2023 South Asia SABRE Awards Winners

PLATINUM SABRE AWARD FOR BEST IN SHOW

Winner:

A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)

Finalists:

2. Fighting the Betting Menace in India — Mobile Premier League (MPL)
3. Oyo For All — Oyo Rooms with Avian WE
4. Engineering Change — Gillette India with Genesis BCW
5. Great India Drive 2023 – Commemorating 75 years of India’s Independence — Hyundai Motor India with First Partners

Diamond SABRE Awards

CEO of the year

• Radhika Gupta — MMD & CEO, Edelweiss MF and Vice Chairperson, AMFI

Company of the year

• A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)

The SABRE Award for Superior Achievement in Brand-Building

• The Story of Godawan – The Spirit of the Desert — Diageo India with Genesis BCW

The SABRE Award for Superior Achievement in Reputation Management

• Green Yodha- A Sustainability Initiative by Schneider Electric — Schneider Electric with Adfactors PR

The SABRE Award for Superior Achievement in Research and Planning

• Are Some Women Their Own Glass Ceiling? — India Leaders for Social Sector (ILSS) with First Partners

The SABRE Award for Superior Achievement in Measurement and Evaluation

• A Year of Transformation for Mobile Premier League (MPL) — Mobile Premier League (MPL)

The SABRE Award for Superior Achievement in Creativity

• The Missing Chapter — P&G Whisper with 20:20 MSL

Practice areas

Business-To-Business Marketing

• Making Slack the ‘OG’ of Workplace Collaboration — Slack with Archetype

Corporate Image

• Oyo For All — Oyo Rooms with Avian WE

Corporate Culture & Change

• ‘McDonald’s For Youth’ – Unlocking Equal Opportunities For Underprivileged Communities — McDonald’s India - North & East with First Partners

Corporate Social Responsibility

• #RunForZeroHunger — Vedanta Limited with Avian WE

Crisis/Issues Management

• Fighting the Betting Menace in India — Mobile Premier League (MPL)

Digital and Social Media Campaign

• Eno: A Plateful of Laughs — Haleon (GSK) with Genesis BCW

Diversity Communications

• Creating an Equitable Workforce — VMware India with AvianWE

Employee and Workforce Engagement

• The Stars of Urban Company — Urban Company with H+K Strategies

Employer Branding

• ‘McDonald’s For Youth’ – Unlocking Equal Opportunities For Underprivileged Communities — McDonald’s India - North & East with First Partners

Financial and IPO Communications

• The Power of Two — PVR INOX with AvianWE

Integrated Marketing

• The Delicious Design Project — Glenmorangie with PR Pundit Public Relations

Marketing to Consumers (New Product)

• Great India Drive 2023 – Commemorating 75 years of India’s Independence — Hyundai Motor India with First Partners

Marketing to Consumers (Existing Product)

• Come and Say G'day — Tourism Australia with MSL India

Media Relations

• Breaking the norm, #LollaIndia takes Asia by storm — BookMyShow with Genesis BCW

Public Affairs/Government Relations

• Indian Leadership Forum Against Trafficking — ILFAT with Chase Avian Communications

Public Education

• Missing - Sensitively spreading awareness about human trafficking among gamers — Mobile Premier League (MPL)

Special Event

• The Story of Godawan – The Spirit of the Desert — Diageo India with Genesis BCW

Technology Integration in Communications

• Eno: A Plateful of Laughs — Haleon (GSK) with Genesis BCW

PR Aspirant/Student of the Year

• #WeArePR: A Step Ahead — Public Relations Consultants Association of India (PRCAI) with Xavier Institute of Communications

Industry sectors

Associations

• Sabka Haq Swachhta — NFSSM Alliance with Avian WE

Consumer Products/Services

• Engineering Change — Gillette India with Genesis BCW

Fashion & Beauty

• Forest Essentials Yuvati Selection - Because Your Dreams Matter — Forest Essentials with PR Pundit

Financial & Professional Services

• Future Generali Stands with Pride by Redefining Family — Future Generali India Insurance with Concept BIU

Food & Beverage

• Millets on the Plate — ITC’s Hotel Group with First Partners

Healthcare

• Otrivin: Pollution Capture Pencils — Haleon (GSK) with Genesis BCW

Industrial/Manufacturing

• #SesaForGreenerGood - Sanquelim Mines Reclamation a Green Model Exemplar — Vedanta Sesa Goa with First Partners

Media, Arts & Entertainment

• Prime Video Presents India — Prime Video

Mining and Extractive Industries

• Cairn Oil & Gas, Vedanta — Cairn Oil & Gas, Vedanta

Not for Profit

• Swasth Jeevan Ki Aur — Global Alliance For Improved Nutrition (GAIN) with Hill+Knowlton Strategies

Public Sector/Government

• Envisioning an inclusive clean energy transition for India — Smart Power India with On Purpose

Startup Communications

• Missing - Sensitively spreading awareness about human trafficking among gamers — Mobile Premier League (MPL)

Technology

• Building India's Sports Tech Titan — Dream Sports with MSL India

Travel & Leisure

• A Flying Start for Brand NIA — Noida International Airport with Genesis BCW

Geographic

South/Southeast Asia

• Aluminium - The Metal of Future — Vedanta Aluminium

International

• Decoding 37 Trillion Cells — Lenovo ISG with Zeno Group India