SABRE Awards South Asia 2025 Finalists

The 2025 SABRE Awards South Asia shortlist was selected from among more than 850 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

The winners will be announced at the SABRE Awards South Asia Awards ceremony on 24 July in Delhi. Venue will be confirmed soon. For further details please contact the PRCAI.

Diamond SABRE Awards

Agency CEO of the Year

• Winner will be announced during the SABRE Awards ceremony

Company CEO of the Year

• Winner will be announced during the SABRE Awards ceremony

Company of the year

• From Stories to Leadership: Building Reputation the Godrej Way — Godrej Industries Group with GIG Corporate Brand & Communications
• MPL: A Year of Creating Business Impact — Mobile Premier League (MPL)
• Reliance Industries — Reliance Industries

The SABRE Award for Superior Achievement in Brand-Building

• #ResumeLife — Boston Scientific India with GCI Health a Burson Group India Company
• 10 Years, 10 Crore Smiles – HDFC Bank Parivartan – A Decade of CSR — HDFC Bank with First Partners
• Gatorade Turf Finder Powered by Google Maps — Gatorade - PepsiCo India with Edelman India, Leo India
• Green Mahakumbh – Winning the Environmental Challenge! — Coca-Cola India & Southwest Asia with First Partners
• Steel of India — Jindal Steel and Power

The SABRE Award for Superior Achievement in Reputation Management

• Building Trust Amidst High Volatility and Regulatory Ambiguity — Giottus Crypto Platform with Burson Genesis
• Digitizing Indian Banking — Airtel Payments Bank with Burson Genesis
• Every Miner Deserves to Return Home Safe! — Vedanta Sesa Goa with First Partners
• From Niche to Necessity – Redefining Quick Commerce in India — Blinkit with Burson Genesis
• Green Mahakumbh – Winning the Environmental Challenge! — Coca-Cola India & Southwest Asia with First Partners

The SABRE Award for Superior Achievement in Research and Planning

• AI for All: Realigning Perception, Reclaiming Recognition — Lenovo India with Zeno Group
• Guardians of Mental Health Empowering Youth Resilience and Well-Being — Mpower with Concept Public Relations India
• Mabel Addis Women in Games Month — Mobile Premier League (MPL)
• MPL: A Year of Creating Business Impact — Mobile Premier League (MPL)
• Pioneer DJ India Ambassador Program — Pioneer DJ with Burson Genesis

The SABRE Award for Superior Achievement in Measurement and Evaluation
*No winner will be named in the Superior Achievement in Measurement and Evaluation category

• AI for All: Realigning Perception, Reclaiming Recognition — Lenovo India with Zeno Group
• Gurugram Crackdown: AI Police Tracking Fake Number Plates! — Staqu Technologies with First Partners
• Namak Ho Tata Ka....Tata Namak — Tata Consumer Products with Adfactors PR

The SABRE Award for Superior Achievement in Creativity

• Celebrating Acceptance — Godrej L'Affaire with Godrej Industries Group
• Instruments of Change — Aditya Birla Group with Brandmovers
• Launching 'Legends of Shiva with Amish' — Warner Bros. Discovery with Archetype
• MPL: A Year of Creating Business Impact — Mobile Premier League (MPL)
• Sextember by Bold Care — Bold Care with Value 360 Communications

Geographic

India

• A Force for Good — Aditya Birla Group
• Making Healthy Possible in India — Amneal Pharmaceuticals with Ruder Finn Thunder India
• Mettle of India — Jindal Steel and Power
• Navigating the Cheese Crisis — Westlife Foodworld - McDonald's India (W&S) with Avian We.
• Vedanta Limited – A Year of Transformation — Vedanta with Adfactors PR

Bangladesh

• Winner: Empowering Women, Evolving Lives — Miss Bangladesh US Organization with Hiam Hafizuddin (Independent Strategist and Founder)

