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Nearly nine-in-10 consumers (89 percent) want companies to support causes this holiday season, and 78 percent want to be ...
Holmes Report 21 Nov 2010
Forty-one percent of Americans say they have purchased a product in the past year because it was associated with a socia ...
Paul Holmes 18 Sep 2010
More than three-quarters (78 percent) of Americans believe a partnership between a nonprofit and a company they trust ma ...
Paul Holmes 16 Mar 2010
The majority of Americans (57 percent) plan to purchase a product from which a portion of proceeds are donated to a char ...
Paul Holmes 04 Dec 2006
More than three out of four consumers (77 percent) Americans believe that companies have a responsibility to support cau ...
Paul Holmes 07 Jun 2005
For nearly two decades, ADVO¡¯s ¡°America¡¯s Looking for Its Missing Children program¡± has been at the forefront of pub ...
Paul Holmes 06 May 2005
Companies looking to earn the trust of an increasingly skeptical public should consider aligning their businesses with g ...
Paul Holmes 07 Jun 2004
A majority of Americans plans to shop with a cause in mind this holiday season, with 71 percent of consumers saying they ...
Paul Holmes 28 Dec 2003
Companies give to charity all the time, but what really makes a company stand out in a world of corporate philanthropy? ...
Paul Holmes 03 Dec 2003
Mercury (a division of Ford Motor Co.) was set to launch its 2002 Mercury Mountaineer and entered into a cause-related m ...
Paul Holmes 03 Apr 2003
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