2025 SABRE Awards North America Finalists

The 2025 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, was selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.

Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on May 6 at Cipriani 42nd Street in NYC, along with the Agencies of the Year.

Tickets are available for purchase here

Diamond SABRE Awards

Company of the Year

• Alliance to Protect Home Care Moxie Strategies — Alliance to Protect Home Care with Moxie Strategies
• Citizens Scores a Ten (Year Anniversary) — Citizens Financial Group with Hudson Cutler & Co.
• Forging Connections: Amplifying Impact Through Authentic Storytelling and Strategic Communication — InvoiceCloud with Quarter Horse PR
• Growing the “Army-Navy Game presented by USAA” — USAA with 160over90
• State Farm Changes the Marketing Game to Build Connections with Millennials and Gen Z — State Farm

The SABRE Award for Superior Achievement in Brand-Building

• “It’s Gotta Be A CFP®” Public Awareness Campaign — Certified Financial Planner Board of Standards with The Bliss Group, BUNTIN, & Heart Mind Strategies
• 2024: The Year of the Liberty — The New York Liberty
• Airbnb Icons — Airbnb with Weber Shandwick, VERB, Hogwash, DKC, Get Engaged, Toy & Robin Ltd
• Big Hero Snitch — Medius with Fight or Flight
• Crierball: Fireball Whisky Infused with the Tears of Rival Fans — Sazerac with Honeymoon

The SABRE Award for Superior Achievement in Reputation Management

• Betting Big on Local: Powering Positive PR Momentum from Groundwork to Groundswell — Optimum with MSL
• How Civitai Transformed Controversy into Catalyst for Creativity — Civitai with The Bulleit Group
• Progress Spotlight, Philip Morris International — Philip Morris International
• Protect This Kid — GLAAD with Ogilvy PR
• The Reinvention of OMRON Healthcare — OMRON Healthcare with Ascent Strategy Group

The SABRE Award for Superior Achievement in Research and Planning

• Hilton’s Global 2025 Trends Report: Unlocking the Year of the Travel Maximizer — Hilton
• Love Your Lunch Day — Sistema (Newell Brands) with Zeno Group Canada
• Mydoh's Canadian Allowance — Mydoh with Craft Public Relations
• Open Doors: International students are pivotal to the future of U.S. education — Institute of International Education (IIE) with Global Gateway Advisors
• SONIC Drive-In Eclipses the Competition — SONIC Drive-In (Inspire Brands) with MSL

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Bounty is Your Wingman — Bounty (Procter & Gamble) with MSL
• Canada's Kindest Community — Coca-Cola in Canada with Weber Shandwick Canada
• Impact in the Oncology & Cancer Screening Spaces — AstraZeneca with Omnicom Public Relations Group
• Own Your Prime — Almond Board of California with Porter Novelli
• Raising Money to Defend the Earth — Earthjustice with Precision
  
  

Silver SABRE Awards

PR Agency Employee Program

• Accelerate: How M Booth & M Booth Health Are Championing Visible Diversity In Leadership — M Booth & M Booth Health
• Advancing AI at Sloane — Sloane & Company with Sloane & Company
• Belong at Day One Agency — Day One Agency
• David Finn Employee Engagement Program — Ruder Finn
• Hello, Yellow — Burson with Burson

PR Agency Citizenship

• 10 Years of Be Kind, Don't Suck: EvolveMKD's Mission to Give Back — EvolveMKD
• Being Zeno: Certainty in Uncertain Times — Zeno Group
• Delivering Positive Change: Giving Back at Bliss — The Bliss Group
• PR Agency Citizenship — PAN
• Short Life Stories — White Ribbon with Narrative XPR & Bensimon Byrne
  

PR Agency Marketing

• An intimate dinner to discuss AI innovation with Brands2Life and The White House — Brands2Life
• Becoming Burson — Burson
• Delivering Positive Change: Giving Back at Bliss — The Bliss Group
• Fix it Before it Breaks: Golin’s Bold Vision to Become the First AI-Integrated Global PR Agency — Golin
• Politely Push*E — Bospar
  

Thought Leadership In PR

• Chosen Circles: How Marginalized Americans Navigate Health Decision Making — M Booth Health
• DefendED: Positioning Marathon Strategies as Higher Education's Crisis Communications Authority — Marathon Strategies
• Forging Connections: Amplifying Impact Through Authentic Storytelling and Strategic Communication — InvoiceCloud with Quarter Horse PR
• Revolutionizing the Marketing Funnel with The BrandWave™: A Proprietary Data & Tracking Tool by EvolveMKD — EvolveMKD
• YouTube Influencers in the Semiconductor Space — The Hoffman Agency
  
  

International

Global Campaign

• Face of Cetaphil — Cetaphil with Lippe Taylor /prompt.
• Foodmarks — Coca-Cola with Ogilvy PR
• Going for Gold: Showcasing P&G Brands' Superior Performance at Paris 2024 — Procter & Gamble (P&G) with Ketchum
• Step into McDonaldland — McDonald's with Golin
• The Victoria’s Secret Fashion Show 2024 — Victoria’s Secret & Co.

