SABRE Awards South Asia 2024 Finalists

The 2024 SABRE Awards South Asia shortlist was selected from among more than 850 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

The winners will be announced at the SABRE Awards South Asia Awards ceremony on 25 July at the Westin Gurgaon in New Delhi. For further details please contact the PRCAI.

Diamond SABRE Awards

CEO of the Year

• Winner will be announced during the SABRE Awards ceremony

Company of the year

• Big On Communication — Aditya Birla Group
• Integrated brand building and brand reputation — Dr. Reddy's Laboratories
• MPL: How communications led the charge in the battle for survival — Mobile Premier League (MPL)
• Re-Imagining PR - The Godrej Way — Godrej Industries & Associate Companies (GILAC) with Godrej Corporate Brand & Communications Team

The SABRE Award for Superior Achievement in Brand-Building

• 60-City Innovation Yatra by Schneider Electric — Schneider Electric with Adfactors PR
• Making Safety Visible in India Because…Safety Is Invisible…Till Tested — Škoda Auto India with MSL India NCC
• Sixth Sense — ITC with First Partners with Dentsu Webchutney
• Taking India Places — Alstom with Genesis BCW

The SABRE Award for Superior Achievement in Reputation Management

• #IronLadiesIndia – Shattering More Than the Glass Ceiling! — Vedanta Sesa Goa with First Partners
• MPL: Saving Game Point — Mobile Premier League (MPL)
• Urban Company - Sustained Media Outreach for Brand Building — Urban Company with Hill and Knowlton
• Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

The SABRE Award for Superior Achievement in Research and Planning

• 60-City Innovation Yatra by Schneider Electric — Schneider Electric with Adfactors PR
• Feel Good with Fiama Mental Well-being Survey — ITC Fiama with Genesis BCW
• Gamers for Dementia Awareness — Mobile Premier League (MPL)
• Nerivio, a drug-free migraine management device. — Dr. Reddy's Laboratories with SPAG - A Finn Partners Company

The SABRE Award for Superior Achievement in Measurement and Evaluation

• Enhancing Brand Admiration Through New Data Analytics Approach — Godrej Industries with Brand Balance
• Gamers for Dementia Awareness — Mobile Premier League (MPL)
• MPL: Saving Game Point — Mobile Premier League (MPL)
• Take BoldCare of Her — BoldCare with Value 360 Communications
• Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

The SABRE Award for Superior Achievement in Creativity

• #IronLadiesIndia – Shattering More Than the Glass Ceiling! — Vedanta Sesa Goa with First Partners
• #Tuffies — Cipla with GCI Health India
• Gamers for Dementia Awareness — Mobile Premier League (MPL)
• Kaise Ka Cancer (The Hows Of Cancer) — Tata Trusts with Current Global India
• Seeking God in the Jungle — Hyundai Motor India with First Partners

Professionals of The Year

Agency Head of The Year

• A Story of Resilience and Commitment to Excellence — Adfactors Public Relations Lanka
• PR Trailblazer: Vineet Handa — Kaizzen

Geographic

Bangladesh

• Winner: Coke Studio Bangla — The Coca-Cola Company

Sri Lanka

• Bridging Boundaries Limitless Possibilities — Port City Colombo with Hardtalk
• Sustainable Livelihood for Every Plantation Worker — Planters’ Association of Ceylon with Adfactors Public Relations Lanka

South/Southeast Asia

• #BeatPlasticPollution — Vistara - Tata SIA Airlines
• Moving towards a Tobacco-Free World — Institute for Global Tobacco Control (IGTC) with SPAG - A Finn Partners Company
• Take BoldCare of Her — BoldCare with Value 360 Communications

Practice areas

Business-To-Business Marketing

• Adobe Crafting Responsible GenAI Innovation Narrative Amidst Tech Frenzy — Adobe India with Ruder Finn
• Empowering Every Retailer: ONDC's Journey to Transform Indian E-commerce — ONDC, Government of India with Value 360 Communications
• TechEd - SAP — SAP with Genesis BCW

Corporate Image

• #IronLadiesIndia – Shattering More Than the Glass Ceiling! — Vedanta Sesa Goa with First Partners
• Big On Communication — Aditya Birla Group
• Crime Proofing Mega Events of G20 Summit and Ayodhya Temple Inauguration — Staqu Technologies with First Partners
• Happy Bags — McDonald’s India – North & East with First Partners
• Re-Imagining PR - The Godrej Way — Godrej Industries & Associate Companies (GILAC) with Godrej Corporate Brand & Communications Team

