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Tim Marklein, who co-chairs the Council of Public Relations Firms measurement committee, sits down with Arun Sudhaman at ...
Arun Sudhaman 11 Jun 2011
Client education, social media measurement and return-on-investment (ROI) have emerged as top priorities for the PR meas ...
Arun Sudhaman 09 Jun 2011
ICCO president Richard Houghton discusses the continued use of AVEs by some agencies, and explains why firms have been s ...
Arun Sudhaman 09 Jun 2011
What exactly does the PR industry want when it comes to measurement?
Holmes Report 22 May 2011
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