2015 SABRE Awards South Asia finalists

Leading Indian independent Adfactors dominated the shortlist of finalists for the South Asia SABRE Awards, which were presented at a ceremony at the Hard Rock Café in Mumbai on September 16.

Adfactors was shortlisted 28 times, far more than any other agency. Other agencies with multiple finalists included Avian Media (nine), Text 100 and Weber Shandwick (seven each), Genesis Burson-Marsteller (six each), Integral PR and MD Niche Media Consultants (five each), Edelman (four), and DeVries Global and Hill+Knowlton Strategies (three).

The in-house team at Viacom 18 Media was shortlisted eight times.

The winners and certificate of excellence recipients were announced at the awards ceremony.

A complete list of shortlisted entries follows:

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

Company of the Year                                                                

Re-Imagining PR to Build Corporate Reputation—Godrej  

 

Superior Achievement in Brand-Building                                                                          

National Museum: The Spark of a New Experience—National Museum, New Delhi with MD NICHE MEDIA CONSULTANTS     

Cloud is Everywhere!—IBM India with Text100     

VH1 Supersonic 2014: Your Musical Destination!—Viacom18 Media Pvt. Ltd.           

 

Superior Achievement in Reputation Management                                                                     

MMRDA: Placing Mumbai into the 21st Century—MMRDA (Mumbai Metropolitan Region Development Authority) with Adfactors PR Pvt. Ltd.           

 

Superior Achievement in Measurement & Evaluation                                                                 

BSE: From mind-share to market-share—BSE Ltd with Adfactors PR Pvt. Ltd.            

 

THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS PROGRAMMING

GEOGRAPHIC CATEGORIES

Sri Lanka                                                                        

Creating Buzz for Sri Lanka’s First Dollar-Denominated Fund—Ceylon Asset Management with Adfactors Public Relations Lanka Ltd

 

South/Southeast Asia                                                               

Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR Pvt. Ltd.              

 

PRACTICE AREA CATEGORIES

Business-to-Business Marketing                                                            

Building Brand Awareness for Philips Healthcare—Philips India with Avian Media Pvt Ltd      

The “Consumerization” of Business-to-Business Marketing—NetApp India with Text100

 

Corporate Image                                                                        

A World Beyond Cash—Weber Shandwick India with MasterCard

From Smartphone to Smart Solution & Services—BlackBerry India with Text100

High-street Banking Initiatives Unlock IndusInd Bank’s Brand Value—IndusInd Bank with Adfactors PR Pvt. Ltd.     

Making GE in India Synonymous with ‘Made in India’—GE with Genesis Burson-Marsteller

 

Corporate Social Responsibility                                                             

Dettol: Banega Swachh India—Reckitt Benckiser / Dettol with Integral PR Services Pvt. Ltd.

The 'Eco-Warrior' Battles for Sustainability—Hindustan Unilever Limited with Adfactors PR Pvt. Ltd.       

HELP A CHILD REACH 5—Hindustan Unilever Limited with LinOpinion Golin

Lives Bachao Size Badhao—Voluntary Health Association of India with Perfect Relations Pvt. Ltd.              

Music For A Cause—Genesis Foundation with Genesis Burson-Marsteller   

Sanman: Respect for the Elders—Global Success Foundation, an NGO by Viztar International, with Adfactors PR Pvt. Ltd.           

                                                                          

Crisis/Issues Management                                                                      

Bengal Global Business Summit 2015—Govt. of West Bengal with Perfect Relations Pvt. Ltd.

 

Digital Campaign                                                                        

A World Beyond Cash—MasterCard with Weber Shandwick India

ICICI Bank: Where ‘I’ Stands for Innovation in Digital Banking—ICICI Bank with Adfactors PR Pvt. Ltd.       

Making It #Wonderful—Cellarmaster Wines with Daylight Partnership Ltd.

 

Employee Communications                                                                   

Evolving At Viacom18—Viacom18 Media Pvt. Ltd.              

Leadership Behaviours—3M India Private Limited with Tenet Advertising & Internal Communication, a division of Aim High Consulting

 

Financial Communications                                                                      

A World Beyond Cash—MasterCard with Weber Shandwick India

BSE: From Mind-Share to Market-Share—BSE Ltd with Adfactors PR Pvt. Ltd.

