SABRE Awards South Asia 2021 Winners | PRovoke Media
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2021 South Asia SABRE Awards Winners

The 2021 SABRE Awards South Asia winners were announced at the virtual SABRE Awards ceremony on September 8

PLATINUM SABRE AWARD FOR BEST IN SHOW

Winner

#GroomTheirFuture with Gillette Barber Suraksha (Safety) Programme — Gillette India with Genesis BCW

Finalists

2. Stand For Safety — Bumble India with Ruder Finn India
3. Kids fight the good fight. And win! — Roche Diabetes Care with Edelman India
4. #Good Grief - A Campaign by Pallium India — Pallium India with The PRactice
5. Making India ‘Delivery Ready’ through the Pandemic — Vahan with First Partners

Diamond SABRE Awards

Business Leader of the Year

  • Kunal Shah, Founder – CRED 

The SABRE Award for Superior Achievement in Brand-Building

  • Making India ‘Delivery Ready’ through the Pandemic — Vahan with First Partners

The SABRE Award for Superior Achievement in Reputation Management

  • Mission Kalahandi: Zero Poverty, Zero Hunger — Vedanta Aluminium & Power with First Partners

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • IndiGo Lean Clean Flying Machine — IndiGo with Genesis BCW

The SABRE Award for Superior Achievement in Creativity

  • Mangaldeep: Infusing spiritual strength to fight the pandemic! — ITC Limited with First Partners

    Practice areas

    Business-To-Business Marketing

    • Indian Merchants: Saluting the Covid-19 #RealHeroes — Pine Labs with Ruder Finn India

    Corporate Image

    • Max the Vax — Uber India with Genesis BCW

    Corporate Social Responsibility

    • #GroomTheirFuture with Gillette Barber Suraksha (Safety) Programme — Gillette India with Genesis BCW

    Crisis/Issues Management

    • IndiGo Lean Clean Flying Machine — IndiGo with Genesis BCW

    Digital Campaign

    • #KeepItReal — Pfizer Upjohn - Viagra with Organic by MSL

    Employee Communications

    • Guardian of the Compass - A Legal & Compliance campaign — India Medtronic

    Employer Branding

    • Uber’s Tech Turnaround — Uber India with Genesis BCW

    Financial Communications

    • OkCredit - Udhaar Accha Hai (Borrowing is Good)! — OkCredit with First Partners

    Integrated Marketing

    • Home with Open Arms — Airbnb India with Edelman India

    Marketing to Consumers (New Product)

    • #KeepGirlsInSchool — P&G Whisper with 20:20 MSL

    Marketing to Consumers (Existing Product)

    • adidas Originals #StanSmithForever — adidas India with PR Pundit Public Relations

    Media Relations

    • Vedantu’s meteoric climb to a top EdTech brand in India — Vedantu Innovations with Archetype Agency

    Public Affairs/Government Relations

    • Strengthening Survivor Voice in Anti-Human Trafficking Space — Kamonohashi Project with Chase India

    Public Education

    • Fighting Leprosy by Deepening Diagnostics with Trained Eyes — Sasakawa-India Leprosy Foundation(S-ILF) with First Partners

    Social Media Campaign

    • Pond's Googly Woogly Wooksh — Pond's with MSL India

    Special Event

    • Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-Creators — Britannia with Genesis BCW

    Industry sectors

    Consumer Products/Services

    • Learning Unlocked — Pearson with Genesis BCW

    Fashion & Beauty

    • Salon Solidarity Programme — L'Oréal India with Genesis BCW

    Financial & Professional Services

    • OkCredit - Udhaar Accha Hai (Borrowing is Good)! — OkCredit with First Partners

    Food & Beverage

    • Britannia Marie Gold My Startup 2.0 Home-makers Turn Job-Creators — Britannia with Genesis BCW

    Healthcare

    • Kids fight the good fight. And win! — Roche Diabetes Care with Edelman India

    Media, Arts & Entertainment

    • Stand For Safety — Bumble India with Ruder Finn India

    Mining and Extractive Industries

    • Mission Kalahandi: Zero Poverty, Zero Hunger — Vedanta Aluminium & Power with First Partners

    Not for Profit

    • #Good Grief - A Campaign by Pallium India — Pallium India with The PRactice

    Public Sector/Government

    • Learn with New — Education New Zealand with Ruder Finn India

    Technology

    • MI For India — Xiaomi with Ruder Finn India

    Travel & Leisure

    • IndiGo Lean Clean Flying Machine — IndiGo with Genesis BCW

      Geographic

      International

      • Highlight the role of IP in combating the pandemic — GIPC (The Global Innovation Policy Center) with SPAG