2023 SABRE Awards North America Finalists

The 2023 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.

Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on Tuesday, May 2 at Cipriani 42nd Street in NYC, along with the Agencies of the Year. Tickets to the SABRE Award ceremony are on sale now.

Diamond SABRE Awards

Company of the Year

• Amplifying the Ukrainian Narrative Amidst a Geopolitical and Humanitarian Crisis — Ukrainian Federation of Employers of the Oil and Gas Industry (UFEOGI) with KARV Communications
• Applebee's: Company of the Year — Applebee's
• Cancer Care Is Different — City of Hope with Real Chemistry
• GAF: Protecting What Matters Most — GAF
• Leveling the 'Paying' Field in Women's Sports — Title Nine with Finn Partners

The SABRE Award for Superior Achievement in Brand-Building

• Arby’s Heats Up TikTok and TV Screens with the Diablo Dare — Arby's (Inspire Brands) with MSL, Fallon, Inspire Media Engine
• Buddy the Elf Spaghetti: Presented by HelloFresh — HelloFresh
• Championing Equity for Collegiate Women Athletes — H & R Block with Carmichael Lynch Relate
• Lay's Golden Grounds — Frito-Lay North America with Ketchum, TBWA/CHIAT NY, OMD USA, Inwork, SGK Inc, Majestic Media, GSE Sports
• Recovery Plan for America's Physicians — American Medical Association

The SABRE Award for Superior Achievement in Reputation Management

• KenTRUCKy Ford Super Duty Reveal — Ford Motor Company with Imagination
• Louisiana Becomes the First State in the US to Require Textured Hair Education Changing the Salon Experience for Majority of Americans with Curly Hair — Aveda Arts & Sciences Institutes with Red PR
• Medela Launches #MomsUnite4Milk to Support Families Impacted by the Formula & Human Milk Shortages — Medela with Ogilvy
• Menopause Awareness: Impact in the Workplace — Biote with The Bliss Group
• Overcoming a "Mammoth" PR challenge in CRISPR gene editing — Mammoth Biosciences with HDMZ

The SABRE Award for Superior Achievement in Research and Planning

• Best in Class Analytics for Doptelet — Sobi with Real Chemistry
• BRG M&A Disputes Research Report — Berkeley Research Group (BRG) with Greentarget
• Cyberbullying in Plain Sight — McAfee with Weber Shandwick Canada
• Green Giant Partners with Corn Kid to Make Corn the Star of the Thanksgiving Table (and Macy’s Thanksgiving Day Parade!) — Green Giant with Gillian Small PR
• That's Good Work — Pharmavite with M Booth

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Increasing youth voter turnout in high-stakes 2022 US elections — Future Majority with Assemble the Agency
• National Auntie Anne’s Day — Auntie Anne's with RF|Binder
• Reinvigorating a Beloved CSR Program to Drive Business Impact — Sonic (Inspire Brands) with MSL, Vayner Media, Signal Theory, Inspire Media Engine
• Sleighing the Holidays with Surimi Seafood  — Genuine Alaska Pollock Producers with Ketchum
• Vaccines for Anti-Vax Land — Permian Strategic Partnership with Edelman

Industry Sector

Consumer Goods

Automotive

• F-150 Lightning Strikes — Ford Motor Company with Imagination
• Hummer EV: Go Big, Go Bold — GMC with Weber Shandwick
• Infiniti and Waze Partner for International Women’s Day: Elevating Women Who Paved the Way Forward — InfinitiI with imre
• Teens Test Luck & Tires in Search of #GoldenGauge — Michelin North America with Ketchum
• The Stampede — Ford Motor Company with Imagination

Fashion & Beauty

• Applebee’s Saucy Gloss — Applebee’s with Current Global, Grey, Initiative
• Dove Detox Your Feed — Unilever Canada with Edelman Canada
• Dove Keep The Grey — Unilever Canada with Edelman Canada
• Love Your Skin — ISDIN with EvolveMKD
• Merrell Walk & Talk Hotline — Merrell with Havas Formula

Food & Beverage

• Barilla® Introduces Pasta Season Packs to Celebrate Love of Pasta — Barilla with Edelman
• Camarena Tequila's Fiesta Flask with Tapatío Hot Sauce — Camarena Tequila with Praytell
• Cracker Jill — Frito-Lay with Ketchum
• Making a New Bar in an Emerging City One of the Best Bars in America — Brother Wolf with Hanna Lee Communications
• National Blueberry Month — The U.S. Highbush Blueberry Council with Padilla