Corporate Culture & Change

• #IronLadiesIndia – Shattering More Than the Glass Ceiling! — Vedanta Sesa Goa with First Partners
• Adding the 5th Dimension to Investment - Gender Lens Investing — Caspian Debt with First Partners
• Work Happy Work Hybrid HP India Campaign — HP with Edelman India

Corporate Social Responsibility

• #BeatPlasticPollution — Vistara - Tata SIA Airlines
• Gamers for Dementia Awareness — Mobile Premier League (MPL)
• Happy Bags — McDonald’s India – North & East with First Partners
• Re-start: A Second Chance at Life — Max Healthcare with First Partners
• Sixth Sense — ITC with First Partners with Dentsu Webchutney

Crisis/Issues Management

• MPL: Saving Game Point — Mobile Premier League (MPL)
• Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

Digital and Social Media Campaign

• EatQual 2.0 - Colours — McDonald's India (West & South) with Avian WE
• Gamers for Dementia Awareness — Mobile Premier League (MPL)
• One Earth, One Family, One Future — G20 India with Avian WE
• Take BoldCare of Her — BoldCare with Value 360 Communications

Diversity Communications

• #ShushTheHush – Bleed Shamelessly — Bill & Melinda Gates Foundation with Organic by MSL (MSL India)
• Let's Talk Gender — Tinder India with PCA (MSL India), Gaysi Family
• Olay #STEMTheGap — Olay India with Madison PR
• Sixth Sense — ITC with First Partners with Dentsu Webchutney
• Teaching India to #SpeakSign — KFC India with Edelman India

Employee and Workforce Engagement

• #IronLadiesIndia – Shattering More Than the Glass Ceiling! — Vedanta Sesa Goa with First Partners
• INSWA Communities — The Coca-Cola Company
• Sixth Sense — ITC with First Partners with Dentsu Webchutney
• SmarterTech for SuperFoods — Lenovo India with The PRactice
• Without us, Samsung wouldn’t be Samsung - Positioning Samsung Semiconductor India Research as the nerve centre of every Samsung innovation — Samsung Semiconductor India Research (SSIR) with Archetype Agency

Employer Branding

• #IronLadiesIndia – Shattering More Than the Glass Ceiling! — Vedanta Sesa Goa with First Partners
• #TheFutureOfMetAL — Vedanta Aluminium with Archetype Agency.
• Sixth Sense — ITC Limited with First Partners with Dentsu Webchutney
• Without us, Samsung wouldn’t be Samsung - Positioning Samsung Semiconductor India Research as the nerve centre of every Samsung innovation — Samsung Semiconductor India Research (SSIR) with Archetype Agency

Financial and IPO Communications

• Nexus Select Trust: The Reit Choice for Investors — Nexus Select Trust with Adfactors PR
• Yatharth Hospital & Trauma Care Services Limited: Better Healthcare, Better Tomorrow — Yatharth Hospital & Trauma Care Services with Adfactors PR

Integrated Marketing

• #MakeGurugramroadssafe — Park+ with Kaizzen
• Alchemy - Kaleidoscope of Time — Chivas Regal with PR Pundit Havas Red
• Durex The Birds and Bees Talk — Reckitt with Avian WE
• Sixth Sense — ITC with First Partners with Dentsu Webchutney
• Time To Decide Destiny - Stroke Awareness Campaign — Medtronic with Dentsu Creative

Marketing to Consumers (New Product)

• Indkal Technologies - Launch of Acer Google TVs — Indkal Technologies with Hill and Knowlton
• ITC Mission Millets Campaign — ITC Foods with Avian WE
• Launching Asaya - Breaking Barriers in Beauty — Asaya with Ebony & Ivory PR
• Mainstreaming Millets & Millet-Based Ready-To-Cook Products — Godrej Industries (Godrej Yummiez) with Godrej Corporate Brand & Communications Team
• Urban Company - Launch of Native RO — Urban Company with Hill and Knowlton

Marketing to Consumers (Existing Product)

