SABRE Awards South Asia 2020 Finalists | PRovoke
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SABRE Awards South Asia 2020 Finalists

The 2020 SABRE Awards South Asia shortlist was selected from among more than 650 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

The winners are announced at the SABRE Awards South Asia Awards Ceremony on 30 October. For further details please contact the PRCAI.  

The Diamond SABRE Awards For Excellence In The C-Suite

The SABRE Award for Superior Achievement in Brand-Building

  • Hyundai Kona: Mission Impossible — Hyundai Motor India with First Partners
  • Making Delhi Safer — Azad Foundation - Sakha Cabs with First Partners
  • Venue: Stay Connected on the Go! — Hyundai Motor India with First Partners
  • Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

The SABRE Award for Superior Achievement in Reputation Management

  • IndiGo Flying High Despite Cockpit Battle — InterGlobe Aviation (IndiGo) with Genesis BCW
  • WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

The SABRE Award for Superior Achievement in Research and Planning

  • How India Borrows? — Home Credit India with First Partners
  • Western Invasion in Indian Kitchens: The Evolving Indian Food Palate — Dr. Oetker FunFoods with First Partners

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners
  • Venue: Stay Connected on the Go! — Hyundai Motor India with First Partners
  • WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

The SABRE Award for Superior Achievement in Creativity

  • From Packaging To Pop Culture: Lay's Smile Story — PepsiCo India, Lay's with Edelman India
  • ITC Mangaldeep: Sense and Scentibility – God’s Favourite Fragrances! — ITC Limited with First Partners
  • Rethink Notions of Masculinity - #ManEnough — Gillette India with Genesis BCW

Practice areas

Business-To-Business Marketing

  • Barco India Multi-Touch Media Outreach Campaign — Barco India with Kommune Brand Communicatios
  • Rolls-Royce Partnering India: Towards Greener Skies and Cleaner Seas — Rolls-Royce India with First Partners
  • Team Cashless India — Mastercard with AvianWE
  • The Big Cyber Dialogue for Businesses — Barracuda Networks with Ruder Finn India

Corporate Image

  • Bhadrachalam: Making of the Indian Paper Tigers — ITC Limited with First Partners
  • IndiGo Flying High Despite Cockpit Battle — InterGlobe Aviation (IndiGo) with Genesis BCW
  • Samsung – As dynamic as the Indian Millennial — Samsung India with AvianWE
  • WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Corporate Social Responsibility

  • adidas' Run for the Oceans Campaign 2019 — adidas with Kaizzen
  • VMinclusion Taara – India’s largest return to work program for women — VMware with AvianWE
  • WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Crisis/Issues Management

  • IndiGo Flying High Despite Cockpit Battle — InterGlobe Aviation (IndiGo) with Genesis BCW
  • Making Delhi Safer — Azad Foundation - Sakha Cabs with First Partners
  • Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners

Digital Campaign

  • #SwitchOff2SwitchOn — The Tata Power Company Limited. with
  • Ford - Discover More with Poetry — Ford India Pvt. Ltd. with NA
  • India celebrates its first-ever Protein Day — Right To Protein with FleishmanHillard India

Employee Communications

  • DHL Logisticky — DHL with
  • Game Changer — The Tata Power Compant ltd. with
  • Harnessing the Power of Employee Advocacy — Cairn Oil and Gas with Genesis BCW

Financial Communications

  • How India Borrows? — Home Credit India with First Partners
  • Paving India’s way, for a secure card payments ecosystem — Payment Card Industry Security Standards Council (PCI SSC) with FleishmanHillard India
  • Team Cashless India — Mastercard with AvianWE

Integrated Marketing

  • #AmazonFestiveYatra | 3 trucks, 13 cities, 6,000 kms and one message – Amazon Good for India — Amazon.in with AvianWE
  • Improving Access to Electric Mobility & Democratizing Technology and Mobility — Revolt Intellicorp Pvt. Ltd. with Ruder Finn India
  • United Colors of Benetton #UnitedByVote — Benetton India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.
  • Western Invasion in Indian Kitchens: The Evolving Indian Food Palate — Dr. Oetker FunFoods with First Partners

Marketing to Consumers (New Product)

  • adidas VRCT Jacket Launch — adidas with Kaizzen
  • Amazon Devices - #getsmartwithalexa Campaign — Amazon Devices with The PRactice
  • Hyundai Kona: Mission Impossible — Hyundai Motor India with First Partners
  • UNIQLO's India Launch: A community-led brand introduction — UNIQLO India with PR Pundit Public Relations Pvt. Ltd

Marketing to Consumers (Existing Product)

  • Art across Age — Pidilite Industries with Adfactors PR
  • Born Colourless — Absolut India with AvianWE
  • Making Delhi Safer — Azad Foundation - Sakha Cabs with First Partners
  • Pro Kabaddi League Season 7 - #IsseToughKuchNahi (Nothing Tougher Than This) — Star Sports with Genesis BCW

Media Relations

  • #AmazonFestiveYatra | 3 trucks, 13 cities, 6,000 kms and one message – Amazon Good for India — Amazon.in with AvianWE
  • adidas changing the perception of Kashmir, through the lens of football — adidas with Kaizzen
  • Dignity March — Rashtriya Garima Abhiyan with APCO Worldwide

Public Affairs/Government Relations

  • FICCI - Indian Language Internet Alliance — The Federation of Indian Chambers of Commerce and Industry (FICCI) with The PRactice
  • Making Delhi Safer — Azad Foundation - Sakha Cabs with First Partners
  • Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners

Public Education

  • #BeAGoodSamaritan — SaveLIFE Foundation with Genesis BCW
  • Banega Swasth India, from Swachh to Swasth — RB with AvianWE
  • Dignity March — Rashtriya Garima Abhiyan with APCO Worldwide
  • Introducing Rainbow Literature Festival — Sharif D Rangnekar with AvianWE
  • WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Social Media Campaign

  • #MakeYourMoov – Launch of Moov Advance Gel — Moov Advance Gel (RB) with AvianWE
  • Ford - Discover More with Poetry — Ford India Pvt. Ltd.
  • India celebrates its first-ever Protein Day — Right To Protein with FleishmanHillard India
  • TMX Khushiyo Ki Ghadi — Timex Group India Limited with Genesis BCW

Special Event

  • Blenders Pride Fashion Tour — Blenders Pride with AvianWE
  • Dignity March — Rashtriya Garima Abhiyan with APCO Worldwide
  • Introducing Rainbow Literature Festival — Sharif D Rangnekar with AvianWE
  • RaceFor7 – Reframing Perceptions for ‘Rare’ — Organization For Rare Diseases India (ORDI) with First Partners


Industry sectors

Associations

  • #NBAInMyBackyard — NBA Pvt Ltd with Genesis BCW and WordsWork
  • FICCI - Indian Language Internet Alliance — The Federation of Indian Chambers of Commerce and Industry (FICCI) with The PRactice
  • Paving India’s way, for a secure card payments ecosystem — Payment Card Industry Security Standards Council (PCI SSC) with FleishmanHillard India

Consumer Products/Services

  • Hyundai Kona: Mission Impossible — Hyundai Motor India with First Partners
  • I Have The Power — The Tata Power Compant ltd.
  • ITC Mangaldeep: Sense and Scentibility – God’s Favourite Fragrances! — ITC Limited with First Partners
  • Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL
  • WOW: Saving India from 6 Chandigarh Equivalent Landfills — ITC Limited with First Partners

Fashion & Beauty

  • Rethink Notions of Masculinity - #ManEnough — Gillette India with Genesis BCW
  • UNIQLO's India Launch: A community-led brand introduction — UNIQLO India with PR Pundit Public Relations Pvt. Ltd
  • United Colors of Benetton #UnitedByVote — Benetton India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.

Financial & Professional Services

  • How India Borrows? — Home Credit India with First Partners
  • L&S - The Lawyered Way — Lakshmikumaran & Sridharan Attorneys with Kaizzen
  • Paving India’s way, for a secure card payments ecosystem — Payment Card Industry Security Standards Council (PCI SSC) with FleishmanHillard India

Food & Beverage

  • Born Colourless — Absolut India with AvianWE
  • Fabelle Trinity Truffles Extraordinaire - Leaving a sweet global aftertaste — ITC Foods: A Division of ITC Limited with Madison Public Relations
  • From Packaging To Pop Culture: Lay's Smile Story — PepsiCo India, Lay's with Edelman India
  • Western Invasion in Indian Kitchens: The Evolving Indian Food Palate — Dr. Oetker FunFoods with First Partners

Healthcare

  • Allergy Free India — Sanofi India with Genesis BCW
  • RaceFor7 – Reframing Perceptions for ‘Rare’ — Organization For Rare Diseases India (ORDI) with First Partners
  • Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners
  • Vicks ‘One In A Million’ #TouchOfCare — Procter and Gamble Hygiene and Healthcare Ltd. with 20:20 MSL

Industrial/Manufacturing

  • Bhadrachalam: Making of the Indian Paper Tigers — ITC Limited with First Partners
  • Ford - Discover More with Poetry — Ford India Pvt. Ltd.
  • Rolls-Royce Partnering India: Towards Greener Skies and Cleaner Seas — Rolls-Royce India with First Partners

Media, Arts & Entertainment

  • Alternate Content, the new king to drive footfalls at the cinemas — PVR LTD with AvianWE
  • Pro Kabaddi League Season 7 - #IsseToughKuchNahi (Nothing Tougher Than This) — Star Sports with Genesis BCW

Mining and Extractive Industries

  • Harnessing the Power of Employee Advocacy — Cairn Oil and Gas with Genesis BCW

Not for Profit

  • #BeAGoodSamaritan — Savelife Foundation with Genesis BCW
  • RaceFor7 – Reframing Perceptions for ‘Rare’ — Organization For Rare Diseases India (ORDI) with First Partners
  • Rising to Dignity! Repealing 108 Legal Barriers — Sasakawa-India Leprosy Foundation (S-ILF) with First Partners

Public Sector/Government

  • Sweden India Sambandh - Swedish Royalty Visit to India — Embassy of Sweden with Kaizzen

Technology

  • Improving Access to Electric Mobility & Democratizing Technology and Mobility — Revolt Intellicorp Pvt. Ltd. with Ruder Finn India
  • Launch of Reno 10X Zoom - Further Your Vision — OPPO Mobiles India Pvt Ltd with Genesis BCW
  • Samsung – As dynamic as the Indian Millennial — Samsung India with AvianWE

Travel & Leisure

  • 100 years of Hilton — Hilton with Kaizzen
  • IndiGo Flying High Despite Cockpit Battle — InterGlobe Aviation (IndiGo) with Genesis BCW


Geographic

South/Southeast Asia

  • Winner: DHL Logisticky — DHL