Nepal

• Winner: Spirofy: Access to COPD Diagnosis — Cipla EMEU

Sri Lanka

• Winner: A 45th Anniversary Special Event by SriLankan Airlines (UL) — SriLankan Airlines

South/Southeast Asia

• A Force for Good — Aditya Birla Group
• Asia-Pacific Myopia Management Symposium (APMMS) — CooperVision with SPAG - A FINN Partners Company
• Birla Opus: Challenger turns disruptor — Aditya Birla Group with AdFactors PR

International

• Breathefree Digital Educator — Cipla EMEU
• Empowering Women, Evolving Lives — Miss Bangladesh US Organization with Hiam Hafizuddin (Independent Strategist and Founder)
• Instruments of Change — Aditya Birla Group with Brandmovers
• Making Big Bets for Climate Action — The Rockefeller Foundation with Edelman India
• Together in Travel: A Global Reboot of the Tourism Sector, Powered by Purpose — Together in Travel: A WTTC initiative with SPAG - A FINN Partners Company

Practice areas

Business-To-Business Marketing

• From Pixels to Principles: Adobe's Ethical AI Journey — Adobe with Ruder Finn
• Gurugram Crackdown: AI Police Tracking Fake Number Plates! — Staqu Technologies with First Partners
• JSPTechCatalyst — Jindal Steel and Power
• MPL Dev Days: Powering the Next Wave of Game Makers — Mobile Premier League (MPL)
• Nautical Trail - Celebrating India's Maritime Heritage — Hyundai Motor India with First Partners

Corporate Image

• From Stories to Leadership: Building Reputation the Godrej Way — Godrej Industries Group with GIG Corporate Brand & Communications
• Ice Stupas: #WaterWonders – Save Water like Ladakh! — HDFC Bank with First Partners
• MPL: A Year of Creating Business Impact — Mobile Premier League (MPL)
• Novo Nordisk: Reframing Chronic Disease Care in India — Novo Nordisk with SPAG - A FINN Partners Company
• The Lighthouse Project — Mondelez India with Value 360 Communications

Corporate Culture & Change

• CRUX Market Day — Pernod Ricard India with Value 360 Communications
• Green Mahakumbh – Winning the Environmental Challenge! — Coca-Cola India & Southwest Asia with First Partners
• Iron Ladies India 3.0 – The Making of Iron Ladies! — Vedanta Sesa Goa with First Partners

Corporate Social Responsibility

• #StandUpForLearningGaps — P&G Shiksha with Madison PR
• Empowering 2 Million Women in Agriculture by 2030 — Corteva Agriscience with Avian We.
• Global Month of Volunteering (GMV) — Amazon with Gnothi Seauton
• Seva Hi Saadhna Hai — Adani Group
• The Undekha Eye Test — Godrej Consumer Products with Eyebetes Foundation, Cumulus PR, Godrej Creative Lab

Crisis/Issues Management

• Filaria Se Fight — Gates Foundation India with Organic by MSL
• From Crisis to Opportunity: Nestlé Cerelac — Nestlé India with Weber Shandwick
• Navigating the Cheese Crisis — Westlife Foodworld - McDonald's India (W&S) with Avian We.

Digital and Social Media Campaign

• #NIVEAForLocal - A Small Business Community Programme — NIVEA India with MSL India
• Aangan Se Aasmaan Tak — Gates Foundation India with Organic by MSL
• Choose Your Changi Adventure — Changi Airport Group with MSL
• Elevating RPSG Group's Sport's Portfolio - Lucknow Super Giants and Mohun Bagan Super Giant — RPSG with Avian We.
• Launch of 6 Ballygunge Place, Delhi — 6 Ballygunge Place with 80 dB Communications

Diversity Communications

• A Universal Language to Order India's Favourite Food — KFC India with Edelman India
• Change the Game — Aditya Birla Group with Brandmovers
• Inclusion Starts with Awareness — Shiranee Joseph De Saram Foundation with Adfactors PR Lanka
• Increasing Women's participation in labour force — Udaiti Foundation with Avian We.
• Mabel Addis Women in Games Month — Mobile Premier League (MPL)