Home & Furniture

• 5WPR x Galanz Retro Red Campaign — Galanz with 5WPR
• As DTC Dies, Burrow Blossoms - Burrow x Diffusion — Burrow with Diffusion
• Cub Cadet Evokes the Spirit of Spring with Essence de Lawn — Cub Cadet with Exponent, Colle McVoy, 10 Thousand Design
• Pumpkin Spice Trash Bags — Hefty with ICF Next
• Sparking Action Through Collaboration at One Home, One Planet U.S. — Ikea with APCO Worldwide

Consumer Products

• #ClosingAmericasSmileGap — Crest and Oral-B (Procter & Gamble) with MSL, Saatchi & Saatchi, PXP
• Reimagining The Riddell Speedflex Helmet for The Next Generation — Riddell with BCW
• Save #BrockOllie — Weedmaps with MikeWorldWide
• Taking Parents (and Kids) from Nervous to #Ninjawesome — Ninjamas (Procter & Gamble) with MSL
• The First-Ever Gaming Shower — Irish Spring with BCW

Consumer Services

Entertainment

• Enhancing Fans Digital Experience — IBM
• How Samsung is Revolutionizing the Live Sports Industry through Technology — Samsung with Allison+Partners
• RuPaul’s Drag Race All Stars Season 7 PR Campaign — MTV Entertainment & Paramount with Metro Public Relations
• The World's First All-Star Logo Drop — Seattle Mariners with campaign was in partnership with MLB
• U.S Women’s National Soccer Team Pay Equality Lawsuit & Equal Pay Resolution — United States Women’s National Soccer Team with The Levinson Group

Financial Services

• Advancing the “Primetime-ification” of Women’s Sports — Ally Financial with Tier One Partners
• Becoming Bread Financial: From the Mall to the 21st Century — Bread Financial with Highwire Public Relations
• Focusing on Financial Wellbeing: The Introduction of Laurel Road's Financial Therapist — Laurel Road with KWT Global
• Lifetime of Care for Pets — Synchrony with The Harris Agency
• Your True Self is Priceless — Mastercard with Ketchum

Food Service

• And Sprite! — Jack in the Box with Small Girls PR
• Arby's Had Beef with the Burger Industry, so They Fixed It. — Arby's (Inspire Brands) with MSL, Fallon
• Chipotle Mexican Grill x Corn Kid — Chipotle Mexican Grill with Day One Agency
• Krispy Kreme Taps ‘Strategic Doughnut Reserve’ to Help Guests ‘Beat the Pump’ — Krispy Kreme Doughnuts with FleishmanHillard
• Subway for Life: Getting Inked — Subway with FleishmanHillard

Retailers

• A Tradesperson's Most Powerful Tool: Connections — The Home Depot with MSL
• Canadian Tire Celebration of a Century — Canadian Tire with Veritas Communications, Leo Burnett, Toronto, Touché Toronto, CT Digital
• Here for What Matters — Dollar General with BCW, HZ
• Red Nose Day 2022 — Walgreens with Hill+Knowlton Strategies
• VinFast US Store Grand Openings — VinFast with Citizen Relations

Travel & Tourism

• Accor Chicago: Reintroducing Fairmont Chicago, Sofitel Chicago and Swissotel Chicago to the Windy City — Accor Group with Zapwater Communications
• Atlanta Media & Trade Dinner — Coastal Mississippi with Fahlgren Mortine
• Canada Refreshes Americans’ Views on their Northern Neighbor — Destination Canada with Praytell
• Giving U.S. Travelers A New Runway To Love — Virgin Atlantic with 360PR
• The All-Inclusive Photo Project — Celebrity Cruises with Good Relations New York

Business-to-Business

Energy And Natural Resources

• Engaging Customers with Life-Saving Safety Messages — Columbia Gas of Ohio with Fahlgren Mortine
• Indiana Solar Farm Giving a New First Impression — Origis Energy LLC with Davies Public Affairs
• Power of Connection — Orsted with Piacere
• Powering the Ocean to Fight Climate Change — Planetary with C+C
• Strength in Service: Sandy & Beyond — Public Service Electric & Gas Co. (PSE&G) with The Harris Agency

Chemicals & Industrials

• Pratt & Whitney: Winning the Skies — Pratt & Whitney with Global Strategy Group
• Telling the Story of a Climate-Compatible, Future-Forward Approach to Agriculture — Syngenta with Method Communications
• The Power of a Data-Driven, Strategic Rebrand — Avery Dennison with M Booth

Professional Service Firms

• 2022 Gen Z and Millennial Survey: Striving for Balance, Advocating for Change — Deloitte Global with MikeWorldWide
• Mentorship over megaprofits. How JC2 became a top-tier VC firm. — JC2 Ventures with Ruder Finn
• Power Digital rides TikTok trends to Share of Voice Leadership — Power Digital with North 6th Agency
• The Turning Point — Deloitte Global with MikeWorldWide
• Webinars that generate revenue? It can be done. — Iron Mountain with Arketi Group

