — Novartis Pharmaceuticals Corporation with Chamberlain Healthcare Public Relations
  • Sparking a National Eczema Conversation to Drive Brand Adoption — Pfizer with GCI Health



  • AF&PA Rolls Out a Crisis Response with a “We Can Do It” Attitude — The American Forest & Paper Association
  • AIMM x Kaplow: #SeeALL Campaign Sparks Conversation on Behalf of Those Not Represented in Emmys — Alliance for Inclusive and Multicultural Marketing with Kaplow Communications, and Haber Communications
  • Freight Rail Works: Transforming for Tomorrow Campaign — Association of American Railroads with Subject Matter
  • No Room for Trafficking — American Hotel & Lodging Association with Plus Communications
  • Our Title Is Protection — American Land Title Association with Marathon Strategies

Educational & Cultural Institutions

  • Changing Perceptions of NC Community Colleges — North Carolina Community Colleges System with APCO Worldwide
  • Launching an American Icon in a Global Pandemic — The Eisenhower Memorial with MWWPR
  • "Mask Up or Pack Up" Penn State's Response to the COVID-19 Pandemic — Penn State with M Booth Health & M Booth
  • National Museum of the United States Army Grand Opening — Army Historical Foundation with Susan Davis International
  • The Forge: Lemont Quarries Takes Adventure To New Heights — The Forge: Lemont Quarries with Zapwater Communications

Government Agencies

  • 2020 Census: Reaching and Counting Everyone Living in the U.S. — U.S. Census Bureau with Burson, Cohn & Wolfe
  • Back to Life WV — West Virginia Department of Health and Human Resources with Fahlgren Mortine
  • Federal Indian Day School Class Action — Government of Canada with Argyle
  • Listen To Gwinnett Moms — Gwinnett County Government with Jackson Spalding
  • Support SnoCo: Community, Resilience and Strength During the Pandemic — Snohomish County with Nyhus

Not-For-Profit Organizations

  • ‘Never Again’, A Story To Fight Against Hate & Intolerance — Hadassah, The Women’s Zionist Organization of America with Plus Communications
  • Fighting for Communities Amidst a Global Pandemic — YMCA of the USA with 160over90
  • Inspiring Americans to Leave Pandemic Stress in Their Wake — The Recreational Boating & Fishing Foundation with Exponent
  • Leading Criminal Justice Reform — The National Commission on COVID-19 and Criminal Justice with Kivvit
  • Leading Critical COVID-19 Relief and Long-Term Advocacy Conversations for Small Business Owners — The Women's Business Development Center with Hawthorne Strategy Group


Global Campaign

  • "For Real Life" Mental Health Campaign — Hewlett Packard Enterprise with Ketchum
  • Global Patient Week 2020 — Bristol Myers Squibb with IPG-PR
  • Lenovo New Realities Transforms Global POV on Empathy and Technology — Lenovo with Zeno Group
  • Meet the "New" HPE: Building a Compelling Narrative to Reinvigorate a Technology Powerhouse — Hewlett Packard Enterprise with Ketchum
  • The Estée Lauder Companies Breast Cancer Campaign — The Estée Lauder Companies with M Booth

Multimarket Campaign

  • Expanding Access to IBM’s P-TECH Model — IBM
  • Forest of Hope — Tourism New Zealand with M Booth
  • Taking On the Earbud Giants with ANC — Anker Innovations
  • The Dos Equis Seis-Foot Cooler — Dos Equis with Fast Horse
  • The January Dry Pack — Heineken with Fast Horse

Canadian Campaign

  • Bud Light Underplayed — Labatt Breweries of Canada with Veritas
  • Doritos Ketchup — Doritos with Citizen Relations Canada
  • Make It Canadian — Molson Canada with Citizen Relations Canada
  • Save Eye Care — Ontario Association of Optometrists with Argyle
  • Snoop Uncorked: The Canadian Launch of Cali Red — 19 Crimes with Craft Public Relations

Practice Area

Marketing Communications

Business-To-Business Marketing

  • #BeCyberSmart — National Cybersecurity Alliance with Crenshaw Communications
  • E-Grocery Expertise to Meet the Demands of a Pandemic — Swisslog with Fahlgren Mortine
  • Phishing with Cookies — MobileIron with Highwire
  • Stronger Care: Overcoming healthcare challenges together — Royal Philips with OneVoice Connect, an association of Omnicom agencies including FleishmanHillard in partnership with Ogilvy, Nimbleworks and Gyro
  • Unisys Security Index: Staying Safe. Staying Connected. Staying Secure. — Unisys with Bospar