Multimarket Campaign

• Dr. Squatch’s Ball Care Campaign — Dr. Squatch with Made You Feel
• Empowering Change: Combatting Internet Crimes Against Children — Cellebrite with FleishmanHillard
• Inspiring Talent to Join the Green Economy — 3M with Ketchum
• Ride Before You Can Walk — Early Rider with KMM Communications, BFG Digital
• Sydney Sweeney, Dr. Squatch Body Wash Genie — Dr. Squatch

Canadian Campaign

• Dashboard Kitchen — Bibigo with Rethink PR
• Fraud Fighters — Interac Corp. with Burson, Media Experts, Group SJR
• Love Your Lunch Day — Sistema (Newell Brands) with Zeno Group Canada
• Mastercard Small Business Immersive Shopping Experience — Mastercard Canada with Weber Shandwick Canada
• See My Name — Molson Coors Beverage Company with Rethink PR
  
  

Industry Sectors

Consumer Goods

Automotive

• Built in Kansas for the World — Panasonic Energy with Porter Novelli, VOX Global, Parris Communications
• The Electrifying Transformation of an Underdog — Kia America with Zeno Group

Fashion & Beauty

• Cetaphil Game Time Glow — Cetaphil with Lippe Taylor /prompt.
• e.l.f. SKIN - Holy Hydration! — e.l.f. SKIN with Day One Agency
• "Let's Run There" with Jeremy Renner — Brooks Running with M Booth, Venture Production Group
• Ms. Irrelevant — Cover FX
• Vanity Fair Lingerie Effortless Collection Influencer Campaign — Vanity Fair Lingerie with BarkleyOKRP

Food & Beverage

• Calgary Stampede — McDonald's Canada with Weber Shandwick Canada
• Coca-Cola x Marvel: The Heroes — Coca-Cola with Ogilvy PR, partner agencies: GUT, Disney Alliances, WPP Open X (including Ogilvy, VML, Burson), Momentum and Forpeople
• Introduction of the “Food Deserves PEPSI®” Platform (PEPSI Chase Cars & PEPSI Undercover Cups) — Pepsi with Acceleration Community of Companies (ACC) and BBDO WorldWide
• Jack in Box Mini Chimichangas — Jack in the Box with Small Girls PR, Maximum Effort
• Philadelphia Bagel Wholes — Kraft Heinz with Zeno Group Canada

Home & Furniture

• BEHR 2024 Color of the Year — Behr Paint Company with M Booth
• Hestan Culinary: Cooking Up Awareness With Cookware Innovation — Hestan Culinary with Zapwater Communications
• Paint Your Rental Without Regret — Benjamin Moore with Hunter
• Shifting Naturepedic From a Product to an Eco-Lifestyle Brand — Naturepedic with SolComms
• SHT — IKEA Canada with Edelman Canada

Consumer Products

• Catch a Cat Burglar: Purry Duty — TEMPTATIONS™ with Weber Shandwick
• CeraVe Embarks on a Multi-City Drama Free Cleansing Tour — CeraVe with Coyne PR
• Date Night Pass™ — Applebee’s Grill Bar with Current Global
• Liquid I.V. Goes Global — Liquid I.V. with Omnicom / Ketchum
• Stay Merry, Not Hairy — Suavitel with Burson

Consumer Services

Entertainment

• Comedy Central’s The Daily Show Season 29 Emmy-Winning PR Campaign — Comedy Central’s The Daily Show Communications Team with Minassian Media
• How Civitai Transformed Controversy into Catalyst for Creativity — Civitai with The Bulleit Group
• RuPaul’s Drag Race Season 16 PR Campaign — MTV Entertainment Studios with Metro Public Relations
• The 150th Kentucky Derby — Churchill Downs with MikeWorldWide
• World of Warships’s D-Day 80th Anniversary Documentary with Force Blue — Wargaming with Swipe Right, Zebra Partners