Employee and Workforce Engagement

• Celebrating You — Diageo India with Burson Genesis
• Jeet Ka Vishwas – India’s first AI-generated corporate anthem by ICICI Lombard — ICICI Lombard General Insurance
• Unlock the Player In You — Dream 11 with Edelman India

Employer Branding

• Mettle of India — Jindal Steel and Power
• Reverse Interview — Providence India with Burson Genesis
• The World of Reliance — Reliance Industries

Financial and IPO Communications

• Hyundai Motor India Limited IPO | Accelerating the next phase of growth — Hyundai Motor India with Adfactors PR
• The Gold Standard of Investing — World Gold Council with Burson Genesis
• Vedanta Limited – A Year of Transformation — Vedanta Limited with Adfactors PR

Integrated Marketing

• Dettol Banega Swasth India — Reckitt with Avian We.
• Gatorade Turf Finder Powered by Google Maps — Gatorade - PepsiCo India with Edelman India, Leo India
• Hellmann's Mood Burger — Hellmann's with Edelman India
• Legacy of Sewa — School of Education and Systems Change with Gnothi Seauton
• Maternity Insurance For Women — Policybazaar.com

Marketing to Consumers (New Product)

• A Milky Verse - Launch of Godrej My Farm — Godrej My Farm with Godrej Industries Group's Corporate Brand and Communications Team
• Mahindra Unlimit India – Launch of Electric Origin SUVs — Mahindra Electric Automobile with Adfactors PR
• Make Life Beautiful — Birla Opus Paints with Burson Genesis
• The Good Craft Co.'s Flavour Lab Experience Centre — Diageo India with The Outlier
• Toast Of the Town: Launching A New Microbrewery in India’s Beer Capital — ICB Indian Craft Brewery with Evoc

Marketing to Consumers (Existing Product)

• Durex The Birds and Bees Talk — Reckitt with Avian We.
• Instagram- Close Friends Only — Meta- Instagram with Ruder Finn
• Jagruk Baniye, PYNA Chuniye by Godrej Agrovet — Godrej Agrovet with Godrej Industries Group's Corporate Brand and Communications Team
• Redefining Pet Care Through ITC Nimyle’s PetFed Collaboration — ITC Nimyle with Burson Genesis
• Sprite Joke In A Bottle — Coca-Cola India with Weber Shandwick

Media Relations

• Birla Opus: Challenger turns disruptor — Aditya Birla Group with AdFactors PR
• From delivery to defense: Transforming Akamai from a CDN player to Security & Cloud powerhouse — Akamai with Archetype India
• Launch of India’s First AI Spam Detection Feature by Bharti Airtel — Bharti Airtel with MSL India
• Media Relations - Gujarat Giants || Women's Premier League — Adani Sportsline with Wordswork Communications
• When the Future Came Looking for a Job — Indeed with Archetype India

Public Affairs/Government Relations

• Building Tomorrow’s Political Leadership for India! — School of Ultimate Leadership (SOUL) with First Partners
• Embed's Answer to Fever Mysteries: An Algorithmic Breakthrough — Godrej Consumer Products with Godrej Industries Group
• Nautical Trail - Celebrating India's Maritime Heritage — Hyundai Motor India with First Partners
• Safe Blood, Safe Lives — Thalassemia Patient Advocacy Group with Avian We.
• The Next Move: AIGF Driving Policy and Industry Synergy in India’s Skill Gaming Sector — All India Gaming Federation with Kaizzen

Public Education

• #GenerationsTogether — HelpAge India with GCI Health a Burson Company
• D-KYC: Don't Know Your Customer — Digi Yatra with Value 360 Communications
• Self Care for New Moms and Kids Under 5 — Reckitt with Avian We.
• Serving for the Girls - Transforming lives in Assam’s Remote Villages Through Sport — Mobile Premier League (MPL)
• To cook or not to cook is not a question — Godrej Appliances with Adfactors PR

