SABRE Awards South Asia 2023 Winners | PRovoke Media

2023 South Asia SABRE Awards Winners

The 2023 SABRE Awards South Asia winners were announced at the South Asia SABRE Awards ceremony on August 31.

PLATINUM SABRE AWARD FOR BEST IN SHOW

Winner:

A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)

Finalists:

2. Fighting the Betting Menace in India — Mobile Premier League (MPL)
3. Oyo For All — Oyo Rooms with Avian WE
4. Engineering Change — Gillette India with Genesis BCW
5. Great India Drive 2023 – Commemorating 75 years of India’s Independence — Hyundai Motor India with First Partners

Diamond SABRE Awards

CEO of the year

  • Radhika Gupta — MMD & CEO, Edelweiss MF and Vice Chairperson, AMFI

Company of the year

  • A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)

The SABRE Award for Superior Achievement in Brand-Building

  • The Story of Godawan – The Spirit of the Desert — Diageo India with Genesis BCW

The SABRE Award for Superior Achievement in Reputation Management

  • Green Yodha- A Sustainability Initiative by Schneider Electric — Schneider Electric with Adfactors PR

The SABRE Award for Superior Achievement in Research and Planning

  • Are Some Women Their Own Glass Ceiling? — India Leaders for Social Sector (ILSS) with First Partners

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)

The SABRE Award for Superior Achievement in Creativity

  • The Missing Chapter — P&G Whisper with 20:20 MSL

    Practice areas

    Business-To-Business Marketing

    • Making Slack the ‘OG’ of Workplace Collaboration — Slack with Archetype

    Corporate Image

    • Oyo For All — Oyo Rooms with Avian WE

    Corporate Culture & Change

    • ‘McDonald’s For Youth’ – Unlocking Equal Opportunities For Underprivileged Communities — McDonald’s India - North & East with First Partners

    Corporate Social Responsibility

    • #RunForZeroHunger — Vedanta Limited with Avian WE

    Crisis/Issues Management

    • Fighting the Betting Menace in India — Mobile Premier League (MPL)

    Digital and Social Media Campaign

    • Eno: A Plateful of Laughs — Haleon (GSK) with Genesis BCW

    Diversity Communications

    • Creating an Equitable Workforce — VMware India with AvianWE

    Employee and Workforce Engagement

    • The Stars of Urban Company — Urban Company with H+K Strategies

    Employer Branding

    • ‘McDonald’s For Youth’ – Unlocking Equal Opportunities For Underprivileged Communities — McDonald’s India - North & East with First Partners

    Financial and IPO Communications

    • The Power of Two — PVR INOX with AvianWE

    Integrated Marketing

    • The Delicious Design Project — Glenmorangie with PR Pundit Public Relations

    Marketing to Consumers (New Product)

    • Great India Drive 2023 – Commemorating 75 years of India’s Independence — Hyundai Motor India with First Partners

    Marketing to Consumers (Existing Product)

    • Come and Say G'day — Tourism Australia with MSL India

    Media Relations

    • Breaking the norm, #LollaIndia takes Asia by storm — BookMyShow with Genesis BCW

    Public Affairs/Government Relations

    • Indian Leadership Forum Against Trafficking — ILFAT with Chase Avian Communications

    Public Education

    • Missing - Sensitively spreading awareness about human trafficking among gamers — Mobile Premier League (MPL)

    Special Event

    • The Story of Godawan – The Spirit of the Desert — Diageo India with Genesis BCW

    Technology Integration in Communications

    • Eno: A Plateful of Laughs — Haleon (GSK) with Genesis BCW

    PR Aspirant/Student of the Year

    • #WeArePR: A Step Ahead — Public Relations Consultants Association of India (PRCAI) with Xavier Institute of Communications

    Industry sectors

    Associations

    • Sabka Haq Swachhta — NFSSM Alliance with Avian WE

    Consumer Products/Services

    • Engineering Change — Gillette India with Genesis BCW

    Fashion & Beauty

    • Forest Essentials Yuvati Selection - Because Your Dreams Matter — Forest Essentials with PR Pundit

    Financial & Professional Services

    • Future Generali Stands with Pride by Redefining Family — Future Generali India Insurance with Concept BIU

    Food & Beverage

    • Millets on the Plate — ITC’s Hotel Group with First Partners

    Healthcare

    • Otrivin: Pollution Capture Pencils — Haleon (GSK) with Genesis BCW

    Industrial/Manufacturing

    • #SesaForGreenerGood - Sanquelim Mines Reclamation a Green Model Exemplar — Vedanta Sesa Goa with First Partners

    Media, Arts & Entertainment

    • Prime Video Presents India — Prime Video

    Mining and Extractive Industries

    • Cairn Oil & Gas, Vedanta — Cairn Oil & Gas, Vedanta

    Not for Profit

    • Swasth Jeevan Ki Aur — Global Alliance For Improved Nutrition (GAIN) with Hill+Knowlton Strategies

    Public Sector/Government

    • Envisioning an inclusive clean energy transition for India — Smart Power India with On Purpose

    Startup Communications

    • Missing - Sensitively spreading awareness about human trafficking among gamers — Mobile Premier League (MPL)

    Technology

    • Building India's Sports Tech Titan — Dream Sports with MSL India

    Travel & Leisure

    • A Flying Start for Brand NIA — Noida International Airport with Genesis BCW

      Geographic

      South/Southeast Asia

      • Aluminium - The Metal of Future — Vedanta Aluminium

      International

      • Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group India