2016 SABRE Awards South Asia Winners

PLATINUM SABRE AWARD FOR BEST IN SHOW

From a Documentary to a movement of change & hope: Daughters of Mother India - Gender sensitizing the police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

Company of the Year
Building a future ready reputation—Godrej Industries

CEO of the Year
Amitabh Kant, NITI Aayog

Superior Achievement in Brand-Building
The Story of A Roaring Revival—Department of Industrial Policy and Promotion, Govt. Of India with Genesis Burson-Marsteller

Superior Achievement in Reputation Management
SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd.

Superior Achievement in Measurement & Evaluation
Mission Indradhanush—Public Health Foundation of India, Ministry of Health and Family Welfare with Genesis Burson-Marsteller

THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS PROGRAMMING

GEOGRAPHIC CATEGORIES

Pakistan
Coca-Cola & KASHF Foundation - Women Entrepreneurship Program—The Coca-Cola Export Corporation, Pakistan Branch

South/Southeast Asia
Breaking the Mountain of Mindsets—Viacom18 Media Pvt Ltd

PRACTICE AREA CATEGORIES

Business-to-Business Marketing
Company of the Year—Biocon - Corporate Communications with Biocon Ltd

Corporate Image
Flipkart Big Billion Days 2015—Flipkart Internet Private Limited

Corporate Social Responsibility
Shramdaan Divas (Labour Donation Day)—Pidilite- Fevicol with Adfactors PR

Crisis/Issues Management
Listing of the Stock Exchanges in India—Consortium of Private Equity Firms with Integral PR

Digital Campaign
Getting Pockets in every pocket!—ICICI Bank with Adfactors PR

Financial Communications
PFMS FL Project (BIHAR)—International Financial Corporation with Fino Paytech Ltd

Marketing to Consumers (New Product)
Ek Garam Chai Ki Piyali Ho 2015: Remaking a Bollywood Classic—Tata Global Beverages Limited with Edelman India Private Limited

Marketing to Consumers (Existing Product)
ILEDTHEWAY—Energy Efficiency Services Ltd (EESL), a public ESCO under the Ministry of Power, Govt. of India with Edelman India Private Limited

Media Relations
SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd

Public Affairs/Government Relations
Protecting Intellectual Property Rights to Empower INNOVATION in India—Global Intellectual Property Center with SPAG Asia

Public Education
From a Documentary to a movement of change & hope: Daughters of Mother India - Gender sensitizing the police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick

Social Media Campaign
The Coca-Cola Book Bank—The Coca-Cola Export Corporation with Asiatic Public Relations Network (Pvt.) Ltd.

INDUSTRY SECTOR CATEGORIES

Associations
Partnering India’s journey towards a healthy IP regime—Global Intellectual Property Center with SPAG Asia

Consumer Products/Services
Ariel - Share The Load—P&G India with Devries Global

Fashion and Beauty

#HelloMumbai—Gap with PR Pundit

Financial and Professional Services

Anti Corruption Day—EY Fraud Investigation & Dispute Services with Avian Media Pvt. Ltd.

Food and Beverage
GODREJ NATURE’S BASKET – A BRAND BUILT ON PR, BUILT TO LAST!—Godrej Nature's Basket with Godrej Industries

Healthcare
Me Without Migraine—Janssen India with MediaMedic Communications Pvt. Ltd

Industrial/Manufacturing
One Roof for India and the World—Airbus Group with Avian Media Pvt. Ltd.

Media, Arts and Entertainment
Breaking the Mountain of Mindsets—Viacom18 Media Pvt. Ltd.

Not for Profit
Progeria, Finding a needle in a haystack—Progeria Research Foundation with MediaMedic Communications Pvt. Ltd

Public Sector/Government
Mission Indradhanush—Public Health Foundation of India, Ministry of Health and Family Welfare with Genesis Burson-Marsteller

Technology
Thomson Reuters Reputation Management in Business to Business marketing—Thomson Reuters with Avian Media Pvt. Ltd.

Travel and Leisure
Every Day A Different Journey—Tourism New Zealand with Genesis Burson-Marsteller