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Americans are willing to spend, on average, 31% on food they consider to be produced responsibly, according to new study ...
Holmes Report 16 Oct 2014
There is overwhelming evidence that conscientious consumption is on the rise, according to BeCause It Matters, a new stu ...
Holmes Report 05 Oct 2014
Down-to-earth brands such as Chex, Puffs, Costco’s Kirkland Signature, and Bounty beat out trendy Internet brands when i ...
Holmes Report 22 Sep 2014
Starbucks has brought in new consumer PR support in the UK and France, parting ways with Edelman in both markets.
Holmes Report 08 Sep 2014
The UK's second-largest energy supplier has brought in PR agency support as it readies a new consumer strategy.
Arun Sudhaman 29 Aug 2014
Indonesian consumers consider online shopping good value, while Chinese consumers feel that online shopping brands are n ...
Holmes Report 10 Aug 2014
Allison+Partners has named Corey Martin managing director, consumer, to support the firm’s growth in the food, hospitali ...
Holmes Report 03 Aug 2014
Brand loyalty is being challenged in Canada, according to the first-ever Canadian Influencer Study research for Veritas ...
Holmes Report 08 Jun 2014
GSK is reviewing UK PR duties for its consumer healthcare portfolio, which includes such key brands as Panadol, Aquafres ...
Arun Sudhaman 05 Jun 2014
DeVries Global has hired Margie Fox as global creative director. Fox will oversee the agency’s creative and strategic se ...
Holmes Report 22 May 2014
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