• #KisanFashion - Highlighting the evolving landscape of men's grooming in rural areas — Godrej Industries (Godrej Expert Rich Creme) with Godrej Corporate Brand & Communications Team
• Beyond Films and Beyond Boundaries — PVR INOX with Avian WE
• Mission India 2047: Har Jazbe Ke Liye — Clix Capital with First Partners
• Sixth Sense — ITC with First Partners with Dentsu Webchutney
• Take BoldCare of Her — BoldCare with Value 360 Communications

Media Relations

• #BeyondThePill — Lupin with Genesis BCW
• Invest in your Sleep — Polyflex India with Concept Public Relations India
• Lionsgate has got G.A.M.E aka 'Greatest Action Movie Ever' — Lionsgate India with RF Thunder
• MPL: Saving Game Point — Mobile Premier League (MPL)
• Strengthening Maruti Suzuki SUV Story — Maruti Suzuki India with Avian WE

Public Affairs/Government Relations

• Empowering Growth: Strengthening the Regulatory Framework of India's Skill Gaming Industry — All India Gaming Federation with Kaizzen
• From Charkha to Chips: Navigating India towards Homegrown Chip Manufacturing with IESA — Indian Electronics and Semiconductors Association(IESA) with Value 360 Communications
• Indian Leadership Forum Against Trafficking — ILFAT with Chase Avian Communications
• Re-start: A Second Chance at Life — Max Healthcare with First Partners
• Sustainable Livelihood for Every Plantation Worker — Planters’ Association of Ceylon with Adfactors Public Relations Lanka

Public Education

• Dettol Hygiene Olympiad — Reckitt with Avian WE
• Gamers for Dementia Awareness — Mobile Premier League (MPL)
• Haath Dhona Cool Hai — ITC Savlon with Genesis BCW
• Kaise Ka Cancer (The Hows Of Cancer) — Tata Trusts with Current Global India
• Sixth Sense — ITC with First Partners with Dentsu Webchutney

Special Event

• #MaidaanSaaf (Clear the Field) — Anandana - The Coca-Cola India Foundation
• Bukhara, world’s most famous Indian restaurant, turns 45! — ITC’s Hotel Group with First Partners
• Coke Studio Bangla — The Coca-Cola Company
• Inked with Care — Manipal Hospitals with Concept Public Relations India
• One Earth, One Family, One Future — G20 India with Avian WE

Emerging Markets

Emerging Markets

• #KisanFashion - Highlighting the evolving landscape of men's grooming in rural areas — Godrej Industries (Godrej Expert Rich Creme) with Godrej Corporate Brand & Communications Team
• Perfect Blend of Science & Entertainment — Games24x7
• Science of Purpose — Games24x7

PR Aspirant/Student of the Year

PR Aspirant/Student of the Year

• #PausePR — Raggaeshree Chanda with SCoRe
• PRime Campaign — Shaurya Lall with Chitkara University
• WeArePR- Putting the 'Relations' in Public Relations — Arpita Hota with School of Communications, XIM University

Industry sectors

Associations

• #EUnitedINDiversity — Delegation of European Union to India and Bhutan with Avian WE
• Bharat Ke Liye (For India) — Organisation of Pharmaceutical Producers of India (OPPI) with Weber Shandwick India
• Choose Safer Healthcare — NATHEALTH - Healthcare Federation of India with Avian WE
• From Charkha to Chips: Navigating India towards Homegrown Chip Manufacturing with IESA — Indian Electronics and Semiconductors Association(IESA) with Value 360 Communications
• Sustainable Livelihood for Every Plantation Worker — Planters’ Association of Ceylon with Adfactors Public Relations Lanka

Consumer Products/Services

• #KisanFashion - Highlighting the evolving landscape of men's grooming in rural areas — Godrej Industries (Godrej Expert Rich Creme) with Godrej Corporate Brand & Communications Team
• EatQual 2.0 - Colours — McDonald's India (West & South) with Avian WE
• Invest in your Sleep — Polyflex India with Concept Public Relations India
• Starbucks #ItStartsWithYourName — Tata Starbucks with Edelman India
• Teaching India to #SpeakSign — KFC India with Edelman India

Fashion & Beauty

• #Coloursareforall - A Diverse & Inclusive Approach to Celebrating Everyone — Godrej Industries (Godrej Professional) with Godrej Corporate Brand & Communications Team
• Feel Good with Fiama Mental Well-being Survey — ITC Fiama with Genesis BCW
• Launching Asaya - Breaking Barriers in Beauty — Asaya with Ebony & Ivory PR
• Miss World 2024 - Beauty with Purpose — Miss World Foundation with Value 360 Communications