Financial Services

• Better Together — Synchrony with GCI Health
• Chase Fraud and Scam Prevention Educational Campaign for Back-To-School Season — Chase Fraud and Scam Prevention
• Face the Fight — USAA with Weber Shandwick
• State Farm Goes on a Fast Break with Caitlin Clark to Win Over Millennial Consumers — State Farm
• Vested & VanEck: Driving Brand and Product Adoption in a Crowded Landscape — VanEck with Vested

Food Service

• Delta x Shake Shack — Shake Shack, Delta with Confidant, Edelman
• Dunkin’ Introduces ‘The DunKings’ — Dunkin' (Inspire Brands) with MSL, Artists Equity
• How Chili's Won the Value War — Chili's with Edelman
• SONIC Drive-In Eclipses the Competition — SONIC Drive-In (Inspire Brands) with MSL
• The Launch of Flatbread Pizza — Tim Hortons with Craft Public Relations

Retailers

• Orangetheory's “WTF is OTF?! Comedy Event” Blended Humor and Fitness to Ease Gym-timidation — Orangetheory Fitness with Coyne PR
• Sport Chek 'She Runs' — Sport Chek with Veritas Communications and DonerNorth
• Tattoo Redo — PetSmart with Porter Novelli
• Transforming The Home Depot into the Premier Halloween Decor Destination — The Home Depot with MSL
• Vera Bradley's Comeback: How The Iconic Bag Brand Re-Engaged Consumers After 40 Years — Vera Bradley with Hunter

Travel & Tourism

• Aloft Hotels’ Pawsitively Spot on Antidote to Election Anxiety — Marriott International with M Booth
• BARK Air - First-of-its-Kind Travel for Dogs — BARK with Confidant, Lippe Taylor, Tombras
• Destination Canada and Air Canada Gift “SnOOOw Days” to Nostalgic, Overworked Americans — Destination Canada & Air Canada with Praytell
• Jackson Hole Helps Overzealous Tourists Practice "Selfie Control" to Protect Wildlife — Jackson Hole Travel & Tourism Board with Colle McVoy and Exponent
• Paradise on Tap — Aruba Tourism Authority with Zeno Group

Business-to-Business

Energy And Natural Resources

• Experience Powers Us — Williams with Avoq
• FPL surprises and honors Florida’s heroes with holiday makeovers — Florida Power & Light Company with rbb Communications
• PG&E’s Transformation Through Innovation — PG&E with Highwire
• Powering the Future: Calpine Site Redesign — Calpine Corporation with PLUS Communications
• Supersizing Wind Energy — Radia with Allison Worldwide

Chemicals & Industrials

• Winner: Making ICIS An Influential Voice in US Chemicals, Industrials and Sustainability Media Conversations — Independent Commodity Intelligence Services (ICIS) with Aspectus Group

Professional Service Firms

• Becoming Burson — Burson with Burson
• EY Emphasizes its Technological Prowess — EY with The Hoffman Agency
• Raptive’s ‘Keep It Real’ Campaign Protecting Online Content Creators from AI Exploitation — Raptive with Broadsheet Communications
• Spot the Brand — Frontify with Fight or Flight
• Work Time Reduction – Canadian Launch — Work Time Reduction with Praxis Public Relations

Real Estate & Construction

• Canada’s Most Affordable Cities — Royal LePage with Burson
• Owning Manhattan: Leveraging Reality TV to Catapult the SERHANT. Real Estate Business and Brand — SERHANT. with Agean Public Relations
• RE/MAX Luxury Listings — RE/MAX with Havas Formula

Transportation & Logistics

• Big Boy No. 4014 Steams Across America — Union Pacific with Burson
• Havila Voyages: Navigating an Authentic and Sustainable Cruise Experience — Havila Voyages with Zapwater Communications
• Reaching Escape Velocity — Impulse Space with The Bulleit Group

Technology

Consumer Electronics

• Empowering Self-Expression with Print Pals — HP with Edelman
• NotePin — PLAUD.AI with 5WPR

Technology: Hardware

• From PC maker to AI Innovator — Dell with Axicom
• Proactive Prevention: Driving Global Recognition for IoT Wildfire Detection — Dryad with Bospar

