2018 SABRE Awards South Asia finalists

The winners and certificate of excellence recipients were announced at the awards ceremony in New Delhi on 25 July.  A complete list of shortlisted entries follows:

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

Superior Achievement in Brand-Building  
#OpenNewWorlds - Viacom18 Turns 10!—Viacom18 Media Pvt. Ltd. with Cineyug
Fueling a 'Fintectonic' Metamorphosis in India—Fintech Valley Vizag with MSL India
Protection Insurance for a Nation of Worriers—Aditya Birla Capital’s Life Insurance Arm – Aditya Birla Sun Life Insurance with Ketchum Sampark Pvt. Ltd.
Thomas Cook goes desi—Thomas Cook (India) Ltd. with Adfactors PR
Vicks 'Touch of Care' that Moved Millions—P&G Vicks with 20:20 MSL

Superior Achievement in Creativity
#NamasteAvengers—Marvel India with Weber Shandwick India
Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom)—Tetra Pak with Burson Cohn & Wolfe (Genesis Burson-Marsteller)
ENSURE DREAMS CAMPAIGN | ARE DREAMS PREROGATIVE OF ONLY THE YOUNG?—Abbott Healthcare Pvt Ltd with Madison Specialist Communication Services Pvt Ltd
KENTUCKY FLYING OBJECT (KFO)—KFC India with Edelman India
When Jailbirds Sang—Godrej Locks with Adfactors PR Pvt. Ltd.

Superior Achievement in Reputation Management  
PayPal – Now in India, celebrating a year of demonetisation—PayPal India Private Limited with Edelman India Private Limited
Reaffirming Coca-Cola’s commitment to India through the Fruit Circular Economy Initiative—Coca-Cola India with MSL India
The Viral Truth - As Pure As A Blessing —ITC Ltd. - Foods Division with Madison Public Relations
Winning with ‘India First’ —ITC Limited with First Partners
Writing the future...Aaj Likhenge Kal—Zee Entertainment Enterprises Limited with Burson Cohn Wolfe (Genesis Burson-Marsteller)   Quick Relations

Superior Achievement in Measurement & Evaluation
Bringing alive the true meaning of Health Insurance - Assurance to Insurance—Aditya Birla Capital’s Health Insurance Arm – Aditya Birla Health Insurance with Ketchum Sampark Pvt. Ltd.
Leveraging Holistic PR Measurement To Raise the Bar of Godrej's Corporate Reputation Management—Godrej Group with Eikona PR Measurement
There's Nothing Like Australia—Tourism Australia with AvianWE
Vicks 'Touch of Care' that Moved Millions—P&G Vicks with 20:20 MSL
A Green Goodbye—Vodafone India with Adfactors PR

Superior Achievement in Research & Planning
Democratising gold buying behaviour through Paytm Gold for common Indians—Paytm with Value 360 Communications
India Protein Movement: Not just rural, urban India too is protein deficient! —Danone India with First Partners
Manyata: '#DontForgetMoms' —MSD for Mothers with Weber Shandwick India
Not Every Super Hero Wears A Cape—Turner India with Burson Cohn & Wolfe (Genesis Burson-Marsteller)
PehniKya - Seat belt campaign—Maruti Suzuki India Limited with Text100 Global Marketing Communications

PRACTICE AREA CATEGORIES

Business-to-Business Marketing      
#ShaadiByMarriott—Marriott Hotel Group India with TOAST Events Pvt. Ltd.
Empowering SMEs: Instappy—Instappy with Value 360 Communications
Realizing India’s e-commerce dream- Shopmatic—Shopmatic with Value 360 Communications   
                                               
Corporate Image
Helmet Saves—Exide Life Insurance with Adfactors PR Private Limited
Mumbai Khadde Mein (Mumbai In A Hole)—RED FM 93.5 with Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Protection Insurance for a Nation of Worriers—Aditya Birla Capital’s Life Insurance Arm – Aditya Birla Sun Life Insurance with Ketchum Sampark Pvt. Ltd.
Transforming Philips to a healthcare brand—Philips India with AvianWE
Winning with ‘India First’—ITC Limited with First Partners                                                           