Real Estate & Construction

• David Geffen Hall Reopening — Lincoln Center with BerlinRosen
• GAF Cool Community Project — GAF with Ruder Finn
• Skydeck Chicago: Sustaining Awareness from Street to Sky — Skydeck Chicago with Zapwater Communications

Transportation & Logistics

• Bringing Electrified Roadways to the U.S. — Electreon with Antenna Group
• FedEx-HBCU Student Ambassador Program — FedEx with Current Global
• Gregory FCA for Descartes: Global Shipping Crisis Report Becomes Hot Media Asset in 2022 — Descartes Systems Group (Descartes) with Gregory FCA
• Reaching New Heights — DHL Supply Chain with Fahlgren Mortine

Technology

Consumer Electronics

• JBL Fest: Dare To Vegas — JBL with Matter
• Shining a Spotlight on Philips Hue in 2022 — Signify with Coyne PR

Technology: Hardware

• Lenovo's Work for Humankind — Lenovo IDG with Zeno Group
• Tech Summit 2021 — Qualcomm with Allison+Partners
• Wolfspeed: Putting the Sic in Siler City — Wolfspeed with French | West | Vaughan

Technology: Software & Services

• Hotwire and Adobe Deck the Halls with Record-Breaking Media Results — Adobe with Hotwire
• ReclaimYourName.dic — Elimin8Hate with Citizen Relations
• Sygnia Exposes Luna Moth and the Emperor Dragonfly Gang — Sygnia with Brands2Life
• Tackling a Rising Tide of Competitive Threats — SonicWall with Alloy
• The Naysayer — commercetools with Walker Sands

Telecommunications

• Changing the Landscape of Education in America: Verizon and TIME 10 Innovative Teachers — Verizon with Finn Partners
• OMG: Infobip Celebrates 30 Years of Texting! — Infobip with Bospar

E-Commerce

• 5WPR x CommerceIQ — CommerceIQ with 5WPR
• Making Dream Homes (and headlines) Come True — Overstock with Method Communications
• Stepping Out from the Shadow of a Founding CEO — Overstock with Method Communications

Healthcare

Consumer Health

• Alka-Seltzer and T-Pain Help Hangover Symptoms Fizzle — Bayer Consumer Health with Coyne PR
• Clearblue Confirms Fertility Facts on TikTok    — Clearblue (Procter & Gamble) with MSL
• Hero Wagon — Radio Flyer with Current Global
• Naturemade Teach Healthy — Naturemade with Lippe Taylor
• Providing Health for Healthcare Workers – APN x Diffusion — APN with Diffusion

Healthcare Providers

• ChristianaCare Experts Program — Christiana Care with ExpertFile
• CRMSynced: Gaming the Systems to Improve Health Outcomes — Boehringer Ingelheim and Eli Lilly and Company with dna Communications
• Facing War. Fighting Cancer — St. Jude Global with Finn Partners
• Honoring Senior Athletes at the 2022 National Senior Games: The Humana Game Changers — Humana with Coyne PR
• New York’s Largest Health System Ties Gun Violence to a Public Health Crisis — Northwell Health with Thunder11

Medical Technology

• #TeamFreeStyleLibre Promotes Life-Changing Technology   — Abbott with GCI Health
• Acquisition Flurry Forms Dominate Global Enterprise Imaging Solutions Leader — Intelerad with Alloy
• Listen Up! — Lexie Hearing with SGA
• Miach Orthopaedics Launches a BEAR-y Unique Treatment for ACL Tears — Miach Orthopaedics with Merryman Communications
• NeuroStar x Drew Robinson Partnership — NeuroStar with EvolveMKD

Pharmaceutical: Rx

• Getting Out of the Rough — AstraZeneca with JPA Health
• Portraits of Progress — CSL with Salutem
• Reaching New Horizons for Insulet's Omnipod Bay — Insulet with Porter Novelli
• Reclaiming the Double Take to Challenge Disability Stereotypes — Genentech with Syneos Health Communications
• Tune In To Lung Health — Boehringer Ingelheim with Ogilvy Health

Non-Corporate

Associations

• Faces of the Supply Chain — Healthcare Distribution Alliance with Reservoir Communications Group
• Hospitality is Working — American Hotel & Lodging Association with Plus Communications
• Inflationland — National Retail Federation with Adfero
• Kissing in the Rain — Visit Seattle with C+C
• Rethink What Clean Means — ISSA with Weber Shandwick