Special Event

• Advancing India's Global Tech-Telecom Role — India Mobile Congress 2024 with Kommune Brand Communications
• Bringing India to the World — Reliance Foundation
• Great India Drive: Unveil The Unseen – India Unchartered! — Hyundai Motor India with First Partners
• MPL Dev Days: Powering the Next Wave of Game Makers — Mobile Premier League (MPL)
• Safe is Sexy - India's First Shadow Art made from Condoms — KamaSutra with Godrej Industries Group

Emerging Markets

Emerging Markets

• 108 Total Parenting Solution — Kalorex Group with Simulations PR agency
• Cup of Goodness — Wagh Bakri -Tea Group with Simulations PR Agency
• The Lighthouse Project — Mondelez India with Value 360 Communications

PR Aspirant/Student of the Year

PR Aspirant/Student of the Year

• #WeArePR: The Voice You Don't See — Amrutha Palepu, Manipal Institute Of Communication
  
• #WeArePR: Invisible Architects — Tanushree Sengupta, Xavier Institute of Communications
• #WeArePR: Shaping Narratives, Shaping Futures — Surabhi Shah, Apeejay Institute of Mass Communication
• The Invisible Ink Project — Shamit Shankara, St. Joseph's University 

Industry sectors

Associations

• #SugarToSustainability — Indian Sugar & Bio-Energy Manufacturers' Association (ISMA) with Media Mantra
• Mumbai Tech Week 2025 — Tech Entrepreneurs Association of Mumbai (TEAM) with Value 360 Communications
• Urban Air Mobility Expo 2025: From Vision to Visible Impact — Confederation of Indian Industry (CII) with 80 dB Communications

Consumer Products/Services

• #EVolveForAGreenerFuture — OPG Mobility (Formerly Known as Okaya EV) with Media Mantra
• Colgate's Oral Health Movement — Colgate-Palmolive with MSL
• IKEA IKONIC 2.0 — IKEA India with MSL India
• Kia Syros – A New Species of SUV — KIA India with Value 360 Communications
• Paw Protecc — Mars Petcare and Swiggy Instamart with The PRactice

Fashion & Beauty

• Godrej Professional Spotlight - A Platform Celebrating and Empowering Hair Stylists — Godrej Professional with Godrej Industries Group
• Levi’s x Dil-Luminati India Tour 2024 — Levi Strauss & Co. with PR Pundit Havas Red

Financial & Professional Services

• Attracting Endowments through Research Excellence — BITS Pilani with Burson Genesis
• Digitizing Indian Banking — Airtel Payments Bank with Burson Genesis
• Ice Stupas: #WaterWonders – Save Water like Ladakh! — HDFC Bank with First Partners
• The Legacy & Leap: Powering India’s Workforce for 25 Years — Teamlease Services Limited with Value 360 Communications
• TripSecure plus - Simplifying travel insurance with AI-created music — ICICI Lombard General Insurance

Food & Beverage

• A Milky Verse - Launch of Godrej My Farm — Godrej My Farm with Godrej Industries Group's Corporate Brand and Communications Team
• Celebrating You — Diageo India with Burson Genesis
• Project Hilldaari — Nestle India with GCI Health a Burson Company
• Sunfeast Mom’s Magic 'Will of Change' Campaign — Sunfeast Mom's Magic with Avian We.
• Ways to Lay's — Pepsico India with Edelman India & Leo Burnett India