ICICI Bank: Where ‘I’ Stands for Innovation in Digital Banking—ICICI Bank with Adfactors PR Pvt. Ltd.       

 

Marketing to Consumers (New Product)                                                                          

Launch of Harley-Davidson Street 750—Harley-Davidson India with Edelman India Pvt. Ltd.

LG Introduces India to a New Hand Gesture with Hi Selfie!—LG Electronics Pvt. Ltd. India with Hill+Knowlton Strategies, India   

Manjunath: The Idiot Who Won a Million Hearts—Viacom18 Media Pvt. Ltd.           

Putting a Halo Around Humanities—Ashoka University with Genesis Burson-Marsteller

Taking Kabaddi to New Heights—Star Sports with Adfactors PR Pvt. Ltd.

 

Marketing to Consumers (Existing Product)                                                                    

DO THE REX: DUREX OVERCOMES SEXUAL PARADOX IN INDIA—Reckitt Benckiser India Pvt Ltd with Edelman India Pvt. Ltd.        

‘FAKESPEARE’: LANDMARK EXPOSES INDIA’S ‘TRICK LIT’—Landmark with Edelman India Pvt. Ltd.              

Whirlpool Kitchen Wars—Whirlpool of India Limited with Integral PR Services Pvt. Ltd.        

                             

Media Relations                                                                          

Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR Pvt. Ltd.

National Museum: The Spark of a New Experience—National Museum, New Delhi with MD NICHE MEDIA CONSULTANTS     

Never Get Lost Again—Ducere Technologies with Adfactors PR Pvt. Ltd.

Repeating the Media Magic at Kochi-Muziris Biennale—Kochi Biennale Foundation with MD NICHE MEDIA CONSULTANTS     

 

Public Affairs/Government Relations                                                                 

MMRDA: Placing Mumbai into the 21st Century—MMRDA (Mumbai Metropolitan Region Development Authority) with Adfactors PR Pvt. Ltd.

The Taj Must Smile—FHI 360, USAID with Weber Shandwick India 

Tobacco Control in Kerala: Taxing the Untaxable—Campaign for Tobacco-Free Kids with MD Niche Media Consultants              

TOBACCO FREE BIHAR—CANCER AWARENESS SOCIETY/ CTFK with ADVANTAGE SERVICES 

What's New With New Zealand—Education New Zealand with Genesis Burson-Marsteller  

When Poetry Silenced Guns—Chhattisgarh Samwad, Government of Chhattisgarh with Adfactors PR Pvt. Ltd.

                                            

Public Education                                                                         

Dettol: Banega Swachh India—Reckitt Benckiser / Dettol with Integral PR Services Pvt. Ltd.

The 'Eco-Warrior' Battles for Sustainability—RBS Foundation with Adfactors PR Pvt. Ltd.

KALAAZAR, TBGI & FAMILY PLANNING: ADVOCACY AND MEDIA CAMPAIGN—CARE INDIA with ADVANTAGE SERVICES

Shiksha—P&G India with Devries Global  

Super Speciality Communication for Healthcare Specialities—Multiple with Teamwork Communication Solutions Pvt. Ltd.           

When Poetry Silenced Guns—Chhattisgarh Samwad, Government of Chhattisgarh with Adfactors PR Pvt. Ltd.

 

Social Media Campaign                                                            

A World Beyond Cash—MasterCard with Weber Shandwick India

Creating a Category for Air Purifiers by Highlighting the Negative Effects of Indoor Air-Pollution—Philips India with Avian Media Pvt Ltd

 

Special Event                                                                

Changing Perception of the Brand KXIP to a “Team for Fans”—Kings XI Punjab with Avian Media Pvt Ltd  

Gillette Shave India Movement 7—P&G India with Devries Global  

IDBI Bank supports Asia’s Longest Open Water Swim by Indian Air Force Team—IDBI Bank with Adfactors PR Pvt. Ltd.

Sensitise All on the Scourge of Child Marriage: Adoption of the Film “After My Garden Grows” by the Government of India—Avian Media Pvt Ltd    

VH1 Supersonic 2014 – Your Musical Destination!—Viacom18 Media Pvt. Ltd.         