Educational & Cultural Institutions

• Great Calling: Shattering British Stereotypes in America — The UK Cabinet Office & Great Campaign Committee with Agean Public Relations, M&C Saatchi, OMD, invisible
• Increasing Visibility for a Workforce Education Giant — EdAssist by Bright Horizons with Global Strategy Group
• Meharry and the Fight for More Black Doctors — Meharry Medical College with Finn Partners
• Northeastern University TikTok — Northeastern University
• Winterland at Gallagher Way: Expanding a Chicago Holiday Classic — Marquee Development/Gallagher Way with Zapwater Communications

Government Agencies

• Combating Teen Vaping In Florida — Florida Department of Health, Bureau of Tobacco Free Florida with Golin
• HealthCare.gov is Here For You — Centers for Medicare & Medicaid Services with Weber Shandwick
• Love Pittsfield — Pittsfield with Bospar
• Rockford Ready: A Community Health Literacy Initiative — Rockford Ready/City of Rockford, IL with CURA Strategies
• WeConsider — Washington State Department of Health with C+C and the Anchor Group

Not-For-Profit Organizations

• Fighting With Our Words — Ukrainian PR Army with Plus Communications
• I'm Not a Quitter — The Terry Fox Foundation with No Fixed Address
• Northeastern Global News — Northeastern University
• ONE in 10 million: Petsmart Charities Celebrates Monumental Pet Adoption Milestone — PetSmart with Carmichael Lynch Relate
• Raising Sustainable Ocean Alliance’s Impressive Profile — Sustainable Ocean Alliance with Global Strategy Group

International

Global Campaign

• Corona Island — Corona with Allison+Partners and DDB Colombia
• Cyberbullying in Plain Sight — McAfee with Weber Shandwick Canada
• Facing War. Fighting Cancer — St. Jude Global with Finn Partners
• Generating 3.54 Billion Impressions to Promote the Debut of North America’s 50 Best Bars, a First-Ever Celebration of Bar Excellence Across the U.S., Canada, Mexico and the Caribbean — North America's 50 Best Bars with Hanna Lee Communications
• Seek & Prosper — S&P Global with Joan Creative, Crossmedia

Multimarket Campaign

• Arby's Ignites the Fish Wars with Rapper Pusha T's Fish Diss — Arby's (Inspire Brands) with MSL, Fallon, Inspire Media Engine
• Corona Plastic Fishing Tournament — Corona with Allison+Partners and We Believers
• Cort 50th Anniversary — Cort with Ink Communications Co.
• One a Day: Project Gratitude — Bayer One a Day Vitamins with twelvenote
• Sponsor X — Smartsheet / McLaren Racing / DeadlyScience / The Hidden Genius Project with Herd of Shepherds / Archetype / WE Communications / Moirai Films / Noble People

Canadian Campaign

• 4000 Cover Stories — Native Women's Resource Centre Toronto with Veritas Communications, Forsman & Bodenfors
• GE Appliances Canada and the Launch of #KeepUpCan — GE Appliances Canada with Craft Public Relations
• Olay Skin #STEM — Olay with MSL Canada
• The HelloFresh Food Waste Graveyard — HelloFresh with Craft Public Relations & KC Media
• Think Turkey Serves Up Canada’s First-Ever Thanksgiving Tune: The Sweetest Moments — Turkey Farmers of Canada with Zeno Group

Practice Area

Marketing Communications

Business-To-Business Marketing

• #DaaSJams Tops the Charts With the IT Community — Citrix with Shift Communications
• Breath Easy: How Honeywell is Driving Action for Better Indoor Air — Honeywell with Finn Partners
• Keeping it Real with Bravo’s “Million Dollar Listing'' alum Fredrik Eklund — Real Messenger with Bospar and The Society Group
• Own Your Opportunity — Wendy's with Ketchum
• Replacing Single-using Traditional Plastics for Good — WInCup (phade) with Finn Partners

Consumer Marketing (Existing Product)

• 100% Real Originals — Kellogg's with Weber Shandwick
• Charmin Loves Tight Ends  — Charmin (Procter & Gamble) with MSL
• Dwyane Wade x Budweiser Zero NFT — Budweiser with Allison+Partners
• Gingerbread Dive Bars — Miller High Life with ICF Next
• Two Italian Stars Align: S.Pellegrino & Stanley Tucci's Sparkling Partnership — S.Pellegrino with Team N

Consumer Marketing (New Product)

• 2022 Shamrock Series Uniform Reveal — Notre Dame Athletics
• Hardee'sⓇ Strawberry Biscuit Ale — Hardee's with LaForce
• Reintroducing the World to Jack Daniel's — Jack Daniel's with Finn Partners
• Shark HyperAIR - Back to your Roots — SharkNinja Canada with FleishmanHillard HighRoad
• Tropicana Crunch — Tropicana with MullenLowe PR, MullenLowe U.S. Social, Cramer-Krasselt, OMD