Healthcare

• Beyond the Pandemic Shadow: Rebuilding Reputation Through Innovation and Advocacy — AstraZeneca
• India Detects to Defeat — Johnson & Johnson (J&J) Innovative Medicine India with Avian We.
• India from the prism of Localization: Building a brand story with Viksit Bharat’s Vision 2047 — GE HealthCare with Ruder Finn India
• Novo Nordisk: Reframing Chronic Disease Care in India — Novo Nordisk with SPAG - A FINN Partners Company
• Obesity in India: From Myth to Science — Eli Lilly and Company with Adfactors PR

Industrial/Manufacturing

• Change the Game — Aditya Birla Group with Brandmovers
• Every Miner Deserves to Return Home Safe! — Vedanta Sesa Goa with First Partners
• JSPTechCatalyst — Jindal Steel and Power
• MG Driev.Bharat: Shaping India's EV Future — JSW MG Motor India with Ruder Finn
• Sankalp 2024- Building the India for tomorrow — Ola Electric with RF Thunder

Media, Arts & Entertainment

• Celebrating Acceptance — Godrej L'Affaire with Godrej Industries Group
• Launching 'Reality Ranis of the Jungle' — Warner Bros. Discovery with Archetype
• Pioneer DJ India Ambassador Program — Pioneer DJ with Burson Genesis

Mining and Extractive Industries

• 30 Years of Energising India — Cairn Oil & Gas - Vedanta
• Iron Ladies India 3.0 – The Making of Iron Ladies! — Vedanta Sesa Goa with First Partners
• Run for Zero Hunger — Vedanta Group with Avian We.

Not for Profit

• Building Tomorow - One Changemaker At A Time — Salaam Bombay Foundation with Concept Public Relation India
• Integrated Leaders Forum Against Trafficking (ILFAT) — Kaamonohashi Project with Chase Avian
• The Undekha Eye Test Campaign (Unseen Eye Test) — Eyebetes Foundation and Godrej Consumer Products with Cumulus PR
• Tray It Right - A Traveler’s Quest for Airport Hygiene — Anand Nichani with Concept Public Relations India
• Wadhwani AI: India’s Scalable Model of AI for Public Good — Wadhwani Institute for Artificial Intelligence with The Mavericks India

Public Sector/Government

• D-KYC: Don't Know Your Customer — Digi Yatra with Value 360 Communications
• Global Energy Alliance for People and Planet (GEAPP) – Accelerating India’s Clean Energy Transition with a Human-Centric Approach — Global Energy Alliance for People and Planet (GEAPP) with On Purpose
• International Conference on Green Hydrogen — Ministry of New & REnewable Energy with Avian We.
• Karnataka For India: Positioning it as the investment destination for the country — Invest Karnataka with Avian We.
• Nothing is truly lost, until it's forgotten — SPAG - A FINN Partners Company

Startup Communications

• Agnibaan SOrTeD launch — Agnikul Cosmos with 80dB Communications
• Serving for the Girls - Transforming lives in Assam’s Remote Villages Through Sport — Mobile Premier League (MPL)
• Sextember by Bold Care — Bold Care with Value 360 Communications

Technology

• AI for All: Realigning Perception, Reclaiming Recognition — Lenovo India with Zeno Group
• D-KYC: Don't Know Your Customer — Digi Yatra with Value 360 Communications
• From Pixels to Principles: Adobe's Ethical AI Journey — Adobe with Ruder Finn
• How PR enabled Cisco's hardware to software pivot in India — Cisco with Archetype India
• Swiggy IPO Delivered…From ringing door bells to ringing the NSE bell — Swiggy Limited with Adfactors PR

Travel & Leisure

• Airbnb introduces Janhvi Kapoor as India’s ‘Icon’ — Airbnb
• Flight Plan: India to the World — Powered by People, Connected by AirAsia — Air Asia with AdfactorsPR
• From Trips to Trends: Decoding India's Travel Stories — MakeMyTrip with AVIAN We.
• Great India Drive: Unveil The Unseen – India Unchartered! — Hyundai Motor India with First Partners
• The BIAL Experience I Terminal 2, BLR Airport — Bangalore International Airport – BIAL with Avian We.