Corporate Social Responsibility

A Green Goodbye—VODAFONE INDIA with ADFACTORS PR
Carton Le Aao, Classroom Banao (Get Your Carton and Make A Classroom)—Tetra Pak with Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Helmet Saves—Exide Life Insurance with Adfactors PR Private Limited
KNOW YOUR RIGHTS—ITC VIVEL with PR Pundit Public Relations Pvt. Ltd.
With Ayyappa’s Blessings, Vodafone protects children—Vodafone India with Adfactors PR                                                                    
Crisis/Issues Management
Mumbai Life Line 3- Connecting the Unconnected—Mumbai Metro Rail Corporation with Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Padmaavat- Trial by fire—Viacom18 Motion Pictures
PET Bottles: What is recyclable is not a Waste!—PET Packaging Association for Clean Environment (PACE) with First Partners
RESCUING CRYPTO-CURRENCY FROM INDIA’S BIGGEST FINANCIAL CRISIS—Koinex with Value 360 Communications

Digital Campaign
#NamasteAvengers—Marvel India with Weber Shandwick India
Parachute Advansed Body Lotion_Coconut Twirl—Marico with 2020 MSL
Unboxing The EcoSport—Ford India Pvt. Ltd. with Team WPP
Vicks 'Touch of Care' that Moved Millions—P&G Vicks with 20:20 MSL
When Jailbirds Sang—Godrej Locks with Adfactors PR Pvt. Ltd.

Employee Communications
#OneTogether - New Office Movement—Viacom18 Media Pvt. Ltd. with Breathing Space
#OpenNewWorlds - Viacom18 Turns 10!—Viacom18 Media Pvt. Ltd. with Cineyug
Frequency: Where Music inspires Participation—Internal communications for Adfactors PR
Maruti Suzuki Road Safety Campaign for employees—Maruti Suzuki India Limited
Viacommunity Week - Karma Workouts!—Viacom18 Media Pvt. Ltd. with Rickshaw communique                                                             

Financial Communications
Paytm Payment Bank – Dawn of a new era of Digital Banking—Paytm with Value 360 Communications                                                     

Integrated Marketing
ENSURE DREAMS CAMPAIGN—Abbott Healthcare Pvt Ltd with Madison Specialist Communication Services Pvt Ltd
FIFA U17 - 2017—FIFA with SPAG
Flavours Without Borders—McDonald's India (West and South) with Avian WE
India's love affair with Singapore—Singapore Tourism Board with Adfactors PR
PehniKya - Seat belt campaign—Text100 Global Marketing Communications with Maruti Suzuki India Limited

Marketing to Consumers (New Product)
All The Kids Go Kabaddi, Kabaddi, Kabaddi!—Star India Pvt. Ltd. with Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Cipla ActivKids Immuno Boosters Yes Mom Campaign—Cipla Health LTD with 2020 MSL
Launch of Hyundai Next Gen Verna – Cars are the New Gadgets!—Hyundai Motor India with First Partners
The ‘Make In India’ mattress startup – Making Sleep a Lifestyle—Wakefit with Value 360 Communications India
Thomas Cook goes desi—Thomas Cook India with Adfactors PR

Marketing to Consumers (Existing Product)
Empowering SMEs: Instappy—Instappy with Value 360 Communications
ENSURE™ DREAMS CAMPAIGN | JOURNEY OF A BRAND FROM HOSPITAL TO OTC—Abbott Healthcare Pvt Ltd with Madison Specialist Communication Services Pvt Ltd
India's love affair with Singapore—Singapore Tourism Board with Adfactors PR
SURAKSHABANDHAN - NICKELODEON CELEBRATES THE NATION’S TRUE HEROES—NICKELODEON, VIACOM18 MEDIA PVT LTD
Vicks 'Touch of Care' that Moved Millions—P&G Vicks with 20:20 MSL