Inclusive Marketing

• Cause For Alarm — Kidde with Citizen Relations
• Leveling the 'Paying' Field in Women's Sports — Title Nine with Finn Partners
• Pantene #StyleWithPride Drives Social Impact & Ignites Behavior Change — Procter & Gamble Pantene
• Sharing Halal — Zabiha Halal with Craft Public Relations
• Spotlight Dorado: McDonald’s Empowers Latino Filmmakers — McDonald's USA with Boden Agency, Loud & Live, Inc., Alma, Navigation Blvd, Starcom

Integrated Marketing

• California Kids Code & California Age Appropriate Design Bill — 5Rights, Log Off Movement, Accountable Tech, ParentsTogether and many others with Bryson Gillette
• Dexcom U — Dexcom with Allison+Partners
• Don't Sweat the Meat Sweats — Old Spice & Arby's with Citizen Relations for Old Spice With Fallon, MSL and Wieden Kennedy
• Get Real — got milk?
• The Janssen Pharmaceutical Companies of Johnson & Johnson and FleishmanHillard- Depression Looks Like Me Takes Aim at Mental Health Representation — The Janssen Pharmaceutical Companies of Johnson & Johnson with FleishmanHillard

Corporate Reputation

Institutional Image

• “Long Live Long Island” Consumer Rebranding Campaign — Catholic Health with Real Chemistry
• A Sound Response to a Record-Setting Storm: FPL Gets the Lights Back On After Hurricane Ian — Florida Power & Light Company with rbb Communications
• Don't Throw the Rainbow — Mars Wrigley with Weber Shandwick
• Seize the Yay: Baskin-Robbins Announces its First Major Rebrand in Nearly Two Decades — Baskin-Robbins (Inspire Brands) with MSL
• Targeting the Toughest Diseases — Vertex Pharmaceuticals with Weber Shandwick and Bloomberg Media Studios

Employee Communications

• Communicating for Impact — IBM
• Igniting H&R Block Associate Advocacy for Spruce — H & R Block with Carmichael Lynch Relate
• KimptonxTalkspace Partnership Increases Access to Mental Health Resources — Kimpton Hotels & Restaurants with Allison+Partners
• Prudential Vision and Strategy — Prudential Communications
• W Connect — Walgreens with Hill+Knowlton Strategies

Employer Branding

• Crafting a Compelling Employer Brand for a Transforming Company — First American Title National Commercial Services with RF|Binder
• One-Day Contracts — Papa Johns with Current Global
• Opportunities Without Boundaries — DHL Supply Chain with Fahlgren Mortine
• Summer of Misery: Mesa Airlines Campaign to End the Pilot Shortage — Mesa Airlines with Xenophon Strategies
• The Home Depot’s Associate First Approach To Spring Hiring — The Home Depot with MSL

Executive Communications

• Guyer Group Executive Communications for NDVR, Roni Israelov — NDVR with Guyer Group
• Low-Code Goes Mainstream: Leveraging The News Cycle to Put Appian's CEO Ahead of the Pack — Appian with The Sway Effect
• Promoting Booz Allen as a Workplace of Choice via Thoughtful Executive Campaigns — Booz Allen Hamilton with Pan Communications
• Rethinking Disruption: Innovating for Better in an Era of Division — Philip Morris International
• Trudging Through the Crypto Winter — CEX.IO with Rally Point Public Relations

Capital Markets Communications

• Can't Touch This — Neon with Bospar
• DeFi’s Success: Managing Maple’s Reputation Amongst Industry Liquidity Contagion — Maple Finance with Wachsman
• Generating Global Media Coverage — Pimergy Solar with Silverline

Engaging Society

Purpose-Driven Branding

• A Cleaner World for Wildlife — Dawn (P&G) with M Booth, International Bird Rescue, The Marine Mammal Center
• A Dream Delivered: The Lost Letters of Hawkins Wilson — Ancestry with Weber Shandwick
• Corona Plastic Collecting Billboard — Corona - Labatt Breweries of Canada with Veritas Communications
• High School Summer Pass — Planet Fitness with ICR
• Under Armour’s Athlete No One Saw Coming — Under Armour with Praytell

Community Relations

• Crown Royal 18 Year Old x Chopped and Screwed — Diageo (Crown Royal) with Taylor Strategy, Starpower, Brand New Experiential Agency, Vayner Agency, PHD Media
• GAF Community Matters — GAF with Ruder Finn
• Nurturing Pioneers to Resolve Health Inequities — Johnson and Johnson with Ketchum, J3, Medium Rare, The Shark Group and Real Chemistry
• Preserve the Pit Year 2 — Kingsford with Current Global
• Thank You Crew — McDonald's with Golin, Bully Pulpit Interactive

