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To achieve authenticity, you need to align your people with your purpose to achieve commercial success.
Hill+Knowlton Strategies 14 Oct 2014
Hyper-connectivity drives the need for brands to tell a story that is imbued with authenticity and a genuine voice.
Hill+Knowlton Strategies 08 Oct 2014
Net-A-Porter has turned a vulnerability – their successful CEO retires – into an opportunity to celebrate leadership.
Hill+Knowlton Strategies 04 Aug 2014
For a truly award winning creative idea to be caught and crafted into award winning campaigns there needs to a unique se ...
Hill+Knowlton Strategies 01 Jul 2014
Why do brands and agencies care about whether their campaigns are creative enough to win awards?
Hill+Knowlton Strategies 12 Jun 2014
The problem – and the magic, of Eurovision is that in creativity terms, we’re stuck in generation mode.
Holmes Report 09 May 2014
Why must you tell this story, and why should consumers listen?
Holmes Report 30 Apr 2014
What can brands learn from the master storyteller.
Holmes Report 28 Apr 2014
How do you overcome the forces that can hinder creativity?
Guest Author 24 Apr 2014
A brand that makes a long term commitment to being environmentally responsible is far more believable.
Holmes Report 22 Apr 2014
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