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The most meaningful brands significantly outpaced the least meaningful brands on key performance indicators including: o ...
Mark Henricks 27 Jan 2021
Brands can combat this indifference with person-to-person communications, which delivers messages to consumers crafted w ...
Mark Henricks 02 Dec 2020
B2B communicators who have been around a while will notice P2P resembles established practices like word-of-mouth market ...
Mark Henricks 28 Oct 2020
Communicators have to take on more comprehensive storytelling about the way a particular brand or company is working to ...
Red Havas 28 Oct 2020
Are you ready to create trust, based on a solid thought-leadership and content marketing strategy? PAN Communications re ...
PAN Communications 25 Sep 2019
Today’s thought leaders need to adjust their content to suit a growing array of channels, but the fundamentals of commun ...
David Blecken 25 Sep 2019
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