Corporate Philanthropy and Fund-Raising

• Accelerating More Women of Color in Tech — NPower with FINN Partners
• Frigo Cheese Heads Empowers Tweens to Embrace Individuality — Saputo Dairy USA / Frigo Cheese Heads with Carmichael Lynch Relate
• Grape-Nuts’ 125-year legacy of fueling adventure — Grape Nuts with Hunter
• Panda Express x Phillip Lim — Panda Express with Havas Formula
• Primary Promise — Intermountain Health with Hill+Knowlton Strategies

ESG Campaign

• #BetterPlanet — Boxed Water with Blaze PR
• Advancing Environmental Justice with the IBM Sustainability Accelerator — IBM Social Impact External Media Relations (in-house)
• As Seen on EV Campaign — Electrify America with Praytell
• Combating Climate Misinformation — Pinterest with MikeWorldWide
• Planting the Foundation for a Sustainability Nonprofit with a Foundational Network of IT Leaders — Delphix with Hotwire

Public Education (Non-Profit)

• Detroit Youth Choir - Sweet Child O' Mine — Detroit Youth Choir with Imagination, Yessian Music
• Move Over for Me — AAA - The Auto Club Group
• Opening Hearts & Minds to Open Restrooms — Crohn's & Colitis Foundation with Group Gordon
• ReclaimYourName.dic — Elimin8Hate with Citizen Relations
• Unwanted Followers Film Festival — Canadian Centre for Child Protection with No Fixed Address

Public Education (Corporate)

• Focus On Your Lungs: A Screening You Don’t Want To Miss — Merck with Real Chemistry and starpower, part of Real Chemistry
  
• National HIV Testing Day — Walgreens with GCI Health
  
• Pampers Strives to Raise Care, Deliver Joy  — Pampers (Procter & Gamble) with MSL
  
• See My Skin — Vaseline with Edelman
  
• Up The Antibodies — AstraZeneca with Edelman

Advocacy

Crisis Management

• Cisco Global Communications Instrumental in Cybersecurity Incident Mitigation and Response — Cisco Systems, Inc.
• Drop Her Charges: Tracy McCarter — Kaplan Hecker & Fink LLP, Dechert LLP, Susman Godfrey LLP, and ZMO Law PLLC with The Levinson Group
• Flint Water Legal Defense Team — Warner Norcross Judd LLP on behalf of former Michigan Governor Rick Snyder with Lambert
• LNG Terminal Without a True North Message — EagleLNG with Davies Public Affairs
• Pride Proud — San Francisco Pride with Bospar

Issues Management

• Black Transgender and Gender Nonconforming Rights Advocacy — Destination Tomorrow with Advocacy
• Flo Health in a Post Roe v. Roe World — Flo Health with Praytell
• Getting Back to Brilliance: How Technology and DE&I Lead the Transformation of the World's Largest Jewelry Retailer — Signet Jewelers with The Sway Effect
• Live Wildly — Live Wildly Foundation with Subject Matter
• Pfizer's Science Will Win on TikTok — Pfizer with twelvenote

Public Affairs

• American Lithium Production Fighting a Poison Pill Tax — EnergySource Minerals with Davies Public Affairs
• Fighting City Hall on a Shoe String — Orchard School PTA with Robin Roemer Communications Consulting
• The Fight for Fair Rx Prices — AARP with FleishmanHillard
• The Reality Flag — Human Rights Campaign with BCW, WPP, VMLY&R, Hogarth, Wavemaker
• Unwanted Followers — Canadian Centre for Child Protection with No Fixed Address

Media Relations

Corporate Media Relations

• Big Results for a Small World — Nikon Small World with Hot Paper Lantern
• Changing Perceptions of Eisai as a Leader in Alzheimer's Disease Drug — Eisai with GCI Health
• FDA Approval for DAXXIFY® — Revance with Goodfuse
• Investing in America’s Most Promising Workforce — Northwest Center with C+C
• Promoting Employee Health and Safety with Quest’s Drug Testing Index — Quest Diagnostics with KP Public Affairs

Product Media Relations (Consumer Media)

• Barbie x Laverne Cox Tribute Collection Launch — Mattel with Weber Shandwick
• Duncan Hines x Dolly Parton — Duncan Hines with Conagra Brands and M Booth
• Martha Stewart Goes Fall Naturale Green Mountain Coffee Roasters — Green Mountain Coffee Roasters with Havas Formula
• Media Placement Magic: Strategic PR Propels Magic Mixies Magical Crystal Ball into the Headlines as Top Holiday Toy — Moose Toys with Gillian Small PR
• Tropicana Mimosa Maker — Tropicana with MullenLowe PR, MullenLowe U.S. Social, Cramer-Krasselt