Consumer Marketing (Existing Product)

  • Be Kind, Rewind: A Sleepover at the World’s Last Blockbuster — Airbnb with Weber Shandwick, DKC Public Relations, Airbnb Experiential Partners, Dish Networks, and Bend Blockbuster
  • Kingsford: Together We BBQ — Kingsford Charcoal with Current Global
  • Pinterest Predicts 2021 — Pinterest with Lippe Taylor
  • Preventing #HAIRBREAK with Pantene White Bottle & The Bachelorette — Pantene with Marina Maher Communications
  • SimpliSafe Social Distancing Sweater — SimpliSafe with MullenLowe

Consumer Marketing (New Product)

  • Barbie 2020 Campaign Team — Barbie with Weber Shandwick
  • Perrier X Murakami — Perrier with Weber Shandwick as Team N
  • Revolutionizing the First Date with Tinder's Swipe Night — Tinder with Zeno Group
  • Smirnoff Red, White & Berry Campaign — Smirnoff with Taylor, Starpower, and 72andSunny
  • "United We Move" — Planet Fitness with ICR, and Barkley

Integrated Marketing

  • Citrix: A positive voice helping businesses & their employees navigate the new normal of remote work — Citrix with PAN Communications
  • Combating COVID-19 with Clean Air — UV Angel with Lambert
  • Harnessing Lived Experiences to Inspire Change in the Schizophrenia Community — Janssen Pharmaceuticals with Chandler Chicco Agency, and Foote, Cone & Belding Chicago
  • Looks Like You Need to Let It Out — Promote Iceland with M&C Saatchi Sport & Entertainment North America, SS K, M&C Saatchi Group UK, M&C Saatchi Talk
  • P&G You Can Cancel a Parade, but You Can't Cancel Pride — Procter & Gamble with Hill+Knowlton Strategies

Corporate Reputation

Institutional Image

  • Astellas Pharma C3 (Changing Cancer Care) Prize — Astellas Pharma with Real Chemistry
  • Deloitte Launches The World Remade by COVID-19: Scenarios for Resilient Leaders — Deloitte with Brodeur Partners
  • Millennial Roundtable — American Petroleum Institute with Poolhouse Agency
  • Next Level Care — Alaska Airlines with C+C and Mekanism
  • Transforming patients’ lives through science — Bristol Myers Squibb with Siegel Gale

Employee Communications

  • BMS for Community — Bristol Myers Squibb with GCI Health
  • CEO Transition During Accelerating Pandemic, Leading to a New Era of Employee Engagement — IBM
  • Every Decision Counts at Kimberly-Clark — Kimberly-Clark with Burson Cohn & Wolfe
  • Resilience and Creativity Fuel Fundraising Effort — Merck with SPI Group
  • Transforming HPE's Culture — Hewlett Packard Enterprise with Daggerwing Group

Executive Leadership

  • Denny's Pandemic Pivot — Denny's with Allison+Partners
  • Flying Confidently with United CleanPlus — United Airlines
  • From Marathon to Sprint: Finn Partners Helps Dr. James Hildreth Surge on Behalf of Black America — Meharry Medical College with Finn Partners
  • Legacy of Leadership: Shining a Spotlight on Emerson’s COVID-19 Journey — Emerson with FleishmanHillard
  • People at the Center: Humanizing Executive Voices in 2020 — Philip Morris International

Capital Markets Communications

  • Creating a Memorable Moment for Paya's Public Offering — Paya with Group Gordon
  • How Plug Power grew from niche player to major energy company leading the hydrogen revolution — Plug Power with The Bulleit Group
  • SingleStore: What's in a Name? — SingleStore with Bospar

Engaging Society

Cause-Related Marketing

  • Clorox Clears Teachers’ Back-to-Schools Wish Lists with ClearTheList – Clorox with Ketchum
  • Dawn Transforms the Dishwashing Process, Making it Quick and Easy — Dawn with M Booth
  • Helping Financially Excluded Communities — Kiva with Hotwire
  • Milk & Cookies #FillUpWithLove — Dairy Farmers of Ontario with No Fixed Address
  • Stop the Shock: Petco Ends the Sale of Electronic “Shock” Collars — Petco with Edelman

