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THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE
Company of the Year
Company of the Year—Biocon Ltd with Biocon - Corporate Communications
Building a future ready reputation—Godrej Industries
Superior Achievement in Brand-Building
‘Baleno - The Game Changer for Maruti Suzuki in the premium Segment’—Maruti Suzuki India Limited with Avian Media Pvt. Ltd.
Every Day A Different Journey—Tourism New Zealand with Genesis Burson-Marsteller
EVERY PICTURE TELLS A STORY—Sony Alpha with MSLGROUP in India
SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd.
The Story of A Roaring Revival—Department of Industrial Policy and Promotion, Govt. Of India with Genesis Burson-Marsteller
Get Ahead. Get There.—Uber with MSLGROUP in India
'Make in India for the World' - Biocon's campaign for Corporate Reputation Management—Biocon Corporate Communications with Biocon Limited
One Roof for India and the World—Airbus Group with Avian Media Pvt. Ltd.
SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd.
The Flight from Brussels—Jet Airways with Adfactors PR
Superior Achievement in Measurement & Evaluation
Mission Indradhanush—Public Health Foundation of India, Ministry of Health and Family Welfare with Genesis Burson-Marsteller
NPCI’s financial literacy campaign for digital payments in India—National Payments Corporation of India with Adfactors PR
Walk Together to #protectherheart—Saffolalife (Marico Ltd.) with 20:20 MSL
THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS PROGRAMMING
GEOGRAPHIC CATEGORIES
Pakistan
Coca-Cola & KASHF Foundation - Women Entrepreneurship Program—The Coca-Cola Export Corporation, Pakistan Branch
The Coca-Cola Book Bank—The Coca-Cola Export Corporation with Asiatic Public Relations Network (Pvt.) Ltd.
South/Southeast Asia
Breaking the Mountain of Mindsets—Viacom18 Media Pvt Ltd
ICICI BANK: WHERE ‘I’ STANDS FOR INCLUSION—ICICI Bank with Adfactors PRwith
MTV BIG F – Showing the finger to taboos about sex in India—Viacom18 Media Pvt Ltd
PRACTICE AREA CATEGORIES
Business-to-Business Marketing
Company of the Year—Biocon - Corporate Communications with Biocon Ltd
IBM Cloud - Cloud is everywhere!—IBM India with Text100
Taking India To The Cloud—Microsoft India with Edelman India Private Limited
Corporate Image
Act for Mahseer—Tata Power with Edelman India Private Limited
Flipkart Big Billion Days 2015—Flipkart Internet Private Limited
Positioning Ericsson India as a leading ICT player—Ericsson India with Text 100 India Pvt Ltd
Shramdaan Divas (Labour Donation Day)—Pidilite- Fevicol with Adfactors PR
SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd.
Corporate Social Responsibility
A March #BackToSchool—Vodafone Foundation with Adfactors PR
Coca-Cola & KASHF Foundation - Women Entrepreneurship Program—The Coca-Cola Export Corporation, Pakistan Branch
ICICI BANK: WHERE ‘I’ STANDS FOR INCLUSION—ICICI Bank with Adfactors PR
Music For A Cause—Genesis Foundation with Genesis Burson-Marsteller
Shramdaan Divas (Labour Donation Day)—Pidilite- Fevicol with Adfactors PR
Crisis/Issues Management
Brand Building and Crisis Management- A Real 24x7 Story—Air India with Perfect Relations Pvt Ltd.
Listing of the Stock Exchanges in India—Consortium of Private Equity Firms with Integral PR
SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd.
Digital Campaign
Aviva Early Starters Initiative—Aviva Life Insurance with Adfactors PR Pvt. Ltd.
Big Belly - Ideas that Innovate—Viacom18 Media Pvt Ltd
Enabling A Short News Video Ecosystem In India—Inshorts with Adfactors PR Pvt. Ltd
Getting Pockets in every pocket!—ICICI Bank with Adfactors PR
THE BURRP! NYE HUNT—Burrp! with MSLGROUP in India
Employee Communications
Big Belly - Ideas that Innovate—Viacom18 Media Pvt Ltd
Financial Communications
Birth of a new bank—IDFC Bank with Adfactors PR Pvt Ltd
GREX: Making investing in start-ups easy—GREX Alternative Investments Market with Adfactors PR Pvt. Ltd.