Product Media Relations (Trade Media)

• Ball Horticultural Company: Growing New Gardens from the Pandemic Gardening Boom — Ball Horticultural Company with Zapwater Communications
• Communicating the Benefits of Home Equity — Finance of America Reverse with Sloane & Company
• NTT Ltd. P5G Campaign — NTT Ltd. with Wireside Communications
• Rising to the Occasion: BD Brings its BD Veritor™ Plus System and At-Home Covid-19 Test to Market When the World Needed It Most — BD with The Sway Effect
• The Star of CES was an Autonomous Tractor. Seriously. — John Deere with Racepoint Global

Digital and Social Media

Digital Campaign

• Flintstones Vitamins Kids Grow Best — Bayer with twelvenote
• Masterpieces — Mars Wrigley with Weber Shandwick
• SHIFT — Robert Wood Johnson Foundation with Revive
• STōK Brings ‘Awake & Bake’ to 4/20 and National Cold Brew Coffee Day — STōK Cold Brew Coffee with Hunter
• Wendyverse — Wendy's with Ketchum, VMLY&R and Spark Foundry

Social Media/Social Networking Campaign

• American Express - Shop Small TikTok Accelerator — American Express with Day One Agency
• National Roast Day — Wendy's with Ketchum, VMLY&R and Spark Foundry
• Reaching Gen-Z Entrepreneurs on TikTok — Alibaba.com with Hot Paper Lantern
• Rice Krispies Treats x Ciara "Treat" — Kellogg's with Weber Shandwick
• Wines of Germany USA: Prost Every Moment by RF|Binder — Wines of Germany USA with RF|Binder

Influencer Marketing

• Creators Cask 2022: Sagamore Spirit Invests Influencers in Product Development — Sagamore Spirit with Three Cheers
• Flamin’ Hottie/Snackable Screens — Frito-Lay North America: Doritos and Cheetos with Ketchum, Goodby Silverstein & Partners, D3, OMD and ShakerMaker
• H&R Block Financial Self-care Campaign — H&R Block with Carmichael Lynch Relate
• Rosenberg Space Habitat — Institut Auf Dem Rosenberg with Peppercomm, a Ruder Finn Company
• Seamless Rx With The Old Gays — Walgreens with GCI Health

Branded Journalism

• Arby’s Brings Its Smoked Meat Expertise…to Bourbon — Arby's (Inspire Brands) with MSL, Fallon, Inspire Media Engine
• Move Over Turkey, Campbell’s Celebrates and Owns Sides Season — Campbell's with MSL, Leo Burnett, Spark Foundry
• Shelf Life — Walgreens with Hill+Knowlton Strategies
• Sunshine to Spare — Discover Puerto Rico with Ketchum
• You’re probably spending too much time ‘Slack-splaining’ — Loom with Method Communications

Word Of Mouth

• “Negroni Sbagliato…With Prosecco in It” — Campari with M Booth
• Budweiser Tape Out Hate — Budweiser - Labatt Breweries of Canada with Veritas Communications
• Cheetle in Cheadle — Cheetos with Citizen Relations
• Pop-Tarts x Tajin — Kellogg's with Weber Shandwick
• Walmart #IYWYK - Celebrating Real Walmart Shopper Stories on TikTok — Walmart with Day One Agency

Experiential

Guerrilla Marketing

• Doja Introduces Jibble — JBL with Matter
• Don't Get McShammed — Jack in the Box with Small Girls PR
• Unleash the Bubbles — Champagne Nicolas Feuillatte with AMP3 PR

Publicity Stunt

• Hidden Valley Ranch Diamond — Hidden Valley Ranch with Current Global
• Meatifying Beauty — Oscar Mayer with Zeno Group, Johannes Leonardo, Starcom
• Merrell - More Less — Merrell with Havas Street, Havas Formula
• The Devils Backbone Buck Tradition Tattoo Challenge — Devils Backbone Brewing Company with Praytell
• Unshare Packs — Mars Wrigley with Weber Shandwick

Special Event

• Amex Gold Card x Resy Present: The Boardwalk — American Express with Day One Agency, Shiraz Creative
• Circle K Fuel Day — Circle K with BCW
• Dragon Flame Pizza: Heating Up Fans’ Pizza Night — Papa Johns with Current Global
• Fort Innovate — USAA with 160over90
• Gatto Bianco — Purina: Fancy Feast with Golin

