Innovation SABRE Awards — South Asia 2025 Winners

IN2 SABRE Awards

Experiential Marketing

Live Events
Winner:

• The Undekha Eye Test — Godrej Consumer Products with Eyebetes Foundation, Cumulus PR, Godrej Creative Lab

• Levi’s x Dil-Luminati India Tour 2024 — Levi Strauss & Co. with PR Pundit Havas Red
  
• Nautical Trail - Celebrating India's Maritime Heritage — Hyundai Motor India with First Partners

• Adani Ahmedabad Marathon — Adani Sportsline with Wordswork Communications
• MPL Dev Days: Powering the Next Wave of Game Makers — Mobile Premier League (MPL)

Earned Media

Digital/Print Media
Winner:

• Gatorade Turf Finder Powered by Google Maps — Gatorade - PepsiCo India with Edelman India, Leo India

Certificate of Excellence

• A 45th Anniversary Special Event by SriLankan Airlines (UL) — SriLankan Airlines
• India from the prism of Localization: Building a brand story with Viksit Bharat’s Vision 2047 — GE HealthCare with Ruder Finn India
• Sprite Joke In A Bottle — Coca-Cola India with Weber Shandwick
  

• When the Future Came Looking for a Job — Indeed with Archetype India

Broadcast Media
Winner:

• Birla Opus: Challenger turns disruptor — Aditya Birla Group with AdFactors PR

Finalists

• Building Tomorrow’s Political Leadership for India! — School of Ultimate Leadership (SOUL) with First Partners
• Seva Hi Saadhna Hai — Adani Group

Earned Media with Influencers + Communities
Winner:

• Ice Stupas: #WaterWonders – Save Water like Ladakh! — HDFC Bank with First Partners

Certificate of Excellence

• Serving for the Girls - Transforming lives in Assam’s Remote Villages Through Sport — Mobile Premier League (MPL)

• Godrej Professional Spotlight - A Platform Celebrating and Empowering Hair Stylists — Godrej Professional with Godrej Industries Group
• Great India Drive: Unveil The Unseen – India Unchartered! — Hyundai Motor India with First Partners
• Mabel Addis Women in Games Month — Mobile Premier League (MPL)

Persuasive Content
Winner:

• Steel of India — Jindal Steel and Power

Certificate of Excellence

• Attracting Endowments through Research Excellence — BITS Pilani with Burson Genesis
  
• Project Hilldaari — Nestle India with GCI Health a Burson Company
  

• Embed's Answer to Fever Mysteries: An Algorithmic Breakthrough — Godrej Consumer Products with Godrej Industries Group
• Vedanta Limited – A Year of Transformation — Vedanta with Adfactors PR

Sponsored & Paid Media

Product Placement
Winner:

• Safe is Sexy - India's First Shadow Art made from Condoms — KamaSutra with Godrej Industries Group

Digital Marketing/Advertising
Winner:

• Choose Your Changi Adventure — Changi Airport Group with MSL

Finalists

• Make Life Beautiful — Birla Opus Paints with Burson Genesis
• Together in Travel: A Global Reboot of the Tourism Sector, Powered By Purpose — Together in Travel: A WTTC initiative with SPAG - A FINN Partners Company

Social Media & Community Management

Social Visual
Winner:

• Change the Game — Aditya Birla Group with Brandmovers

Certificate of Excellence

• Aangan Se Aasmaan Tak — Gates Foundation India with Organic by MSL
• Celebrating Acceptance — Godrej L'Affaire with Godrej Industries Group
• Instruments of Change — Aditya Birla Group with Brandmovers
  

• Reverse Interview — Providence India with Burson Genesis

Social Publishing / Blogs
Winner:

• 10 Years, 10 Crore Smiles – HDFC Bank Parivartan – A Decade of CSR — HDFC Bank with First Partners

Owned Media

Websites & Mobile apps
Winner:

• Seva Hi Saadhna Hai — Adani Group

Certificate of Excellence

• Empowering Women, Evolving Lives — Miss Bangladesh US Organization with Hiam Hafizuddin (Independent Strategist and Founder)
  

• Redefining Real Estate: Housing.com's Digital Disruption in PropTech — Housing.com with Value 360 Communications

CSR, ESG and DEI Reporting
Winner:

• Jo Jode Wohi Samajhdaar — Aditya Birla Group

Annual Report
Winner:

• Reliance Industries Annual Report — Reliance Industries

Documentary Film and Video
Winner:

• Great India Drive: Unveil The Unseen – India Unchartered! — Hyundai Motor India with First Partners

Certificate of Excellence

• Green Mahakumbh – Winning the Environmental Challenge! — Coca-Cola India & Southwest Asia with First Partners
• Ice Stupas: #WaterWonders – Save Water like Ladakh! — HDFC Bank with First Partners

• 30 Years of Energising India — Cairn Oil & Gas - Vedanta Limited
• A Nation on the Move — Tata Consultancy Services

Tools and Tactics

AI/Virtual Reality/Augmented Reality/Immersive Technology
Winner:

• Immersive Technology in Social Impact Storytelling: A 360° VR Journey of Women in Fisheries — Reliance Foundation

Certificate of Excellence

• Gurugram Crackdown: AI Police Tracking Fake Number Plates! — Staqu Technologies with First Partners
  

• Colgate's Oral Health Movement — Colgate- Palmolive with MSL
• Jeet Ka Vishwas – India’s first AI-generated corporate anthem by ICICI Lombard — ICICI Lombard General Insurance
• TripSecure plus - Simplifying travel insurance with AI-created music — ICICI Lombard General Insurance

Audio: Podcasts + Music
Winner:

• Cricket Connects: Beyond the Game — Wise with 80 dB Communications

Certificate of Excellence

• Instruments of Change — Aditya Birla Group with Brandmovers
  

• TripSecure plus - Simplifying travel insurance with AI-created music — ICICI Lombard General Insurance

Real-time Engagement
Winner:

• Tray It Right - A Traveler’s Quest for Airport Hygiene — Anand Nichani with Concept Public Relations India

Certificate of Excellence

• D-KYC: Don't Know Your Customer — Digi Yatra with Value 360 Communications

• CRUX Market Day — Pernod Ricard India with Value 360 Communications

Data in Campaign Planning and Development
Winner:

• AI for All: Realigning Perception, Reclaiming Recognition — Lenovo India with Zeno Group

Finalists

• Mabel Addis Women in Games Month — Mobile Premier League (MPL)
• The Gold Standard of Investing — World Gold Council with Burson Genesis