Media Relations      
Enabling Investments for India’s Startup Mission—Venture Catalysts with Value 360 Communications
Making India the Global Food Hub—Ministry of Food Processing with Burson Cohn & Wolfe (Genesis Burson-Marsteller)   
Scripting the Future of Digital Technology in 'God's Own Country'—Kerala IT Department with MD Niche Media Consultants
Securing the Throne with Game of Thrones Season 7—Star World with Creation India      
Upholding Vistara's Reputation Amidst Crisis—Vistara with AvianWE                         

Public Affairs/Government Relations                                                                 

Powering sustainable travel and women empowerment in rural India through home sharing—Airbnb India with Chase India
Batting for a lower GST for Budget Hotels—OYO with Adfactors PR
Every Life is Precious—Sanofi Genzyme with SPAG
Fueling a 'Fintectonic' Metamorphosis in India—Fintech Valley Vizag with MSL India
'Serving Alcohol Responsibly' - A Cultural Change Programme—AB InBev with AvianWE                                      
Public Education
Fortis Healthcare "More to Give" Campaign—Fortis Healthcare with AvianWE
Helmet Saves—Exide Life Insurance with Adfactors PR Private Limited
India Protein Movement: Not just rural, urban India too is protein deficient!—Danone India with First Partners
Mumbai Khadde Mein (Mumbai In A Hole)—RED FM 93.5 with Burson Cohn & Wolfe (Genesis Burson-Marsteller)
PET Bottles: What is recyclable is not a Waste!—PET Packaging Association for Clean Environment (PACE) with First Partners
Roads That Honk—Hindustan Petroleum Corporation Limited, India with MSL India and Leo Burnett India

Social Media Campaign 
A Green Goodbye — VODAFONE INDIA with ADFACTORS PR
Unboxing The EcoSport — Ford India Pvt. Ltd. with Team WPP                                                             

Special Event 
FIFA U17 - 2017—FIFA with SPAG
Gujarat FortuneGiants - Garjega Gujarat at PKL— Adani Wilmar with Simulations Public Affairs Management Services Pvt. Ltd
With Ayyappa’s Blessings, Vodafone protects children—Adfactors PR
India’s First Bullet Train: Silencing critics @ speed of train—National High-Speed Rail Corporation Limited (NHSRCL) with First Partners & Quantum Communications
A Museum of Memories—Godrej Industries Ltd with AdfactorsPR
                                                               

INDUSTRY SECTOR CATEGORIES 

Associations
Batting for a lower GST for Budget Hotels—OYO with Adfactors PR
IVCA- Promoting Private Capital Ecosystem in India—Indian Private Equity and Venture Capital Association with Media Mantra
PET Bottles: What is recyclable is not a Waste!—PET Packaging Association for Clean Environment (PACE) with First Partners                                                             

Consumer Products/Services
A Green Goodbye—VODAFONE INDIA with ADFACTORS PR
Airbnb - Think Like a Local—Airbnb India with 20:20 MSL
Classmate: Much more than a Notebook!—ITC Limited with First Partners
Dettol Banega Swachh India—RB (erstwhile Reckitt Benckiser) with AvianWE
When Jailbirds Sang—Godrej Locks with Adfactors PR Pvt. Ltd.