Technology: Software & Services

• A Breakthrough Home Improvement Experience for Lowe's — Lowe's with Codeword
• HubSpot’s Inbound highlights AI innovation, ushering in the future of marketing with record-breaking product showcase, Supported by Hotwire — HubSpot with Hotwire Global
• Security Simplified Social-First: How Team Lewis Elevated Palo Alto Networks’ Precision AI Campaign — Team Lewis
• Table for One — Lightspeed Commerce with Fight or Flight
• The ElectionGraph Project — Neo4j with Ruder Finn

Telecommunications

• Digital Equity Enriches Rural America — Cox Communications with Arketi Group
• Faces of Frontline — Verizon with Ogilvy PR
• Solving the Last Great Connectivity Challenge — AST SpaceMobile with Allison Worldwide
• Upgrading Reality Through Fundamental Research: Upgrade 2024 — NTT with Wireside Communications
• UScellular x Alanis Morissette "Actually Ironic" — UScellular with The Martin Agency

E-Commerce

• AI Lesson Plan — Brainly with Bospar
• Beyond the Blue Screen: Parametrix puts a price on the Crowdstrike Crisis — Parametrix with Bospar
• Cars Commerce Executive Visibility Storytelling — Cars Commerce with LDWW
• Cars.com Monthly Industry Insights — Cars.com with LDWW
• Finding the “Blue Space” in Mainstream Media – The Annual Blue-Collar Report — Jobber with PAN

Healthcare

Consumer Health

• Join the Club - Thorne x Diffusion Supper Club and Mocktail Club — Thorne with Diffusion PR
• MiraLAX Exposes The Gut Gap — MiraLAX with Coyne PR
• The We Give Blood Drive — Abbott and the Big Ten Conference
• TUMS Prop Bites — TUMS with Edelman
• Unisom x Saquon Barkley — Opella North America with Lippe Taylor, The Martin Agency, Havas Media, CAA

Healthcare Providers

• Back-to-School Campaign — Florida Healthy Kids Corporation with Sachs Media
• From Awareness to Action: Aflac Wellness Matters Inspires Gen Z and Millennials to Prioritize Preventive Care — Aflac with Ketchum, KWI and RockOrange
• Groundbreaking use of GLP-1 medications in addiction treatment — Caron Treatment Centers with Gregory FCA
• “Live Again” Campaign for UChicago Medicine Urogynecology — UChicago Medicine with Unlock Health
• “One Evolent” Unified Thought Leadership — Evolent Health with The Bliss Group

Medical Technology

• Breaking Barriers with NeuroStar Depression Barometer — NeuroStar with EvolveMKD
• "Lifting" Interest in the BEAR Implant Among Skiers & Snowboarders — Miach Orthopaedics with Merryman Communications with GrayMatter
• Omnipod's The Pod Drop — Insulet with Porter Novelli
• Say Goodbye to the Dreaded Pap Smear: BD Receives FDA Approvals for Groundbreaking Self-Collection Test — BD with The Sway Effect
• Stelo by Dexcom: Defining a New Category — Dexcom with Allison Worldwide

Pharmaceutical: Rx

• More to Parkinson's — Acadia Pharmaceuticals with Lippe Taylor, Heartbeat, Maximum Effort, The Amy Doner Group
• Newrology — Harmony Biosciences with Spectrum Science
• Putting Ableism in the Spotlight: A First-of-its-Kind Musical — Genentech with Syneos Health Communications
• Taking the #ScreenForType1 Movement to Washington DC — Sanofi with Ruder Finn
• The Adventure Jar: A Story of Magic for Families Living with Metastatic Breast Cancer — Gilead with uncapped communications

Non-Corporate

Associations

• AEM Manufacturing Express — Association of Equipment Manufacturers with Craft
• Curbing the Amputation Epidemic: Bringing Doctors Together to Urge Americans to Get a Pulse on Peripheral Artery Disease (PAD) — PAD Pulse Alliance with BRG Communications
• Eye Deserve More — American Optometric Association with Edelman
• From the Ivy League to Every Living Room: How USA Fencing Pierced its Way into Culture on the World’s Biggest Stage — USA Fencing with FINN Partners
• The Dire Consequences of a Bad Flush — Responsible Flushing Alliance with Burson, Notorious111

Educational & Cultural Institutions

• Launching The Climate College — Paul Smith's College with Bospar
• Preserving Art in Crisis — Art Shield with Paradox PR, Art Shield, and Dom Master Klass
• Stony Brook University: Dare to Be — Stony Brook University with PureLegend
• The Answer is Teaching — Illinois State Board of Education with Avoq
• The Community Solution Education System, a New Model for Higher Education — The Community Solution Education System with Wilks Group