Financial & Professional Services

• Adding the 5th Dimension to Investment - Gender Lens Investing — Caspian Debt with First Partners
• Bridging Boundaries Limitless Possibilities — Port City Colombo with Hardtalk
• Indeed is Shaping the Future of Work: Empowering Through AI — Indeed with Archetype
• Mission India 2047: Har Jazbe Ke Liye — Clix Capital with First Partners
• Your Gateway to Decentralized Future — Unocoin with Media Mantra

Food & Beverage

• Achaar Ka Perfect Jodidaar — Adani Wilmar with AdFactors PR
• Delicious Design Project 2.0 — Glenmorangie with PR Pundit Havas Red
• India's SnacKing — Samosa Singh with Media Mantra
• ITC Mission Millets Campaign — ITC Foods with Avian WE
• Kurkure: Championing Anti-Hustle and Embracing Individuality with "Chatpate Se Sab Patein" — PepsiCo India with Edelman India & Leo Burnett

Healthcare

• #Tuffies — Cipla with GCI Health India
• Dettol Hygiene Olympiad — Reckitt with Avian WE
• Kaise Ka Cancer (The Hows Of Cancer) — Tata Trusts with Current Global India
• Let's Get Tested — TB Alert India with Hill & Knowlton

Industrial/Manufacturing

• 60-City Innovation Yatra by Schneider Electric — Schneider Electric with Adfactors PR
• From Charkha to Chips: Navigating India towards Homegrown Chip Manufacturing with IESA — Indian Electronics and Semiconductors Association(IESA) with Value 360 Communications
• Seeking God in the Jungle — Hyundai Motor India with First Partners
• Sixth Sense — ITC with First Partners with Dentsu Webchutney
• Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

Media, Arts & Entertainment

• Lionsgate has got G.A.M.E aka 'Greatest Action Movie Ever' — Lionsgate India with RF Thunder
• Main Khush Toh Family Khush — Sony SAB with Ruder Finn
• Miss World 2024 - Beauty with Purpose — Miss World Foundation with Value 360 Communications
• Royale Glitz Tribute to West Bengal — Asian Paints with Madison PR

Mining and Extractive Industries

• #IronLadiesIndia – Shattering More Than the Glass Ceiling! — Vedanta Sesa Goa with First Partners
• #TheFutureOfMetAL — Vedanta Aluminium with Archetype Agency
  
• Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

Not for Profit

• #BeatPlasticPollution — Godrej Industries & Associate Companies
• #MaidaanSaaf (Clear the Field) — Anandana - The Coca-Cola India Foundation
• Indian Leadership Forum Against Trafficking — ILFAT with Chase Avian Communications
• Kaise Ka Cancer (The Hows Of Cancer) — Tata Trusts with Current Global India
• Transforming Markets for Improved Nutrition — Access To Nutrition Initiative with Kaizzen

Public Sector/Government

• Crime Proofing Mega Events of G20 Summit and Ayodhya Temple Inauguration — Staqu Technologies with First Partners
• One Earth, One Family, One Future — G20 India with Avian WE
• Startup Mahakumbh 2024 — Startup Mahakumbh with Avian WE
• Why New Zealand — Education New Zealand with Ruder Finn

Startup Communications

• #MakeGurugramroadssafe — Park+ with Kaizzen
• Adding the 5th Dimension to Investment - Gender Lens Investing — Caspian Debt with First Partners

Technology

• Adobe Crafting Responsible GenAI Innovation Narrative Amidst Tech Frenzy — Adobe India with Ruder Finn
• Crime Proofing Mega Events of G20 Summit and Ayodhya Temple Inauguration — Staqu Technologies with First Partners
• Empowering Every Retailer: ONDC's Journey to Transform Indian E-commerce — ONDC, Government of India with Value 360 Communications
• Gamers for Dementia Awareness — Mobile Premier League (MPL)
• Science of Purpose — Games24x7 with NA

Travel & Leisure

• Bukhara, world’s most famous Indian restaurant, turns 45! — ITC’s Hotel Group with First Partners
• Creating Inviting Moments for Indians to Come and Say G'Day — Tourism Australia with MSL India
• Looking Beyond Maldives — EaseMyTrip with Value 360 Communications
• Made in Singapore — Singapore Tourism Board with Homegrown, MSL India, Zenith Media, Publicis OOH