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We discuss some potential evolutions in the relationship between brands and consumers both during and (especially) after ...
LLYC 27 Apr 2020
The four Holmes Report editors take a look at some of their favorite creative communications work over the past year.
Holmes Report 13 Dec 2019
In the integration era, PR must play a leading business role, say communications leaders in the Middle East.
Maja Pawinska Sims 13 Feb 2019
The more serious themes that brands have tapped into over the last few years — sexism, xenophobia, racism — are likely t ...
Mark Henricks 28 Jan 2019
Consumers are expected to put their money behind brands that have value, purpose and sincerity — and can see right throu ...
Diana Marszalek 07 Jan 2019
The Holmes Report founder Paul Holmes explores how brands should navigate the politicized, polarized world.
Holmes Report 07 Dec 2018
Everyone was talking about women, equality, gender, diversity and inclusion at Cannes, from brands, agencies and creativ ...
Maja Pawinska Sims 26 Jun 2018
Technology leaders Google, Apple, Amazon, Microsoft and Facebook topped the Top 100 Most Valuable US Brands ranking from ...
Holmes Report 19 Nov 2017
In the new communcations environment, the challenge is to put “earned attention at the core” of the way brands interact ...
Paul Holmes 14 Sep 2017
The modern CMO needs to be “fluent in business, fluent in technology, fluent in analytics, fluent in ecommerce."
Paul Holmes 14 Sep 2017
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