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Here's why when it comes to B2B public relations, lead generation is often central to a campaign's success.
PRovoke Media 07 Sep 2021
Within B2B, there's debate on whether PR needs to think like salespeople.
Brent Giannotta 07 Apr 2021
No place has the changes of 2020 been more significant for PR firms than when it comes to communications with clients.
Mark Henricks 26 Jan 2021
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