Community Relations

  • ASD: Rockin' the Spectrum — Jake's House with Edelman Canada
  • COVID Advocacy Exchange: Co-Creating a Global Community for All — Bristol Myers Squibb and GRYT Health with Evoke Kyne
  • Newark Working Kitchens Launch — Audible with BerlinRosen
  • Spread the Facts COVID-19 Campaign — Washington State Department of Health with C+C
  • Zeno Group Supports The Hershey Company's Crusade to Save Halloween & Encourage Safe Celebrations — The Hershey Company with Zeno Group

Corporate Social Responsibility

  • Brewing Change — Budweiser with Allison+Partners
  • "Hospitality for Hope Initiative" — American Hotel & Lodging Association with Plus Communications
  • Promoting Voter Participation Through Corporate Civic Engagement — Civic Responsibility Project with ROKK Solutions
  • Real Chemistry and Near Galvanize their Networks During the COVID-19 Pandemic to Donate PPE to those in Need — Near with Real Chemistry
  • "We Belong to Something Beautiful” Leading the Way in Beauty and Retail DEI — Sephora with Devries Global

Public Education: COVID-19

  • #TakeCareInCOVID — National Association of Friendship Centres with Argyle
  • A Purposeful Pivot: Leveraging a Bioengineering Platform for COVID-19 Testing — Ginkgo Bioworks with Mission North
  • COVID-19 Campaign — Washington State Department of Health with C+C
  • How Seqirus Helped Avoid a “Twindemic” & Increase Influenza Vaccination During the COVID-19 Pandemic — Seqirus, A CSL Company with Real Chemistry
  • RB’s COVID-19 Facts Public Health Education Campaign — RB
Public Education: Non-COVID-19
  • How much do they make? Earnings Report Launch — Labour Market Information Council with Argyle
  • Let People Vote — American Civil Liberties Union
  • Seventh Generation Creates a New Media Moment: The State of the Union — Seventh Generation with Allison+Partners
  • Shoppable Girls — Covenant House with Weber Shandwick Canada
  • Survivorship Today: What It’s Like to Live with Cancer — Bristol Myers Squibb with GCI Health


Crisis Management

  • A Storm Every Day: Metro Nashville & Finn Partners Stay the Course — Metro Nashville with Finn Partners
  • Advancing Care in a Crisis — Hyatt Hotels Corporation with Zeno Group
  • Clorox & the Dual PR Pandemic: Weathering a Perfect Storm of Crises — Clorox with Ketchum
  • Embracing Connection During Crisis: Newell Brands Tackled COVID-19 with Compassionate Communications — Newell Brands
  • PCCA Compounding Handoff Campaign — PCCA with Hill+Knowlton Strategies

Issues Management

  • A Guinness St. Patrick's Day Pivot: From Celebration to Inspiration — Guinness with Taylor, QCM
  • Building Brand Trust Amid a Pandemic: Advil & COVID-19 — Advil with Edelman
  • Mobilizing Michaels To Deliver For Its Makers — Michaels with Zeno Group
  • Save Tulsa Jobs — Navistar / IC Bus with Culloton Bauer Luce & Navistar
  • Tell the Whole Story with NARAL Pro-Choice America Foundation and Global Strategy Group — NARAL Pro-Choice America

Public Affairs

  • Empowering a New Georgia — The New Georgia Project with Allison+Partners
  • Securing Justice for U.S. Victims of Terror — Crowell & Moring with Marathon Strategies
  • Texas Multifamily Navigates Public Scrutiny, Pandemic Policies — Texas Apartment Associations with Ward
  • Tobacco Free Kids: Fighting the Youth Vaping Epidemic — Campaign for Tobacco Free Kids with Bully Pulpit Interactive
  • Yes On Proposition 22 — Yes On Proposition 22 with Clyde Group

Media Relations

Corporate Media Relations

  • Applebee's: COVID reopening — Applebee's with Current Global
  • Cruise in Crisis: Carnival Corporation Turns Tide from Pandemic & Pause to Resilience and Recovery — Carnival Corporation with LDWW
  • FedEx Peak: Inspiring Behavior Change Ahead of a Holiday Season Like None Other — FedEx with Current Global
  • From the Sidelines to the Main Stage: BD Emerges as COVID-19 Industry Leader — BD with The Sway Effect
  • IBM Drives Change with Facial Recognition Product Withdrawal — IBM

Product Media Relations (Consumer Media)

