SABRE Awards South Asia 2022 Finalists
The 2022 SABRE Awards South Asia shortlist was selected from among more than 650 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by
a jury of industry leaders.
The winners will be announced at the SABRE Awards South Asia Awards Ceremony on 28 July. For further details
please contact the PRCAI.
Diamond SABRE Awards
Company of the year
- Company of the year — mondelez india
- Godrej Industries — Godrej Industries
The SABRE Award for Superior Achievement in Brand-Building
- Amazon India- The Great Indian Festival #KhushiyonKiTayyari I An incredible journey carrying the dreams, aspirations, happiness, and smiles of the sellers to meet customers across the country — Amazon.in with AvianWE
- Hyundai Celebrates its Silver Jubilee with India’s Super 25! — Hyundai Motor India with First Partners
- Originals Keep Moving — Skechers South Asia with Adfactors PR
- Power Your Future — WazirX NFT with Ruder Finn India
- Telling New India's Story at Expo 2020 Dubai — Federation of Indian Chambers of Commerce & Industry (FICCI) with APCO Worldwide
The SABRE Award for Superior Achievement in Reputation Management
- Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
- Committed To Serve — Ford India
- Making A 6E Recovery — InterGlobe Aviation (IndiGo) with Genesis BCW
- Waging a War Against Single-Use Plastics — ITC Limited with First Partners
- 'Walk the Talk’ - To Save the Planet with Climate Action — ITC Limited with First Partners
The SABRE Award for Superior Achievement in Research and Planning
- India Fights Back – From Deferring to Demanding — Home Credit India with First Partners
- LEADing the School Edtech sector — LEAD (Leadership Boulevard) with Adfactors PR
- Social and Behavioral Change Communications (SBCC) to Decrease Vaccine Hesitancy — Care India with AvianWE
The SABRE Award for Superior Achievement in Measurement and Evaluation
- All-New Tata Safari: The Return of An Icon — Tata Motors Limited with Concept BIU
- Not Just a Brand New Car - Škoda Kushaq — Škoda Auto India
- Waging a War Against Single-Use Plastics — ITC Limited with First Partners
- ‘Walk the Talk’ - To Save the Planet with Climate Action — ITC Limited with First Partners
- ‘Zolving’ Cross Border Financial Inclusion — Zolve with First Partners
The SABRE Award for Superior Achievement in Creativity
- #BoycottBoycut — BBLUNT with Godrej Consumer Products Schbang
- #PoochnaZarooriHai - Criminal Justice: Behind Closed Doors — Disney+ Hotstar with Ruder Finn India
- Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
- Social and Behavioral Change Communications (SBCC) to Decrease Vaccine Hesitancy — Care India with AvianWE
- The T20 Pavilion: An Ultimate Cricket Stay India — Booking.com with Six Degrees BCW
Practice areas
Business-To-Business Marketing
- Hard Hat Challenge - Uplifting Women In STEM field — Vedanta Aluminum with Weber Shandwick
- LEADing the School Edtech sector — LEAD (Leadership Boulevard) with Adfactors PR
- The future is what we make it. — Honeywell with Adfactors PR
Corporate Image
- Best Management of Crisis — BharatPe with AvianWE
- Committed To Serve — Ford India
- Hyundai Celebrates its Silver Jubilee with India’s Super 25! — Hyundai Motor India with First Partners
- Unlock Potential for The New You — Education New Zealand with Ruder Finn India
- Waging a War Against Single-Use Plastics — ITC Limited with First Partners
Corporate Culture & Change
- Winner: Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
Corporate Social Responsibility
- #ChangeTheStory — ACC Limited and Ambuja Cements with Adfactors PR
- #LeaveNoOneBehind — Harpic World Toilet College with AvianWE
- Desh ka kulhad — Tata Tea Premium with Adfactors PR