Sponsorship

• Bowlway by Scottie Barnes — Subway Canada with Veritas Communications
• Buffalo Wild Wings Launches the Overtime Deal — Buffalo Wild Wings (Inspire Brands) with MSL, The Martin Agency, Inspire Media Engine
• Crown Royal x Bill Pickett Rodeo Royal Ride — Diageo (Crown Royal) with Taylor Strategy, MKTG, Rosegold, Starpower, Vayner, PHD Media
• Gillette Stadium Takeover: How a Monday Night Football Stunt Scored a Mixed Reality Breakthrough — Gillette with Ketchum
• National Recycling League — Anheuser-Busch with 3PM Agency / Weber Shandwick

Trade Show

• Growing Hope in Alzheimer's Disease — Eisai with GCI Health
• HPE Discover 2022 — Hewlett Packard Enterprise with Allison+Partners
• Schneider Electric: Life is On — Schneider Electric with Team Lewis

Specialist Audience

Marketing to Men

• Chief Ball Officers — SAXX with Zeno Group, Palette Group
• We're Not Gonna Take It! — Bayer with BCW

Marketing to Women

• Championing Equity for Collegiate Women Athletes — H & R Block with Carmichael Lynch Relate
• Get it Girl — Champion with Citizen Relations
• Hear Your Heart/Cuide Su Corazón — Boehringer Ingelheim and Eli Lilly & Company with dna Communications
• Midol's The Real Reason — Bayer with twelvenote
• One Sequential Step at a Time from Tip to Grip — Tampax (Procter & Gamble) with MSL

Marketing to Youth

• #youDOTyou: Reimagining LEGO® DOTS as a tool for aesthetic self-expression — LEGO® Americas with Golin
• Expressions Challenge — Walgreens with Hill+Knowlton Strategies and GoldStar Communications
• Increasing youth voter turnout in high-stakes 2022 US elections — Future Majority with Assemble the Agency
• Introducing Claudie Wells! — American Girl with Weber Shandwick
• Puffs Power Pals Soar to New Heights — Puffs (Procter & Gamble) with MSL

Marketing to Seniors

• Clos du Bois' Long Live Campaign — E. & J. Gallo Clos du Bois with BCW
• Freezing Out the Competition with iovera° — Pacira Biosciences, Inc. with Coyne PR
• Let's Get Real About Skin Cancer — Regeneron and Sanofi with GCI Health
• National Mature Women's Day — Laura Geller Beauty with Small Girls PR
• The Heart Failure Game Show: Utilizing 70s Game Show Nostalgia to Reach Heart Failure Patients — Novartis / Entresto with BCW

Multicultural Marketing

• “Wanna go to McDonald’s?”: Celebrating World Cup Latinisms with Marcello Hernández — McDonald's USA with Boden Agency, Loud & Live, Inc.
• Beers & Queer History — Miller Lite with ICF Next
• Galderma shows how to #XpresYourself at NYC Pride — Galderma with Real Chemistry and starpower, part of Real Chemistry
• How Life Happens Highlighted the Ease of Choosing Life Insurance — Life Happens with KWT Global
• Verdades del Covid — Washington State Department of Health with C+C

Silver SABRE Awards

PR Agency Employee Program

• EK Get Togethers: A time to Bond. Give. And Play. — Evoke Kyne
• Flex & Flow with Ketchum — Ketchum
• Not Just A PR Agency — Bospar
• RC4: Real Collaboration, Real Communication, Real Connections, Real Culture — Real Chemistry

PR Agency Citizenship

• 1% Pledge to Advance Global Citizenship — Global Gateway Advisors
• Hotwire Ignites Possibility for Tech Sector Supporting Underserved Communities with Pro-Bono Program — Hotwire
• Striving to Achieve Something Better - Zeno Group — Zeno Group
• The Brand Agency x Spend with Ukraine — Spend with Ukraine
• The Financial Solution for Gamers: Praytell and Ugami — Diversity Marketing Consortium with Praytell and Ugami with SourceCode Communications

PR Agency Marketing

• 3K Work Away — Media Profile with Media Profile
• French | West | Vaughan Celebrates 25 Years of Client Success — French | West | Vaughan
• Leading at the Intersections 2022 — Powell Tate with Powell Tate
• Midterm Disinformation and Voter Education Strategy — Brennan Center for Justice with Precision Strategies
• Time to Face the Influencer Pay Gap Part 2 — MSL

Thought Leadership In PR

• Edelman Trust Barometer Special Report - Trust and Health — Edelman
• Examining Weaponized Disinformation Against Corporate America — Marathon Strategies
• Justice For All — Golin
• Ketchum's Trauma-Informed Consultancy — Ketchum
• Technology PR Tug of War — Allison+Partners