Innovation SABRE Awards — South Asia 2024 Winners

The Innovation SABRE Awards winners will be honored during the South Asia SABRE Awards ceremony on July 25 in New Delhi.

For further details please contact the PRCAI.

IN2 SABRE Awards

Experiential Marketing

Live Events
Winner:

• Seeking God in the Jungle — Hyundai Motor India with First Partners

Certificate of Excellence

• Crime Proofing Mega Events of G20 Summit and Ayodhya Temple Inauguration — Staqu Technologies with First Partners
• ‘Coke Is Cooking’ | Coca-Cola’s global meals platforms — The Coca-Cola Company
• From Charkha to Chips — IESA with Value 360 Communications
• Made in Singapore — Singapore Tourism Board with Homegrown, MSL India, Zenith Media, Publicis OOH

Earned Media

Digital/Print Media
Winner:

• From Sidelines to Match Day MVP: How Lay's Dominated Match-Day Snacking — PepsiCo India with Edelman India & Leo Burnett

Certificate of Excellence

• Bukhara, world’s most famous Indian restaurant, turns 45! — ITC’s Hotel Group with First Partners
• DI-verse: Disability Inclusive Place to Work — American India Foundation with Hill & Knowlton
  
• Hope to Happiness — Ferty9 with Hill & Knowlton
• Kaise Ka Cancer (The Hows Of Cancer) — Tata Trusts with Current Global India

Earned Media with Influencers + Communities
Winner:

• #IronLadiesIndia – Shattering More Than the Glass Ceiling! — Vedanta Sesa Goa with First Partners

Certificate of Excellence

• ORRA Fine Jewellery - The Leading Diamond Destination — ORRA Fine Jewellery with Hill & Knowlton
• Science of Purpose — Games24x7
• Take BoldCare of Her — BoldCare with Value 360 Communications
• Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

Persuasive Content
Winner:

• #PVRHeardYou — PVR INOX with Weber Shandwick India

Certificate of Excellence

• Fairtrade: Mainstream Sustainable Fashion conversations from side-lines — Fairtrade CSM India with Hill and Knowlton
• Gamers for Dementia Awareness — Mobile Premier League (MPL)
• Hope to Happiness — Ferty9 with Hill & Knowlton
• MPL: Saving Game Point — Mobile Premier League (MPL)

Sponsored & Paid Media

Product Placement
Winner:

• Maroo Newspaper Se Nahi, Laal HIT Se — Godrej Industries (Godrej Laal HIT) with Godrej Corporate Brand & Communications Team

Certificate of Excellence

• ORRA Fine Jewellery - The Leading Diamond Destination — ORRA Fine Jewellery with Hill & Knowlton

Digital Marketing/Advertising
Winner:

• Lost & Found in Singapore — Singapore Tourism Board with MSL India, MX Player

Certificate of Excellence

• Bharat Ke Liye (For India) — Organisation of Pharmaceutical Producers of India (OPPI) with Weber Shandwick India

Social Media & Community Management

Social Visual
Winner:

• Hope to Happiness — Ferty9 with Hill & Knowlton

Certificate of Excellence

• DI-verse: Disability Inclusive Place to Work — American India Foundation with Hill & Knowlton
• Mission India 2047: Har Jazbe Ke Liye — Clix Capital with First Partners
• Sixth Sense — ITC with First Partners with Dentsu Webchutney
• Time To Decide Destiny - Stroke Awareness Campaign — Medtronic with Dentsu Creative

Owned Media

Websites & Mobile apps
Winner:

• DI-verse: Disability Inclusive Place to Work — American India Foundation with Hill & Knowlton

Certificate of Excellence

• Hope to Happiness — Ferty9 with Hill & Knowlton

Annual Report
Winner:

• Jagatjit Industries Transformation: A Communication Success Story — Jagatjit Industries with 80 dB Communications

Documentary Film and Video
Winner:

• #CelebratingAcceptance — Godrej Industries & Associate Companies

Certificate of Excellence

• DI-verse: Disability Inclusive Place to Work — American India Foundation with Hill & Knowlton
• Project Pankh: Promoting sexual reproductive health and youth wellbeing in rural India — Engender Health with Hill and Knowlton India

Tools and Tactics

AI/Virtual Reality/Augmented Reality/Immersive Technology
Winner:

• #MagicWaliDiwali | ‘Iss Diwali, Forwards Waali Nahi, #MagicWaaliDiwali Manao’ — The Coca-Cola Company

Certificate of Excellence

• Britannia's '1947% More History' — Britannia India with Genesis BCW
• Lost & Found in Singapore — Singapore Tourism Board with MSL India, MX Player
• Upgrading B2B Events with Immersive Technology: The 'Brick Breaker' Interactive Exhibit — Edelman x HPE Aruba Networking

Real-time Engagement
Winner:

• #PVRHeardYou — PVR INOX with Weber Shandwick India

Certificate of Excellence

• Bukhara, world’s most famous Indian restaurant, turns 45! — ITC’s Hotel Group with First Partners
• DI-verse: Disability Inclusive Place to Work — American India Foundation with Hill & Knowlton
  
• Hope to Happiness — Ferty9 with Hill & Knowlton
• Kaise Ka Cancer (The Hows Of Cancer) — Tata Trusts with Current Global India

Data in Campaign Planning and Development
Winner:

• What's your rhythm — Medtronic with Dentsu Creatives

Certificate of Excellence

• Back Up Effortlessly — Western Digital with Archetype
• Sixth Sense — ITC with First Partners with Dentsu Webchutney
• Win Over Varicose — Medtronic with Synapse Advertising