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New research from ICF Next shows consumers caring more than ever about what their purchases say about themselves
ICF Next 03 Apr 2023
Influencers are rushing to become ‘deinfluencers’ now. As paradoxical as it may sound, this viral trend is infiltrating ...
Atalia Nyx Chua 23 Mar 2023
Smart speaker company Sonos named Praytell its global AOR after five years with Edelman.
Diana Marszalek 06 Jan 2023
Snack food giant Frito-Lay moved its corporate reputation work, which most recently belonged to BCW, to MWW.
Diana Marszalek 21 Jun 2022
After a competitive review, Manulife has hired new PR support as it aims to elevate its brand across Asian markets.
Arun Sudhaman 23 Mar 2022
Asics and The Orangeblowfish discuss changes in how retail brands connect with consumers in China, and how global brands ...
PRovoke Media 22 Mar 2022
Snack food giant Frito-Lay is seeking PR agency support for its corporate communications duties.
Diana Marszalek 11 Feb 2022
Hyatt brings in new regional PR support at its Hong Kong hub after nine years with Ogilvy PR.
Arun Sudhaman 26 Jan 2022
Aarti Shah speaks with Infiniti's Wendy Orthman and imre’s Stephanie Friess on how the pandemic opened opportunities to ...
PRovoke Media 10 Nov 2021
Diana Marszalek speaks with P&G’s Lauren Thaman and imre’s Patrick “Sully” Sullivan on the multifaceted endeavor of usin ...
PRovoke Media 09 Sep 2021
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