Fashion and Beauty         
"There is more to motorcycle than meets the eye!"—Royal Enfield Gear Business with AvianWE
5 Years Of Being Human Clothing—Being Human Clothing with Madison Public Relations
Celebrating India in Record-Setting Fashion—Pantaloons - Aditya Birla Fashion & Retail Ltd. with Ketchum Sampark Pvt. Ltd.
Myntra Sneaker Club Pub Crawl—Myntra.com with TOAST Events Pvt. Ltd                                                         

Financial and Professional Services
Bringing India closer to Cryptoassets—Unocoin with Value 360 Communications
Empowering India’s Dying MSMEs with Aye Finance—Aye Finance with Value 360 Communications
Mastercard: Creating a World Beyond Cash—Mastercard with AvianWE
Simplifying the White Elephant - GST for all—Cleartax with Value 360 Communications
Winning the Trust of 3.7 Million Microfinance Customers—Ujjivan SFB with Ketchum Sampark Pvt. Ltd.

Food and Beverage
13th edition of Blenders Pride Fashion Tour moves 'Style' beyond the facade of great looks—Blenders Pride with AvianWE
Flavours Without Borders—McDonald's India (West and South) with AvianWE
Mars Wrigley Confectionery launch M&Ms in India—Mars Wrigley Confectionery with Edelman India
'Serving Alcohol Responsibly' - A Cultural Change Programme—AvianWE

Healthcare
Bringing alive the true meaning of Health Insurance - Assurance to Insurance—Aditya Birla Capital’s Health Insurance Arm – Aditya Birla Health Insurance with Ketchum Sampark Pvt. Ltd.
Every Life is Precious-11962—SPAG with Sanofi Genzyme
India Protein Movement: Not just rural, urban India too is protein deficient!—Danone India with First Partners
Superwoman Changing Diabetes—Novo Nordisk India with Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Vicks 'Touch of Care' that Moved Millions—P&G Vicks and 20:20 MSL
                                                               
Industrial/Manufacturing
Maruti Suzuki Road Safety Campaign for employees—Maruti Suzuki India Limited
PehniKya - Seat belt campaign—Maruti Suzuki India Limited with Text100 Global Marketing Communications

Media, Arts & Entertainment 
#NamasteAvengers—Marvel India with Weber Shandwick India
#NoConditionsApply—Times of India Metro Supplements with Moe's Art
FIFA U17 - 2017—FIFA with SPAG
Mumbai Khadde Mein (Mumbai In A Hole)—RED FM 93.5 with Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Rally For Rivers—Viacom18 Media Pvt. Ltd.

Not for Profit
Bharat Yatra—Kailash Satyarthi Children's Foundation with Gutenberg
Free Condom Store - AHF India—Aids Healthcare Foundation India Cares with AvianWE
Health Care Financing - "Coverage For All"—Partnership to Fight Chronic Disease (PFCD) with SPAG
A Museum of Memories—Godrej Industries Ltd with AdfactorsPR

Public Sector/Government
Goa Hunt 2017—Minstry of Tourism, Goa-India Honda Motorcycle and Scooter India with Adfactors PR
India’s First Bullet Train: Silencing critics @ speed of train—National High-Speed Rail Corporation Limited (NHSRCL) with First Partners & Quantum Communications
Mumbai Life Line 3- Connecting the Unconnected—Mumbai Metro Rail Corporation with Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Powering Indian Police with Artificial Intelligence: Staqu—Staqu Technologie with Value 360 Communications
Scripting the Future of Digital Technology in 'God's Own Country'—Kerala IT Department with MD Niche Media Consultants

Technology     
Bobble Keyboard - Re-inventing how Mobile India expresses—Bobble with Value 360 Communications
Capture Different—GoPro with FleishmanHillard
HTC U11 Launch—HTC with Kommune Brand Communications Pvt Ltd      
PayPal – Now in India, celebrating a year of demonetisation—PayPal India Private Limited with Edelman India Private Limited          
Roads That Honk—Hindustan Petroleum Corporation Limited, India with MSL India and Leo Burnett India                            
Unnati of a Million Indians—SAP India            

Travel and Leisure
Powering sustainable travel and women empowerment in rural India through home sharing—Airbnb India with Chase India
Unveiling Goa's Best Kept Secret—Goa Tourism with Adfactors PR