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Using social media to build interest in an innovative film making challenge to help raise brand consideration of Philips ...
Holmes Report 31 Aug 2011
Formula, a national public relations boutique with offices in New York, Los Angeles and San Diego, has been appointed by ...
Holmes Report 27 Aug 2011
In a highly competitive TV market, Philips’ media budget is 10-15 times less than its rivals.
Holmes Report 18 Aug 2011
To revive its strong brand heritage, the company needed to pursue new avenues of innovation to reintroduce the brand to ...
Holmes Report 06 May 2011
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