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Genuine PR innovation requires investment and a considerably more flexible approach to the traditional agency model, rai ...
Arun Sudhaman 24 Nov 2015
After a summer that brought yet more change at MSLGroup's senior ranks, leadership hopes that closer integration with it ...
Arun Sudhaman 26 Oct 2015
WPP CEO Sir Martin Sorrell sits down with the Holmes Report in Cannes.
Arun Sudhaman 26 Jun 2015
While specialists remain in vogue, a new breed of client servicing generalists are becoming vital to PR agency success.
Arun Sudhaman 10 Apr 2015
Ketchum's global CEO believes that his agency must change fast or risk irrelevance.
Arun Sudhaman 04 May 2014
From Edelman's chaos to content marketing, the agency of the future and the Publicis Omnicom deal — it was another drama ...
Holmes Report 16 Dec 2013
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