Government Agencies

• 988, Anywhere, Anytime — Washington State Department of Health with C+C
• Bringing Swagger Back to a Storied American City — Michigan Economic Development Corporation (MEDC) with FINN Partners
• Empowering Ohioans Facing Mental Health Crises to Get Help Through the State’s 988 Suicide and Crisis Lifeline — Ohio Department of Mental Health and Addiction Services with Fahlgren Mortine
• Ontario’s One Fare Program — Metrolinx
• Use Food Well Campaign — Washington State Department of Ecology with PRR

Not-For-Profit Organizations

• America in One Room: The Youth Vote - Advancing a Model for Change — America in One Room with Group Gordon
• Educating Policymakers on “The Science of Sports” — The Science Coalition with Forbes Tate Partners
• Kids Online Safety Act Media Advocacy Campaign — Fairplay with Bryson Gillette
• Vagina Privacy Network — MSI Reproductive Choices with Weber Shandwick
• Walls of Honor — FealGood Foundation with Rethink PR
  
  

Practice Areas

Marketing Communications

Business-To-Business Marketing

• 2024 Orkin Commercial Fly Control Campaign — Orkin Commercial with Jackson Spalding
• Grasping at straws to save the environment — phade with FINN Partners
• Newsweek: Defying Media Trends to Become the Fastest-Growing Global News Brand — Newsweek with Broadsheet Communications
• The Art of Sustainability: Deloitte’s 2024 Climate Week NYC — Deloitte
• Trolled by Rock ’N Roll — Workday with Ogilvy PR

Consumer Marketing (Existing Product)

• Cheat on Flamin' Hot Cheetos — Flamin' Hot (PepsiCo Foods US) with Ketchum
• evian teams up with Pharrell Williams' Humanrace to Launch Tennis-Inspired Apparel Collection in Advance of New York's Largest Tennis Tournament — evian U.S. with Humanrace by Pharrell Williams, Hunter, Studio Boum
• Fireball Cinnamon Delight Lipstick — Sazerac with Honeymoon
• Olympic Spotlight: Elevate’s Game-Changing PR for GK Elite & Team USA’s Gold Medalists — GK Elite with Elevate Communications
• Sport Your Period — Knix with Rethink PR

Consumer Marketing (New Product)

• "Besties" with Oreo — Coca-Cola with Ogilvy PR Agency partners include: WPP Open X (Ogilvy, VML, AKQA, EssenceMediacom) and OREO brand agency partners, including TMA, VaynerMedia, Weber Shandwick, Golden UK, Bulletproof, Dentsu & PXP
• 7UP Shirley Temple LTO Launch — Keurig Dr Pepper (7UP) with twelvenote
• A Slicey, Spicy Launch with Montchevre — Saputo USA with Carmichael Lynch Relate
• Campbell’s Chunky Celebrates Jason Kelce with First-Ever ‘Legend Edition’ Can — Campbell's Chunky with MSL
• DiGiorno Thanksgiving Pizza — DiGiorno with Weber Shandwick

Inclusive Marketing

• Dina & Mita — PepsiCo Foods US with Ketchum
• Don't Die High — Chicago Department of Public Health with Avoq
• How Total Wireless Gave Real Fans a Voice at COPA America — Verizon Value Brands with Golin
• NIVEA’s 'Proud In Your Skin' Campaign Tackles LGBTQ Loneliness — NIVEA with M Booth
• SF Bay Ferry There — Water Emergency Transportation Authority (WETA) with D&A Communications

Integrated Marketing

• Box Out Colon Cancer — Exact Sciences with Burson
• Get a Little Out There, Chicago — Travel Nevada with Fahlgren Mortine and Noble Studios
• Guinness Cements Its Status As A Summer Beer — Guinness - NA Diageo with Taylor Global, Starpower, Dentsu/MKTG
• Skinvestor — SkinCeuticals with Ogilvy PR
• St. Patrick's Eve — Jameson Irish Whiskey with Weber Shandwick, Publicis Collective, 160over90, UEG

Corporate Reputation

Institutional Image

• Positioning Xcarat Hotels as a Premier Luxury Destination in Mexico — Grupo Xcaret with Zapwater Communications
• Protect This Kid — GLAAD with Ogilvy PR
• Reports of My Death Have Been Greatly Exaggerated: SVB and Highwire Revitalize SVB — SVB with Highwire
• Save of the Game: NWSL’s Incredible Comeback — National Women's Soccer League (NWSL) with FINN Partners
• The 110-Year-Old Overnight Sensation: Establishing Stanley 1913’s Corporate Brand — Stanley 1913 with The Sway Effect

