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Mondelez VP of global media and consumer engagement Bonin Bough sits down with the Holmes Report in Cannes to discuss ho ...
Holmes Report 20 Jun 2014
Mondelez VP Bonin Bough thinks PR firms must build relationships with paid media execs, as the influence of their tradit ...
Arun Sudhaman 20 Jun 2014
It's time for a serious discussion about why we still can't win consistently at Cannes—and whether it matters.
Paul Holmes 19 Jun 2014
In an expansive interview, Sorrell discusses his PR firms, reveals that he would like someone to oversee PR at WPP and r ...
Arun Sudhaman 17 Jun 2014
Why do brands and agencies care about whether their campaigns are creative enough to win awards?
Hill+Knowlton Strategies 12 Jun 2014
For many members of the PR world, Cannes is less about partying and more about putting in some back-breaking shifts on b ...
Holmes Report 20 Jun 2013
The rise of realtime marketing is reshaping traditional notions of creativity in communication, a panel of senior market ...
Arun Sudhaman 20 Jun 2013
The ECD behind the Cannes PR Lions Grand Prix winner does not believe a PR firm could have come up with his campaign.
Arun Sudhaman 18 Jun 2013
The ECD of the ad agency behind the Cannes Lions PR Grand Prix winner discusses why PR firms struggle to develop big ide ...
Holmes Report 17 Jun 2013
2013 has to be the year that the PR industry ups its game creatively and takes the fight to the advertising world and be ...
Holmes Report 08 Jan 2013
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