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DKC Public Relations has launched BR&, a new full-service branding and advertising arm designed to provide clients with ...
Holmes Report 01 Mar 2015
Down-to-earth brands such as Chex, Puffs, Costco’s Kirkland Signature, and Bounty beat out trendy Internet brands when i ...
Holmes Report 22 Sep 2014
Global branding firm Lippincott has acquired Bonfire Communications, an employee engagement and internal communications ...
Holmes Report 10 Sep 2014
Brand-building today can no longer be led by messaging and advertising alone, but requires both "story" and "experience" ...
Holmes Report 06 Oct 2013
Household brand names Quilted Northern, Jockey and Dawn, employing a mix of traditional and digital marketing strategies ...
Holmes Report 29 Sep 2013
“Meaningul brands”—brands that really connect to human well-being—outperform the stock markets by 120 percent.
Holmes Report 14 Jun 2013
APCO Worldwide has identified 50 “Champion Brands” that have best aligned their business strategy, vision and values wit ...
Holmes Report 27 Jan 2013
To attract—and keep—customers in today’s dynamic marketplace, companies have to show consumers the love.
Holmes Report 31 Oct 2012
Companies that fuel customer engagement, develop ambassadors, and recognize the value of emotional connections have crea ...
Holmes Report 07 Oct 2012
Weber Shandwick has launched Creative Capital, a new UK consultancy specializing in the creation of brand capital.
Holmes Report 04 Mar 2012
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