Employee Communications

• Mastercard Technology Leadership Week — Mastercard
• Step Up for Safety: Rising Higher — DHL Supply Chain
• The Power of 1 in 8 — McDonald's with Golin

Employer Branding

• Behind our Smiles Employee Value Proposition campaign — Delta Dental of California
• Nebraska Medicine’s Employer Value Proposition Campaign – Together. Extraordinary. — Nebraska Medicine with Unlock Health
• Putting Amadeus on the Map With Top Talent — Amadeus with The Hoffman Agency

Executive Communications

• Addressing AI Anxiety in the Workplace — EY Consulting with M Booth
• Kura Oncology: Leaders of the Next Wave of Precision Oncology — Kura Oncology with Inizio Evoke Comms
• Putting the Flex(tirement) in Media Relations — HireClix with PAN
• Sarah Chavarria’s CEO Transition and New Strategy Rollout — Delta Dental of California
• When Women Lead, We All Win — LVK with The Bulleit Group and LSR Brand Consulting

Capital Markets Communications

• From Private to Public: Deloitte's Holistic Capital Markets Experience — Deloitte
• G Squared: Leading the Secondaries Market Through Digital Storytelling — G Squared with The Bulleit Group

Engaging Society

Purpose-Driven Branding

• #TurnToCold with Tide: For Your Wallet, For Your Clothes, For the Planet — P&G (Tide) with Ketchum
• Chicco and AAA Partner to Help Keep Families Safe on the Road — Chicco USA with 360PR+
• Crayola Campaign for Creativity — Crayola with Dentsu Creative
• Pause Is Power — Powerade with Ogilvy PR
• The Gratitude Gallery — Bayer with Burson

Community Relations

• Carnival Cruise Line Salutes Military Heroes — Carnival Cruise Line with LDWW, CNBetter, Cultura
• Parvo is Poop — Elanco Animal Health with FleishmanHillard
• Salmon Warriors — Salmon Defense with C+C
• The Power of Community — Orange County Power Authority with Reveille
• The Value of Every Caregiver — Otsuka America Pharmaceuticals Inc. with WE Communications, Minds & Assembly, Spring & Bond and The Considered

Corporate Philanthropy and Fund-Raising

• Accelerating the Development of ALS Treatments with the Launch of AMP® ALS — The Foundation for the National Institutes of Health (FNIH) with Ruder Finn
• Campbell’s Chunky Puts Consumers in the Game with Chunky Sacks Hunger — Campbell's Chunky with MSL
• Creating Pandamonium — Smithsonian National Zoological Park with Precision
• French/West/Vaughan Supports Pendleton Whisky's Fourth Annual Military Campaign Benefiting the Bob Woodruff Foundation — Pendleton Whisky with French/West/Vaughan
• One in a Billion — Pan-Mass Challenge with Porter Novelli

ESG Campaign

• Helsinki Happiness Hacks — Visit Finland with Zapwater Communications, SEK
• High West Distillery’s Protect the West Initiative with Brand Ambassador Shaun White — High West Distillery with Lippe Taylor
• How Tru Earth Inspired Millions to “Give a Strip” about the Planet for Earth Month 2024 — Tru Earth with FINN Partners
• SHT — IKEA Canada with Edelman Canada
• The Maker’s Mark Cinematic Experience — Maker's Mark with Praxis PR

Public Education

• Know Plan Go — Pfizer with Real Chemistry, starpower, part of Real Chemistry, and FCB Health NY
• Little Peanut — National Peanut Board with Golin
• Making a Hollywood-Sized Impact on Breast Cancer Risk Awareness — The Centers for Disease Control and Prevention with Ogilvy
• Regeneron: What’s Your Legacy? — Regeneron with Syneos Health
• Versalie: A One-Stop Digital Destination for Menopause — Kenvue with Hunter PR

Advocacy

Crisis Management

• Feeding in Gaza — World Central Kitchen with FGS Global
• From Crisis to Comeback: Rebuilding Maui Tourism After Deadly Wildfires — Hawai‘i Visitors and Convention Bureau with FINN Partners
• Launching a Beacon of Safety — Futuri with Bospar
• “Operation Reagan”: Securing $60 Billion Ukraine Aid Package — Razom for Ukraine with PLUS Communications
• The Launch of the Toronto Tempo — Toronto Tempo with Craft Public Relations, Mettle, Tough Love