Listing of the Stock Exchanges in India—Consortium of Private Equity Firms with Integral PR
PFMS FL Project (BIHAR)—International Financial Corporation with Fino Paytech Ltd
Marketing to Consumers (New Product)
adidas Pure Silos Series Global Launch -‐ India—adidas India with PR Pundit
Ek Garam Chai Ki Piyali Ho 2015: Remaking a Bollywood Classic—Tata Global Beverages Limited with Edelman India Private Limited
YuPlayGod—YU Televentures with Genesis Burson-Marsteller
Marketing to Consumers (Existing Product)
#YummyMummy—Bio Oil (Marico Ltd.) with 20:20 MSL
Ariel - Share the Load—P&G with Devries Global
Every Day A Different Journey—Tourism New Zealand with Genesis Burson-Marsteller
Go Big, Go NBA—National Basketball Association with Genesis Burson-Marsteller
ILEDTHEWAY—Energy Efficiency Services Ltd (EESL), a public ESCO under the Ministry of Power, Govt. of India with Edelman India Private Limited
Media Relations
Crisis to Conviction - An account of adidas Group’s corporate image ascension post Reebok crises—adidas Group, India with Kaizzen Communications
Game of Thrones - Creating Channel Mindspace—Star World Premiere with Creation
PSI - Leveraging the Power of Global Goodwill Ambassador—PSI India with PR Pundit
SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd
The Story of A Roaring Revival—Department of Industrial Policy and Promotion, Govt. Of India with Genesis Burson-Marsteller
Public Affairs/Government Relations
From a Documentary to a movement of change & hope: Daughters of Mother India - Gender sensitizing the police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick
Listing of the Stock Exchanges in India—Consortium of Private Equity Firms with Integral PR
Protecting Intellectual Property Rights to Empower INNOVATION in India—Global Intellectual Property Center with SPAG Asia
SANKALP – Commitment to reduce the NCD burden in India through a multi-sectoral approach—Partnership to Fight Chronic Disease (PFCD) with SPAG Asia
Public Education
Caring Hands Campaign—ICICI Lombard General Insurance Pvt Ltd. with Adfactors PR Pvt Ltd
Democratising Quality Education—Khan Academy with Text100
From a Documentary to a movement of change & hope: Daughters of Mother India - Gender sensitizing the police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick
MTV BIG F – Showing the finger to taboos about sex in India—Viacom18 Media Pvt Ltd
Ride to Safety—ICICI Lombard General Insurance Pvt Ltd. with Adfactors PR Pvt Ltd
Social Media Campaign
#ChangiChallenge—Changi Airport with MSLGROUP in India
Aviva Early Starters Initiative—Aviva Life Insurance with Adfactors PR Pvt. Ltd.
THE BURRP! NYE HUNT—Burrp! with MSLGROUP in India
The Coca-Cola Book Bank—The Coca-Cola Export Corporation with Asiatic Public Relations Network (Pvt.) Ltd.
Special Event
Air India All Women Crew Operated Flight to San Francisco on International Women’s Day—Air India with Perfect Relations Pvt Ltd.
Auto Expo – The Motor Show 2016—Society of Indian Automobile Manufacturers (SIAM) with Perfect Relations Pvt Ltd.
Bad is the New Good - Gabbar is Back—Viacom18 Media Pvt Ltd
Pinkathon—Pinkathon with Ketchum Sampark Pvt. Ltd.
The Story of A Roaring Revival—Department of Industrial Policy and Promotion, Govt. Of India with Genesis Burson-Marsteller
INDUSTRY SECTOR CATEGORIES
Associations
Go Big, Go NBA—National Basketball Association with Genesis Burson-Marsteller
Partnering India’s journey towards a healthy IP regime—Global Intellectual Property Center with SPAG Asia
VIBRANT BUSINESS WOMEN NATIONAL CONCLAVE—Gujarat Chambers of Commerce & Industries with Simulations Public Affairs Management Services Pvt Ltd
Consumer Products/Services
adidas Pure Silos Series Global Launch -‐ India—adidas India with PR Pundit
Ariel - Share The Load—P&G India with Devries Global
BBLUNT: A BRAND BUILD THROUGH PR—BBlunt with MSLGROUP in India
Changing the way Bharat Sells: Amazon Chai Cart—Amazon.in with Weber Shandwick
NEXA – Redefining Automotive Retail in India—NEXA with Avian Media Pvt. Ltd.