 

INDUSTRY SECTOR CATEGORIES

 

Associations                                                                  

‘Get Certified Now’ Campaign—BSA | The Software Alliance with HyperText

Influence Women to Pursue Management Education and Positioning GMAT as ‘The Preferred Test’ by Institutes—Graduate Management Admission Council with Avian Media Pvt Ltd     

 

Consumer Products/Services                                                                 

Ariel - Share The Load—P&G India with Devries Global      

LG Introduces India to a New Hand Gesture with Hi Selfie!—LG Electronics Pvt. Ltd. India with Hill+Knowlton Strategies, India

Never Get Lost Again—Ducere Technologies with Adfactors PR Pvt. Ltd.

PUMA Arsenal Kit launch in India—PUMA India with Madison World            

Tackling the Ambient Ambiguity—Uninor with Text100

 

Fashion and Beauty                                                                   

Blenders Pride Fashion Tour Evolves from Fashion to Style in its Xth Edition—Pernod Ricard India with Avian Media Pvt Ltd

Parachute Advansed Art of Oiling—Parachute Advansed with Marico          

 

Financial and Professional Services                                                                     

A World Beyond Cash—MasterCard with Weber Shandwick India  

Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR Pvt. Ltd.              

BSE: From Mind-share to Market-Share—BSE Ltd with Adfactors PR Pvt. Ltd.

ICICI Bank: Where ‘I’ Stands for Innovation in Digital Banking—ICICI Bank with Adfactors PR Pvt. Ltd.

 

Food and Beverage                                                                    

A Hut-Kay Approach For A Hut-Kay Product—Pizza Hut with Genesis Burson-Marsteller

Building the Peanut Butter Category—AgroTech with Weber Shandwick India          

Food for Soul Campaign—Foodpanda with Value 360 Communications      

Mother Dairy Crisis—Mother Dairy Fruits & Vegetables Pvt. Ltd. with Adfactors PR Pvt. Ltd.

Saffolalife World Heart Day Campaign-'Protect her Heart'—Marico Limited             

 

Healthcare                                                                     

Building Awareness for Max Healthcare—Max Healthcare with Text100

Dettol: Banega Swachh India—Integral PR Services Pvt. Ltd. with Reckitt Benckiser / Dettol

Protecting the Gift Called Life—ICICI Lombard General Insurance Pvt Ltd with Adfactors PR Pvt. Ltd.

                             

Industrial/Manufacturing                                                                       

Making GE in India Synonymous with ‘Make in India’—GE with Genesis Burson-Marsteller

 

Media, Arts and Entertainment                                                             

Manjunath: The Idiot Who Won a Million Hearts—Viacom18 Media Pvt. Ltd.

Nickelodeon's Journey to the Top—Viacom18 Media Pvt. Ltd.       

Queen's Rise to the Throne—Viacom18 Media Pvt. Ltd.    

Taking Kabaddi to New Heights—Star Sports with Adfactors PR Pvt. Ltd.

 

Not for Profit                                                                

Building Consensus Among Policymakers and Public for a Tougher Law on Road Safety—Save Life Foundation with Avian Media Pvt Ltd       

Sensitise All on the Scourge of Child Marriage: Adoption of the Film “After My Garden Grows” by the Government of India—Avian Media Pvt Ltd    

Time to ‘Un’burden India: Fight Chronic Disease through Ecosystem Conditioning—Partnership to Fight Chronic Disease (PFCD) with SPAG ASIA        

 

Public Sector/Government                                                                     

National Museum: The Spark of a New Experience—National Museum, New Delhi with MD NICHE MEDIA CONSULTANTS                                                  

              

Technology                                                                   

Bend The Rules—Hewlett-Packard with Edelman India Pvt. Ltd.

The “Consumerization” of Business-to-Business Marketing—NetApp India with Text100     

GrowthEnabler: A Start-Up to Help Other Start-Ups—GrowthEnabler with Integral PR Services Pvt. Ltd.              

SAP India: Making the Shift—SAP with Genesis Burson-Marsteller  

 

Travel and Leisure                                                                      

Getting Social with South African Airways—South African Airways with Text100

Goa as a Wedding Destination—Goa Tourism with Adfactors PR Pvt. Ltd.  

There is More to Yatra.com Than Just Air Tickets  --Yatra Online Pvt Ltd with Avian Media Pvt Ltd              

Transforming India’s Flying Experience: Vistara—Vistara with Hill+Knowlton Strategies

VH1 Supersonic 2014: Your Musical Destination!—Viacom18 Media Pvt. Ltd.