Issues Management

• Accountability for Big Tech: Character.AI Lawsuit Strategic Communications — Center for Humane Technology Tech Justice Law Project Social Media Victims Law Center with Bryson Gillette
• Elevating Physician Concerns on the Change Healthcare Cyberattack — American Medical Association
• Reclaiming the Chapter 11 Narrative — Red Lobster with MikeWorldWide

Public Affairs

• Adfero x American Property Owners Alliance: #OurHousingStory — American Property Owners Alliance with Adfero
• Critical Legislation Caring For Children Is Primed For Action In 2025 — National Children's Alliance with ROKK Solutions
• Expanding Access To Our Nation’s Capital — Delta Air Lines with PLUS Communications
• Fighting For Our Nation's Caregivers — AARP with FleishmanHillard
• Justice for Vets — Plaintiffs in Farrell v. Department of Defense

Media Relations

Corporate Media Relations

• Bank of America Play it Forward Clinics — Bank of America with Burson
• Copa Airlines: Positioning a Latin American Brand in the U.S. Market — Copa Airlines with Zapwater Communications
• Ransomware Attack? Call the Negotiators –A global media strategy to elevate corporate reputation — Sygnia Consulting Ltd. with Wireside Communications
• SignalFire: From Seed Stage to Front Page — SignalFire with Bospar
• SourceCode Communications: DataBank Media Relations Campaign — DataBank with SourceCode Communications

Product Media Relations (Consumer Media)

• Capri Sun Pouch Pallet — Kraft Heinz (Capri Sun) with Zeno Group, The Kitchen
• Lucid Dream by LaQuan Smith | Samsung Galaxy NYFW 2024 — Samsung Galaxy
• Tackling Viking's Disease with John Elway — Endo, Inc. with EvolveMKD
• The Last Barf Bag: A Tribute to a Cultural Icon — Dramamine with 360PR+
• Werther’s Original Pocket Denim Sweepstakes — Werther’s Original with Spool Marketing, dame creative

Product Media Relations (Trade Media)

• Ball Horticultural Company: Cultvating Connections - Inspiring the Next Generations of Gardeners — Ball Horticultural Company with Zapwater Communications
• Bettergoods Makes It Better — Walmart with Golin
• Revolutionizing Digital Therapeutics with Rejoyn — Otsuka America Pharmaceutical, Inc. with Coyne PR

Digital and Social Media

Digital Campaign

• Breyers CarbSmart "Anti-Aging Cream" — Breyers with Edelman, United Entertainment Group, Mindshare, U-Studio
• Chargel Media 2024 — Chargel with Curium Agency
• Chipotle Mexican Grill - Boorito 2024 — Chipotle Mexican Grill with Day One Agency
• Fight the Gum Fight — OraPharma with Ruder Finn
• ‘Tis the Most Whopper-ful Time of the Year: The BK Advent Calendar — Burger King with ICR

Social Media/Social Networking Campaign

• Little Leaf Farms Asks: Is it Salad? — Little Leaf Farms with 360PR+
• Michael CeraVe — CeraVe with Ogilvy PR
• Pubic Service Announcement — Kiehl’s with Ogilvy PR
• Shout for Equality — Sign4ERA with Ogilvy PR
• The Search for the Best. Job. Ever: Brock Purdy’s Road Trip to Find John Deere’s Chief Tractor Officer — John Deere with Racepoint Global

Influencer Marketing

• American Pie: The Repeat — Edwards Desserts with Fast Horse and The Pulse
• Breaking Up the Ticketing Monopoly — Fan Fairness Coalition with Precision
• Inspiring American Travel to Japan — ANA with Burson
• Kordeezy Cheezy Couple — Kellanova / Cheez-It with Weber Shandwick
• Try This at Home — Nestle Starbucks Coffee at Home with Edelman with Golden LA, 900 Films, Spark Foundry, Tracy-Locke

Branded Journalism

• Penn Engineering Launches First Ivy League Degree in Artificial Intelligence — University of Pennsylvania School of Engineering and Applied Science with M Booth
• “SO, Have You Found It?” featuring Ted Danson & Mindy Kaling — Bristol Myers Squibb (BMS) with Real Chemistry, starpower, part of Real Chemistry, Humancare, MPath, Eversana
• Unearthing the Secrets of Soil Science: The Key to Sustainable Farming — Syngenta Group with Method Communications