  • #TheBestieGiftEver — Heineken Canada with Citizen Relations Canada
  • America Could Use a Beer — Coors Light with ICF Next
  • Be the One — Microsoft with WE Communications
  • Cinnadust Sweetens 2020 With Viral News of Official Cinnamon Toast Crunch Seasoning Launch — B&G Foods with Gillian Small PR
  • Waking America Up To Post Dunkin’ Cereals — Post Consumer Brands with Carmichael Lynch Relate

Product Media Relations (Trade Media)

  • Duracell Power Safely: Launching A Life Saving Innovation — Duracell with Citizen Relations
  • Tax in 2020 — Deloitte Tax with Hill+Knowlton Strategies

Digital and Social Media

Digital Campaign

  • #RIPeanut — Planters with ICF Next and VaynerMedia
  • How Bospar Helped Yellowbrick Clap Back! — Yellowbrick with Bospar
  • MarketAxess Milestone Timeline — MarketAxess with RF|Binder
  • Scotch-Brite™ Brand Holiday Gift Guide — Scotch-Brite™ Brand with Hunter
  • Sparking Creativity in a Climate of Uncertainty, Isolation & Anxiety — Nikon with MWWPR

Social Media/Social Networking Campaign

  • 12 Days of Twinning — Cesar Canine Cuisine
  • A Sweeter Social Platform Makes the Dole Brand Stick — Dole Food Company with Padilla
  • PBS Trailblazer Social Media Campaign — PBS with Subject Matter
  • Share A Square — Cottonelle with Ketchum, FCB Chicago, Mindshare
  • Venus Brings A New Horizon of Skinclusivity to Animal Crossing — Gillette Venus with Marina Maher Communications, Grey New York, Carat

Influencer Marketing

  • #ABetterPlantBasedFuture — Upfield with APCO Worldwide
  • A Woman's Place — KitchenAid with MSL
  • Chipotle Together — Chipotle Mexican Grill with Day One Agency, BCW, and RQ Agency
  • Dreams Challenge — Ocean Spray with Jonesworks
  • Famous Orders - The Travis Scott Meal — McDonald's with The Narrative Group, Wieden Kennedy New York

Branded Journalism

  • Campbell’s Dinner Insurance — Campbell's with MSL
  • 'Glass Half Full News' fueled by 'got milk?' — California Milk Processor Board with Rox United
  • Patrón: Toast Your Real Ones — Patrón with M Booth
  • “That’s Debatable” — IBM
  • Zeno and Lenovo Reshape Realities with the World's First Foldable PC — Lenovo with Zeno Group

Word Of Mouth

  • #RedefineCRS — Ajinomoto
  • An Evening of Intrigue: Choose Your Apothic Journey — Apothic Wines with M Booth
  • Barbie and Nikki Discuss Racism — Barbie with Weber Shandwick
  • Old Spice 2020 NFL Draft "Smellcome to the NFL" — Old Spice with Citizen Relations
  • Super Safe Pecan Debate — American Pecan Council with Weber Shandwick


Guerrilla Marketing

  • Boards of Change — City of Chicago with Current Global, FCB Chicago
  • Breckenridge Brewery Reinbeer Deliveries — Breckenridge Brewery with Praytell
  • TikTok Timeout — Chipotle with Day One Agency, BCW, and RQ Agency

Publicity Stunt

  • ‘got milk?’ 2.0 — Milk Processor Education Program with Weber Shandwick
  • BMLPR, Empower & American Standard: #Flush 2020 — American Standard with BMLPR and Empower
  • Chief Hiking Officer — Devils Backbone Brewing Company with Praytell
  • Official State Beer of Utah — Budweiser with Allison+Partners and Vayner Media
  • Twix Kicks — Twix, A Mars Wrigley Brand with Weber Shandwick, The Marketing Arm

Special Event

  • Cinco Simply — Patrón Tequila with M Booth
  • Hair Color House Party — Madison Reed with Small Girls
  • Honeymoons For Heroes — Chase and Southwest Airlines with FleishmanHillard
  • National Crown Day — Dove with Joy Collective
  • Ugly Stik World's Largest Santa Fishing Tournament — Pure Fishing - Ugly Stik with Gunpowder


  • 2020 Chicago General Election — Chicago Board of Elections with Kivvit
  • Are You Ready for a Monkey Knife Fight? — Monkey Knife Fight with Hot Paper Lantern
  • IBM & The USTA - Enabling the First Virtual US Open — IBM

