2018 SABRE Awards South Asia winners

The winners and certificate of excellence recipients were announced at the awards ceremony in New Delhi on 25 July.

PLATINUM SABRE AWARD FOR BEST IN SHOW
Vicks 'Touch of Care' that Moved Millions—P&G Vicks with 20:20 MSL

Finalists
#5 Fortis Healthcare "More to Give" Campaign—Fortis Healthcare with AvianWE
#4 Flavours Without Borders—McDonald's India (West and South) with Avian WE
#3 When Jailbirds Sang—Godrej Locks with Adfactors PR Pvt. Ltd.
#2 Mumbai Life Line 3- Connecting the Unconnected—Mumbai Metro Rail Corporation with Burson Cohn & Wolfe (Genesis Burson-Marsteller)

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

Company of the Year
Maruti Suzuki India

CEO of the Year
Mr. Manu Jain—XIAOMI

Superior Achievement in Brand-Building
Vicks 'Touch of Care' that Moved Millions—P&G Vicks with 20:20 MSL

Superior Achievement in Creativity
When Jailbirds Sang—Godrej Locks with Adfactors PR Pvt. Ltd.

Superior Achievement in Reputation Management
The Viral Truth - As Pure As A Blessing —ITC Ltd. - Foods Division with Madison Public Relations

Superior Achievement in Measurement & Evaluation
Leveraging Holistic PR Measurement To Raise the Bar of Godrej's Corporate Reputation Management—Godrej Group with Eikona PR Measurement

Superior Achievement in Research & Planning
India Protein Movement: Not just rural, urban India too is protein deficient! —Danone India with First Partners

PRACTICE AREA CATEGORIES

Business-to-Business Marketing
Empowering SMEs: Instappy—Instappy with Value 360 Communications

Corporate Image
Transforming Philips to a healthcare brand—Philips India with AvianWE         

Corporate Social Responsibility
Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom)—Tetra Pak with Burson Cohn & Wolfe (Genesis Burson-Marsteller)

Crisis/Issues Management
Mumbai Life Line 3- Connecting the Unconnected—Mumbai Metro Rail Corporation with Burson Cohn & Wolfe (Genesis Burson-Marsteller)

Digital Campaign
Vicks 'Touch of Care' that Moved Millions—P&G Vicks with 20:20 MSL

Employee Communications
Viacommunity Week - Karma Workouts!—Viacom18 Media Pvt. Ltd. with Rickshaw communique

Financial Communications
Paytm Payment Bank – Dawn of a new era of Digital Banking—Paytm with Value 360 Communications

Integrated Marketing
Flavours Without Borders—McDonald's India (West and South) with Avian WE

Marketing to Consumers (New Product)
Launch of Hyundai Next Gen Verna – Cars are the New Gadgets!—Hyundai Motor India with First Partners

Marketing to Consumers (Existing Product)
Vicks 'Touch of Care' that Moved Millions—P&G Vicks with 20:20 MSL

Media Relations
Securing the Throne with Game of Thrones Season 7—Star World with Creation India

Public Affairs/Government Relations
Powering sustainable travel and women empowerment in rural India through home sharing—Airbnb India with Chase India

Public Education
Fortis Healthcare "More to Give" Campaign—Fortis Healthcare with AvianWE

Special Event
India’s First Bullet Train: Silencing critics @ speed of train—National High-Speed Rail Corporation Limited (NHSRCL) with First Partners & Quantum Communications

INDUSTRY SECTOR CATEGORIES 

Associations
Batting for a lower GST for Budget Hotels—OYO with Adfactors PR

Consumer Products/Services
Classmate: Much more than a Notebook!—ITC Limited with First Partners

Fashion and Beauty
"There is more to motorcycle than meets the eye!"—Royal Enfield Gear Business with AvianWE

Financial and Professional Services
Empowering India’s Dying MSMEs with Aye Finance—Aye Finance with Value 360 Communications

Food and Beverage
Mars Wrigley Confectionery launch M&Ms in India—Mars Wrigley Confectionery with Edelman India

Healthcare
Vicks 'Touch of Care' that Moved Millions—P&G Vicks and 20:20 MSL

Industrial/Manufacturing
Maruti Suzuki Road Safety Campaign for employees—Maruti Suzuki India Limited

Media, Arts & Entertainment
#NoConditionsApply—Times of India Metro Supplements with Moe's Art

Not for Profit
Free Condom Store - AHF India—Aids Healthcare Foundation India Cares with AvianWE

Public Sector/Government
Powering Indian Police with Artificial Intelligence: Staqu—Staqu Technologie with Value 360 Communications

Technology
Capture Different—GoPro with FleishmanHillard