SABRE Awards South Asia 2024 Winners | PRovoke Media

2024 South Asia SABRE Awards Winners

The 2024 SABRE Awards South Asia winners were announced at the South Asia SABRE Awards ceremony on July 25

Platinum SABRE Award for Best in Show

Winner:

Sixth Sense — ITC with First Partners with Dentsu Webchutney

Finalists:

2. Kaise Ka Cancer (The Hows Of Cancer) — Tata Trusts with Current Global India
3. Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners
4. MPL: Saving Game Point — Mobile Premier League (MPL)
5. EatQual 2.0 - Colours — McDonald's India (West & South) with Avian WE


Diamond SABRE Awards

CEO of the year

  • Vineeta Singh — Co-founder & CEO, SUGAR Cosmetics

Company of the year

  • Big On Communication — Aditya Birla Group

The SABRE Award for Superior Achievement in Brand-Building

  • Taking India Places — Alstom with Genesis BCW

The SABRE Award for Superior Achievement in Reputation Management

  • MPL: Saving Game Point — Mobile Premier League (MPL)

The SABRE Award for Superior Achievement in Research and Planning

  • Feel Good with Fiama Mental Well-being Survey — ITC Fiama with Genesis BCW

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • Gamers for Dementia Awareness — Mobile Premier League (MPL)

    The SABRE Award for Superior Achievement in Creativity

    • Seeking God in the Jungle — Hyundai Motor with First Partners


    Professionals of the Year

    Agency Head of The Year

    • A Story of Resilience and Commitment to Excellence — Adfactors Public Relations Lanka


    Practice areas

    Business-To-Business Marketing

    • TechEd - SAP — SAP with Genesis BCW

    Corporate Image

    • Re-Imagining PR - The Godrej Way — Godrej Industries Limited & Associate Companies (GILAC) with Godrej Corporate Brand & Communications Team

    Corporate Culture & Change

    • Adding the 5th Dimension to Investment - Gender Lens Investing — Caspian Debt with First Partners

    Corporate Social Responsibility

    • Sixth Sense — ITC with First Partners with Dentsu Webchutney

    Crisis/Issues Management

    • Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

    Digital and Social Media Campaign

    • EatQual 2.0 - Colours — McDonald's India (West & South) with Avian WE

    Diversity Communications

    • Sixth Sense — ITC with First Partners with Dentsu Webchutney

    Employee and Workforce Engagement

    • SmarterTech for SuperFoods — Lenovo India with The PRactice

    Employer Branding

    • #TheFutureOfMetAL — Vedanta Aluminium with Archetype Agency

    Financial and IPO Communications

    • Yatharth Hospital & Trauma Care Services Limited: Better Healthcare, Better Tomorrow — Yatharth Hospital & Trauma Care Services Limited with Adfactors PR

    Integrated Marketing

    • Sixth Sense — ITC with First Partners with Dentsu Webchutney

    Marketing to Consumers (New Product)

    • ITC Mission Millets Campaign — ITC Foods with Avian WE

    Marketing to Consumers (Existing Product)

    • #KisanFashion - Highlighting the evolving landscape of men's grooming in rural areas — Godrej Industries (Godrej Expert Rich Creme) with Godrej Corporate Brand & Communications Team

    Media Relations

    • Lionsgate has got G.A.M.E aka 'Greatest Action Movie Ever' — Lionsgate India with RF Thunder

    Public Affairs/Government Relations

    • From Charkha to Chips: Navigating India towards Homegrown Chip Manufacturing with IESA — Indian Electronics and Semiconductors Association(IESA) with Value 360 Communications

    Public Education

    • Kaise Ka Cancer (The Hows Of Cancer) — Tata Trusts with Current Global India

    Special Event

    • One Earth, One Family, One Future — G20 India with Avian WE


    Emerging Markets

    • Science of Purpose — Games24x7


    PR Aspirant/Student of the Year

    • WeArePR- Putting the 'Relations' in Public Relations — Arpita Hota with School of Communications, XIM University


    Industry sectors

    Associations

    • Sustainable Livelihood for Every Plantation Worker — Planters’ Association of Ceylon with Adfactors Public Relations Lanka

    Consumer Products/Services

    • Starbucks #ItStartsWithYourName — Tata Starbucks Private with Edelman India

    Fashion & Beauty

    • #Coloursareforall - A Diverse & Inclusive Approach to Celebrating Everyone — Godrej Industries (Godrej Professional) with Godrej Corporate Brand & Communications Team

    Financial & Professional Services

    • Mission India 2047: Har Jazbe Ke Liye — Clix Capital with First Partners

    Food & Beverage

    • Achaar Ka Perfect Jodidaar — Adani Wilmar with AdFactors PR

    Healthcare

    • Dettol Hygiene Olympiad — Reckitt with Avian WE

    Industrial/Manufacturing

    • Sixth Sense — ITC with First Partners with Dentsu Webchutney

    Media, Arts & Entertainment

    • Lionsgate has got G.A.M.E aka 'Greatest Action Movie Ever' — Lionsgate India with RF Thunder

    Mining and Extractive Industries

    • Vedanta For India: The Return of Iron Ore Mining in Goa — Vedanta Sesa Goa with First Partners

    Not for Profit

    • Indian Leadership Forum Against Trafficking — ILFAT with Chase Avian Communications

    Public Sector/Government

    • Startup Mahakumbh 2024 — Startup Mahakumbh with Avian WE

    Technology

    • Science of Purpose — Games24x7

    Travel & Leisure

    • Bukhara, world’s most famous Indian restaurant, turns 45! — ITC’s Hotel Group with First Partners


      Geographic

      Bangladesh

      • Coke Studio Bangla — The Coca-Cola Company

      Sri Lanka

      • Sustainable Livelihood for Every Plantation Worker — Planters’ Association of Ceylon with Adfactors Public Relations Lanka

      South/Southeast Asia

      • Moving towards a Tobacco-Free World — Institute for Global Tobacco Control (IGTC with SPAG - A Finn Partners Company