- Nand Ghar — Vedanta Limited
- The Brave Chain Campaign — Brookfield Properties with Adfactors PR
Crisis/Issues Management
- Best Management of Crisis — BharatPe with AvianWE
- Committed To Serve — Ford India
- CREDAI: From HomeRenting to HomeBuying — CREDAI (Confederation of Real Estate Developers Associations of India) with MSL
- gelatin crisis case study — mondelez india
- Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
Digital and Social Media Campaign
- #DekhteRehJaoge — Johnson and Johnson Vision
- #DeliverThanks — Amazon India with Organic by MSL
- #LeaveNoOneBehind — Harpic World Toilet College with AvianWE
- #TaaziSaansTaaziSoch — Center fresh with PR Pundit
- Momo Mia! Influencer Campaign — Pizza Hut India with Archetype India
Diversity Communications
- Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
- Thums Up #TaanePalatDe — Coca-Cola India with MSL Group
- VMinclusion Taara — VMware India with AvianWE
Employee and Workforce Engagement
- #VForVaccine — Vistara
- Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
- Go Beyond Grow Beyond Be the Impact — Marico with SPAG
Employer Branding
- Go Beyond Grow Beyond Be the Impact — Marico with SPAG
- Hard Hat Challenge - Uplifting Women In STEM field — Vedanta Aluminum with Weber Shandwick
Financial and IPO Communications
- ‘Crypto’ The Digital Gold — Unocoin with MediaMantra
- Protect & Save — ICICI Prudential Life Insurance Company
- Winning over Investors for RateGain — RateGain Travel Technologies with Adfactors PR
- ‘Zolving’ Cross Border Financial Inclusion — Zolve with First Partners
Integrated Marketing
- Desh ka kulhad — Tata Tea Premium with Adfactors PR
- Dettol Salutes: Building hope in times of fear — Reckitt with AvianWE
- FreshToHome: Delighting India with the freshest meat online — FreshToHome with Kaizzen
- Hyundai Celebrates its Silver Jubilee with India’s Super 25! — Hyundai Motor India with First Partners
- It's Kind of Delicious and Wonderful — Glenmorangie with PR Pundit
Marketing to Consumers (New Product)
- Building Expertise Through Hope — Roche with SPAG
- KFC Biryani - The ‘Dumdaar Jodi’ — KFC India with Edelman India
- Mentos #SayHello — Mentos with PR Pundit
- Power Your Future — WazirX NFT with Ruder Finn India
- ‘Zolving’ Cross Border Financial Inclusion — Zolve with First Partners
Marketing to Consumers (Existing Product)
- #AbHarDinHuaAasan — Amazon India with AvianWE
- Cinthol Original: A Doctor Recommended Soap — Cinthol with Godrej Consumer Products
- Krunch Khao, Punch Dikhao (Eat Krunch, Throw A Punch) — Britannia Industries Limited with GenesisBCW
- Riding The EV Two-Wheeler Tide — Ather Energy with Six Degrees BCW
- Thums Up #TaanePalatDe — Coca-Cola India with MSL Group
Media Relations
- #PoochnaZarooriHai - Criminal Justice: Behind Closed Doors — Disney+ Hotstar with Ruder Finn India
- #WakeUpToGoodSleep — ResMed with Allison+Partners
- Desh ka kulhad — Tata Tea Premium with Adfactors PR
- Pepsi Says, ‘Bella Ciao’ To Money Heist — PepsiCo India with Edelman India
- ReshaMandi - Weaving a Common Thread for all Stakeholders — ReshaMandi with The PRactice
Public Affairs/Government Relations
- #NursesMidwife4Change - War Cry for Dignity of Nurses — JHPIEGO with First Partners
- City-to-City Covid-19 Learning Exchange platform (CoVLEx) — PSI- USAID with SPAG
- Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
- Waging a War Against Single-Use Plastics — ITC Limited with First Partners
- ‘Walk the Talk’ - To Save the Planet with Climate Action — ITC Limited with First Partners
Public Education
- #ChangeTheStory — ACC Limited and Ambuja Cements with Adfactors PR
- #LeaveNoOneBehind — Harpic World Toilet College with AvianWE
- Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
- Waging a War Against Single-Use Plastics — ITC Limited with First Partners
Special Event
- Amazon India- The Great Indian Festival #KhushiyonKiTayyari I An incredible journey carrying the dreams, aspirations, happiness, and smiles of the sellers to meet customers across the country — Amazon.in with AvianWE
- IKEA’s First city store in Worli, India — IKEA with Six Degrees BCW
- Tata Tea Chakra Gold — Tata Consumer Products with Adfactors PR
- Telling New India's Story at Expo 2020 Dubai — Federation of Indian Chambers of Commerce & Industry (FICCI) with APCO Worldwide
- The T20 Pavilion: An Ultimate Cricket Stay India — Booking.com with Six Degrees BCW
Technology Integration in Communications
- #GiottusSeedsTrust — Giottus Cryptocurrency Exchange with Genesis BCW
- ‘Crypto’ The Digital Gold — Unocoin with MediaMantra
- CoinDCX-Decrypting the crypto — CoinDCX with Veritas Reputation PR
- Da-bangggg inroads into Bollywood NFTs — BollyCoin with Value 360 Communications
- WazirX - Front-running Crypto trading for 'Bharat' — WazirX with Value 360 Communications
PR Aspirant/Student of the Year
- #lookup — Zomato
- #PushtheLimits — Cult Fit
- Make it Yours *too — Netflix
- Rangrez — Phool
Industry sectors
Associations
- #NursesMidwife4Change - War Cry for Dignity of Nurses — JHPIEGO with First Partners
- Don't Forget Leprosy! Voicing A Desperate Plea for Attention amidst Pandemic — Sasakawa India Leprosy Foundation (SILF) with First Partners
- Launch of Indian Space Association (ISpA) — Indian Space Association (ISpA) with Kommune Brand Communications
- WeStandWithIndia – Building a path to recovery in collaboration with NatHealth – Healthcare Federation of India — NatHealth with AvianWE
Consumer Products/Services
- Cinthol Original: A Doctor Recommended Soap — Cinthol with Godrej Consumer Products
- Decoding The Future of Work - #FindTheBalance — LinkedIn with Current Global
- Dettol Salutes: Building hope in times of fear — Reckitt with AvianWE
- Not Just a Brand New Car - Škoda Kushaq — Škoda Auto India
- Waging a War Against Single-Use Plastics — ITC Limited with First Partners
Fashion & Beauty
- #BoycottBoycut — BBLUNT with Godrej Consumer Products Schbang
- Originals Keep Moving — Skechers South Asia Pwith Adfactors PR
- uniqlo's largest store launch uniqlo.com — UNIQLO India with PR Pundit
Financial & Professional Services
- #BackingWomenArtisans — American Express with Six Degrees BCW
- CoinDCX-Decrypting the crypto — CoinDCX with Veritas Reputation PR
- India Fights Back – From Deferring to Demanding — Home Credit India with First Partners
- Post Generation Rent — Godrej Capital with Adfactors PR
- Protect & Save — ICICI Prudential Life Insurance Company
Food & Beverage
- Desh ka kulhad — Tata Tea Premium with Adfactors PR
- It's Kind of Delicious and Wonderful — Glenmorangie with PR Pundit
- Lay's Spreads The Magic with Paper Thin, Wafer Thin - Lay's Wafer Style — Lay's, PepsiCo India with Edelman India
- Momo Mia! Influencer Campaign — Pizza Hut India with Archetype India
- Pepsi Says, ‘Bella Ciao’ To Money Heist — PepsiCo India with Edelman India
Healthcare
- #WakeUpToGoodSleep — ResMed with Allison+Partners
- ‘Be the Change for TB’ — Johnson & Johnson India with AvianWE
- Berok Zindagi (Unstoppable Life) — Cipla Limited with GCI Health India
- Building Setu to connect with unconnected at the time of need : Story of XraySetu — Artpark with Value 360 Communications
- WeStandWithIndia – Building a path to recovery in collaboration with NatHealth – Healthcare Federation of India — NatHealth with AvianWE
Industrial/Manufacturing
- Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