Trade Show

  • L’Oréal at CES 2021 — L’Oréal with Current Global
  • Metro's Spotlight on Local at The Royal Winter Agricultural Fair — Metro with Agnostic
  • Navigating a Virtual World: Panasonic at CES 2021 — Panasonic with Porter Novelli
  • Turning Science into Storytelling with Virtual Reality — Syngenta with G&S Business Communications

Specialist Audience

Marketing to Men

  • Father's Day Taken — Unilever / Dove Men Care with Edelman
  • Head & Shoulders Takes Patrick Mahomes (& His Hair) Up To 100% with the Help of Troy Polamalu — Head & Shoulders with Marina Maher Communications, Saatchi & Saatchi, Carat Global, MKTG
  • The Gillette Barber Council Steps Up — Gillette with MMK+ (Ketchum, Touchstorm, Stagwell, Carat, Grey)

Marketing to Women

  • #TimeToTampax: Turning Question Marks Into Periods — Tampax with MSL
  • Advanced Clinicals Finds Influence During Pandemic — Advanced Clinicals with Zapwater Communications
  • Launching Restylane Kysse During the COVID-19 Pandemic — Galderma with Real Chemistry
  • Poise® Helps Women Bounce Back — Kimberly-Clark Poise® Brand with Ketchum
  • Visa BWOB Grant Program — Visa with Access Brand Communications

Marketing to Youth

  • Elevating and Expanding FIT's Brand in the Face of COVID — FIT with Kivvit
  • Krispy Kreme Doughnuts Gives Graduates Their “Senior Moment” During Pandemic — Krispy Kreme Doughnuts with FleishmanHillard
  • Operation Cow School for At-Home Kids — California Milk Advisory Board with Ketchum
  • Seattle Promise — Seattle Colleges with C+C
  • Sparking A Dialogue of Hope on the Mental Health of LGBTQ Youth — The Trevor Project with GCI Health

Multicultural Marketing

  • Colors of the World crayons — Crayola with Golin
  • Dove Hair Love — Unilever Dove with Edelman
  • Message In The Music: Spreading Love, Not COVID. A Hip-Hop Trilogy of Music Video PSAs — Hip Hop Public Health with Finn Partners
  • Mobilizing Voters of Color to Elect Biden-Harris — Service Employees International Union with Precision
  • The Lesbian Bar Project x Jägermeister: Saving the United States’ Remaining Lesbian Bars — The Lesbian Bar Project and Jägermeister with M Booth

Silver SABRE Awards

PR Agency Employee Program

  • An Act of Defiance — Bospar
  • BCW’s Destination Inclusion: 21-Day Journey — BCW
  • Creating a Culture of Wellness Amid a Pandemic — Brodeur Partners
  • Praytell Diversity, Equity and Inclusion — Praytell
  • Real Chemistry Acts Urgently to Help Employees Adjust to a New Normal During the COVID-19 Pandemic — Real Chemistry

PR Agency Citizenship

  • Breaking down systemic barriers and helping underrepresented entrepreneurs thrive — Diversity Marketing Consortium with SourceCode Communications, Cheer Partners, Social Studies, Superbolt, Racepoint Global, Peppercomm, Clarity, and Praytell
  • Clyde Impact — Clyde Group
  • PR Agency Citizenship Award — Porter Novelli
  • Ventilator SOS — COVID-19 Ventilator Rapid Response Team with Real Chemistry
  • Real Chemistry Goes All in During COVID-19 Pandemic to Support Mission of “Making the World a Healthier Place" — Real Chemistry

PR Agency Marketing

  • All-Consuming COVID: Meaningful marketing to communications pros in a pandemic — Ketchum
  • Brand Refresh and 10-Year Anniversary Campaign are a Win-Win-Win — Merryman Communications
  • Golin x Team Pixel — Golin
  • Staffer Podcast — Global Strategy Group
  • The No Normal — ReviveHealth

Thought Leadership In PR

  • Brand Reckoning 2020: How Crisis Culture Is Redefining Consumer Behavior, Loyalty and Values — Ketchum
  • Innovative Purpose: #BlackLivesMatter Digital Drivers — Kivvit
  • Invention in PR — Adam Ritchie Brand Direction
  • Method’s Widely-Acclaimed Newsletter is Helping Clients Stay On Top of Media Trends — Method Communications
  • Real Chemistry's “All-In” Response Provides Help and Hope — Real Chemistry