Fashion and Beauty
#HelloMumbai—Gap with PR Pundit
#IAmCapable—Nihar Naturals (Marico Ltd.) with 20:20 MSL
#YummyMummy—Bio Oil (Marico Ltd.) with 20:20 MSL
BLENDERS PRIDE FASHION TOUR DELVES DEEPER INTO ‘STYLE’ IN ITS 11TH EDITION—BLENDERS PRIDE with Avian Media Pvt. Ltd.
You Cannes!—L’Oréal Paris India with Genesis Burson-Marsteller
Financial and Professional Services
Anti Corruption Day—EY Fraud Investigation & Dispute Services with Avian Media Pvt. Ltd.
Birth of a new bank—IDFC Bank with Adfactors PR Pvt. Ltd.
Getting Pockets in every pocket!—ICICI Bank with Adfactors PR.
Listing of the Stock Exchanges in India—Consortium of Private Equity Firms with Integral PR
Food and Beverage
Ek Garam Chai Ki Piyali Ho 2015: Remaking a Bollywood Classic—Tata Global Beverages Limited with Edelman India Private Limited
GODREJ NATURE’S BASKET – A BRAND BUILT ON PR, BUILT TO LAST!—Godrej Nature's Basket with Godrej Industries
KFC makes news with ‘lunch’—KFC with Edelman India Private Limited
Healthcare
Breathe In The Pure Air—Eureka Forbes with MSLGROUP in India
Building a Brand to Help People Live Healthier Life—Practo with Text100
Me Without Migraine—Janssen India with MediaMedic Communications Pvt. Ltd
Walk Together to #protectherheart—Saffolalife (Marico Ltd. ) with 20:20 MSL
Industrial/Manufacturing
One Roof for India and the World—Airbus Group with Avian Media Pvt. Ltd.
Partnering India’s vision to ‘Make in India’ and strengthen the aerospace ecosystem—Boeing with Weber Shandwick
Media, Arts & Entertainment
Breaking the Mountain of Mindsets—Viacom18 Media Pvt. Ltd.
From a Documentary to a movement of change & hope: Daughters of Mother India - Gender sensitizing the police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick
India Raises A Toast To Margarita, With A Straw—Viacom18 Media Pvt Ltd
Slithering Up The Ladder of Success—Viacom18 Media Pvt Ltd
Not for Profit
Film Preservation & Restoration Workshop 2016 - Saving India's Cinematic Legacy One Frame At A Time—Viacom18 Media Pvt Ltd
From a Documentary to a movement of change & hope: Daughters of Mother India - Gender sensitizing the police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick
Progeria, Finding a needle in a haystack—Progeria Research Foundation with MediaMedic Communications Pvt. Ltd
Public Sector/Government
ILEDTHEWAY—Energy Efficiency Services Ltd (EESL), a public ESCO under the Ministry of Power, Govt. of India with Edelman India Private Limited
Mission Indradhanush—Public Health Foundation of India, Ministry of Health and Family Welfare with Genesis Burson-Marsteller
PFMS FL Project (BIHAR)—International Financial Corporation with Fino Paytech Ltd
The Story of A Roaring Revival—Department of Industrial Policy and Promotion, Govt. Of India with Genesis Burson-Marsteller
Tourism by Tourists—Goa Tourism with Adfactors PR
Technology
Flipkart Big Billion Days 2015—Flipkart Internet Private Limited with Flipkart Internet Private Limited
Infosys: Where ‘Renewing the old and building the new’ is the mantra for success—Infosys with Adfactors PR
Making ‘QPrize’ synonymous with entrepreneurship in India - Qualcomm with Avian Media Pvt. Ltd.
Superior Achievement in Reputation Management—Housing.com
Thomson Reuters Reputation Management in Business to Business marketing—Thomson Reuters with Avian Media Pvt. Ltd.
Travel and Leisure
#ChangiChallenge—Changi Airport with MSLGROUP in India
Every Day A Different Journey—Tourism New Zealand with Genesis Burson-Marsteller
RESTAURANT AUSTRALIA—Tourism Australia
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