- Enriching farmer lives #InItForFarmers — Corteva Agriscience with Hill+Knowlton Strategies
- ‘People of Metal’ – Saga of Survival and Triumph — Vedanta Aluminium with First Partners
- Waging a War Against Single-Use Plastics — ITC Limited with First Partners
- ‘Walk the Talk’ - To Save the Planet with Climate Action — ITC Limited with First Partners
Media, Arts & Entertainment
- #PoochnaZarooriHai - Criminal Justice: Behind Closed Doors — Disney+ Hotstar with Ruder Finn India
- Creating India’s Largest & Fastest Growing Vernacular Audio Influencer Community with Khabri — Khabri with Value 360 Communications
- Mohenjo-daro to Kalahandi - Reviving an Indus Valley Art Form — Vedanta Aluminium with First Partners
- PVR Cares Campaign — PVR with AvianWE
- Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
Mining and Extractive Industries
- Breaking the Bias’ to make her presence felt in the manufacturing sector — Vedanta Aluminium with First Partners
- Hard Hat Challenge - Uplifting Women In STEM field — Vedanta Aluminum with Weber Shandwick
- Mohenjo-daro to Kalahandi - Reviving an Indus Valley Art Form — Vedanta Aluminium with First Partners
- Nand Ghar — Vedanta Limited
- ‘People of Metal’ – Saga of Survival and Triumph — Vedanta Aluminium with First Partners
Not for Profit
- #NursesMidwife4Change - War Cry for Dignity of Nurses — JHPIEGO with First Partners
- CREDAI: From HomeRenting to HomeBuying — CREDAI (Confederation of Real Estate Developers Associations of India) with MSL
- Social and Behavioral Change Communications (SBCC) to Decrease Vaccine Hesitancy — Care India with AvianWE
- Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
- UdyamStree Campaign — EdelGive with Chase India
Public Sector/Government
- Project Mel Milaap : Meeting IIT at BHU — IIT-BHU with Scroll Mantra
- Unlock Potential for The New You — Education New Zealand with Ruder Finn India
Startup Communications
- Bridging the gap between Sports & E-Gamers in India beyond Metros — Fantasy Akhada with Value 360 Communications
- Power Your Future — WazirX NFT with Ruder Finn India
- Saving planet Earth with New Energy Solutions to beat Global Warming — Offgrid Energy Labs with First Partners
- ‘Zolving’ Cross Border Financial Inclusion — Zolve with First Partners
Technology
- #JustAskAmitji - Amazon Alexa Celebrity Voice Launch — Amazon Alexa with The PRactice
- Powering enterprise digital transformation journeys with Infosys Cobalt — Infosys with Edelman India
- The future is what we make it. — Honeywell with Adfactors PR
- Windows 11: Breaking Boundaries — Microsoft India with Edelman India
- ‘Zolving’ Cross Border Financial Inclusion — Zolve with First Partners
Travel & Leisure
- Making A 6E Recovery — InterGlobe Aviation (IndiGo) with Genesis BCW
- Rebuilding Passenger Confidence — Vistara
- Rediscovering India with Agoda — Agoda with Archetype
- The T20 Pavilion: An Ultimate Cricket Stay India — Booking.com with Six Degrees BCW
- Unlocking travel in the post-pandemic era: OYO — OYO with AvianWE
Geographic
India
- Committed To Serve — Ford India
- Dettol Salutes: Building hope in times of fear — Reckitt with AvianWE
- Hyundai Celebrates its Silver Jubilee with India’s Super 25! — Hyundai Motor India with First Partners
- Waging a War Against Single-Use Plastics — ITC Limited with First Partners
- Windows 11: Breaking Boundaries — Microsoft India with Edelman India
South/Southeast Asia
- Winner: Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence — Vibha Bakshi with Weber Shandwick
International
- Winner: Telling New India's Story at Expo 2020 Dubai — Federation of Indian Chambers of Commerce & Industry (FICCI) with APCO Worldwide