Word Of Mouth

• Fix Tixflation — Molson Coors Beverage Company with Citizen Relations
• Modernizing Mr. Clean, the Brand – and the Man — Mr. Clean (Procter & Gamble) with MSL
• Nationwide x Zaya Jingle Challenge — Nationwide with Ogilvy PR
• The Pitch — McDonald's with Golin

Experiential

Guerrilla Marketing

• Kellogg’s Raisin Bran - Crunchorite — WK Kellogg Co with MSL Canada
  
• Chill Train — Molson Coors Beverage Company with Citizen Relations
• "You Can in Michigan" at SXSW — Michigan Economic Development Corporation

Publicity Stunt

• Buffalo Wild Wings Scores Free Wings For America — Buffalo Wild Wings (Inspire Brands) with MSL
• Just What Auntie Anne's Kneaded — Auntie Anne's with M Booth
• Moustache Mission — Movember Canada with Weber Shandwick Canada
• Sky-High Sales: Jack Link’s Takes National Jerky Day 2024 to New Heights — Jack Link's with Padilla
• Will Levis No.8 — Hellmann's with Edelman

Special Event

• Catching Snowflakes in a Bottle for Stranahan’s — Stranahan's Colorado Whiskey with Three Cheers PR
• Let's Get Creative — Newell Brands, Sharpie and Paper Mate with Zeno Group, Coffee Labs, LiveLab
• Love for All Boat — Visit Seattle with C+C, Copacino Fujikado, PB&, Sparkloft Media
• Spiller on the Loose — The Clorox Company with Ketchum
• The Eczema Experience: Stories Itching to Be Told — AbbVie with Ogilvy Health

Sponsorship

• Because Spilling the Tea Happens — The Clorox Company with Ketchum
• Cheese Steals the Show at NYCWFF — Saputo USA with Carmichael Lynch Relate
• From Box to Blockbuster: DiGiorno Teams Up with Deadpool & Wolverine — DiGiorno / Nestle U.S. with Weber Shandwick, REACH Agency, Open Mind, Publicis, VML, Hogarth, Studio Ignite, Marks
• Lip Oil Change: Empowering Legendary Females at the Indy 500 — e.l.f. Cosmetics with Day One Agency, All Terrain, eGen, SHADOW
• PATRÓN Desert — PATRÓN Tequila with M Booth, More Than Words

Trade Show

• Going Bold with Merck KGaA / EMD Serono at ESMO and ASCO — Merck KGaA / EMD Serono with Emota
• May Mobility Accelerates Recognition in the Autonomous Vehicle Industry with Strategic CES Debut, Achieving Breakthrough Visibility With The Help Of Hotwire — May Mobility with Hotwire Global
• TSMC Tech Symposium 2024 — TSMC with The Hoffman Agency

Specialist Audience

Marketing to Men

• Winner: J.J. Watt Joins the DICK’S House of Sport Team — DICK's Sporting Goods with Praytell

Marketing to Women

• Disease Awareness in Full Bloom — Amgen with WE Communications
• Menopause Shouldn’t Be a Mystery — P&G - Always Discreet with MSL Canada
• Silent Drama — Lancôme with Ogilvy PR
• Special Delivery — Grubhub with Golin
• Special for a Reason — Special K (WK Kellogg Co) with MSL

Marketing to Youth

• 7-Eleven Big Bite Hot Dog Sparkling Water Makes a Splash — 7-Eleven, Inc. with UEG, Edelman
• Beanies You Can Bounce — Ty, Inc. with Avoq
• My Smile is My Superpower — Colgate with Burson
• Nestlé Toll House Cookie Shot — Nestlé Toll House with Weber Shandwick
• Undone — TurboTax Canada with Citizen Relations

Marketing to Seniors

• Come Together: Empowering LGBTQ Elders to Embrace Sexual Wellness — SAGE Advocacy & Services for LGBTQ Elders with M Booth Health
• Gallery of Memories — Egale Canada with Citizen Relations

Multicultural Marketing

• Across the Pond: Stephen Curry Reaches New Fairways with French/West/Vaughan — Steph Curry’s Underrated Golf Tour with French/West/Vaughan
• It Takes 2 — Boehringer Ingelheim & Eli Lilly Alliance with dna Communications
• My Living Legacy Campaign (supported by GSK) — Tigerlily Foundation with Real Chemistry
• Obey Your Thirst — Sprite with Ogilvy PR
• Spicy Piri Piri Potato Buddy Burger — A&W with Rethink PR